scholarly journals WORD CREATION IN THE COMMUNICATIVE SPACE OF THE NEWSPAPER “KOMMERSANT”

2021 ◽  
pp. 79-82
Author(s):  
I.A. Astafeva ◽  
Keyword(s):  
Characteristic Feature ◽  
Language Game ◽  
The Internet ◽  
Communicative Space

The article describes the use of occasional vocabulary in newspaper headlines. The observations are based on the material of the Internet edition “Kommersant”. Different models of word creation in the communicative space of the publication are shown. Word creation is considered as a part of the language game and a characteristic feature of modern newspaper discourse.

Name of Russian Podcasts: Semantics and Pragmatics

2021 ◽  
pp. 89-92
Author(s):  
Violetta Gaputina
Keyword(s):  
Social Network ◽  
Language Game ◽  
The Internet ◽  
Internet Site ◽  
Modern Media ◽  
The Social ◽  
Semantics And Pragmatics ◽  
Communicative Space

This article addresses the issues of organizing the communicative space of modern media. The main focus is on considering the names of podcasts - audio blogs on the Internet - in terms of the various language techniques used in them. The material for the study was podcasts operating on the platforms of the Internet site YouTube and the social network Vkontakte in Russia. 9 groups of podcast titles were identified by the type of reception underlying each name. It has been established that the corpus of titles in the podcasting industry is characterized by a wide variety. Among them, original names predominate, built on the basis of a language game, precedent texts, borrowings from other languages, stylistically marked words or implicit meaning, metaphorical, symbolic, ironic component embedded in them, which work on the implementation of a contact-establishing strategy for subsequent communication between mediators and the audience listeners.

On Waxen Wings: Challenges to the Public Sphere in the Network Age

2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Mike Francoeur
Keyword(s):  
Public Sphere ◽  
Public Discourse ◽  
The Internet ◽  
The Public ◽  
Digital Space ◽  
Multiple Viewpoints ◽  
Internet Users ◽  
Economic Production ◽  
The Public Sphere ◽  
Communicative Space

There is a tendency, particularly among Western pundits and technologists, to examine the Internet in almost universally positive terms; this is most evident in any discussion of the medium’s capacity for democratization. While the Internet has produced many great things for society in terms of cultural and economic production, some consideration must be given to the implications that such a revolutionary medium holds for the public sphere. By creating a communicative space that essentially grants everyone his or her own microphone, the Internet is fragmenting public discourse due to the proliferation of opinions and messages and the removal of traditional gatekeepers of information. More significantly, because of the structural qualities of the Internet, users no longer have to expose themselves to opinions and viewpoints that fall outside their own preconceived notions. This limits the robustness of the public sphere by limiting the healthy debate that can only occur when exposed to multiple viewpoints. Ultimately, the Internet is not going anywhere, so it is important to equip the public with the tools and knowledge to be able to navigate the digital space. 

Methods of analysis of a modern university’s presence in the Internet communicative space

AI & Society ◽  
2016 ◽  
Vol 32 (1) ◽  
pp. 89-100
Author(s):  
Marina N. Bychkova ◽  
Gulnafist A. Okushova
Keyword(s):  
The Internet ◽  
Methods Of Analysis ◽  
Communicative Space

scholarly journals Features of speech influence in advertising educational services on the Internet

2021 ◽  
Vol 8 (1) ◽  
pp. 71-82
Author(s):  
Elena V. Sergeeva ◽  
◽  
Hong Ngok Vu ◽  
Keyword(s):  
Characteristic Feature ◽  
Goal Setting ◽  
Positive Emotions ◽  
Online Advertising ◽  
Educational Institution ◽  
Educational Services ◽  
The Internet ◽  
Rhetorical Figures ◽  
The Impact ◽  
Imperative Mood

The article is devoted to the features of speech influence in online advertising of educational services. Educational advertising is a type of advertising aimed at promoting educational services, which aims to form the addressee’s belief in the need to use the services of the advertised educational institution. It is argued that the specificity of pedagogical advertising discourse is determined by the goal setting, the importance of the offer to the recipient, the characteristics of the advertised object and the difficulty of carrying out manipulative influence due to the verifiability of the result. Informational, admonishing, and reminiscent ads are highlighted. Pedagogical advertising is characterized by specific features of methods of speech influence and manipulative tactics. Among the methods of speech influence, the most effective is the method of persuasion. No less important is the role played by the methods of inducement, suggestion and imitation. A characteristic feature of educational advertising is the active use of logical arguments when creating arguments. Using emotional arguments helps to increase the impact of an advertisement’s message. By influencing consumer’s emotions, the addresser offers not only educational services, but also positive emotions. When building an emotional argument in educational advertising, emotional and emotional-evaluative vocabulary is used primarily to arouse positive emotions associated with an educational institution in the recipient. It has been determined that the most frequent means of speech influence in pedagogical advertising are positive evaluative vocabulary and vocabulary with emotional and expressive coloring, a verb in the imperative mood, rhetorical means of expression, and above all tropes and figures. The article reveals that advertising texts in the educational sphere have a large number of expressive syntactic constructions and rhetorical figures (first of all, repetition, question-answer constructions, rhetorical appeal, rhetorical exclamation, antithesis). Manipulative speech influence in educational advertising is not frequent. In the pedagogical advertising text, two main manipulative tactics are distinguished: manipulations based on weaknesses and manipulations based on needs.

scholarly journals Slang of the world of fashion and fashion subculture in English: the problem of word-building and translation

2021 ◽  
pp. 152-160
Author(s):  
A. K. Pavelieva ◽  
◽  
I. V. Sotnichenko ◽  
◽  
Keyword(s):  
Social Networks ◽  
Social Groups ◽  
Word Formation ◽  
The Internet ◽  
Scientific Article ◽  
Fashion Industry ◽  
Social Phenomena ◽  
The World ◽  
Communicative Space ◽  
Article Analyse

The article considers the slang of the fashion industry, systemization of slang units by speakers, as well as the main difficulties in translating English fashion slang into Ukrainian. It turns out that the vocabulary of fashion industry slang is enriched in epoch-making moments, important for the state as a reaction to turning points in history and to the emergence of new social phenomena. The article proves that fashion slang unites a large number of social groups: people working in the fashion industry, who create trends and fashionable novelties; fashion distributors and fashion buyers and even forms a new social group around them ‒ hypebeasts. The authors of the article analyse the slang of the fashion world through the prism of its interdependence and interaction with social networks and the Internet as a communicative space. Such methods of word formation of fashion slang units as metaphorization, word formation, appearance of telescopies have been considered in this scientific article. The presented research paper proposes to classify fashion slang by different groups of people who are somehow related to fashion, and thus cause the emergence of new slang units, forming their own kind of fashion slang, taking into account the peculiarities of their activities. It is emphasized that the basis for the formation of new slang of the fashion industry is the slang of young people mad about fashion, who build their own cult around it. The article also considers the most common ways of translating hypebeasts slang, such as transcoding (mixed and adaptive ones), transcription and transliteration.

scholarly journals The Internet as a space of knowledge: psychological aspects of hypertext structures

2017 ◽  
Vol 6 (4) ◽  
pp. 7-20 ◽  
Author(s):  
A.E. Voiskounsky
Keyword(s):  
Characteristic Feature ◽  
Organizational Structure ◽  
Everyday Life ◽  
Cognitive Activity ◽  
Electronic Media ◽  
The Internet ◽  
Communicative Behavior ◽  
Distant Learning ◽  
Training Activities ◽  
Information Materials

In modern researches which could be attributed to psychology of Internet or, put another way, to cyberpsychology, works on game and communicative behavior are massively presented. The article argues that no less attention of psychologists should be paid to features of cognitive activity in Internet. It is noted that indirect Internet search through keywords and Boolean operators, as well as reading of found online materials (articles, textbooks and encyclopedias, thematic discussions and posts, news in electronic MEDIA, etc.) alongside with distant learning, inquiry, etc. qualitatively differ from traditional methods of performing cognitive activity, in particular by virtue of a special organizational structure of cyberspace-combining various elements through hyperlinks. The saturation of traditional information materials of such links leads to the formation of hypertext structures. Hypertext operation (and hypermedia) is the most characteristic feature of the implementation of the cognitive activity in the modern epoch. The article discusses the psychological specificity of hypertext structures in the process of reading and understanding in works of artistic culture in everyday life and in training activities. It is noted that hypertext document used for training should avoid unmotivated links and introduce elements of standardization.

scholarly journals The Problem of Detecting Incitement in Extremist Content (Using Examples from the Internet)

2019 ◽  
Vol 14 (3) ◽  
pp. 34-39
Author(s):  
T. V. Berdnikova
Keyword(s):  
Semantic Analysis ◽  
Language Game ◽  
The Self ◽  
Multidimensional Analysis ◽  
Stylistic Analysis ◽  
The Internet ◽  
Linguistic Features ◽  
Mass Public ◽  
Pragmatic Analysis ◽  
Definition Of

The article considers the characteristics of targeting when identifying the signs of incitement in extremist materials: in texts, commentaries to articles, videos, audios etc. on the Internet. The methods of linguistic analysis (lexical-semantic, stylistic analysis, semantic analysis, communicative-pragmatic analysis) were used in the study. As a result, the following forms of targeting expression in the aspect of linguistic signs of incitement were identified: 1) an appeal to a specific interlocutor (to a specific person, group of persons); 2) through the components of the communicative situation in general (focus on the mass, public addressee and even on the self which is transformed into a focus on the own group). Complicated cases of the implementation of the targeting category in texts with a pronounced or hidden language game are noted. The definition of the targeting category is shown to be an important component when identifying the linguistic signs of the “incitement” meaning, the speech (text) purpose depends on it. Targeting is closely related to the types of incitement: direct/indirect, explicit/implicit. To identify the linguistic features of the “incitement” meaning it is necessary to conduct a multidimensional analysis considering the general communicative situation, the category of targeting and its implementation in the statement.

scholarly journals Irony as a characteristic feature of journalists’ speech behaviour

2021 ◽  
Vol 273 ◽  
pp. 11041
Author(s):  
Gyulnara Basenko ◽  
Victoria Baskakova ◽  
Elena Sakharova
Keyword(s):  
Characteristic Feature ◽  
Point Of View ◽  
German Language ◽  
Media Discourse ◽  
Characteristic Features ◽  
Communicative Space

This article deals with studying the characteristic features of ironic statements functioning in the speech behaviour of German journalists. The article identifies the strategic aspects of ironic statements in the communicative space of the German-language media discourse. The article reveals the phenomenon of irony from the point of view of the pragmalinguistic approach. The authors analyze the speech behaviour of German journalists according to the speech strategy “the formation of an ironic meaning in the statement”. The tactics by which this strategy is realized in the newspaper texts are discussed in detail. The study covers various newspaper genres and includes the analysis of examples with irony in the journalists’ articles which are particularly characterized by an ironic presentation. Based on the above, it is concluded that irony can be a characteristic feature of journalists’ speech behaviour.

scholarly journals Functions of the Language Game in the Internet Discourse

2013 ◽  
pp. 237-238
Author(s):  
E. S. Efremova
Keyword(s):  
Language Game ◽  
The Internet ◽  
General Notion ◽  
Internet Communication

The purpose of this article consists in giving a general notion of the functions of the language game in the Internet discourse. Here is represented the classification of the functions which are carried out by the language game in the Internet communication.

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