scholarly journals Analisa Penggunaan Sistem Sosial Media Terhadap Dampak Pemasaran Penjualan Produk Pada Umkm

Respati ◽  
2020 ◽  
Vol 15 (2) ◽  
pp. 26
Author(s):  
Danny Ong
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Product Information ◽  
Main Concern ◽  
Media System ◽  
The People ◽  
The Social ◽  
Social Account ◽  
Advertising Company ◽  
Day By Day

INTISARI                 Teknologi yang terus berkembang dari waktu ke waktu telah menjadi suatu perkembangan yang harus diterima oleh semua pihak dan juga secara tidak langsung mengubah sudut pandang dan juga cara interaksi manusia dari seluruh bidang seperti sosial dan ekonomi. Basis penggunaan sistem yang awalnya bertuan untuk menjaring interasksi sosial seperti pertemanan, berbagi foto dan juga kelompok interasi saat ini juga sudah banyak digunakan untuk mendukung basis ekonomi seperti pemasaran produk hingga penjualan. Pemanfaatan basis sistem sosial sudah banyak dilakukan oleh beberapa pihak dari sisi masyarakat biasa, atlet, artis hingga perusahaan yang memiliki pengikut atau fan base yang digunakan untuk menarik perhatian dan minat dari masyarakat dunia. Kemudahan pelaksanaan dan juga biaya yang sangat rendah bahkan bisa gratis juga salah satu point dasar utama mengapa banyak pihak yang memanfaatkan sistem sosial media untuk menaikan pemasaran dan penjualan. Hal ini dikarenakan berbanding terbalik dengan iklan menggunakan media cetak ataupun iklan dari televise yang memakan cukup banyak biaya sehingga untuk kalangan UMKM, hal tersebut tentunya akan sangat memberatkan terlebih lagi untuk produk yang masih belum banyak dikenal oleh banyak masyarakat. Kenyamanan dari sisi pengguna juga menjadi kepedulian utama karena pengguna bebas melihat suatu produk yang dipasarkan tanpa adanya ikatan waktu dan juga interupsi dari berbagai pihak sehingga pengguna memiliki banyak waktu untuk menentukan pilihan produk yang diinginkan. Pemasaran dan penjualan produk memanfaatkan sistem media sosial juga dapat memberikan keleluasaan bagi pemasar dan penjual produk tersebut untuk dapat mempublish produknya secara bebas dari sisi design, harga dan juga waktu tanpa adanya ikatan kontrak dengan pihak ketiga sehingga proses pemasaran produk akan lebih cepat ditayangkan pada akun sosial media bersangkutan dan pengguna dapat secara langsung melihat produk yang dipasarkan secara real time tanpa harus ada persetujuan seperti penandatanganan kontrak, waktu penanyangan dan hal-hal lainnya yang bersifat komersil. Kebutuhan terakhir yang terpenting adalah dengan pemanfaatan sosial media tersebut tergolong sangat mudah untuk dilakukan karena pemasar cukup memiliki jaringan pertemanan di sosial media yang banyak dan juga dapat melakukan posting terhadap produk yang akan dipasarkan dan dijual dengan melakukan pengolahan kata-kata agar content produk tersebut banyak dilihat dan juga yang terpenting adalah dengan memanfaatkan sosial media, pengguna juga dapat melakukan share informasi ke pengguna lainnya sehingga secara tidak langsung iklan yang awalnya dipasarkan oleh pemasar dapat tersaring ke pihak-pihak lainnya dengan bantuan pengguna sosial media tersebut yang tentunya akan membuat transaksi dan informasi menjadi lebih besar dan luas Kata kunci— Sosial Media, Pemasaran , Penjualan, Informasi, Sharing, Kenyamanan                                  ABSTRACTIn this era, the technology keep growing day by day and that technology now has became development that everyone has to be accepted by everyone and indirectly change a perception and also the interaction of people in all field like social and economy. The platform of system using is beginning to make a filter of social interaction like a friendship, sharing photo each other and group communication but right now that social interaction like or not is used for supporting economy like marketing and sales.Utilization of social media system for supporting economy has been used by many type of citizen like ordinary citizen, sportstman, public figure even a big company itself that have many of followers or fan base to be used for attention attraction and world desire of the people. The implemention is easy and does note make expense so much money even free is one of many aspect reason that’s why so many side using this platform to do promote their product and make selling for ther product. It is contradictive to use advertising in newspaper, tabloid even television because is very expensive for the startup and people who start their business from below to middle. It’s very difficult especially for the product has not been known by people yet. The convenience of people by using that platform is also become the main concern because people can be free to see a product that has been promoted by company without limited by time so people can have so much tme to make a decision of product choosing. Marketing and sales has used social media can promote their product effectively and efficieny from design, price and even time without do a contract with advertising company. Because all of these people can do promote product could be show real tme for social media and user directly see the product without must have approval like contract sign, the showing time and everything have commercial scent has been dismished. And the last thing is very important is using social media system platform is very easy because what must to do is just having many sosial friend or follower in the social account and make good words promotion, posting photo of product and share product information to other user so indirectly that information could be shared to other user and can be a great help to make that product information grow bigger that just one type of promotion and become expand from mouth to mouth by sharing each other. Kata kunci— Social Media, Marketing, Sales, Information, Sharing, Convenience

scholarly journals KOMUNIKASI DAKWAH MELALUI MEDIA SOSIAL

2020 ◽  
Vol 13 (2) ◽  
Author(s):  
Dudung Abdul Rohman
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Research Method ◽  
Secondary Data ◽  
Library Research ◽  
The People ◽  
The Social ◽  
Qualitative Descriptive ◽  
Secondary Data Sources ◽  
Data Collection Technique

Today preaching activities through social media are very widespread and attract the attention of all parties. So that prachers are popular on social media whom can shifting the preachers conventionally popular among the people. Then came the social media such as Ustadz Abdul Somad, Adi Hidayat, and Evie Effendi. In this case, it is certainly interesting to examine da'wah communication activities through social media. The research method used is qualitative-descriptive which seeks to describe how da'wah communication activities through social media that have been going on so far. While the data collection technique uses library research that uses relevant books as primary and secondary data sources. This research produces a picture, that da'wah communication activities through social media are related to patterns of social interaction, persuasive patterns, and ethos factors or the attractiveness of da'wah activities through social media. If da'wah activities through social media want to be effective and interesting, then they must pay attention to these patterns well. This has been proven by Ustadz Abdul Somad, Adi Hidayat and Evie Effendi in his missionary communication activities through social media. Their da'wah activities are seen as effective and attractive, because they pay attention to patterns of social interaction, persuasive patterns, and ethos and attractiveness in the missionary activities.

scholarly journals Intention to Online Shopping on Social Media

2021 ◽  
Vol 2 (2) ◽  
pp. 119
Author(s):  
Anita Akhirruddin
Keyword(s):  
Social Media ◽  
Online Shopping ◽  
Product Information ◽  
High Growth ◽  
Quality Of Information ◽  
Social Media Site ◽  
The Social ◽  
Quality Of Products ◽  
High Level

high growth of online shopping in Indonesia gave rise to many onlien websites and platforms in Indonesia. Facebook, which is one of the social networks that many people use around the world, is one of the online selling media that is in great demand because it can reach more people. Shopping online on Facebook in addition to providing benefits for sellers and buyers. Online shopping on Facebook requires a high level of trust from buyers regarding the quality of products and serv ices, and ease in obtaining product information and payments because there are no guarantees such as online shop platforms such as shoope, tokopedia, lazada and others which before the goods are received by the customer, then the money from the buyer can not be disbursed. So researchers are interested in researching online shopping interests on the social media site facebook. The results obtained are variable trust, ease of transaction and quality of information positively affect the interest in buying online on facebook.

scholarly journals Engaging for Puerto Rico: #RickyRenuncia (and #RickySeQueda) during El Verano del 19 and digital identities

2019 ◽  
Author(s):  
Danilo T Perez-Rivera ◽  
Christopher Torres Lugo ◽  
Alexis R Santos-Lozada
Keyword(s):  
Social Media ◽  
Puerto Rico ◽  
Social Activism ◽  
The United States ◽  
The Political ◽  
Digital Revolution ◽  
The People ◽  
The Social ◽  
The World ◽  
Puerto Rican Diaspora

Between July 13-24, 2019 the people of Puerto Rico took the streets after a series of corruption scandals shocked the political establishment. The social uprising resulted in the ousting of the Governor of Puerto Rico (Dr. Ricardo Rosselló, Ricky), the resignation of the majority of his staff something unprecedented in the history of Puerto Rico; this period has been called El Verano del 19 (Summer of 19). Social media played a crucial role in both the organization and dissemination of the protests, marches, and other activities that occurred within this period. Puerto Ricans in the island and around the world engaged in this social movement through the digital revolution mainly under the hashtag #RickyRenuncia (Ricky Resign), with a small counter movement under the hashtag #RickySeQueda (Ricky will stay). The purpose of this study is to illustrate the magnitude and grass roots nature of the political movement’s social media presence, as well as their characteristics of the population of both movements and their structures. We found that #RickyRenuncia was used approximately one million times in the period of analysis while #RickySeQueda barely reached 6,000 tweets. Particularly, the pervasiveness of cliques in the #RickySeQueda show concentrations of authority dedicated to its propagation, whilst the #RickyRenuncia propagation was much more distributed and decentralized with little to no interaction between significant nodes of authority. Noteworthy was the role of the Puerto Rican diaspora in the United States of America and around the world, contributing close to 40% of all geo-located tweets. Finally, we found that the Twitter followers of the former governor had indicators of being composed of two distinct populations: 1) those active in social media and 2) those who follow the account but who are not active participants of the social network. We discuss the implications of these findings on the interpretation of emergence, structure and dissemination of social activism and countermovement to these activities in the context of Puerto Rico.

scholarly journals Peran Media Sosial Instagram dalam Membangun Kesadaran berdonasi di Lazis Darul Hikam

2021 ◽  
Vol 15 (1) ◽  
pp. 22-41
Author(s):  
Ditha Nurul Fazrin ◽  
Iwan Sukoco
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Qualitative Method ◽  
Symbolic Interaction ◽  
Interaction Theory ◽  
Institutional Interaction ◽  
Active User ◽  
The Social ◽  
Symbolic Interaction Theory

This study aims to determine the social interaction of Lazis Darul Hikam and the community through Instagram social media and to find out the role of social media Instagram in building awareness of donation in Lazis Darul Hikam. The research uses symbolic interaction theory to photograph how people interact using social media, define the meaning of the symbols conveyed and ultimately lead to actions in this case giving donations. The method used is a qualitative method, the donor Lazis Darul Hikam, an active user of Instagram, is an informant in this study. The results showed that social media has the following roles: (1) Instagram is a medium for inter-institutional interaction with the community to introduce programs and reporting media, (2) Instagram social media is also able to build awareness of donations by collecting funds obtained through social media.AbstrakPenelitian ini bertujuan untuk mengetahui interaksi sosial Lazis Darul Hikam dan masyarakat melalui media sosial Instagram serta untuk mengetahui peran media sosial Instagram membangun kesadaran berdonasi di Lazis Darul Hikam.  Penelitian menggunakan teori interaksi simbolik untuk memotret bagaimana masyarakat berinteraksi menggunakan media sosial, mendefinisikan makna dari simbol-simbol yang disampaikan dan akhirnya bermuara pada perbuatan dalam hal ini memberikan donasi. Metode yang digunakan adalah metode kualitatif, donatur Lazis Darul Hikam pengguna aktif Instagram menjadi informan dalam penelitian ini. Hasil penelitian didapatkan bahwa media sosial memiliki peran sebagai berikut: (1) Instagram menjadi media untuk berinteraksi antar lembaga dengan masyarakat untuk memperkenalkan program dan media pelaporan, (2) Media sosial Instagram juga mampu membangun kesadaran berdonasi dengan terkumpulnya dana yang didapatkan melalui media sosial

scholarly journals Combatting Misinformation During the COVID-19 Pandemic Via Social Media

2021 ◽  
Vol 9 (1) ◽  
pp. 56-58
Author(s):  
Shehrbano Ali ◽  
Muhammad Murad Murtaza
Keyword(s):  
Social Media ◽  
Medical Knowledge ◽  
Signs And Symptoms ◽  
Sufficient Information ◽  
Corona Virus ◽  
The People ◽  
The Social ◽  
Virus Research ◽  
False News ◽  
Poster Presentations

Misinformation or "fake news" has existed in society for quite a while, with healthcare related misinformation being especially problematic, particularly during the COVID-19 pandemic. Due to the false news circulating on the social media, many misconceptions exist about the disease and the pandemic, leading to people reacting in extreme and unrecommended ways that cause more harm than benefit. In order to combat this, the CMH Arts and Design Society took an initiative and formed a facebook page named "Pakistan Corona Virus Research Outlook" that aimed to present well researched facts regarding COVID-19 in the form of video or poster presentations, so that they could be understood easily by the general public. We also drafted an online handbook that addressed the basic concerns regarding the signs and symptoms of the disease, and the basic principles of management, so as to equip the people without medical knowledge with sufficient information for them to be able to manage mild symptoms themselves, without burdening the healthcare system. We also formed a facebook group by the name "Corona Virus (COVID-19) Free Counselling" that aimed to provide a platform to the public to ask their queries regarding COVID-19 which were then addressed by medical professionals. A post-COVID syndrome series was also initiated on these platforms that addressed the post-COVID symptoms individually and provided a follow up plan for each, based on expert guidelines.

Using RSSI Simple Localization Method to Implement the Context-Aware and Social Recommendation System

2013 ◽  
Vol 479-480 ◽  
pp. 1213-1217
Author(s):  
Mu Yen Chen ◽  
Ming Ni Wu ◽  
Hsien En Lin
Keyword(s):  
Social Media ◽  
Social Relations ◽  
Context Awareness ◽  
Recommendation System ◽  
Product Information ◽  
Indoor Localization ◽  
Context Aware ◽  
Social Recommendation ◽  
Localization Method ◽  
The Social

This study integrates the concept of context-awareness with association algorithms and social media to establish the Context-aware and Social Recommendation System (CASRS). The Simple RSSI Indoor Localization Module (SRILM) locates the user position; integrating SRILM with Apriori Recommendation Module (ARM) provides effective recommended product information. The Social Media Recommendation Module (SMRM) connects to users social relations, so that the effectiveness for users to gain product information is greatly enhanced. This study develops the system based on actual context.

Customer Engagement

2020 ◽  
pp. 163-176
Author(s):  
Robin Cheng
Keyword(s):  
Social Media ◽  
Product Information ◽  
Customer Engagement ◽  
Social Commerce ◽  
Media Technologies ◽  
Product Service ◽  
The Social ◽  
Innovative Products ◽  
Managerial Implications ◽  
Use Of Social Media

This chapter focused on exploring the engagement in which consumers interact with each other while conducting online shopping activities, such as discovering products, sharing product information, and/or collaboratively making shopping decisions. At the core of the product/service offering, successful shopping models will be able to meet the needs of highly engaged shoppers. In order to develop sustainable shopping model for this group of shoppers, social support theory could explain the current phenomenon of the use of social media for shopping. The social media technologies facilitated collaborative learning and collaborative improvement on the sale of unconventional and innovative products. The chapter contributes in social commerce innovations and provides managerial implications for understanding the overall interactions of social commerce.

Study and Analysis of Delay Factors of Delhi Metro Using Data Sciences and Social Media

2018 ◽  
pp. 209-223
Author(s):  
Arun Solanki ◽  
Ela Kumar
Keyword(s):  
Social Media ◽  
Monday Morning ◽  
Technical Problems ◽  
The People ◽  
Difficult Time ◽  
Implementation Techniques ◽  
The Social ◽  
Using Data ◽  
Delay Prediction ◽  
Different Sources

Delhi Metro passengers had a difficult time mostly on Monday morning as trains on the busy corridors are delayed due to technical problems or track circuit failure. This study found different factors like power failure, weather, rider load, festive season, etc. which are responsible for the delay of Delhi Metro. Due to these factors, Metro got delayed and run at a reduced speed causing much inconvenience to the people, who are hoping to reach their offices on time. Delhi Metro data are received from different sources which may be structured (timings, speed, traffic), semi-structured (images and video) and unstructured (maintenance records) form. So, there is heterogeneity in data. Except for this data, the feedback or suggestion of a rider is vital to the system. Nowadays riders are using social media like Facebook and Twitter very frequently. Three-tier architecture is proposed for the delay analysis of Delhi Metro. Different implementation techniques are studied and proposed for the social media module and delay prediction modules for the proposed system.

Self-Comparison

2017 ◽  
pp. 18-26
Author(s):  
Clara Moningka
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Social Environment ◽  
Self Esteem ◽  
Psychological Effects ◽  
Self Concept ◽  
Internet Users ◽  
The Social ◽  
Use Of Social Media

In this chapter, the author is interested in studying more about self-comparison through social media; especially in Jakarta, Indonesia. In Indonesia, social media are commonly used and widely used by various groups. As many as 93% of Internet users in Indonesia are accessing Facebook. Jakarta is even referred as the capital of a text-based social media. The use of social media can be influenced by the collective culture in Indonesia. In this case social media is not just a tool but also the social environment, in which social interaction occurs. This is also influences how individuals view themselves. The topic of the psychological effects of social media has been much discussed. A lot of research conducted on the effect of social on development of self-concept and including self-esteem. Social media becoming a place for comparing oneself to others and it turn out it has a great effect.

الشعب‎ يريد‎ اسقاط‎ النظام‎ “The People Want to Overthrow the Regime”

2019 ◽  
pp. 46-73
Author(s):  
Amy Austin Holmes
Keyword(s):  
Social Media ◽  
State Violence ◽  
The State ◽  
Breaking Point ◽  
Mass Mobilization ◽  
The People ◽  
The Social ◽  
Key Features ◽  
Security Organizations

This chapter analyzes the first wave of the revolution against Hosni Mubarak. Refuting arguments that focus on the role of the social media, or divisions among the elite, and the alleged neutrality of the Egyptian military, the chapter illustrates that it was a revolutionary coalition of the middle and lower classes that created a breaking point for the regime. Key features of this mass mobilization included the refusal of protesters to be cowed by state violence, the creation of “liberated zones” occupied by the people, “popular security” organizations that replaced the repressive security apparatus of the state, and strikes that crippled the economy in the final days of the Mubarak era. Key moments during the 18 days are described with ethnographic detail, including the unfiltered reactions of protesters to the deployment of soldiers on January 28. The revolutionary nature of the uprising is that people demanded more than just the ouster of Mubarak—they wanted to topple “the regime” by naming the names of a slew of Mubarak’s cronies to remove them from power.

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