PUBLIC RELATIONS DEVELOPMENT IN ESPORTS
Purpose of Research. The purpose of the research is to substantiate the compliance of public relations in eSports with the practice of competitive activity and special preparation for this activity. Research Methods. The authors used content analysis of materials available on the Russian eSports Federation website. Research results. Public relations in eSports contribute to the development of competitive activity and special preparation for this activity. Conclusion. The article substantiates the necessity of further development of public relations in eSports related to specific training methodology and execution technique for game tasks. It is necessary to refine technical, tactical and mental training by using better quality inventory and equipment, as well as the economic incentives of the competition system.