scholarly journals Improving the quality and efficiency of using the labour and resource potential of the tourism enterprises on the basis of motivation and stimulation of their employees

2020 ◽  
pp. 120-124
Author(s):  
Iryna Romaniuk
Keyword(s):  
Evaluation Criteria ◽  
Tourism Industry ◽  
Leading Role ◽  
Analysis And Synthesis ◽  
Green Tourism ◽  
Tourism Professionals ◽  
Tourism Enterprises ◽  
Labor Resources ◽  
Main Components ◽  
Stimulation Of

The subject of the research is theoretical aspects and practical recommendations for improving the labor resources of tourism enterprises by motivating and stimulating employees. The purpose of the work is to determine the peculiarities of labor resources of tourism enterprises and to improve the management of their development on the basis of the development of incentives and motivation of employees. Methodological basis of the article became both general scientific and special methods of scientific cognition. During the research methods were used: abstraction and scientific generalization, dialectical, monographic, system-structural analysis and synthesis, groupings. Results of work. The article identifies the socio-economic features of the labor resources of tourism enterprises, motivation and stimulation of their employees. The essential peculiarities of labor resources of tourism enterprises, requirements and expectations about it are determined. Validated evaluation criteria and standards of use. The need to develop a system of motivation and incentives for employees at the level of enterprises in the tourism industry is revealed. Their main components are proposed. The field of application of results. The findings and recommendations can be used in the training of management, economics and tourism professionals; in the management of tourism enterprises, in rural green tourism. Conclusions. In the process, it was found that labor potential is of particular importance in the development and enhancement of competitiveness of tourism enterprises. Its exceptional role is explained by the leading role in the provision of tourist services and the identification of their quality and level of provision directly with employees. Therefore, employees must have special skills, know the psychology of communication, be not only managers, but also psychologists, marketers and advertisers. Tourism enterprises, for their part, must develop systems of material and moral incentives and motivation for work.

scholarly journals Theoretical and Methodological Approaches to Tourism Enterprise Business Processes Efficiency Evaluation

2020 ◽  
Vol 7 (2) ◽  
pp. 22-30
Author(s):  
Yuriy B. Myronov ◽  
Mariana I. Myronova
Keyword(s):  
Business Processes ◽  
Tourism Industry ◽  
Green Technologies ◽  
Factors Affecting ◽  
Performance Targets ◽  
Analysis And Synthesis ◽  
Virtual And Augmented Reality ◽  
Methodological Approaches ◽  
Tourism Enterprises ◽  
Relationship Of

The relevance of the research is stipulated by the necessity for an adequate evaluation of the tourism enterprises’ efficiency and individual business processes at these enterprises in the context of the ever-growing influence of the tourism industry on the economic and social spheres of society. The aim of the research is to build a conceptual model for evaluating the efficiency of business processes of tourist enterprises. The methodological basis of the research is based on methods of abstraction, analogies, analysis and synthesis; normative and positive approaches to the study of economic processes; process and system approaches; modelling method. The article considers theoretical and methodological approaches to assessing the efficiency of tourism enterprise processes in modern conditions of tourism services market development. The main concepts of business processes were defined, the goal and criteria for evaluating their efficiency were formulated. The main factors affecting the efficiency of tourism enterprises business processes were described. The main groups of indicators for evaluating the tourism enterprise business processes efficiency were proposed. Such a system of indicators helps to comprehensively monitor the situation at a tourism enterprise, since it takes into account all key areas of activity of an enterprise and identifies priority business processes that require changes. The specifics of assessing the level the efficiency of tourism enterprises business processes depend on a number of variable factors and therefore the main trends in the development of a tourist enterprise and the relationship of its economic indicators are usually studied. Approaches to the procedure for evaluating the efficiency of business processes, as well as to the formation of a system of indicators for evaluating the specified efficiency at a tourism enterprise were studied. The main principles of forming a system for evaluating tourism enterprises business processes efficiency are defined. A number of technologies for evaluating the efficiency of business processes were described. A model for evaluating the efficiency of business processes in tourism is presented. It is noted that the main and determining role in evaluating the activities of a tourism enterprise is played by performance targets. Based on the identified features of tourism activities, problems that may arise in the process of evaluating the efficiency of business processes were considered and effective ways to eliminate them were proposed. The prospects for further scientific researches in this direction are substantiated, which are to study the improvement of the tourism companies efficiency through the introduction of innovative technologies (neuromarketing, virtual and augmented reality, as well as “green” technologies)

scholarly journals Directions of introduction of innovation-investment and marketing strategies for effective development of rural green tourism enterprises

2020 ◽  
pp. 35-40
Author(s):  
Iryna Romaniuk
Keyword(s):  
Rural Areas ◽  
Marketing Strategies ◽  
Low Incomes ◽  
Green Tourism ◽  
The Subject ◽  
Tourism Enterprises ◽  
Virtual Sales ◽  
The One ◽  
Main Components ◽  
Effective Development

 The subject of the research is the theoretical and practical aspects of defining and implementing innovation, investment and marketing strategies to increase the competitiveness of rural green tourism enterprises and the reproduction of rural areas. The purpose of the work is to substantiate the main components and directions of implementation of innovation, investment and marketing strategies to ensure the effective development of rural green tourism enterprises, taking into account others, including problematic factors of their locations. Methodological basis of the article were the main theoretical and methodological provisions of economics, regulations of Ukraine, the works of leading foreign and domestic scientists in economics, marketing and management of tourism enterprises. Results of work. The importance of using innovation-investment and marketing strategies for the effective development of rural green tourism enterprises is substantiated in the work. Their main components and directions are determined. The main problems were identified and the forecast of the expected results of involvement was made. The field of application of results. The results can be used by rural green tourism enterprises, united territorial communities, regional and state authorities. Conclusions. Innovations are of paramount importance in increasing the efficiency of rural green tourism enterprises in the knowledge economy. Therefore, it is important to group them by areas of implementation. Investing in the development of rural green tourism enterprises is recognized as one of the main problems hindering their spread due to the low incomes of the vast majority of the rural population on the one hand and housing and other conditions that need improvement on the other. Therefore, determining their sources and reserves is of paramount importance. Marketing strategies are of paramount importance for the development of rural green tourism enterprises. Their main tools are brands and trademarks; virtual sales; advertising and PR-technologies, detailed by enterprises and agro-villages; tourist goods, unique and inherent in certain rural areas (food, cosmetics, crafts); attractions and services.

scholarly journals TOURIST AND RECREATIONAL POTENTIAL OF THE LVIV REGION: GEOGRAPHICAL FEATURES OF USE AND RECREATION

2018 ◽  
pp. 72-79
Author(s):  
S. Zapototskyi ◽  
I. Horyn
Keyword(s):  
Swot Analysis ◽  
Geographical Location ◽  
Tourism Industry ◽  
Contributing Factors ◽  
Current Usage ◽  
Rich Natural Resource ◽  
Green Tourism ◽  
Historical Resources ◽  
Main Components ◽  
Recreational Resources

The paper determines the foundation of formation of a touristic recreational potential of Lviv region. Main contributing factors of development of the tourism industry of the region are investigated. It is established that the largest reserves of recreational resources are located in Drohobych, Zhovkva, Pustomyty, Sokal and Stryj districts. Small amounts of resources are concentrated in Brody, Zhidachiv, Kamenka-Buzka, Mykolayiv, Peremyshlyansk, Radekhiv, Sambir and Turka districts. Tourist routes of Lviv region were estimated. In particular, the most promising ones were evaluated, including the Golden Ring of the Boykivshchyna, the Russky Path – the old way through the Carpathians, Makivka – the mountain of the immortal glory of the Ukrainian Sich Riflemen. The correlation-regression relationship between the indicators forming the tourist flows and the main components of the tourism development of the studied region was determined. The level and intensity of current usage of the potential of the region were estimated. SWOT-analysis of touristic and recreational potential of the region was carried out. The study of a touristic and recreational sector of Lviv region has made it possible to establish that its development depends primarily on the advantageous geographical location of the region, rich natural-resource and historical and cultural potential, and the development of touristic and recreational infrastructure. It was established that the region has all the necessary preconditions for the long-term development of cultural-cognitive, scientific-educational, religious, medical, hunting, ecological, business, sports and excursion types of the tourism industry. Particularly important and promising is the development of rural (green) tourism in the region. The development of touristic and recreational sphere of Lviv oblast depends, first and foremost, on the rational use of natural and cultural-historical resources, the reconstruction of sanatoriums and resorts, recreational and touristic establishments, the creation of material and technical base for the development of touristic and recreational industry, promotion of investment attraction, distribution of touristic product on the domestic and world markets and strengthening of international cooperation in the field of tourism and recreation.

scholarly journals Financial support and taxation aspects of tourism activities development in Ukraine

2019 ◽  
pp. 204-210
Author(s):  
Larisa Marmul ◽  
Iryna Romaniuk
Keyword(s):  
Rural Communities ◽  
Tax Evasion ◽  
Global Dimension ◽  
Tourism Industry ◽  
Analysis And Synthesis ◽  
General Scientific ◽  
Enterprise Level ◽  
Tourism Enterprises ◽  
The One ◽  
Definition Of

The subject of the study is the theoretical and practical aspects of the implementation of financial security and taxation of tourism in Ukraine. The purpose of the work is to identify the features of financial activities and the specifics of taxation of tourist enterprises and the development of practical recommendations for their improvement. Methodological basis of the article became as general scientific, and special methods of scientific knowledge. Were used methods: dialectical, monographic, historical, system-structural analysis and synthesis, problem and program-target approaches, definition of financial results and tax standards. Results of work. The article describes the features of achievement and taking into account the financial results of the activities of tourism enterprises, operators and agents. The specifics of taxation and types of taxes, their disadvantages and advantages are revealed. The directions of improvement of financing, taxation and general activity are grounded in order to increase the efficiency and competitiveness of the tourism industry in the national, European and global dimensions. The field of application of results. Conclusions and results of the article can be used in the educational-scientific process of the economic faculties of higher educational institutions. It is expedient to transfer them for practical use in the management of tourism activities at the enterprise level, in the administration of taxes, in the activities of public organizations, rural communities. Conclusions. It was determined that shortcomings in the process of financing tourism enterprises and administration of taxes led to the emergence of a set of problems of their development. This is a low level of tax culture as a result of the disrespectful attitude of taxpayers towards their payment; widespread use of tax evasion schemes; significant budget arrears of VAT refunds. Therefore, measures for the development and improvement of the tax system for tourism companies should take into account the identified shortcomings and build on the concept of increasing tax discipline by taxpayers on the one hand, as well as reducing their quantity, volumes, unification from the side of the fiscal service and other institutions on the other. This will increase their competitiveness, including in the global dimension.

scholarly journals State support and regulation of rural green tourism enterprises development

2020 ◽  
pp. 30-35
Author(s):  
Yaroslav Plevako
Keyword(s):  
Rural Communities ◽  
Swot Analysis ◽  
The State ◽  
State Support ◽  
The Future ◽  
Analysis And Synthesis ◽  
Green Tourism ◽  
Grouping Problem ◽  
New Type ◽  
Tourism Enterprises

The subject of the research is theoretical, methodical and practical aspects of state support and regulation of rural green tourism enterprises development. The purpose of the work is to substantiate the directions, mechanisms and instruments of state support and regulation of the development of rural green tourism enterprises for the future. The methodological basis of the article was both general scientific and special methods of scientific knowledge. Methods were used: historical, dialectical, system-structural analysis and synthesis, statistical-economic, SWOT-analysis, grouping, problem-targeted approach. Results of work. The article highlights the problems, factors and prospects of state support and regulation of rural green tourism enterprises development. The conditions, resources, mechanisms and instruments of state support and regulation are identified. Reasonable sources of their spread and growth. Forms of monitoring, reporting and accounting are proposed. Functions have been defined to improve state support, regulation and management of rural green tourism enterprises development in the future. The field of application of results. The materials, results and conclusions of the article can be used in the activities of rural territorial communities, local self-government bodies, enterprises and agro-villages, higher education institutions of relevant specialization and faculties of economics and management. Conclusions. Rural green tourism is a relatively new type of rural activity. It is useful for both holidaymakers and owners – rural residents, entrepreneurs, rural communities, regions and the state as a whole. Its businesses and agro-settlements contribute to the development of many related businesses in other industries; preservation of national spirituality, popularization of Ukrainian culture; dissemination of knowledge and information about the historical, natural, ethnographic features of the country. It deserves all the support from the state, public organizations, large agribusiness, rural territorial communities.

scholarly journals The organizational and economic mechanism of development of small enterprises of rural green tourism on the principles of competitiveness

2020 ◽  
pp. 7-12
Author(s):  
Oleksandr Antonov
Keyword(s):  
Swot Analysis ◽  
Restaurant Industry ◽  
Small Enterprises ◽  
Competitive Advantages ◽  
Economic Mechanism ◽  
Analysis And Synthesis ◽  
Green Tourism ◽  
General Scientific ◽  
Tourism Enterprises ◽  
Business Entities

The subject of the research is the theoretical, methodological and practical aspects of the formation and use of the organizational and economic mechanism of the socio-economic development of small enterprises in rural green tourism based on competitiveness. The purpose of the work is to form the structure and components and use the organizational and economic mechanism for the development of rural green tourism enterprises, taking into account the factors of competitiveness, competitive advantages, competition. The methodological basis of the article is both general scientific and special methods of scientific knowledge. Methods were used: historical, dialectical, system-structural analysis and synthesis, statistical and economic, SWOT-analysis, groupings, problem-target approach. Results of work. The article defines the features of the formation of the structure and components of the organizational and economic mechanism of the functioning and development of rural green tourism enterprises, taking into account the requirements of the competitiveness of the factors of competitive advantages and competition in the market of tourist services. The field of application of results. The materials, results and conclusions of the article can be used in the activities of rural territorial communities, local authorities, enterprises and agro-estates, higher educational institutions of the corresponding specialization, faculties of economics and management, financial and humanitarian, tourism and hotel and restaurant industry. Conclusions. Taking into account that the organizational and economic mechanism of functioning of small enterprises of rural green tourism provides for their various types and forms of associations, in its formation it is advisable to take into account the requirements of competitiveness. Institutional and innovative investment support, tactical and strategic planning, marketing tools, integration associations, instruments of public-private partnership may be relevant among the components. Also progressive is the use of methods for creating rural green tourism clusters, alliances, associations, centers, ecovillages, cells, networks on the basis of cooperation and integration when using the common tourist and resource potential of the territories where business entities are located.

scholarly journals Clasterization tendences of Ukraine's tourism sphere and way out of the COVID-19 pandemic crisis

2021 ◽  
Vol 12 (34) ◽  
pp. 60-75
Author(s):  
Nina Rybalchenko ◽  
Stanislav Bilohur ◽  
Roman Oleksenko ◽  
Valentyna Voronkova ◽  
Iryna Verkhovod
Keyword(s):  
Tourism Industry ◽  
Negative Effects ◽  
Close Attention ◽  
Public Figures ◽  
Tourism Sector ◽  
Analysis And Synthesis ◽  
State And Local ◽  
The Government ◽  
Tourism Enterprises ◽  
Method Analysis

The article considers the clustering trends in ukraine's tourism sector, aimed at a further rise of the tourism industry, overcoming its negative effects of the COVID-19 pandemic and achieving sustainable development. The need to create tourism clusters and other topics on the organization of tourism with state executive authorities as well as professional tourism associations on attracting investment and providing institutional and consulting assistance to small tourism enterprises is being investigated. The foreign experience was analyzed, as well as the distribution of tourist groups in Ukraine by tourist types in the period 2019-2020. Method: analysis and synthesis, systematization of materials, historical and logical, comparative, systemic and structural, which allowed to study the trends in the tourism industry. Conclusions. The grouping of the sphere of tourism in Ukraine must be developed under the close attention of the government, state and local authorities, public figures, civil society, companies, because it requires not only the containment of the pandemic, but also the development of forms of tourism competitiveness, investment in this industry, the provision of jobs for workers dismissed during the pandemic, the use of the most advanced innovative technologies for the development of creative tourism industries, which will help to get the industry out of the crisis.

scholarly journals Designing the organizational process of managing logistic events in restaurant business

2019 ◽  
pp. 24-27
Author(s):  
Anna IVASHCHENKO
Keyword(s):  
Organizational Structure ◽  
Systematic Approach ◽  
Block Diagram ◽  
Data Bank ◽  
Tourism Industry ◽  
Logistics Management ◽  
Monitoring And Control ◽  
The Creation ◽  
Tourism Enterprises ◽  
Stimulation Of

The block diagram of logistic system intercommunication in hotel business restaurant business is elaborated. The local modeling of operation processes of goods purchase taking into account the limits of financial resources is made. The sales point of goods is determined. At the present stage of the development of the economy of services in the world and Ukraine, the need to optimize the hotel and restaurant product is urgent. The application of logistic management principles can be significantly beneficial in the tourism and recreation industry thanks to the accumulated experience in the creation, implementation, monitoring and control of supply chains. In the case of the formation of a supply chain in the tourism industry, especially important skills, advanced and professional knowledge in the transport system of cargo and passengers, knowledge in information and financial logistics. The problems of logistics management point to the need for a systematic approach to the management of each tourist enterprise. Thus, an expedient direction to improve logistics management is to provide mechanisms for the intensive development of regional tourism on the basis of a systematic approach to management through the cooperation of tourist enterprises, as well as the introduction of a unified information system with a new data bank, first of all, on the features of regional tourist products. The results of logistic and marketing analysis indicate the expediency of reforming the organizational structure of management of tourism enterprises through the creation of logistics departments. The article describes the basic principles of stimulation of labor at enterprises of the tourism industry. The systems of payment and stimulation of work of employees at the enterprise are described. Differences in wage systems are investigated. The main factors of satisfaction with the work of the tourism industry are revealed. Recommendations for optimizing the incentive system are given A significant number of tourist enterprises, we were invited to improve the existing organizational structure. Thus, we can conclude that in most domestic hotel and restaurant enterprises, logistic control systems, as such, are practically absent.

scholarly journals CREATIVE APPROACHES TO THE MANAGEMENT OF THE DEVELOPMENT OF THE TOURIST INDUSTRY IN THE CONDITIONS OF A PANDEMIC CRISIS

2020 ◽  
pp. 137-145
Author(s):  
Irena Svydruk
Keyword(s):  
Economic Crisis ◽  
Swot Analysis ◽  
Structural Model ◽  
Tourism Industry ◽  
Creative Development ◽  
Number Of Factors ◽  
Analysis And Synthesis ◽  
Model Of Management ◽  
Tourism Enterprises ◽  
Business Entities

Introduction. The success of the creative development of the tourism industry in a pandemic lockdown and in the post-quarantine period is closely related to the quality of a number of factors that shape the level of creative activity of its subjects and provide competitive advantages. Adequate choice and scientific substantiation of strategic alternatives for the development of the tourism industry highlights the need for a targeted study of the parameters of its creative renewal. Methods. Methods of scientific abstraction, analysis and synthesis are used, technologies of structuring and systematization are applied during construction of logical-structural decomposition of creativity of tourist destinations and structural model of management of tourist cluster. The SWOT analysis was used to evaluate strategic alternatives for the development of tourism entities. Results. The generalization of research on the peculiarities of the functioning of the tourism sector in the context of the socio-economic crisis caused by pandemic constraints, suggests that the restoration of effective business entities should be managed, targeted action of all participants. At the same time, ensuring the efficiency of the tourism industry requires the implementation of creative technologies in management algorithms at all stages of overcoming the crisis. Qualitative goals of post-pandemic recovery of the industry can be generalized in the form of two main directions: 1) creation of creative tourist offer (including tourist experience and offer of original tourist product) on the basis of high-quality entertainment industry, introduction of European market trends, with emphasis on authentic values ; 2) building a clear identity of domestic tourism enterprises, which would synergistically connect micro-destinations, emphasizing the creative benefits in the minds of potential tourists. Discussion. Further research on the possibilities of creative management to overcome the crisis in the tourism industry should cover the problems of creating unique tourism products based on authentic values, reducing the seasonality of domestic resorts, modernization of tourism infrastructure and integration of tourist inactive regions in creative projects. Keywords: tourism entities, Covid-19 pandemic, socio-economic crisis, creative management, destination, tourist offer, tourist cluster.

scholarly journals Green Tourism

Media Wisata ◽  
2021 ◽  
Vol 12 (1) ◽  
Author(s):  
Ali Hasan
Keyword(s):  
Water Conservation ◽  
Environmentally Friendly ◽  
Local Communities ◽  
Tourism Industry ◽  
Small Scale ◽  
Political Empowerment ◽  
Tourism Marketing ◽  
Green Tourism ◽  
Tourism Enterprises ◽  
Social And Cultural Factors

Green tourism is defined as environmentally friendly tourism activities with various focuses and meanings. In a broad term, green tourism is about being an environmentally friendly tourist or providing environmentally-friendly tourist services. The green tourism concept would be highly appealing to tourism enterprises and operators owing to increasing governmental pressure to improve environmental performance by adopting effective and tangible environmental management techniques. Green tourism is a form of tourism involving visiting fragile, pristine, and relatively undisturbed natural areas, intended as a low-impact and often small scale alternative to standard commercial tourism. Its purpose may be to educate the traveller, to provide funds for ecological conservation, to directly benefit the economic development and political empowerment of local communities, or to foster respect for different cultures and for human rights. Green Tourism has been considered a critical endeavour by environmentalists, so that future generations may experience destinations relatively untouched by human intervention. Furthermore, the achievement and promotion of internationally recognized environmental awards would be instrumental to the tourism enterprises in marketing their services. As a result, many concerned and responsible parties put forward recommendations for green tourism products to regulate tourism’s negative impacts. This conceptual paper attempts to discuss the green tourism concept its processes as well as explain approaches of green tourism industry can legitimately open up new areas for the more discriminating and wider range of the market, and tourists or visitors can enjoy the holiday they want with a clear conscience. Responsible green tourism programs and plans include those that minimize the negative aspects of conventional tourism on the environment and enhance the cultural integrity of local people. Therefore, in addition to evaluating environmental, social and cultural factors, an integral part of green tourism is the promotion of recycling, energy efficiency, water conservation, and the creation of economic opportunities for local communities. For these reasons, green tourism often appeals to advocates of environmental and social responsibility. Marketing people -all in public, government and private level specialists- working in the tourism sector, should configure the best green solutions for the current and future strategies. The real green alternatives are needed to suggest a new perspective(re-thinking process) about tourism marketing strategies.

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