DIRECTIONS FOR OPTIMIZING THE SYSTEM OF FINANCING PROFESSIONAL SPORTS IN RUSSIA
The requirements and conditions for the functioning of professional sports that have been formed in the international arena indicate the need to review the current model of conducting financial and economic activities by domestic sports entities that are direct participants in the international sports movement, which requires a comprehensive study related to the optimization of the financial mechanism of professional sports. The relevance of this issue and the lack of a unified approach to the methodology of managing the financial mechanism of professional sports determined the purpose and subject of the research conducted within the scope of this article. Thus, the purpose of the study is to offer directions for optimizing the financial mechanism for managing professional sports, implemented in the context of the development of financial and economic independence of its subjects. At the same time, the subject of the research is the relations related to the development of the financial mechanism of professional sports and the use of its methods and tools to ensure the financial stability of professional sports subjects. Strict licensing conditions for the quality of financial support for clubs and sports infrastructure will allow the League to be formed from professional clubs that can provide high spectator interest in the competition, which will be the basis for financial stability and popularity of the entire League. The main criteria for compliance should be: the availability of modern infrastructure, in particular the stadium, base and youth Academy, as well as a balanced budget for the season, confirmed by the relevant contractual documentation.