Creativity as a Resource for the Development of a Service Enterprise (Through the Example of Event Agencies)

2020 ◽  
Vol 26 (9) ◽  
pp. 957-968
Author(s):  
K. I. Derevyanko ◽  
V. P. Orlovskaya
Keyword(s):  
Scientific Information ◽  
Professional Associations ◽  
Assessment Model ◽  
Professional Activity ◽  
Special Role ◽  
Economic Knowledge ◽  
Creative Activity ◽  
Practical Solution ◽  
Expert Opinions ◽  
Theoretical Conceptualization

Aim. The presented study aims to conduct a comprehensive phenomenological analysis of creativity as a resource for the development of a service enterprise through the example of the creative activity of event agencies. Tasks. The authors examine the phenomenon of creativity and develop a theoretical framework for considering creativity as a resource for the development of a service enterprise through the example of event agencies; identify the indicators of creativity of a service enterprise; develop a scale of creativity of event agencies operating in the modern services market. Methodology. The theoretical and methodological basis of this study includes the works of Russian and foreign scientists and experts in the field of creativity and its use as a resource for the development of service enterprises. The authors use the phenomenological method (to examine the phenomenon of creativity as a whole), comparative (comparison of approaches, ideas, and experience of different countries in the field of creative activity), hermeneutical (interpretation of various aspects related to the analysis of creativity), and systems analysis. To examine the indicators of creativity of event agencies, this study uses quantitative and qualitative analysis of information materials published on the official websites of the examined cities, convention and event agencies, statistics of professional associations of congress and exhibition organizations, including the International Congress and Convention Association (ICCA), as well as other analytical reports, expert opinions, and applied research on the topic. The study analyzes statistics on the number and themes of events held in each city, event infrastructure, the range of provided services, and the level of service. The cities are then comparatively analyzed based on the results of examination of each city, and general conclusions are formulated. Results. The main problem addressed by this study is associated with the concept of “creativity”, its content, degree, limits, and risks. The scientific novelty of the study is predicated upon the insufficient investigation of the problem of creativity as a resource for the development of a service enterprise. This study is one of the first attempts to develop a methodology for comprehensively analyzing the phenomenon of creativity with regard to event agencies. The results obtained during the study are vital for the theoretical conceptualization and practical solution of the problem of creativity in the context of economic knowledge: the key indicators of creativity of an event agency are identified and a creativity assessment model is developed based on the range of possible manifestations of creativity in the professional activity of event agencies. Creativity is analyzed as a resource for the development of a service enterprise through the example of the activity of event agencies. Eight indicators of creativity of an event agency are identified and an assessment scale is developed. The creativity indicators include “fluency”, “flexibility”, “originality”, “elaboration and synthesis”, “redirection”, “redefinition”, “reinitiation”, and “generation”. These eight indicators are incorporated into a creativity scale based on the Likert scale, which makes it possible to assess the degree (level) of creativity of an event agency on a scale of one to ten. As a result, the following problems are solved: the essence of the concept of “creativity” is determined and its main features are identified by analyzing the specific aspects of the modern MICE industry landscape. Scientific information on the topic is analyzed, systematized, and generalized. Russian and foreign experience of using creativity as a resource for the development of a service enterprise is comparatively analyzed. Conclusions. The special role of creativity as a resource for the development of an event agency is revealed, and the indicators of the agency’s creativity are formulated. A creativity scale is developed. The correlation between the competitiveness of a service enterprise and the use of the creative resource in its development is determined. This study is one of the first attempts to develop a methodology for comprehensively analyzing the phenomenon of creativity with regard to event agencies. The results of the study are important for the theoretical conceptualization and practical solution of the problem of creativity in the context of economic knowledge.

scholarly journals PEDAGOGICAL PRACTICE AS AN EFFECTIVE MEANS OF PROFESSIONAL TRAINING OF PRIMARY SCHOOL TEACHERS

2020 ◽  
Vol 66 (2) ◽  
pp. 198-204
Author(s):  
A.A. Kdyrbaeva ◽  
◽  
E.V. Ryabova ◽  
A.O. Abdykadyrov ◽  
◽  
...  
Keyword(s):  
Primary School ◽  
Professional Training ◽  
Effective Means ◽  
Special Role ◽  
Pedagogical Practice ◽  
Creative Activity ◽  
School Teachers ◽  
Primary School Teachers ◽  
The University ◽  
The Relationship

This article analyzes the problem of organizing the practice of students-future teachers of primary education in the University, describes the pedagogical conditions for the success and effectiveness of its implementation. The purpose of the article is to identify and justify the relationship between the student's creative activity and continuous practice during the entire period of study at the University. It is shown that pedagogical practice has a special role in preparing future primary school teachers for professional work, since practice generates a desire to discover new things, arouses interest in the studied, and forms students ' complete ideas about pedagogical activity, about the real ways of its knowledge and development.

scholarly journals Vectors of Liu Shikun’s Creative Activity in the Context of China Piano Art of the Second Half of the XX — Beginning of the XXI Century

2021 ◽  
pp. 81-85
Author(s):  
Ke Wang
Keyword(s):  
Performing Arts ◽  
Scientific Information ◽  
Careful Analysis ◽  
Practical Significance ◽  
Creative Activity ◽  
Music Schools ◽  
Leading Role ◽  
The World ◽  
Music Community ◽  
Source Studies

Problem statement and its relevance. One of the pioneers of Chinese contemporary piano art, whose creative activity certainly contributed to its formation, further rapid rise and recognition of creative achievements on the world art horizon, is a prominent pianist — Liu Shikun, who today has received complete recognition as a brilliant performer, composer and teacher thus marked the beginning of the so­called piano boom in China, and with it — the gradual formation and confident rise of the Chinese piano school. If various aspects of contemporary Chinese performing arts have repeatedly been subjected to musicological discourse in the scientific community, the direct and comprehensive coverage of Liu Shikun’s leading role in the process of forming the foundations of Chinese piano performing arts, as well as careful analysis and representation of his creative achievements and pedagogical fields are still relevant for basic musicological research. The purpose of this article is to highlight and analyze the main vectors of creative activity of the famous Chinese musician Liu Shikun in the context of the development of piano art in China in the second half of the XX — early XXI centuries. The methodology of the work focuses on the principles of historicism and source studies, which provides coverage of Liu Shikun’s musical work in a single context with cultural, historical and artistic phenomena and their interaction. In addition, methods of retrospective, structural­system analysis, interpretation of facts, argumentation and generalization are involved. The results obtained during the achievement of the goal of this work focus on the representation and characterization of Liu Shikun’s creative achievements in the field of concert performance, teaching and composition and the artist’s contribution to the development of Chinese piano culture. The topicality of the article lies in the first attempt in Ukrainian musicology to comprehensively cover the main directions of creative activity of the famous Chinese pianist Liu Shikun in the projection of his influence on the formation of the current state of Chinese piano art. The practical significance of the facts and analysis of the main vectors of Liu Shikun’s creative activity carried out in this work is the possibility of using this material in courses on the history and theory of modern piano art, in particular in sections on the Chinese piano school, as well as for further more thorough research of Liu Shikun’s musical creativity, systematization of scientific information on his contribution to the development of musical art of this country. Conclusions. Summarizing the above given material, it should be noted that the fruitful and multifaceted work of this artist directly influenced the development and professionalization of piano performance in China at that time. This influence was due to the comprehensive recognition of the artist’s creative achievements by the world music community, in particular through numerous concert performances in leading countries (especially in partnership with leading orchestras and outstanding musicians); creation of original samples of concert repertoire on the basis and with specificity of the Chinese traditional melody; organization of a dense network of author’s music schools (art centers) and formation of the foundations of the Chinese national piano pedagogy.

scholarly journals Russia in Greater Mediterranean: New Pacific Eurasian Transition

2021 ◽  
Vol 21 (3) ◽  
pp. 441-458
Author(s):  
Ivan Alexandrovich Chikharev
Keyword(s):  
Political Development ◽  
Mediterranean Region ◽  
Scientific Information ◽  
Point Of View ◽  
Special Role ◽  
Important Conclusion ◽  
Political Transformations ◽  
The Pacific ◽  
History Of ◽  
The Mediterranean

The relevance of the issues raised in the article is related to the active return of Russia to the Mediterranean region, as well as the international political transformations taking place in it. The purpose of the article is to identify the historical foundations, current state and strategic prospects of Russias presence and international influence in the Greater Mediterranean region. The article is based on the methodology of critical geopolitics, historical and comparative approaches, which critically analyze the geopolitical structures of the region, built in the interests of various regional and extra-regional political forces. The historical material of the ancient, medieval, new and modern periods in the history of the macro-region is used, including the poorly studied times of the Mongol presence on the eastern shores of the Mediterranean Sea. Scientific works on the history, geography and international relations in the region, written in the 18th - 19th centuries, as well as modern scientific information on the trends of technological, infrastructural and political development of the Mediterranean region are introduced into scientific circulation. An important element of the article is the thesis about the special role of Russia in the Pacific-European (Eurasian) transit. From the authors point of view, it includes not only the full implementation of Russias transport and logistics potential in the macro-region, but also the transfer of modern technologies, as well as the promotion of the formation of sustainable political regimes. As a result, a conclusion is made about the deep historical foundations of Russias presence and influence in the region, its strategic prospects are justified, and the main directions of our countrys international activities in the Mediterranean region are highlighted. An important conclusion of the article is the thesis about the need for a multilateral balanced approach to solving macro-regional problems.

Cultural Differences in Creative Professional Domains

2018 ◽  
Author(s):  
Vlad Petre Glăveanu ◽  
Todd Lubart
Keyword(s):  
Dynamic System ◽  
Cultural Differences ◽  
Human Action ◽  
Professional Activity ◽  
Creative Work ◽  
Contextual Influences ◽  
Creative Activity ◽  
Creative Processes ◽  
Professional Groups ◽  
Norms And Values

This chapter offers a new conceptualization of culture, focusing on domains of professional activity. Culture is understood as a dynamic system integrating material, symbolic, and social elements and describing the context of human action. From this perspective, culture exists not only between nations but also within nations, at the level of different groups and communities. Professional groups are cultural units, which bring together people who share a number of norms and values, work within a given set of material constraints, and co-construct a common identity. Artists, scientists, and designers represent distinctive professional groups associated with recognized forms of creative activity. Research is presented concerning (a) the factors involved in creative expression in art, science, and design, and (b) the creative processes specific for different stages of creative work within each of these domains. The findings are interpreted in terms of cultural and contextual influences.

SYSTEM OF FORMATION OF PROFESSIONAL AND PERSONAL SELF-GOVERNMENT AMONG CADETS OF MILITARY INSTITUTES

2020 ◽  
Author(s):  
Andrey Lagutin ◽  
Tatyana Sidorina
Keyword(s):  
Self Control ◽  
Self Management ◽  
Optimal Decision ◽  
Professional Activity ◽  
Special Role ◽  
Professional Activities ◽  
Managerial Decisions ◽  
The Right ◽  
The Military

When carrying out professional activities, officers of the VNG of the Russian Federation are often in difficult, stressful, emotionally stressful situations associated with the use of weapons as a particularly dangerous means of destruction. The right to use a weapon by an officer makes him responsible for its use. And therefore requires the officer to make a balanced optimal decision, which is associated with the risk and transience of events, and in which no mistake can be made, since the price of it can be someone's life. It is at such a moment that it is important that the officer has stable skills in making a decision on the use of weapons, and this requires skills not only in managing subordinates or the situation,but in managing himself. The complication of the military-professional activity, manifested in the need to develop the ability to quickly and accurately make command decisions, exacerbating the problem of social responsibility of an officer who has the management of unit that leads to an understanding of his singular personal and professional responsibility, as the ability to govern themselves makes it possible to achieve a positive result of the Department for the DBA. This characterizes the need for a commander to have the ability to manage himself, as a "system" that manages others. Forming skills of self-control, patience, compassion, having mastered algorithms of making managerial decisions, the cycle of implementing managerial functions, etc., a person comes to the belief: "before effectively managing others, it is necessary to learn how to manage yourself." The required level of personal and professional maturity can be formed in a person as a result of purposeful self-management, which determines the special role of professional and personal self-management in the training of future officers.

Orientation of the Personality as a Factor of Improvement of Quality of Vocational Training of the Cadets of Higher Education of Institute of EMERCOM of Russia

2018 ◽  
Vol 7 (4) ◽  
pp. 35-42
Author(s):  
Вера Штерензон ◽  
Vera Shterenzon ◽  
С. Худякова ◽  
S. Hudyakova ◽  
А. Шпаньков ◽  
...  
Keyword(s):  
Higher Education ◽  
Natural Science ◽  
Vocational Training ◽  
Fire Service ◽  
Professional Activity ◽  
Special Role ◽  
Personal Orientation

Article is devoted to a research of orientation of the identity of future experts of fire and technosphere safety. The orientation of the personality is considered as the most important manifestation of a deep essence of the personality and plays a special role in self-updating of the personality, exerts impact on results of educational and professional activity of the personality. Results of a research of structure of orientation of the identity of cadets of the 1st course at the beginning of their training at the Ural State Fire Service Institute of EMERCOM of Russia are presented in the article. Existence of the dominating personal orientation of cadets and the reason of a similar situation is revealed. Differences in structure of orientation the personalities at cadets of various directions of preparation are identified and also influence of orientation of the personality on results of training in disciplines of a natural-science cycle is revealed.

scholarly journals LEARNING ANALYTICS IN CONVENTIONAL EDUCATION: ITS ROLE AND OUTCOMES

2020 ◽  
Vol 24 (3) ◽  
pp. 59-76
Author(s):  
K. A. Vilkova ◽  
◽  
U. S. Zakharova ◽  
Keyword(s):  
Higher Education ◽  
Adaptive Learning ◽  
Learning Analytics ◽  
Personal Data ◽  
Education Institution ◽  
Professional Associations ◽  
Learning Technologies ◽  
Data Management System ◽  
Expert Opinions ◽  
New Research

Massification, digitalization and bureaucratization are now the major trends that shape higher education. Massification has led to an inevitable problem of the heterogeneity of students and the need for adaptive learning; digitalization has created a need for distance learning technologies and, as a result, learning data production; finally, bureaucratization has meant that the education quality assessment now predominantly relies on quantitative rather than qualitative indicators. At the crossing of these trends, a new research interest has emerged, which develops both theoretical and practically oriented studies and which has become known as learning analytics. Learning analytics is now actively discussed in Western countries, where national policies to regulate and stimulate this sphere are designed and professional associations of specialists in learning analytics are created. Proponents of learning analytics believe that the data collected and analyzed by an education institution will help the management take more justified and objective decisions than those based on expert opinions. Learning analytics is understood in this paper as a necessary tool for detecting the weak sides of the curricula. It also helps build students’ individual learning trajectories, which is essential for an individualized approach in education and for making the learning process more adaptive. Opponents of learning analytics, in their turn, see it as a threat to the current balance of power in education, the roles of the teacher and manager, and point out the need for specific competencies and the danger of personal data breach. Russia is now left out of the global agenda: except for a few recent cases, learning analytics is still viewed by many as more of a promise than reality. This review is aimed at shedding light on the modern understanding of learning analytics, its development in the world and in Russia, the prospects and limitations of its application in Russia from the perspective of the key stakeholders in higher education. We also propose recommendations regarding the organization of a university learning analytics system. This article will be of interest to university managers and decision-makers, teachers and scholars of higher education as it provides information on the organization of a data management system, including the collection, analysis and use of data.

scholarly journals CONDITIONS OF FORMATION OF CREATIVE POTENTIAL OF THE FUTURE TEACHER OF TECHNOLOGICAL EDUCATION

2020 ◽  
Vol 1 (191) ◽  
pp. 41-43
Author(s):  
Snizhana Bohomaz-Nazarova ◽  
Keyword(s):  
Creative Process ◽  
Professional Training ◽  
Future Teacher ◽  
Professional Activity ◽  
Creative Activity ◽  
Technological Education ◽  
Future Teachers ◽  
Creative Potential ◽  
The Future ◽  
New Ideas

The article considers issues related to the concept of creativity, creative potential, creative abilities, creative process, recommendations for the development of creative potential of the future teacher of technology using methods, techniques and tools that generate new ideas for creativity. The analysis of methods of professional training of the modern specialist of educational branch is carried out. The necessity of using the competence approach which is aimed at training future teachers and consists in the acquisition and development of students during training a set of key, general and subject competencies that determine his successful professional activity. It is determined that in order to teach students creativity, the teacher must have a sufficient level of creative potential. Students majoring in "Technology", to a greater extent, have certain creative talents and abilities, motivation to learn new techniques and tools, and experience of creative activity, so the role of the teacher in practical classes to show new methods, techniques and means of creative activity, to expand the horizons of imagination and the limits of application of these methods in further professional activity, to prove to students the necessity and feasibility of developing their creative potential. In the educational field "Technology" (labor training) the use of the project method contributes to the formation of students' foundations of technological literacy, work culture, creative approach to solving tasks, learning different ways of processing materials and information. It is the use of non-standard methods of generating new ideas for creativity and activity at the first and especially the second stage (design) will give the greatest effect in the development of creative potential of future teachers of technological education. It is substantiated that the levels of creative preparation should not be used to assess the creative potential of students, but to take into account the teacher's opportunities for creative promotion of each student and a differentiated approach to using existing methods and techniques of involving students in the creative process.

scholarly journals FORMATION OF VALUE ORIENTATIONS IN STUDENTS-VOCALISTS

2021 ◽  
Vol 1 (192) ◽  
pp. 225-230
Author(s):  
Natalia Bitko ◽  
Keyword(s):  
Music Education ◽  
Cognitive Complexity ◽  
Negative Impact ◽  
Cultural Development ◽  
Value Orientations ◽  
Educational Process ◽  
Professional Activity ◽  
Special Role ◽  
Active Perception ◽  
The Individual

In the article the author investigates the problem of formation of value orientations of students-vocalists during their studies in a higher educational pedagogical institution. The author believes that the peculiarities of the training of future students-vocalists in the university are the specifics of the age of students associated with early professional orientation and self-determination in the profession; in the organization of the educational process itself, due to the fact that individual classes in music disciplines are held, in the priority development by future music teachers not of fundamental scientific knowledge, but of practically necessary professional skills and abilities. In modern conditions of socio-cultural development, the problem of formation of value orientations of students-musicians becomes especially actual. It is generally accepted that music plays a special role in the life of an individual due to its ability to have a profound impact on the spiritual world of man. This action becomes much greater if the music affects not only externally (passive or active perception), but is also directly reproduced by the performer. In the process of performing, a deeper comprehension of a musical work continues, depending on its cognitive complexity, there is a positive or negative impact on the currently formed hierarchy of personal values. The value orientations of students in the process of musical performance are a prerequisite for the disclosure of aesthetic potentials, adjust not only the musical and aesthetic interests, but also the needs, tastes, ideals, views of young people and more. Acquiring these qualities, the individual joins the accumulated by mankind true values of life, culture and professional activity. The modern stage of music education is the foundation in the spiritual and moral development of the student, when the problem of value orientations of the student is considered as the most important element of the internal structure of personality, which allows to orient in the material and spiritual culture of society.

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