Efektivitas Iklan Produk Chocolicious Melalui Media Sosial Instagram

2021 ◽  
Vol 1 (1) ◽  
pp. 5-12
Author(s):  
Tsalis Kurniawan Husain ◽  
Farizah Dhaifina Amran
Keyword(s):  
Descriptive Analysis ◽  
Validity And Reliability ◽  
Epic Model ◽  
Critical Dimensions ◽  
Four Dimensions ◽  
A Value ◽  
Marketing Activities ◽  
Spss Software ◽  
The Impact ◽  
A Company

Chocolicious Indonesia is a company engaged in the downstream agribusiness industry that is actively conducting marketing activities through Instagram.  This research to analyzes the effectiveness of Chocolicious Indonesia’s products advertising through Instagram.  The method used is the descriptive analysis method. Sampling using the incidental sampling method with 100 respondents. The respondents are the followers of Chocolicious Indonesia’s Instagram account. This study conducted a validity and reliability test using SPSS software version 20. The analytical method used to measure the effectiveness of advertising is the EPIC model which includes four critical dimensions : empathy, persuasion, impact, and communication (EPIC).  The results showed that Chocolicious Indonesia’s product advertising through Instagram is very effective with a value of 4,21. The four dimensions measurement shows that the dimensions of empathy, persuasion, and communication are very effective. While the impact dimensions are in the effective category.

scholarly journals Talent Value Creation during Digital Transformation: A Inductive Model of HR Reengineering

2021 ◽  
Vol 4 (4) ◽  
Author(s):  
Hsiu-Hua Hu ◽  
Yaozong Zhu
Keyword(s):  
Qualitative Study ◽  
Value Creation ◽  
Talent Development ◽  
Digital Transformation ◽  
Four Dimensions ◽  
Research Questions ◽  
Key Features ◽  
The Impact ◽  
A Company ◽  
Insight Into

In this study, we are to explore (1) features of HR reengineering, (2) the impact of business digitalization strategies on digital transformation and HR engineering, (3) the impact of business digitalization strategies and HR reengineering on talent value creation, and present the results of a qualitative study that offers insight into 42 “thought units”, which were “categorizing” into four dimensions corresponding to our research questions: (1) plan, (2) do, (3) check, and (4) action. The “check” dimension corresponds to the four key features of HR reengineering related to business digitalization strategy, and how to create talent value when a company successfully implements business-led digital transformation, HR reengineering, and talent value creation, including (1) talent planning, (2) talent introduction, (3) talent adjustment, and (4) talent development.

Efektifitas Promosi Online Pada E-Commerce Di Indonesia

2020 ◽  
Vol 8 (1) ◽  
pp. 9-18
Author(s):  
Hana Deshinta ◽  
Ama Suyanto
Keyword(s):  
Data Collection ◽  
Model Test ◽  
Epic Model ◽  
Probability Sampling ◽  
Four Dimensions ◽  
The Impact

By the development of era, there's increasing someone's mindset to create an innovation, which one is the promotion is right on the target. Nowadays, performer of e-commerce apply some promotion to get the market. e-commerce's competing eachother to create an inovation by promotion, for maintain the market and increase the users. There is various kinds of online promotions available on today, but the effectiveness of online promotions is not yet known to be applied by e-commerce. The purpose of this study is to determine the effectiveness of online promotions. The research uses the EPIC Model Test which has 4 dimensions, namely empathy, persuasion, impact and communication. This study uses non-probability sampling because the population does not allow members of the population to have the same opportunity to be selected as a sample. This study also uses data collection techniques by distributing questionnaires. Through the distribution of questionnaires to 426 respondents in Indonesia who use e-commerce.                 The results was found that the Empathy of dimension is a very effective way for online e-commerce promotion. Followed by the Persuasion dimension, the Impact dimension and the Communications dimension. Overall results according to all four dimensions show that online promotion is effective in the e-commerce industry. Keywords : E-Commerce, Online Promotion, EPIC Model

scholarly journals EFEKTIVITAS BALI GO LIVE SEBAGAI MEDIA PROMOSI DIGITAL PARIWISATA BALI

Jurnal IPTA ◽  
2019 ◽  
Vol 7 (1) ◽  
pp. 16
Author(s):  
Ni Luh Putu Septiani ◽  
I Nyoman Sudiarta ◽  
Putu Agus Wikanatha Sagita
Keyword(s):  
Sampling Method ◽  
Descriptive Analysis ◽  
Validity And Reliability ◽  
Epic Model ◽  
Quantitative Descriptive Analysis ◽  
Analysis Technique ◽  
Effectiveness Measurement ◽  
Quantitative Descriptive ◽  
Model Approach

The purpose of this research is to know the effectiveness of using Bali Go Live Channel as media promotion digital of Bali Tourism by using EPIC Model approach. Effectiveness measurement is done by obtaining value of empathy dimension, persuation dimension, impact dimension, and communication dimension from digital promotion conducted by Bali Go Live Channel to know how effective promotion is done. Determination of samples in this study using accidental sampling method as much as 100 respondents tourists. Data collection techniques used questionnaires and interviews. Data analysis technique in this research is quantitative descriptive analysis, validity and reliability analysis, simple tabulation analysis, and EPIC Model analysis. From the results of quantitative descriptive analysis can be seen that the measurement of dimensions empathy, dimension persuasion, dimension impact, and dimension communication entered in the range of effective scale. The results of this study show the use of Bali Go Live Channel as a digital promotion media of Bali tourism declared effective. This is shown from the EPIC Rate of 3.98 which fall into the effective category.

scholarly journals The Impact of Social Networking on Enhancing Digital Citizenship among Princess Alia College, Al- Balqa’a University Students

2020 ◽  
Vol 10 (5) ◽  
pp. 53
Author(s):  
Hana Khaled Al Raqqad
Keyword(s):  
Social Networking ◽  
Female Students ◽  
Digital Citizenship ◽  
Validity And Reliability ◽  
Analytical Methodology ◽  
A Value ◽  
University College ◽  
Digital Commerce ◽  
High Level ◽  
The Impact

The study aimed to identify the impact of social networking on enhancing digital citizenship among students of Princess Alia University College at Al-Balqa Applied University. To achieve study objectives, the researcher used descriptive analytical methodology, where the researcher prepared a questionnaire consisting of (36) statements distributed over six dimensions: Digital citizenship awareness, digital access, digital commerce, digital etiquette, digital rights and responsibilities, digital safety. After verifying tool validity and reliability, the tool was distributed over the study sample that consist of (300) female students from Princess Alia University College, that was randomly selected, during the year 2019/2020. The study concluded that there is a high level of awareness with a value amounting 3.96 among students of the Princess Alia University College at Al-Balqa Applied University for Digital Citizenship. α =(0.05) on the impact of social networking on enhancing digital citizenship with its dimensions digital access, digital commerce, digital etiquette, rights and responsibilities and digital safety) among students of Princess Alia University College at Al-Balqa Applied University attributed to scientific level and specialization, The study recommended a set of recommendations, including: the need to establish a working group of Jordanian universities, government departments and private, working to raise the values ​​of citizenship in general and digital citizenship in particular.

scholarly journals LEGAL ASPECTS OF THE USE OF DIGITAL TECHNOLOGY THROUGH SHARIA ONLINE TRANSACTIONS IN TRADITIONAL MARKETS IN INCREASING COMMUNITY ECONOMY

2019 ◽  
Vol 3 (2) ◽  
pp. 114
Author(s):  
Andi Aina Ilmih ◽  
Kami Hartono ◽  
Ida Musofiana
Keyword(s):  
Digital Technology ◽  
Descriptive Analysis ◽  
Legal Aspects ◽  
Online Transactions ◽  
Traditional Markets ◽  
Online Trading ◽  
Marketing Activities ◽  
Legal Policies ◽  
Negative Impacts ◽  
The Impact

This research focuses on the use of digital technology through sharia online transactions in traditional markets in the City of Semarang. Then analyze the legal policies governing the use of digital technology through sharia online transactions in Indonesia and determine the impact of the use of digital technology through sharia online transactions in the Semarang traditional market. This research uses empirical legal research methods, with descriptive-analysis method. Based on research that has been done, the legal arrangements for the use of digital technology through sharia online transactions in Traditional Markets are regulated in Act Number 11 of 2008 concerning Electronic Information and Transactions (ITE) and the impact of using digital technology through sharia online transactions includes both positive and negative impacts. Positive impacts include: Industrial productivity has increased; encourage MSMEs to enter e-commerce; facilitate the promotion and marketing activities of a product; and more new services are making it easier for the economy and business. As well as the negative impacts, among others: the easier transactions are prohibited and the more cases of lawlessness occur in online trading.

scholarly journals - Corporate managers' awareness of religious teachings and its impact on corporate social responsibility disclosure - A quantitative study : وعي مديري الشركات بالتعاليم الدينية وتأثيره على مستوى الإفصاح عن المسؤولية الاجتماعية للشركات - دراسة كمية -

2020 ◽  
Vol 4 (3) ◽  
Author(s):  
Muamr Ahmed Darawi,  Abdullah Mohammed Ayedh
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Descriptive Analysis ◽  
Environmental Disclosure ◽  
Four Dimensions ◽  
Corporate Managers ◽  
Intelligent Modeling ◽  
Corporate Social Responsibility Disclosure ◽  
Corporate Social ◽  
The Impact

The aim of this paper is to determine the impact of awareness of religious teachings on corporate social responsibility disclosure in Libya. To achieve this aim (310) of the questionnaires were distributed to respondents who are the managers of companies operating in Libya in 2018. The spss modeling was used in the descriptive analysis of the data, and the intelligent modeling used the least squares (PLS-SEM) to test the hypothesis study. The study found that there is a positive relationship between the company manager's perception of religious teachings related to the social responsibility disclosure and the corporate social responsibility disclosure level of the companies which operate in Libya. The impact has extended to the four dimensions of disclosure: community disclosure, environmental disclosure, employee disclosure, and product - Customer disclosure.

scholarly journals Dampak Implementasi Restrukturisasi Pembiayaan terhadap Likuiditas Bank Syariah pada Situasi Pandemi Covid-19

2020 ◽  
Vol 3 (2) ◽  
pp. 282-316
Author(s):  
Abdul Kholiq ◽  
Rizqi Rahmawati
Keyword(s):  
Financial Services ◽  
Commercial Banks ◽  
Human Life ◽  
Descriptive Analysis ◽  
Business Units ◽  
A Value ◽  
Qualitative Descriptive ◽  
Credit Financing ◽  
The Government ◽  
The Impact

The Covid-19 pandemic has had a significant impact in all aspects of human life, such as in the health, education, social, economic and banking sectors. To restore the economic and banking sectors, the government through The Financial Services Authority issued Peraturan Otoritas Jasa Keuangan Republik Indonesia Nomor 11 /POJK.03/2020 Tentang Stimulus Perekonomian Nasional Sebagai Kebijakan Countercyclical Dampak Penyebaran Coronavirus Disease 2019. One of the things described in POJK Number 11 /POJK.03/2020 is the implementation of credit or financing restructuring for debtors who were affected during the Covid-19 pandemic. The implementation of this credit / financing restructuring has raised concerns about bank liquidity. This study uses a qualitative descriptive analysis method by describing the phenomena that occur due to the impact of Covid-19 on the global and national economy, Indonesian government policies, and banking. The results showed that during the period March-September 2020 the average Financing to Deposit Ratio (FDR) in Islamic Commercial Banks showed a value of 79.31% where the highest ratio occurred in July with a ratio level of 81.03% and the lowest ratio occurred in September with a ratio of 77.06%. Under these conditions, in general the level of liquidity of Islamic commercial banks is categorized as healthy or liquid. The average FDR ratio in Sharia Business Units for the period March-September 2020 shows a value of 103.54% where the highest ratio occurred in May with an FDR ratio of 107.20% and the lowest ratio occurred in September with an FDR ratio of 95.87%. Under these conditions, in general the liquidity level of the Sharia Business Unit is categorized as less healthy or less liquid.Pandemi Covid-19 telah memberikan dampak yang signifikan dalam segala segi kehidupan manusia seperti dalam bidang kesehatan, pendidikan, sosial, ekonomi maupun sektor perbankan. Untuk memulihkan sektor ekonomi dan perbankan, pemerintah melalui Otoritas Jasa Keuangan mengeluarkan Peraturan Otoritas Jasa Keuangan Republik Indonesia Nomor 11 /POJK.03/2020 Tentang Stimulus Perekonomian Nasional Sebagai Kebijakan Countercyclical Dampak Penyebaran Coronavirus Disease 2019. Salah satu hal yang dijelaskan dalam POJK Nomor 11 /POJK.03/2020 adalah pemberlakuan restrukturisasi kredit atau pembiayaan bagi debitur yang terdampak selama pandemi Covid-19. Pemberlakuan restrukturisasi kredit/pembiayaan ini memunculkan kekhawatiran terhadap likuiditas bank. Penelitian ini bertujuan untuk menganalisa dampak implementasi restrukturisasi pembiayaan terhadap likuiditas bank syariah pada situasi pandemic covid-19. Penelitian ini menggunakan  metode analisis deskriptif kualitatif dengan cara mendeskripsikan fenomena-fenomena yang terjadi akibat dampak Covid-19 terhadap perekonomian global maupun nasional, kebijakan pemerintah Indonesia, serta perbankan. Hasil penelitian menunjukkan bahwa selama periode Maret-September 2020 rata-rata rasio Financing to Deposit Ratio (FDR)  pada Bank Umum Syariah menunjukkan nilai 79,31% dimana rasio tertinggi terjadi pada bulan Juli dengan tingkat rasio 81,03% dan rasio terendah terjadi pada bulan September dengan tingkat rasio 77,06%. Dengan kondisi tersebut, maka secara umum tingkat likuiditas bank umum syariah dikategorikan sehat atau likuid. Rata-rata rasio FDR pada Unit Usaha Syariah periode Maret-Septemer 2020 menunjukkan nilai 103,54% dimana rasio tertinggi terjadi pada bulan Mei dengan tingkat rasio FDR 107.20% dan rasio terendah terjadi pada bulan September dengan tingkat rasio FDR 95.87%. Dengan kondisi tersebut, maka secara umum tingkat likuiditas Unit Usaha Syariah dikategorikan kurang sehat atau kurang likuid.  

scholarly journals The SME Condition During Covid 19 Pandemic: Financial And Business Overview

2021 ◽  
Vol 2 (3) ◽  
pp. 718-727
Author(s):  
Khalisa Rahmina Suryani ◽  
Rizka Zulfikar ◽  
Aida Vitria
Keyword(s):  
Raw Materials ◽  
Descriptive Analysis ◽  
Work Productivity ◽  
Validity And Reliability ◽  
Quantitative Descriptive Analysis ◽  
Financial Condition ◽  
Significant Difference ◽  
Business Conditions ◽  
The Right ◽  
The Impact

The Covid-19 outbreak has become a global problem and has caused economicproblems in various sectors including the SME sector. This research was conductedto examine the impact of the Covid-19 pandemic on the business conditions of SMEswhich later can be used by policy makers in determining the right actions toovercome financial problems in the SME sector.This research was conducted in the province of South Kalimantan using primarydata. Sampling was done by purposive sampling with an instrument in the form of aquestionnaire. This study used a sample of 233 respondents. The data analysistechnique was performed using the analysis of the validity and reliability of theinstrument and quantitative descriptive analysis to describe the financial conditionsof SMEs and the affected business / corporate sectors. The results of this study foundthat (1) There was a significant difference to the financial condition of SMEs beforeand after the pandemic, where there was a decrease in gross income (-41.6%) andthe level of profit in the SME sector (-62.8%) in general (2) Some of the impacts ofthe Covid Pandemic -19 regarding the business conditions of SMEs, namely (a)there are still many SMEs that have not been able to sell online, (b) there has beenan increase in raw materials, (c) the majority of SMEs have difficulty obtaining rawmaterials, (d) there is a decrease in motivation and work productivity which issignificant, (e) there are still many SMEs that experience a shortage of cash andmany SMEs are in arrears of liabilities, (f) but the majority of SMEs still believethey will survive and pass the pandemic.

scholarly journals International Female Perspective on Roller Derby and Body Image

2015 ◽  
Vol 2 (1) ◽  
pp. 104
Author(s):  
Andrea Eklund ◽  
Barbara Masburg
Keyword(s):  
Body Image ◽  
Descriptive Analysis ◽  
International Perspective ◽  
Roller Derby ◽  
Post Secondary ◽  
Group Data ◽  
Significant Difference ◽  
Spss Software ◽  
Body Self ◽  
The Impact

<p><em>The purpose of this study was to investigate the impact participation in roller derby has on body image from an international perspective. An online Qualtrics survey was used to gather data from 814 female skaters from 246 international roller derby leagues. The survey contained quantitative questions from the Multidimensional Body-Self Relations Questionnaire (MBSRQ) along data such as demographic investigation, importance of roller derby, and the reasons for joining and continuing were analyzed using SPSS software. Basic descriptive analysis was completed. Questions seeking qualitative data were coded initially to identify patterns in the data. Further codifying was completed in order to group data into categories and themes. Based upon the data, a typical respondent was Caucasian, 20 to 40 years of age, married/domestic partnership, and has a post-secondary degree. The null hypothesis was rejected as there was a significant difference when comparing means of the MBSRQ prior to joining and currently. </em><em></em></p>

scholarly journals Pengaruh Lingkungan Kerja Terhadap Kinerja Karyawan

2018 ◽  
Vol 3 (2) ◽  
pp. 94
Author(s):  
Lyta Lestary ◽  
Harmon Harmon
Keyword(s):  
Human Resources ◽  
Work Environment ◽  
Positive Relationship ◽  
Employee Performance ◽  
Regression Equation ◽  
Working Environment ◽  
Know How ◽  
A Value ◽  
The Impact ◽  
A Company

Salah satu aset terpenting yang dimiliki oleh suatu perusahaan adalah sumber daya manusia karena memiliki pengaruh dalam keberlangsungan hidup perusahaan. Karyawan dalam suatu perusahaan perlu diberikan tempat kerja yang nyaman agar menghasilkan kinerja optimal. Lingkungan kerja merupakan suatu hal yang penting untuk diperhatikan oleh perusahaan dan merupakan salah satu faktor menentukan kinerja karyawan. Tujuan penelitian ini mengetahui bagaimana lingkungan kerja, kinerja karyawan dan pengaruh lingkungan kerja terhadap kinerja karyawan di Divisi Detail Part Manufacturing Direktorat Produksi PT Dirgantara Indonesia (Persero). Penelitian ini dilakukan dengan menyebarkan kuesioner kepada 116 karyawan di Divisi Detail Part Manufacturing Direktorat Produksi PT Dirgantara Indonesia (Persero). Berdasarkan penelitian yang telah dilakukan, diperoleh persamaan regresi Y=40.404+0,438X. Hasil penelitian menyatakan lingkungan kerja dan kinerja karyawan yang ada di Divisi Detail Part Manufactur Direktorat Produksi PT Dirgantara Indonesia (Persero) memiliki hubungan positif yang sedang (moderate) dengan nilai sebesar 0,438 dan lingkungan kerja berpengaruh terhadap kinerja karyawan . One of the most important assets owned by a company is human resources because it has an influence on the survival of the company. Employees in a company should be provided with a comfortable working environment to produce optimal performance. The work environment is an important thing to be considered by every company and is one of the factors that determine employee performance. The purposes of this research are to know how is the work environment, employee performance and how much is the impact of the work environment on employee performance. This research was conducted by distributing questionnaires to 116 employees at the Division of Part Detail Manufacturing Production Directorate of PT Dirgantara Indonesia (Persero). Based on research that has been done, the regression equation Y = 40 404 + 0,438X. The study states the working environment and employee performance in the Department of Part Detail Manufacturing Production Directorate of PT Dirgantara Indonesia (Persero) has a positive relationship (moderate) with a value of 0.438 and the working environment influence on employee performance.

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