scholarly journals Effect of Brand Identity and Brand Image On Customer Loyalty Case Study In Daihatsu Car Consumer

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Catur Rachmad Susetyo ◽  
Sengguruh Nilowardono ◽  
Ani Wulandari
Keyword(s):  
Data Collection ◽  
Customer Loyalty ◽  
Analytical Method ◽  
Brand Image ◽  
Quantitative Approach ◽  
Brand Identity ◽  
Purposive Sampling ◽  
Sampling Approach

Daihatsu Motor Co., Ltd. is the oldest Japanese car company known for its small car products or more agreed. The number of Daihatsu car consumers is quite a lot, in making purchases. This study aims to analyze the effect of brand identity and brand image on customer loyalty. This type of research uses a quantitative approach. Data collection uses interviews, observation, and questionnaire distribution. Using the nonprobability method with a purposive sampling approach. The population of this research is Daihatsu car consumers with a sample of 60 respondents. The analytical method used is SPSS v.20. Based on the results of this study concluded that brand identity and brand image have a significant effect on customer loyalty.

scholarly journals Effect of Brand Identity and Brand Image On Customer Loyalty Case Study In Daihatsu Car Consumer

2020 ◽  
Vol 1 (1) ◽  
pp. 25-32
Author(s):  
Catur Rachmad Susetyo ◽  
Sengguruh Nilowardono ◽  
Ani Wulandari
Keyword(s):  
Data Collection ◽  
Customer Loyalty ◽  
Analytical Method ◽  
Brand Image ◽  
Quantitative Approach ◽  
Brand Identity ◽  
Purposive Sampling ◽  
Sampling Approach

Daihatsu Motor Co., Ltd. is the oldest Japanese car company known for its small car products or more agreed. The number of Daihatsu car consumers is quite a lot, in making purchases. This study aims to analyze the effect of brand identity and brand image on customer loyalty. This type of research uses a quantitative approach. Data collection uses interviews, observation, and questionnaire distribution. Using the nonprobability method with a purposive sampling approach. The population of this research is Daihatsu car consumers with a sample of 60 respondents. The analytical method used is SPSS v.20. Based on the results of this study concluded that brand identity and brand image have a significant effect on customer loyalty.

scholarly journals PENGARUH BRAND IMAGE KARTU IM3 INDOSAT TERHADAP KEPUASAN LAYANAN DAN LOYALITAS PELANGGAN (Studi pada PTN dan PTKIN di Kota Malang)

IQTISHODUNA ◽  
2017 ◽  
Vol 12 (1) ◽  
pp. 9-18
Author(s):  
Virgistira Mulya Hutami ◽  
Yayuk Sri Rahayu
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Sampling Method ◽  
Brand Image ◽  
Personal Identification ◽  
Quantitative Approach ◽  
Service Satisfaction ◽  
The Status

The study aims to determine the effect of brand image IM3 to loyalty, either directly or indirectlythrough the satisfaction. This research used a quantitative approach and the respondents which the customersof Indosat IM3 on four Universities in Malang . The data collection used accidental sampling method. Pathanalysis was used to test and analyze hypotheses by considering the classical assumption test. The resultsof the study showed that the brand image significantly affect the service satisfaction and customer loyalty.Indicators of Brand image contributed 47.5% to total customer satisfaction. Meanwhile satisfaction accountedfor 30.7% of customer loyalty. Two indicators of brand image consist of guarantees and social identificationhas no significant effect on customer satisfaction. While, two other indicators of brand image consist ofpersonal identification and status has a significant influence on customer satisfaction. From path analysisknown that there is indirectly influence of the status of personal identification to loyalty through customersatisfaction.

scholarly journals Pengaruh e-WOM di Instagram terhadap Loyalitas Pelanggan Kopi Janji Jiwa

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 440
Author(s):  
Brigitta Novilia Jesslyn ◽  
Riris Loisa
Keyword(s):  
Customer Loyalty ◽  
Word Of Mouth ◽  
Communication Theory ◽  
Survey Methods ◽  
Quantitative Approach ◽  
Sampling Techniques ◽  
Marketing Communication ◽  
Electronic Word Of Mouth ◽  
Purposive Sampling ◽  
Sampling Approach

This research was conducted to determine the effect of electronic word of mouth (e-WOM) activities on the customer loyalty of Kopi Janji Jiwa. This research uses marketing communication theory, electronic word of mouth (e-WOM), and customer loyalty. Kopi Janji Jiwa is a domestic business that presents a menu of processed coffee on the rise. With the target of millennial generation, Kopi Janji Jiwa continues to innovate to create new menus and breakthroughs to get customers. What is unique from this research is that this study will look at how consumers from Kopi Janji Jiwa become marketing agents. The approach used for this research is a quantitative approach with survey methods. The population in this study is the consumer of Kopi Janji Jiwa and the number of samples taken as many as 130 people and using nonprobability sampling techniques with a purposive sampling approach. Data collected in this study using a questionnaire. Penelitian ini dilakukan untuk mengetahui pengaruh kegiatan electronic word of mouth (e-WOM) terhadap loyalitas pelanggan Kopi Janji Jiwa. Penelitian ini menggunakan teori komunikasi pemasaran, electronic word of mouth (e-WOM), dan loyalitas pelanggan. Kopi Janji Jiwa merupakan sebuah usaha dalam negeri yang menyajikan menu olahan kopi yang sedang naik daun. Dengan target generasi milenial, Kopi Janji Jiwa terus berinovasi menciptakan menu dan gebrakan baru untuk memperoleh pelanggan. Yang unik dari penelitian ini adalah penelitian ini akan melihat bagaimana konsumen dari Kopi Janji Jiwa menjadi agen pemasaran. Pendekatan yang digunakan untuk penelitian ini adalah pendekatan kuantitatif dengan metode survey. Populasi dalam penelitian ini adalah konsumen Kopi Janji Jiwa dan jumlah sampel yang diambil sebanyak 130 orang dan menggunakan teknik nonprobability sampling dengan pendekatan purposive sampling. Data yang dikumpulkan dalam penelitian ini dengan menggunakan kuisioner.

scholarly journals PERAN BRAND IMAGE MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN

2018 ◽  
Vol 7 (10) ◽  
pp. 5258
Author(s):  
Gusti Nyoman Bagus Dananjaya ◽  
Ni Made Rastini
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Collection Method ◽  
Purposive Sampling ◽  
Analysis Technique

This research aims to explain the effect of product quality on brand image, the effect of product quality on customer loyalty, the influence of brand image on customer loyalty, and the role of brand image to mediate the effect of product quality on customer loyalty of Kober Mie Setan in Denpasar City This research was conducted in Denpasar using 100 respondents. Data collection method used is purposive sampling method with path analysis technique. The results showed that product quality had a positive and significant effect on brand image. Product quality has a positive and significant impact on customer loyalty. Brand image has a positive and significant impact on customer loyalty. Brand image as a mediation variable significantly indirect influence on customer loyalty through product quality variables. Kober Mie Satan needs to pay attention to the portion of food to match the expectations of the consumers. In addition, Kober Mie Satan needs to improve the positive reputation for the image of Kober Mie Satan is considered positive and able to create customer loyalty. Keywords: product quality, brand image, customer loyalty

scholarly journals Is customer loyalty dependent on marketing publik relation and brand image? (A case study Hillpark Sibolangit-Berastagi North Sumatra Province)

2019 ◽  
Author(s):  
Taufik Parinduri
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Customer Loyalty ◽  
Brand Image ◽  
North Sumatra

This study was conducted to determine the effect of marketing and public relations and brand image simultancously and patially on customer loyalty in Hillpark-Sibolangit with a sample of 94 people. Using questionaire that had been tested for validity and reliablity does the data collection.

ANALISIS LOYALITAS PELANGGAN HOTEL SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA

2019 ◽  
Vol 13 (03) ◽  
pp. 15-30
Author(s):  
Dwi Agus Kristianto ◽  
Amin Kiswantoro
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Service Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Tourist Destinations ◽  
The Past ◽  
The World ◽  
Special Region

In the past the function of the hotel was only as a place to stay for consumers who travel on business or tourism and do not have a relationship or family at their destination. Sharia concept hotels continue to grow along with the needs of Muslim consumers around the world. The concept of sharia hotels also continues to grow in Indonesia, especially in the Yogyakarta region as one of the tourist destinations in Indonesia. This study aims to determine the effect of price, service quality and brand image on customer loyalty of sharia hotels in Yogyakarta Special Region both partially and simultaneously.This type of research is causally comparative. The variables in this study are price, service quality, brand image and customer loyalty. The population in this study are customers who have visited sharia hotels in Yogyakarta. Sampling was done by nonrandom sampling, specifically using purposive sampling where the sample was taken from the population, with the following criteria: 1) Customers who had stayed in sharia hotels in Yogyakarta more than twice, and 2) Respondents aged 18 years. The sample in this study was taken as many as 100 respondents. Data collection techniques using questionnaires. Data analysis used is multiple linear regression analysis.Based on the results of the study, the following conclusions are obtained: (1) Prices have a positive and significant effect on customer loyalty; (2) Service quality has a positive and significant effect on customer loyalty; (3) Brand image has a positive and significant effect on customer loyalty; and (4) Price, service quality, and brand image have a positive and significant effect on customer loyalty. Keywords: hotel, sharia, price, service quality, brand image, customer loyalty.

scholarly journals KESEJAHTERAAN PETANI PENGGARAP SAWAH PADA PENERAPAN AKAD MUZARA'AH DENGAN PENDEKATAN MAQASHID SYARI'AH DI TULUNGAGUNG

2020 ◽  
Vol 6 (7) ◽  
pp. 1450
Author(s):  
Dias Rizqi Wardani ◽  
Siti Inayatul Faizah
Keyword(s):  
Data Collection ◽  
Direct Observation ◽  
Sampling Technique ◽  
Farm Workers ◽  
Research Approach ◽  
Purposive Sampling ◽  
Qualitative Descriptive ◽  
The Village

Muzara’ah is the contract between farm workers and farm owners in which, cost of cultivations, seeds, and fertilizers are provided by the farm owners, meanwhile the farm workers have responsibility in giving their best efforts on cultivating the farmland. Later then, the harvest will be shared according to the contract that has been agreed. The purpose of this research is to describe farmer’s welfare in the village of Sodo after implementing Muzara’ah Contract with the Maqashid Sharia approach. This research approach is qualitative descriptive and uses case study as its strategy. Informants in this research are administrator from Krido Tani Farmers Association, The farm workers, and the farm owners. These informants determined by using purposive sampling technique. The data collection techniques are carried out through interview and direct observation. According to the research, it was shown that agricultural cooperation with Muzara’ah Contract has a role in improving farm workers’ welfare, viewed from the indicators of Maqasid Sharia.Keywords : Muzara’ah, Welfare, Farmer, Agricultural Cooperation

scholarly journals ANALISIS KOMPARASI PENERAPAN INTERNET FINANCIAL REPORTING OLEH ORGANISASI PENGELOLA ZAKAT (OPZ) DI INDONESIA

2020 ◽  
Vol 7 (8) ◽  
pp. 1439
Author(s):  
Basyasyatul Hanafiyah ◽  
Noven Suprayogi
Keyword(s):  
Data Collection ◽  
Financial Reporting ◽  
Sample Selection ◽  
Secondary Data ◽  
Sampling Technique ◽  
T Test ◽  
Quantitative Approach ◽  
Purposive Sampling ◽  
Significant Difference

The purpose of this study was to determine the differences of Internet Financial Reporting (IFR) index between Lembaga Amil Zakat Nasional (LAZNAS)  and Badan Amil Zakat Nasional Provinsi (BAZNASPROV) in Indonesia. This research uses a quantitative approach with an independent sample t-test. The population in this study is the official website of LAZNAS and BAZNASPROV in Indonesia. Sample selection using purposive sampling technique with two criteria. The website have to be can accessed properly, furthermore LAZNAS and BAZNASPROV have been inaugurated for more than 2 years. The data used is secondary data. Data collection was obtained from the official websites of LAZNAS and BAZNASPROV in Indonesia. The results of this study indicate that there is no significant difference in the IFR index between LAZNAS and BAZNASPROV. Based on the four IFR components used, one and only component showed significant difference is technology used. However, the results obtained that between LAZNAS and BAZNASPROV still do not provide maximum on internet financial reporting yet.Keywords: Internet Financial Reporting, LAZNAS, BAZNASPROV

scholarly journals STRATEGI KRAMA SUBAK DALAM MENANGGULANGI ALIH FUNGSI LAHAN PERTANIAN AKIBAT PARIWISATA (Studi Kasus Subak Umadesa Desa Lodtunduh, Ubud)

2016 ◽  
Vol 4 (2) ◽  
pp. 134 ◽  
Author(s):  
I Made Jodi Artawan ◽  
I Nyoman Sunarta
Keyword(s):  
Data Collection ◽  
Agricultural Sector ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Agricultural Activities ◽  
Literature Study ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Tourism Sector

The research titled "strategy of subak community in reducing land alternation of ricefields due to tourism (Case Study Subak Umadesa Lodtunduh Village, Ubud)", aims to understand subak strategy in reducing land alternation of ricefields due to tourism in Subak Umadesa, Lodtuduh Village, Ubud, Gianyar-Bali. This research uses SWOT analysis techniques, with data collection techniques of observation, in-depht interviews, literature study, and documentation. Moreover the technique of determining informants using purposive sampling technique, which determines the sample with a certain consideration which is deemed enable to provide the data to the maximum results in accordance with the criteria of the research objectives. The result of this research after conducting interviews and observations based on SWOT analysis matrix is creating agro-ecotourism activities. Forms and types of activities of agro-ecotourism that can be implemend in the territory of Subak Umadesa include: trekking, directly agricultural activities such as plowing, planting, harvesting, interaction with local people directly, etc. Hence the agricultural sector is not being marginalized by the development of activities in tourism sector.

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