scholarly journals STRATEGI PENGEMBANGAN TEKNOLOGI E-COMMERCE UMKM RUMAH SAYUR LEMBANG MENGGUNAKAN METODE ANALISIS SWOT

2020 ◽  
Vol 3 (1) ◽  
pp. 1-13
Author(s):  
Bahtiar Gunawan ◽  
Maulana Shaleh Mubarak ◽  
Nisrina Anbar ◽  
Rangga Sanjaya
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
System Development ◽  
High Strength ◽  
External Factors ◽  
Strategy Development ◽  
Business World ◽  
Technology System ◽  
Medium Enterprises

The research aims to identify the fundamental potential information of internal and external factors that determinant strategies that can be used in strategy development. The development of Micro, Small and Medium Enterprises (UMKM) Rumah Sayur impresses slowly, because of the missed in e-commerce technology in its business. Cause a lack of opportunities to be able to compete in the business world. There needs to be a system development strategy to run and develop well. One of the ways that can be done to help determine an e-commerce technology system development strategy is to conduct a SWOT analysis. SWOT analysis is necessary to know the strengths and weaknesses as well as opportunities and threats to the company or business to face strict competition as well as to give competitiveness among Micro, Small and Medium Enterprises (UMKM. And the results of the analysis describe the analysis of the internal business factors and the company's e-commerce technology system as well as the external factors of business and the SME's e-commerce technology system Rumah Sayur From the results of the analysis, it was concluded that Micro, Small and Medium Enterprises (UMKM) Rumah Sayur need to take policy aggressive strategy to develop e-commerce technology given the high strength and opportunity in the middle of existing Micro, Small and Medium Enterprises (UMKM) competition

scholarly journals STRATEGI PENGEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH (UMKM) EKONOMI KREATIF KERAJINAN KULIT DI KABUPATEN MAGETAN (Studi Pada Dinas Perindustrian dan Perdagangan Kabupaten Magetan)

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Langgeng R. Putra ◽  
Lely Indah Mindarti ◽  
Firda Hidayati
Keyword(s):  
Human Resource Development ◽  
Development Strategy ◽  
Small And Medium Enterprises ◽  
Strategy Development ◽  
Creative Economy ◽  
Positive Direction ◽  
Score Card ◽  
The Government ◽  
The Right ◽  
Medium Enterprises

Micro, Small And Medium Enterprise Development Strategy of Creative Economy Leather In Magetan (Study At Magetan Industry And Trade Office). In the development of Micro, Small and Medium Enterprises leather crafts needed a good strategy to foster a more positive direction. The government, ie related agencies and related stakeholders are expected to provide solutions in every problem that exists. The purpose of this study is to describe, analyze and provide the right strategy formula to develop Micro, Small and Medium Enterprises leather crafts. The method chosen in this research is SWOT with score card. Field findings indicate that there are problems related to the development of production, human resource development and marketing. Keywords: Strategy, Development, UMKM, Leather Craft

scholarly journals What is the Best Strategy to Develop Creative Industry in Indonesia?

2019 ◽  
Vol 3 (2) ◽  
pp. 14
Author(s):  
Muhammad Adhi Prasnowo ◽  
Gusti Adriansyah ◽  
Khoirul Hidayat
Keyword(s):  
Product Design ◽  
Development Strategy ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Creative Industries ◽  
Raw Material ◽  
Creative Industry ◽  
Economic Sectors ◽  
The Government ◽  
Medium Enterprises

<p>Small and Medium Enterprises (SMEs) have an important role and strategic for economic growth. This is because at the time of the economic crisis in Indonesia, SMEs are the economic sectors which have the most excellent durability. Wedoro Village in Sidoarjo city, Indonesia, is famous for the footwear creative industry especially slippers and shoes. A wide variety of slippers and shoes with different types available. Stores and outlets are widespread across the village. Wedoro region has been known as one of the predecessors of creative industries in the field of footwear. Currently the industrial centres of creative footwear is experiencing a decline in sales compared with its heyday in 2001-2006 years ago. This research aims to design a development strategy of the creative industry centre in Wedoro by using SWOT analysis and grand strategy. The results of this study indicate that the cause of the decline in sales is a flood of Chinese products, rising raw material prices, and the lack of innovation in product design. Hence, creative industry in Indonesia especially in Wedoro Village might need a guidance from the government in developing innovation in product design and marketing. It is therefore expected that the existence of a creative industry in Wedoro can grow and create occupations especially for local residents and also increase the revenue of the Sidoarjo city.</p>

scholarly journals Evaluation Effectiveness of Information Systems Implementation At the Faculty of Engineering Hasanuddin University

2020 ◽  
Vol 3 (4) ◽  
pp. 47-57
Author(s):  
Minasari Minasari ◽  
Muhammad Asdar ◽  
Muhammad Yunus Amar
Keyword(s):  
Information Systems ◽  
Development Strategy ◽  
Undergraduate Students ◽  
Swot Analysis ◽  
System Development ◽  
Intersection Point ◽  
Survey Method ◽  
Literature Study ◽  
Technology System ◽  
Academic Information

This study aims to determine the level of evaluation effectiveness application of information systems at the Faculty of Engineering, Hasanuddin University. This research is a qualitative descriptive study with a survey method, the sample used by 172 respondents from Lecturers, Employees, and Undergraduate Students in the Faculty of Engineering, Hasanuddin University. The research data was obtained from a questionnaire (primary), brainstorming, literature study, and direct interviews with relevant parties according to the research objectives. Analysis of the data used in this study is a SWOT analysis (strength, opportunity, weakness, threat) to formulate an academic information technology system development strategy. The results of this study indicate that the total score for internal strength factors is 3.02. This number is needed as a process to find out where the intersection point (E) in the SWOT Diagram is. The total score for the internal weakness factor is 2.55. This number is also needed as a process to find out where the intersection point (E) in the SWOT Diagram is. Based on the determination of the area, quadrant I is the most extensive, as well as the location of the intersection point located in quadrant I so that the main strategy of developing Information Systems at FT Unhas Makassar is the SO strategy. While alternatives to the development of Information Systems at FT Unhas Makassar are ST, WO, and WT.

scholarly journals Formulasi Strategi Pengembangan Kawasan UKM Berbasis Komoditas Unggulan di Kabupaten Indragiri Hilir Riau

Telaah Bisnis ◽  
2018 ◽  
Vol 18 (1) ◽  
Author(s):  
. Novrizal
Keyword(s):  
Development Strategy ◽  
Small And Medium Enterprises ◽  
Current Situation ◽  
Strategy Development ◽  
Banana Fruit ◽  
Government Fund ◽  
Medium Enterprises

Absract The purpose of this research is helping district Indragiri Hilir Riau Province to arrange ap­propriate development strategy for Micro, Small and Medium Enterprises (MSMEs) of banana chips. The district has superior commodity area of banana fruit, but it has not yet well man­aged. The information used in this research has been collected from interviews and observa­tion. This research used SWOT-24K analysis to create development strategy of MSMEs of ba­nana chips. The analysis has a function to highlight business position that can be used to create and formulate development strategy. Result of this research showed that appropriate strategy development for the current situation is the turnaround strategy by using government fund and conducting national banana chips event/program.

scholarly journals ANALISIS FINANSIAL DAN STRATEGI PENGEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH AMPLANG MENUJUONE VILLAGE ONE PRODUCT

2020 ◽  
Vol 11 (2) ◽  
pp. 72
Author(s):  
Irfan Cholid
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Financial Analysis ◽  
Small And Medium Enterprises ◽  
Financial Condition ◽  
Digital Era ◽  
Net Profit ◽  
Product Approach ◽  
Medium Enterprises ◽  
The Village

The Micro, Small and Medium Enterprises (MSME) sector in Indonesia has some important roles in development, one of which is MSMEs are able to reduce unemployment due to labor force that is not absorbed in the world of work. One of the village development efforts is through One Village One Product approach. Kauman Village is the center of amplang MSME which is considered by the community to be a typical product of the area and has been operating for years and still exists up to today. Despite being operated for a while, its financial feasibility has not been recognized. In addition, business development strategies are also essential because until now most of these MSMEs still face challenges which one of them is on the marketing aspect. The marketing strategy used is conventional one, which is considered less suitable for today’s digital era. The analytical method used to determine the financial condition ofamplang’s business in KaumanVillage,Ketapang is by calculating the net profit of the business. While the SWOT analysis is used to formulate the amplang MSME development strategy in Kauman Village based on the respondents’ answers on the questionnaires. Based on the results of the financial analysis with net profit calculation, it can be concluded that all amplang MSMEs are feasible to maintain. Meanwhile, according to the results of the SWOT analysis, all amplang MSMEs are positive and in quadrant I which proves that amplangMSMEs are very strong and have a chance to grow and develop. 

scholarly journals BUSINESS DEVELOPMENT MODEL IN THE MICRO, SMALL AND MEDIUM ENTERPRISES AT TOURISM VILLAGE

2020 ◽  
Vol 3 (2) ◽  
pp. 233
Author(s):  
Siti Arbainah ◽  
Hadiahti Utami ◽  
Sugiarti Sugiarti
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Business Development ◽  
Development Model ◽  
Strategy Model ◽  
Tourist Village ◽  
The Government ◽  
The Right ◽  
Medium Enterprises

The Micro, Small and Medium Enterprises (MSMEs) have an important role in economic development. It is reasonable if the empowerment of MSMEs gets special attention by the government, including MSMEs in tourism villages. The tourist village of Loram Kulon MSME which is one of the objects of this research is growing and diverse in both number and type. The diversity of MSMEs has resulted in village governments having difficulties in implementing MSME development programs that are in harmony with the characteristics of tourism villages. This study aims to formulate a business development strategy model for MSMEs in resource-based and local wisdom-based tourism villages. Except in the village of Loram Kulon, research has been carried out with the object of the Jambearum tourism village in Kendal Regency. The study used 7-10 samples of MSMEs taken randomly. Respondents are owners / managers of MSMEs. Data was collected through interviews with the help of questionnaires. Processed using descriptive statistics and analyzed quantitatively and qualitatively. From these two studies can be formulated a model of village tourism MSME development. The results show that the development model based on the SWOT analysis is the right model for formulating the tourism village MSME development strategy. This is because the SWOT analysis considers the internal and external conditions of MSMEs and provides four alternative strategies namely SO, ST, WO, WT which can be selected according to the general objectives of MSMEs in the tourism village

scholarly journals THE STRATEGY DEVELOPMENT OF SMALL AND MEDUIM ENTERPRISES (SMEs) OF ACCOMMODATION AND FOOD SERVICE IN PHUKET

2018 ◽  
Vol 20 (2) ◽  
Author(s):  
Anusara Sawangchai ◽  
Hiran Prasarnkarn ◽  
Noppadol Chanrawang ◽  
Wanida Hancharoen ◽  
Pipop Somwaythee
Keyword(s):  
Quantitative Research ◽  
Swot Analysis ◽  
Service Industry ◽  
Small And Medium Enterprises ◽  
Food Service ◽  
Strategy Development ◽  
Second Phase ◽  
Food Services ◽  
The Right ◽  
Medium Enterprises

This research aims to study the problematic conditions of small and medium enterprises, of hotels and food services, to provide a strategy for the development of small and medium enterprises, by providing hospitality and food services in Phuket by using integrated quantitative research which is divided into two phases. The first phase is a study of current problems of small and medium enterprises, accommodation and food services. The second phase is a strategy for the development of small and medium enterprises, accommodation and food services in Phuket by using qualitative research. Pieces of data were collected by the expert in-depth interview. Representatives from all sectors, local and national academics were to summarize information about strengths, weaknesses, opportunities and barriers to SWOT Analysis to find the right strategy and stage the forum. The participant were involved to present a draft strategy for the development of small and medium enterprises in Phuket accommodation and food service industry. The analysis of the data in the first phase of the questionnaire was using the statistical programme to distribute the frequency as a percentage value, average standard deviation and analysis of data in phase 2 by content analysis

STRATEGI PENGEMBANGAN ULOS MELALUI UKM DI KECAMATAN TARUTUNG KABUPATEN TAPANULI UTARA

2021 ◽  
Vol 4 (4) ◽  
Author(s):  
Novia Hepriani Pane ◽  
Zaili Rusli
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Negative Impact ◽  
Small And Medium Enterprises ◽  
Strategy Formulation ◽  
The North ◽  
The Government ◽  
Medium Enterprises ◽  
Role Of The Government ◽  
Trade Office

The circulation of screen printing Ulos and the Covid 19 pandemic caused a negative impact on Ulos SMEs in Tarutung District which could threaten the sustainability of small industrial businesses. The strategic importance is right in accordance with Ulos and its ancestral values by the Small and Medium Enterprises Cooperative Trade Office and the North Tapanuli Dekranasda. The purpose of this research is to see how the Ulos development strategy through SMEs is carried out by the Small and Medium Enterprises Cooperative Trade Office of North Tapanuli Regency and what factors influence the Ulos development strategy. The research method used is a qualitative approach with descriptive data, followed by a strategy formulation using the SWOT analysis method. Based on research and discussion, it was found that the Ulos Development Strategy through SMEs in Tarutung District, North Tapanuli Regency had not been implemented optimally, this was influenced by limited capital and the less than optimal role of the government.

Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing UMKM Kota Jambi

2020 ◽  
Vol 5 (2) ◽  
pp. 257
Author(s):  
Efandri Agustian ◽  
Indah Mutiara ◽  
A Rozi
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
External Factors ◽  
Analysis Technique ◽  
Key Factor ◽  
Fierce Competition ◽  
Medium Enterprises ◽  
Internal And External Factors

The development of information and technology causes fierce business competition, causing micro, small and medium enterprises (MSMEs) to be able to survive and compete for market share by implementing strategies, concepts and good management designs. Management is the key factor for success in the era of technology and information nowadays in order to create opportunities for its products. The purpose of this study is to determine the strengths, weaknesses, opportunities and threats, to compile IFAS (Internal Factor Analysis Summer) and EFAS (External Factor Analysis Summer) and to find out a good marketing strategy after analyzing with SWOT (Strength, Weakness, Opportunity, Threat). The phenomenon that exists, MSME entrepreneurs facing fierce competition is marked by the proliferation of products from outside the region. This study uses the SWOT analysis method to identify the company's internal and external factors. The data were collected through observation, interviews, and distribution of questionnaires to MSME entrepreneurs. The results of these studies as follow: (1) the results of the IFAS analysis are 4.00 that the position is very profitable for the company, in which the strongest factor in the internal company is guaranteed product quality. (2) The results of the EFAS analysis obtained a score of 2.66, in which this position is medium from the external factors of the company, in other words, there are still many companies that supposed to extend optimize opportunities to minimize existing threats. (3) The IE matrix results show the current average position of MSMEs in Quadrant 1, this is very profitable situation in which the company has excellent opportunities and strengths. The strategy that should be applied in this condition is to support policies development through activities: documentation, interviews and observations. The data analysis technique used content analysis (research documentation) and descriptive analysis.

scholarly journals STRATEGY FOR MICRO, SMALL AND MEDIUM BUSINESS DEVELOPMENT STRATEGIES ECONOMY IN COASTAL COMMUNITIES (Case Study on Shrimp Sambal Business in Lamongan District)

JOURNAL ASRO ◽  
2019 ◽  
Vol 10 (3) ◽  
pp. 172
Author(s):  
Wahyu Endriyanto ◽  
Sutikno Wahyu Hidayat ◽  
Faiq Mumtaz M
Keyword(s):  
Qualitative Analysis ◽  
Development Strategy ◽  
Small Businesses ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Coastal Communities ◽  
Analysis Techniques ◽  
The Development Strategy ◽  
Marine Products ◽  
Medium Enterprises

This study aims to determine the development strategy of Micro, Small and Medium Enterprises (UMKM) in strengthening the populist economy of coastal communities in shrimp sauce business in Lamongan Regency. The approach used in this study is a qualitative approach. The subject of the research is the shrimp chili business owner in Lamongan Regency. The data analysis techniques used are qualitative analysis techniques and SWOT analysis. Where qualitative analysis uses triangulation data collection techniques while SWOT analysis is used to identify various factors systematically and formulate a company's strategy. The results of this study indicate that the strategy of developing small businesses in strengthening the people's economy in the shrimp chilli business in Lamongan Regency that can be used is the development of markets and products, as well as intensive market penetration by increasing promotion, quality, and innovation of marine products of Lamongan Regency.Keywords: Development strategy, strengthening people's economy, UMKM.

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