scholarly journals PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN MARTABAK ITANG DI PAKOWA MANADO

2018 ◽  
Vol 14 (2) ◽  
pp. 45
Author(s):  
Peggy Nurhayati Suleman ◽  
Leonardus R. Rengkung ◽  
Juliana R. Mandei
Keyword(s):  
Consumer Behavior ◽  
Environmental Factors ◽  
Marketing Strategy ◽  
Sampling Method ◽  
Secondary Data ◽  
Primary Data ◽  
Individual Factors ◽  
Product Price ◽  
Sampling Process ◽  
Source Of Information

This study aimed to determine the consumer behavior based on individual, environmental, and marketing strategy factors in the buying decision of Martabak Itang in Pakowa, Manado. This study was expected to be the source of information to entrepreneurs about the consumers behavior in buying Martabak Itang in Pakowa, Manado, so that companies can determine and improve the strategy in dealing with the competition.The data used in this study were primary data and secondary data. The sampling method in this study was Accidental Sampling, which was taking the sample that accidentally met with the researcher. The total of sample taken in this study was 60 people. The sampling process was conducted in 6 days, which was the number of samples taken was 10 buyers for day for a week, from Monday until Saturday. The result of this study showed that individual factors measured by need and motivation did not affect the buying decision. Environmental factors measured by family and friends influencethe buying decision. While marketing strategy factors measured by product, price, promotion, location, and service influencethe buying decision.*lrr*.

scholarly journals PENGARUH STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN ULANG PADA PRODUK SHARE TEA DI MANADO TOWN SQUARE 3 KOTA MANADO

2018 ◽  
Vol 14 (2) ◽  
pp. 67
Author(s):  
Dhea Octaviani Sumaila ◽  
Joachim N. K. Dumais ◽  
Ellen G. Tangkere
Keyword(s):  
Marketing Strategy ◽  
Sampling Method ◽  
Secondary Data ◽  
Primary Data ◽  
Purchasing Power ◽  
Purchasing Decisions ◽  
Interior Decoration ◽  
Sampling Process ◽  
Quality Product

This study aims to determine the effect of marketing strategy on purchasing decisions on Share Tea products in Mantos 3 City Manado. This research is carried out for 3 months from February 2018 until April 2018. Data is done by using primary data and secondary data. Primary data was obtained by interview based on list of questionneire. Sampling method is Accidental Sampling. The total number of samples taken in this research is 60 people. The sampling process is conducted for 3 days conducted on Tuesdays, Wednesdays and Saturday by taking 20 sample per day. The results showed that product measured by number of varieties, quality and brand influence the buying decision. Place measured based on the location of the strategic place and the arrangement of interior decoration also affect the purchasy decision. The promotion measured based on the promotion given to the consumer influences the buying decision. While, the variable price measured by price, price of purchasing power, and price of quality product do not influence the repurchase decision.*lrr*.

scholarly journals Strategi Komunikasi Pemasaran Sentra Tenun Prailiu dalam Meningkatkan Penjualan Kain Tenun Sumba Timur

2019 ◽  
Vol 1 (2) ◽  
pp. 78-85
Author(s):  
Ririn Rambu Babang ◽  
Asfira Rachmad Rinata
Keyword(s):  
Marketing Strategy ◽  
Direct Marketing ◽  
Secondary Data ◽  
Sales Promotion ◽  
Woven Fabric ◽  
Primary Data ◽  
Product Price ◽  
Strategy Analysis ◽  
Marketing Activities ◽  
Product Segmentation

Woven fabric is a handicraft product inherited from generation to generation. Woven fabric can be weared as dress in dances at parties or in traditional events. Every motif on woven fabric has meaning both traditionally and culturally. The purpose of this study is to find out the marketing strategy and the factors that influence it. The method used in this research is descriptive qualitative method with data collection techniques using the method of interview, observation, documentation to obtain primary data and secondary data. As well as data analysis techniques carried out through reduction, presentation and drawing conclusions. The result shows that implementation of marketing communication strategies Prailiu Weaving Center uses a marketing mix consisting of product, price, place and promotion which includes sales promotion, face-to-face promotion and direct marketing. The marketing strategy of the Prailiu Weaving Center consists of marketing strategy analysis which includes opportunity analysis and competitive analysis, as well as the marketing process which consists of determining product segmentation, targeting and positioning. Factors that influence marketing activities consist of supporting factors and inhibiting factors from both internal and external environments.

scholarly journals Marketing Strategy using SWOT and QSPM Methods

2020 ◽  
Vol 8 (6) ◽  
pp. 4718-4725
Keyword(s):  
Social Media ◽  
Environmental Factors ◽  
Product Development ◽  
Data Processing ◽  
Marketing Strategy ◽  
Secondary Data ◽  
Market Development ◽  
Primary Data ◽  
Market Penetration ◽  
Alternative Strategies

Hijab Alila (HA) is one of the Muslim fashion brands in Indonesia. This brand has 52 distributors to distribute its products to all customers in Indonesia, one of which is the Karawang distributor. In carrying out its distribution in the Karawang region, this distributor had internal and external constraints. The purpose of this study is to determine the company's external and internal environmental factors and find out appropriate alternative strategies. The method used are SWOT and QSPM. The data used are secondary and primary data. Secondary data were obtained from company data, literature studies, books, internet, and journals. While the primary data obtained from the questionnaire, interviews and observation. Based on the results of data processing, it is found that the value of the internal matrix is 3.15 and the value of the external matrix is 2.71. Then for the results of the IE matrix, it is found that the Karawang distributor occupies position IV which is called the growth and develop the position. In this position, the company carries out market penetration strategies, market development, and product development. Then for the results of QSPM, the company is advised to promote the product through as many social media accounts in the most possible creative way to reach a wider and more market.

scholarly journals The Implementation of Product Marketing Strategy of PT. Asuransi Umum Bumi Putera Muda 1967 at Dumai Branch

Jurnal Niara ◽  
2019 ◽  
Vol 12 (2) ◽  
pp. 1-7
Author(s):  
Variza Aditiya
Keyword(s):  
Marketing Strategy ◽  
Secondary Data ◽  
Primary Data ◽  
Product Price ◽  
Strategy Analysis ◽  
Place Promotion ◽  
Product Marketing ◽  
The Many ◽  
Time In Service ◽  
Descriptive Statistical Analysis

The purpose of this study was to see the implementation of the marketing strategy of PT. Asuransi Umum Bumi putera Muda 1967 at Dumai Branch. The theory used is according to Lovelock, namely: Product, Price, Place, Promotion, People, Physical Evidence and Process. This study uses a combined research method that is using descriptive methods with a quantitative approach. Types and sources of data in this study are primary data and secondary data. Data collection techniques used were questionnaires and interviews. Data analysis was performed using descriptive statistical analysis techniques. One of the sampling techniques used in determining individual samples is purposive random sampling. The results of 97 respondents showed that respondents' attitudes about the Marketing Strategy variable based on the calculation of the total questionnaire score were in the Good category with a score of 7,985 with a percentage of 74.83%. Analysis of respondents' attitudes about Product Marketing Strategy Analysis at PT. Asuransi Umum Bumi putera Muda 1967 at Dumai Branch showed a positive attitude. The factors that influence the Product Marketing Strategy at PT. Asuransi Umum Bumi putera Muda 1967 at Dumai Branch is Lack of utilization of the use of brochures, Lack of socialization in following the expo and the many requirements in matters of claims and Lack of certainty of time in service.

Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Pada Bisnis Franchise Minuman

2017 ◽  
Vol 24 (2) ◽  
pp. 144-153
Author(s):  
Yunita Fitri Wahyuningtyas
Keyword(s):  
Regression Analysis ◽  
Marketing Strategy ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Method ◽  
Sampling Technique ◽  
Sampling Process ◽  
And Function ◽  
Simultaneous Influence

This research is conducted upon the emergence of many companies producing the same product of the same kind and function. It leads to the urgency of proper and well planned marketing strategy. This research aims to investigate how far the influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. This research utilizes 5 likert scale questionnaire which is tested by using multiple regression analysis to reveal whether or not there is partial and simultaneous influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. Sampling method is accidental sampling technique, in which sample of particular population is taken based on the accessibility and availability of the sample during the sampling process. Sample used is 100 samples among consumers or customers of Mang Endy Milkshake. The result shows that branding, product quality, and price influence consumer’s satisfaction in beverage franchise business.

Factors Affecting on Entrepreneurial Intention of University Students (Case Study on Wollo University)

2021 ◽  
Author(s):  
Abdu Kamil
Keyword(s):  
Environmental Factors ◽  
University Students ◽  
Family Background ◽  
Secondary Data ◽  
Entrepreneurial Intention ◽  
Primary Data ◽  
Personal Factors ◽  
Factors Affecting ◽  
College Of Business

Abstract Background: Entrepreneurship is essential in creating, fulfilling and forming a healthy economy. This study is conducted to investigate Factor Affecting on Entrepreneurial Intention: The case study on Wollo University Students. Some studies have been done in this area but only a few were conducted in Ethiopia. This research aims to address the gap that exists due to the weakness of previous studies to verify the factors that affect entrepreneurial intention and provide more clarification on the topic. Methods: For the purpose of this study explanatory research design was employed. The researcher used stratified random sampling to classify all participants into seven colleges and one school of law. From each stratum proportionally by using purposive sampling to select 226 respondents with graduate students from college of business and economics for the desire of the study. Both primary and secondary data were collected. Primary data were collected through structured questionnaire from 210 students. Secondary data were collected from previous studies and used as reference. Results: The correlation and regression analysis has been applied to see the relationship and how independent variables influence entrepreneurial intention. From the analyses it is confirmed that demographic factors have statistically insignificant effect on entrepreneurial intention, while personal factors, environmental factors and family background have a statistically significant effect on entrepreneurial intention. Conclusions: Based on the findings it is concluded that demographic factor does not affect entrepreneurial intention while personal factors, environmental factors and family background affect entrepreneurial intention.

Masstige marketing redefined and mapped

2015 ◽  
Vol 33 (5) ◽  
pp. 691-706 ◽  
Author(s):  
Justin Paul
Keyword(s):  
Marketing Strategy ◽  
Measurement Scale ◽  
Primary Data ◽  
Women Consumers ◽  
Product Price ◽  
Foreign Markets ◽  
Content Type ◽  
Brand Building ◽  
Culturally Different ◽  
Pyramid Model

Purpose – “Masstige marketing” is considered as a market penetration strategy for medium and large enterprises, particularly in foreign markets. The author redefine “masstige marketing” strategy in this paper and map the concept as a new model for brand building. Second, the author examine the effectiveness of “masstige marketing” strategy with reference to marketing mix theory (Four Ps=product, price, place and promotion). The purpose of this paper is to introduce a theoretical model to help the companies to implement “masstige marketing” strategy. Design/methodology/approach – The author introduce a scale, called “Masstige Mean Score Scale” to measure the mass prestige value of brands. Both secondary and primary data used in this study. The author collected data from 590 young women consumers living in Japan and France to measure the “masstige” value using the new scale developed. The marketing strategy of European luxury sector multinational brand LV, has also been discussed as a method. Findings – Masstige value is the best indicator of long-term brand value. In other words, higher the masstige value (MMS) of a brand, the higher the likelihood to succeed. The author also found that a brand can create mass prestige with “masstige marketing” strategy by appropriately mixing the four Ps in marketing – Product, Price, Promotion and Place in a distinct and culturally different market. Originality/value – The author develop a pyramid model and measurement scale for “masstige marketing” as a theoretical framework to stimulate further research and as a tool for practitioners for better decision making. Besides, the author posit that higher the Masstige Mean Score (MMS) of a brand, higher the likelihood that potential customers recall that as a “top of mind” brand. Lower MMS implies that the firm has to go long way in their efforts to build the brand.

scholarly journals Development of passive sampler POCIS for the analysis of polar pesticides in surface water

2015 ◽  
Vol 18 (2) ◽  
pp. 132-144
Author(s):  
Trang Thi Nhu Tran ◽  
Ty Thi Pham ◽  
Hai Lam Son Truong
Keyword(s):  
Surface Water ◽  
Environmental Factors ◽  
Pesticide Residues ◽  
Passive Sampling ◽  
Sampling Method ◽  
Passive Sampler ◽  
Polar Pesticides ◽  
Sampling Process ◽  
European Standards ◽  
First Time

The first time in Vietnam a passive sampling method has been developed to analyse the polar pesticides in surface water. The initial investigations of POCIS were performed for 7 polar pesticides as simazine,thiodicarb, carbofuran, chlortoluron, atrazine, isoproturon, and diuron. We determined the sampling rates RS for these substances ranged from 0.369 to 0.962 L day- 1. The obtained values of ku and RS showed the important influence of environmental factors such as flow on the ability to integrate polar pesticides in passive sampling process. This method can be applied to determine these 7 polar pesticides in surface water at trace levels according to European standards for pesticide residues in water (< 0.1 μg L-1).

scholarly journals STUDI PENYULUHAN PERTANIAN PUPUK ORGANIK PADA PETANI KELAPA SAWIT DI DESA SUKASARI KECAMATAN MESUJI RAYA KABUPATEN OGAN KOMERING ILIR

2018 ◽  
Vol 6 (2) ◽  
pp. 117
Author(s):  
Joko Amin Sunarko ◽  
Rafeah Abubakar ◽  
Harniatun Iswarini
Keyword(s):  
Oil Palm ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Agricultural Extension ◽  
Primary Data ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Observation Methods ◽  
Collection Methods

ABSTRACT This study aims To find out the constraints faced by extension workers in providing agricultural extension in Sukasari Village Mesuji Raya District Ogan Komering Ilir Regency and To know the response of farmers to the implementation of agricultural extension in the Sukasari Village Mesuji Raya District Ogan Komering Ilir Regency. This research was carried out in Sukasari Village Mesuji Raya District Ogan Komering Ilir Regency in March to May 2017. The research method used is qualitative methods. While the sampling method used is simple random Purposive sampling will 28 samples of palm oil farmer. So the sample studied from members of the population as a whole that is as much as 28 oil palm farmers. Data collection methods used are interviews and observation methods. The data collected consists of primary data and secondary data. Method of processing and analysis of data used is using descriptive analysis method with qualitative approach. The results showed that agricultural extension facilities used extension workers are motorcycles, aids and props. Infrastructure that is not yet supported is not yet all extension workers get a service house near the location of counseling, Distance taken by agricultural extension workers in carrying out their duties is about 3 km for the location of the activities of the farmer's house and about 5 km for the location of agricultural gardens. Farmer's response to the organik fertilizer extension activiti b using cattle manure for oil palm plantation with total score or 47,50 which means getting high score.  ABSTRAK Penelitian ini bertujuan Untuk mengetahui kendala yang dihadapi penyuluh dalam memberikan penyuluhan pertanian di Sukasari Kecamatan Mesuji Raya Kabupaten Ogan Komering Ilir dan Untuk mengetahui tanggapan petani terhadap pelaksanaan penyuluhan pertanian di Desa Sukasari Kecamatan Mesuji Raya Kabupaten Ogan Komering Ilir. Penelitian ini dilaksanakan di Desa Sukasari Kecamatan Mesuji Raya Kabupaten Ogan Komering Ilir pada bulan Maret sampai dengan bulan Mei 2017. Metode penelitian yang digunakan adalah metode penelitian kualitatif. Sedangkan metode penarikan contoh yang digunakan adalah acak sederhana Purposive sampling dengan anggota populasi sebanyak 28. Maka sampel yang diteliti dari anggota populasi secara keseluruhan yaitu sebanyak 28 petani kelapa sawit. Metode pengumpulan data yang digunakan adalah wawancara dan observasi. Data yang dikumpulkan terdiri dari data primer dan data sekunder. Metode pengolahan dan analisis data yang digunakan yaitu menggunakan metode analisis diskriptif dengan pendekatan kualitatif. Hasil penelitian menunjukan bahwa Sarana penyuluhan pertanian yang digunakan penyuluh adalah sepeda motor, alat bantu dan alat peraga. Prasarana yang yang belum mendukung adalah belum semua penyuluh mendapatkan rumah dinas di dekat lokasi penyuluhan, Jarak yang ditempuh penyuluh pertanian dalam melaksanakan tugasnya adalah sekitar 3 km untuk kelokasi kegiatan dari rumah petani dan sekitar 5 km untuk lokasi kebun pertanian. Tanggapan petani terhadap kegitan penyuluhan pertanian pupuk organik dengan menggunakan kotoran ternak untuk tanaman kelapa sawit dengan jumlah keseluruhan skornya 47.5 yang artinya memperoleh nilai tinggi.  

scholarly journals ANALISIS PENGARUH PENGETAHUAN PERPAJAKAN, SOSIALISASI, PELAYANAN, SANKSI PERPAJAKAN, DAN TINGKAT PENDIDIKAN WAJIB PAJAK TERHADAP KESADARAN WAJIB PAJAK MEMBAYAR PBB P2

2020 ◽  
Vol 6 (1) ◽  
pp. 75-95
Author(s):  
Yunita Isna Ratri ◽  
Achmad Tjahjono
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Positive Relationship ◽  
Secondary Data ◽  
Education Level ◽  
Primary Data ◽  
Partial Knowledge ◽  
Convenience Sampling

The Analysis Influence of Knowledge Taxation, Socialization, Service, Tax Sanctions and Education Level of Taxpayer Awareness Paying PBB P2. SkripsiStarta One (S1) Accounting Departement STIE Widya Wiwaha Yogyakarta 2018. The purpose of this research is to know influence of Knowledge Taxation,Socialization, Service, Tax Sanctions and Education Level of Taxpayer Awareness Paying PBB P2 with using multiple linear regression and dummy’s variable. The sample in this research includes 120 respondences who are in the District of Prambanan, village Bokoharjo, Madurejo, Sambirejo, Sumberharjo, Wukirharjo, Gayamharjo. The sampling method is convenience sampling. The collected of data to use primary data with questionnaire technique and secondary data that is data taken from DPPKAD (Dinas Pendapatan Pengelolaan Keuangan Aset Daerah). The results of the research to drawn that the partial, knowledge taxation has a positive relationship and significantly influence the awareness of paying taxpayers PBB P2, and Services have a positive relationship and significant effect on the awareness of paying taxpayers PBB P2. By mutual independentvariables affect the awareness of paying taxpayers PBB P2 as a dependent variable.

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