scholarly journals Green Tourism

Media Wisata ◽  
2021 ◽  
Vol 12 (1) ◽  
Author(s):  
Ali Hasan
Keyword(s):  
Water Conservation ◽  
Environmentally Friendly ◽  
Local Communities ◽  
Tourism Industry ◽  
Small Scale ◽  
Political Empowerment ◽  
Tourism Marketing ◽  
Green Tourism ◽  
Tourism Enterprises ◽  
Social And Cultural Factors

Green tourism is defined as environmentally friendly tourism activities with various focuses and meanings. In a broad term, green tourism is about being an environmentally friendly tourist or providing environmentally-friendly tourist services. The green tourism concept would be highly appealing to tourism enterprises and operators owing to increasing governmental pressure to improve environmental performance by adopting effective and tangible environmental management techniques. Green tourism is a form of tourism involving visiting fragile, pristine, and relatively undisturbed natural areas, intended as a low-impact and often small scale alternative to standard commercial tourism. Its purpose may be to educate the traveller, to provide funds for ecological conservation, to directly benefit the economic development and political empowerment of local communities, or to foster respect for different cultures and for human rights. Green Tourism has been considered a critical endeavour by environmentalists, so that future generations may experience destinations relatively untouched by human intervention. Furthermore, the achievement and promotion of internationally recognized environmental awards would be instrumental to the tourism enterprises in marketing their services. As a result, many concerned and responsible parties put forward recommendations for green tourism products to regulate tourism’s negative impacts. This conceptual paper attempts to discuss the green tourism concept its processes as well as explain approaches of green tourism industry can legitimately open up new areas for the more discriminating and wider range of the market, and tourists or visitors can enjoy the holiday they want with a clear conscience. Responsible green tourism programs and plans include those that minimize the negative aspects of conventional tourism on the environment and enhance the cultural integrity of local people. Therefore, in addition to evaluating environmental, social and cultural factors, an integral part of green tourism is the promotion of recycling, energy efficiency, water conservation, and the creation of economic opportunities for local communities. For these reasons, green tourism often appeals to advocates of environmental and social responsibility. Marketing people -all in public, government and private level specialists- working in the tourism sector, should configure the best green solutions for the current and future strategies. The real green alternatives are needed to suggest a new perspective(re-thinking process) about tourism marketing strategies.

scholarly journals Green Tourism Marketing Model1

Media Wisata ◽  
2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Ali Hasan
Keyword(s):  
Economic Development ◽  
Environmental Sustainability ◽  
Local Communities ◽  
Tourism Industry ◽  
Development Effort ◽  
Test Model ◽  
Tourism Marketing ◽  
Marketing Models ◽  
Starting Point ◽  
Green Tourism

Green Tourism Marketing Model research as efforts to develop environmentally-friendly tourism destination, the synergy of government, business and community participation become the driving force of tourism product development with highly competitive.In the long term, this research aims to provide the marketing concept of green tourism as economic development effort and strengthen the environment (eco-growth) through the development of green tourism marketing models. The object of this research is achieved by (1) mapping a superior product green tourism; (2) generating a model of the development of green tourism marketing; (3) applying a model of development of green tourism marketing by groups of the local communities of the tourism business, (4) developing a model of green tourism marketing with quality function development (5) building green tourism areas; (6) involving the government to formulate laws/policies about tourist area of green zones and patterns of tourism business development for local communities which are optimal in economic development based on environmental sustainability (integrated eco-growth green tourism); (7) international publications in the journal of hospitality and tourism research (powered by Scopus) and (8) a draft of the green tourism marketing textbook. The methods of the research were conducted by (1) theoretical analysis of mapping superior product of green tourism; (2) identification of issues based on data in the field; (3) the development of green tourism models with test instruments; (4) achieving experiments in a limited test model, (5) the improvement of models and instruments; (6) implementation of the model (7) foster the spirit and commitment to building small business tourism (8) the establishment of the concept of the green tourism area. Therefore, the starting point of this research is the development of green tourism marketing models in developing this area of green tourism that can encourage the growth of tourism businesses that have the capability to create a multiplier effect for the improvement of employment opportunities and increase opportunities of tourism community welfare. The mix methods of quantitative and qualitative used in the research are achieved by three stages; stages of development and design, the pilot phase in a limited scope and validation phase in the form of an experimental analysis of the most effective to encourage the existence of green tourism marketing models into an embryo of a growing area of superior products of green tourism which are needed to integrate the development of tourism industry based on environment for both economic sustainability, social and cultural community and environmental resources itself.

scholarly journals The challenges of developing small tourism enterprises in townships: case of Umlazi, South Africa

2016 ◽  
Vol 14 (1) ◽  
pp. 201-205
Author(s):  
Nsizwazikhona Simon Chili ◽  
Simiso Lindokuhle Mabaso
Keyword(s):  
South Africa ◽  
South African ◽  
Local Economic Development ◽  
Tourism Industry ◽  
Small Scale ◽  
Elite Group ◽  
Global Tourism ◽  
Tourism Enterprises ◽  
Township Tourism ◽  
Tourism Economy

Township tourism in South Africa has grown in popularity since 1994 and is considered by some researchers to be an appropriate mechanism for stimulating local economic development. Opportunities for the development of black-owned enterprises in South Africa began for the first time when the country integrated into the global tourism economy after many years of international sanctions. The growth of township tourism thus can provide the context for potential economic opportunities for local entrepreneurs to enter the business, an activity that traditionally has been the domain of established white South African entrepreneurs. The main objective of the study is to present findings on the challenges that face a certain group of small tourism enterprises in townships with more attention being specifically paid to Umlazi as the second biggest township in the Southern hemisphere. The main reason for the choice of the study is due to the fact that there is only a limited literature that explores the conditions of small-scale and informal tourism entrepreneurs operating in South Africa’s black townships. The focus falls upon the challenges of developing small tourism entrepreneurs for black owners in the township, especially because South African tourism industry is highly concentrated and dominated by small elite group of large, mostly locally owned, tourism organizations which drive the tourism economy that unfortunately excludes and sidelines that of the townships

The future of sustainable tourism development for the Greek enterprises that provide sport tourism

2016 ◽  
Vol 23 (5) ◽  
pp. 1155-1162 ◽  
Author(s):  
Georgia Yfantidou ◽  
Eleni Spyridopoulou ◽  
Charilaos Kouthouris ◽  
Panagiota Balaska ◽  
Michela Matarazzo ◽  
...  
Keyword(s):  
Sustainable Tourism ◽  
Tourism Development ◽  
Economic Benefits ◽  
Local Communities ◽  
Tourism Industry ◽  
Coastal Pollution ◽  
Sport Tourism ◽  
Cultural Elements ◽  
Sustainable Tourism Development ◽  
Green Tourism

‘Green tourism’ is defined as tourism that enhances local cultural elements, which are operating under the control of local communities, providing employment and maintaining economic benefits within the local communities. In fact, many times the above definition is poorly utilized, since there are times when the economic benefits dim from local communities. Tourism industry uses the term as a message to tourists on energy saving, avoiding coastal pollution and so on. Sometimes, the same tourist businesses are accused of using the term or labelling ‘green’ primarily for marketing purposes. Although it is a fact that tourism industry is starting to respond to the changing values of tourists regarding environmental issues, however, the purpose of this research is to infer if there is a future for sustainable tourism development concerning the enterprises that provide sport tourism in Greece.

Marketing activities for the market of tourist services

2021 ◽  
pp. 115-122
Author(s):  
Nataliia Lytvyn ◽  
Yuliya Yarova
Keyword(s):  
Tourism Industry ◽  
Marketing Activity ◽  
Tourism Marketing ◽  
System A ◽  
Marketing Function ◽  
Tourism Product ◽  
Marketing Activities ◽  
Tourism Enterprises ◽  
Definition Of ◽  
Tourism Services

The article is considered the features of marketing activities in the tourism industry and conceptual approaches marketing technologies in the field of tourism. Profound understanding of destination marketing tourism. The article analyzes the system of formation of marketing activities in the market of tourism services. The concepts of «Marketing activity in the market of tourism services» are considered in details. Tourism is not only an economic, but also a social, cultural, environmental and political phenomenon. Based on this, tourism marketing should be used with the maximum possible consideration of all these factors. Then it will to a large extent reflect the interests of both travel agencies and tourists. Given that tourism is a complex system, a symbiosis of economics, politics, ecology, culture, close coordi- nation of marketing of various organizations and enterprises is necessary to achieve a positive marketing effect. The definition of «Tourism Product» in a narrow and broad sense is considered and its main distinguishing features are characterized. The main guidelines of the marketing activities of the marketing function in tour- ism are determined. The concepts of «Marketing activity in the market of tourism services» are considered in detail, according to which it is established that the goals of tourism enterprises should be realized due to the high-quality satisfaction of customers’ needs in a sufficiently long period of time. It has been established that those companies in the tourism sector will be able to achieve real success, creatively and unconventionally apply the marketing concept, are constantly search- ing within it for new ways to adapt to changing market conditions, and are ac- tively influencing the market and consumers. Keywords: tourism, tourism industry, tourism marketing, marketing technology, travel companies.

scholarly journals Bali Hari Ini: Permasalahan Kepariwisataan dan Solusinya

1970 ◽  
Vol 1 (1) ◽  
Author(s):  
AA Gede Yuniartha Putra
Keyword(s):  
Art Market ◽  
Local Communities ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Tourist Attractions ◽  
Global Context ◽  
Tourism Marketing ◽  
International Tourist ◽  
The Future ◽  
Tourism Destinations

Bali tourism that already has such a large name in the global context. As a result of the development of tourist visits, various tourism facilities were established such as restaurants, artshop, art market, entertainment centers, and recreation places in the tourist destination and around tourist attractions. Tourism in Bali is very meaningfull to the tourism industry and local communities. However, this international tourist destination has problems here and there. This study finds that the problems faced are tourism destinations, tourism institutions, tourism marketing, and tourism industry. The problems have been handled significantly. Nevertheless, in the future, it is hoped that tourism will be increasingly enhanced in all its respects so that this business will also increasingly provide welfare for all involved.

scholarly journals Improving the quality and efficiency of using the labour and resource potential of the tourism enterprises on the basis of motivation and stimulation of their employees

2020 ◽  
pp. 120-124
Author(s):  
Iryna Romaniuk
Keyword(s):  
Evaluation Criteria ◽  
Tourism Industry ◽  
Leading Role ◽  
Analysis And Synthesis ◽  
Green Tourism ◽  
Tourism Professionals ◽  
Tourism Enterprises ◽  
Labor Resources ◽  
Main Components ◽  
Stimulation Of

The subject of the research is theoretical aspects and practical recommendations for improving the labor resources of tourism enterprises by motivating and stimulating employees. The purpose of the work is to determine the peculiarities of labor resources of tourism enterprises and to improve the management of their development on the basis of the development of incentives and motivation of employees. Methodological basis of the article became both general scientific and special methods of scientific cognition. During the research methods were used: abstraction and scientific generalization, dialectical, monographic, system-structural analysis and synthesis, groupings. Results of work. The article identifies the socio-economic features of the labor resources of tourism enterprises, motivation and stimulation of their employees. The essential peculiarities of labor resources of tourism enterprises, requirements and expectations about it are determined. Validated evaluation criteria and standards of use. The need to develop a system of motivation and incentives for employees at the level of enterprises in the tourism industry is revealed. Their main components are proposed. The field of application of results. The findings and recommendations can be used in the training of management, economics and tourism professionals; in the management of tourism enterprises, in rural green tourism. Conclusions. In the process, it was found that labor potential is of particular importance in the development and enhancement of competitiveness of tourism enterprises. Its exceptional role is explained by the leading role in the provision of tourist services and the identification of their quality and level of provision directly with employees. Therefore, employees must have special skills, know the psychology of communication, be not only managers, but also psychologists, marketers and advertisers. Tourism enterprises, for their part, must develop systems of material and moral incentives and motivation for work.

scholarly journals OVERCOMING CRISIS PHENOMENA OF TOURISM ENTERPRISES THROUGH APPLICATION OF MODERN MARKETING TECHNOLOGIES

2021 ◽  
Vol 2 (162) ◽  
pp. 105-111
Author(s):  
V. Svitlychna
Keyword(s):  
Negative Impact ◽  
Tourism Industry ◽  
Digital Marketing ◽  
Marketing Environment ◽  
Tourism Marketing ◽  
Tourism Product ◽  
Pull Marketing ◽  
Marketing Activities ◽  
Tourism Enterprises ◽  
Priority Needs

The issues of finding new ways to overcome the crisis of tourism enterprises are studied. The factors of negative impact of the Covid pandemic on the tourism industry are revealed. Attention is focused on the study of marketing activities in the process of survival of tourism enterprises. Emphasis is placed on studying the peculiarities of the use of digital marketing tools by tourist enterprises. The aim of the work is to study digital marketing activities to ensure the sustainability and full functioning of the tourism sector on the basis of flexibility and adaptability to changes in internal and external environment. The article presents the thesis that the successful functioning of enterprises is based on the skillful use of market patterns, forecasting its priority needs and available resources, competent competition for the consumer. The author of the article states that marketing is a managerial creative activity aimed at increasing the volume of production (goods, works, services), their sales, based on a thorough study of consumer needs and which ensures the achievement of strategic goals of enterprise development. Acting as a lever to regulate the processes of production and sales, marketing constantly monitors existing markets and searches for new markets, new consumers, new products (goods, works, services), analyzes their requirements and requests, explores all alternatives and offers the most appropriate. The author emphasizes that tourism marketing is a process of organizing the activities of a tourism enterprise to develop, form and promote new types of tourism services by meeting the needs of tourists in order to provide the highest quality tourism product and profit for the tourism enterprise. The article substantiates that the stagnation of tourism enterprises exacerbates the issue of finding and implementing anti-crisis measures for the tourism business. In this direction, we believe that a significant role belongs to the use of tourism marketing tools. The content of specific features of marketing in the field of tourism is revealed. Emphasis is placed on the fact that digitalization has directly affected the marketing activities of tourism enterprises. The author substantiates that this gave impetus to the rapid spread of digital marketing. Qualitatively new conditions of the growing volumes of the digital marketing environment force marketers to solve difficult tasks on attraction of attention of new and new consumers. In such circumstances, we can safely say that the tools and technologies of digital marketing play a major role in influencing consumer behavior. In addition, modern marketing can no longer work effectively without the use of modern digital technologies. The article proposes a range of digital marketing tools for tourism enterprises. These are: the transition from website marketing to social networking; creation of high-quality, cognitive, interesting content; transition of marketing policy from push-marketing to pull-marketing; promoting the formation of the most positive personal feedback in electronic form; application of online video broadcasting technologies. The author emphasizes that the enterprises of the tourist sphere in the conditions of rapidly changing epidemiological circumstances are forced to radically restructure their activities taking into account significant changes in consumer requirements and the spread of digitalization of the world economy. In order to prevent destructive phenomena, the tourism business must be flexibly and dynamically transformed, ensuring its sustainable operation and increasing the potential for post-quarantine recovery.

scholarly journals Hunters

Afrika Focus ◽  
2014 ◽  
Vol 27 (1) ◽  
Author(s):  
Patrick Van Damme
Keyword(s):  
Facial Expressions ◽  
Southern Africa ◽  
Environmentally Friendly ◽  
Local Communities ◽  
Small Scale ◽  
Trophy Hunting ◽  
The World ◽  
Wildlife Control ◽  
Full Stop

Hunters is an arresting exploration of tourist trophy hunting in southern Africa. It is not difficult to appreciate the beauty of the pictures and their settings. But it is difficult to agree with the book’s thematic. Primarily relying on portraiture, both in the field and in the hunters’ homes and trophy rooms, Chancellor delves into a controversial and lucrative subculture. Despite the fact that his camera never shies away from blood, the gore is at a notable minimum. Instead, the tension that fills each frame is drawn from his subjects – the foreign hunters, their families, the local guides and the very land to which they have come seeking their prey. One can see the pride, the glee, the almost orgiastic facial expressions resulting from the kill. This is the hunter feeling her/himself to be on top of the world, at the apex of creation. S/he decides. S/he kills. A show of supremacy over nature. Most pictures speak for themselves. Even though Chancellor does not take a position (it seems he never hunted himself ), it should be clear from the images that there is little pride to be taken from killing these animals. Trophy hunting is a small-scale massacre. Every animal killed is a decrease in its population. Full stop. I know there are people who argue that hunting, and trophy hunting more specifically, helps to control wildlife, that it helps to maintain much-needed and often precarious equilibria. Chancellor seems to think that trophy hunting would appear to be a more sustainable and environmentally friendly way of wildlife control than ‘mere’ hunting for fun. Populations are monitored and local communities survive on the income they earn from tracking, and accompanying the white hunters. But at the end of the day hunting is and remains a brutal, inhumane activity. While the pictures do convey the brutality to some degree, they also express an aesthetic that is scenic and beautiful. 

The modern concept of tourism marketing on the example of Ukraine and Poland

2021 ◽  
Vol 27 (1) ◽  
pp. 104-115
Author(s):  
Janusz Soboń ◽  
Joanna Rogozińska-Mitrut ◽  
Ruslana Selezneva ◽  
Konstantin Sapun
Keyword(s):  
Value Chain ◽  
Positive Impact ◽  
Tourism Industry ◽  
Modern Concept ◽  
International Tourism ◽  
Marketing Environment ◽  
Tourism Marketing ◽  
Polish Experience ◽  
Tourism Enterprises ◽  
Tourism Potential

The marketing environment of the tourism business can be conditionally divided into two parts: internal and external. Marketing control is a constant, systematic and impartial verification and assessment of the state and processes in the field of marketing, in other words, comparing the norm and the real state. The need of the Ukrainian tourism industry for direct investment significantly exceeds the existing investment offer in the domestic financial market. In today's realities of Ukraine, there are many conditions for increasing the interest of potential foreign investors in the international tourism business, but there are a number of conflicting factors. The current state of formation and implementation of the existing tourism potential, taking into account the Ukrainian market of tourism services, can be characterized as uneven. In the case of Poland, a more systematic approach to the development of the international tourism business is typical. The active cooperation of local entrepreneurs in the development of the tourism function of the region has a positive impact on their own competitiveness by increasing the level of value created in the value chain for tourists. Recommendations are given for the further development of Ukrainian tourism business marketing based on Polish experience, the basic principles that should be implemented in the marketing activities of Ukrainian tourism enterprises, while finding state, regional and local authorities support, which ultimately can give a positive result for the development of the industry and the country as a whole.

scholarly journals Information support of enterprises of rural green tourism in Ukraine in the context of the COVID-19 pandemic

2021 ◽  
Vol 110 (2) ◽  
pp. 19-26
Author(s):  
I. Ksonzhyk ◽  
O. Petrova
Keyword(s):  
Information Technology ◽  
Rural Areas ◽  
Large Scale ◽  
Tourism Industry ◽  
Information Support ◽  
Current State ◽  
Green Tourism ◽  
Tourism Enterprises ◽  
Business Entities ◽  
The Impact

I. Ksonzhyk, O. Petrova. Information support of enterprises of rural green tourism in Ukraine in the context of the COVID-19 pandemic. The current state has been studied and the specificity of the development of rural green tourism in Ukraine has been determined. The problems of practical application of information support by business entities working in the tourism industry have been identified. The essence and necessity of large-scale information support of the rural green tourism industry have been substantiated and its features have been investigated. The analysis of information technology used today in the field of information support for the rural green tourism industry has been carried out. The impact of the global COVID-19 pandemic on the development of the tourism industry in Ukraine has been established. Measures to extend information support in the field of rural green tourism under conditions of adaptive quarantine have been identified. The proposals for improving the level of information support for the rural green tourism industry have been summarized. Keywords: rural green tourism, enterprises, development of rural areas, information support, information technology, region, information support.

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