Methods of analysis of a modern university’s presence in the Internet communicative space

AI & Society ◽  
2016 ◽  
Vol 32 (1) ◽  
pp. 89-100
Author(s):  
Marina N. Bychkova ◽  
Gulnafist A. Okushova
2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Mike Francoeur

There is a tendency, particularly among Western pundits and technologists, to examine the Internet in almost universally positive terms; this is most evident in any discussion of the medium’s capacity for democratization. While the Internet has produced many great things for society in terms of cultural and economic production, some consideration must be given to the implications that such a revolutionary medium holds for the public sphere. By creating a communicative space that essentially grants everyone his or her own microphone, the Internet is fragmenting public discourse due to the proliferation of opinions and messages and the removal of traditional gatekeepers of information. More significantly, because of the structural qualities of the Internet, users no longer have to expose themselves to opinions and viewpoints that fall outside their own preconceived notions. This limits the robustness of the public sphere by limiting the healthy debate that can only occur when exposed to multiple viewpoints. Ultimately, the Internet is not going anywhere, so it is important to equip the public with the tools and knowledge to be able to navigate the digital space. 


Author(s):  
Violetta Gaputina

This article addresses the issues of organizing the communicative space of modern media. The main focus is on considering the names of podcasts - audio blogs on the Internet - in terms of the various language techniques used in them. The material for the study was podcasts operating on the platforms of the Internet site YouTube and the social network Vkontakte in Russia. 9 groups of podcast titles were identified by the type of reception underlying each name. It has been established that the corpus of titles in the podcasting industry is characterized by a wide variety. Among them, original names predominate, built on the basis of a language game, precedent texts, borrowings from other languages, stylistically marked words or implicit meaning, metaphorical, symbolic, ironic component embedded in them, which work on the implementation of a contact-establishing strategy for subsequent communication between mediators and the audience listeners.


Author(s):  
A. K. Pavelieva ◽  
◽  
I. V. Sotnichenko ◽  
◽  

The article considers the slang of the fashion industry, systemization of slang units by speakers, as well as the main difficulties in translating English fashion slang into Ukrainian. It turns out that the vocabulary of fashion industry slang is enriched in epoch-making moments, important for the state as a reaction to turning points in history and to the emergence of new social phenomena. The article proves that fashion slang unites a large number of social groups: people working in the fashion industry, who create trends and fashionable novelties; fashion distributors and fashion buyers and even forms a new social group around them ‒ hypebeasts. The authors of the article analyse the slang of the fashion world through the prism of its interdependence and interaction with social networks and the Internet as a communicative space. Such methods of word formation of fashion slang units as metaphorization, word formation, appearance of telescopies have been considered in this scientific article. The presented research paper proposes to classify fashion slang by different groups of people who are somehow related to fashion, and thus cause the emergence of new slang units, forming their own kind of fashion slang, taking into account the peculiarities of their activities. It is emphasized that the basis for the formation of new slang of the fashion industry is the slang of young people mad about fashion, who build their own cult around it. The article also considers the most common ways of translating hypebeasts slang, such as transcoding (mixed and adaptive ones), transcription and transliteration.


Author(s):  
I.A. Astafeva ◽  

The article describes the use of occasional vocabulary in newspaper headlines. The observations are based on the material of the Internet edition “Kommersant”. Different models of word creation in the communicative space of the publication are shown. Word creation is considered as a part of the language game and a characteristic feature of modern newspaper discourse.


2021 ◽  
Vol 11 (3) ◽  
pp. 84
Author(s):  
Sergii Sharov ◽  
Marharyta Vorovka ◽  
Tetiana Sharova ◽  
Alina Zemlianska

The article analyzes the possibilities which virtual social networks provide for the development of youth’s social competence. The authors analyze the results of the survey on the students’ use of virtual social networks for communication. To achieve the purpose of the research and to determine the essence and significance of social competence we used methods of analysis, synthesis and generalization of research works; the method of observation was used to identify the peculiarities of communication between young people in social networks; the method of questionnaire was used to collect information about the students’ preferences regarding the choice of specific virtual social networks for communication. The results of observations and questionnaires confirmed the suggestion that the time young people spend on online communication and surfing the Internet is increasing. The survey results of 107 students studying in Year 1-4 at the pedagogical university (Ukraine) let us make a conclusion that they often stay on virtual social networks browsing them from 2 to 4 times a day (51,4%). Almost a third of students are constantly on social networks. The most popular ones appeared to be Instagram (83,1%) and Facebook (28%). With the help of social networks students actively communicate with group mates (80,4%), friends and family (78,5%). Further research is planned to consider the ways how to avoid the negative effects of the Internet on students’ personality.


2021 ◽  
Vol 27 (12) ◽  
pp. 983-991
Author(s):  
A. V. Altoukhov ◽  
V. P. Khar’kov

Aim. This article presents the results of an analytical study (overview) of the Russian motorcycle market as a projected element of an electric transport platform based on the analysis that includes information about global trends. Tasks. The authors examine the global and Russian electric motorcycle markets, legal peculiarities and advantages of using electric motorcycles in the Russian Federation, and major demand factors.Methods. This study uses the methods of analysis and synthesis of information from Russian and foreign sources publicly available on the Internet and the method of expert assessment.Results. Electric motorcycles are shown to be a promising market, both at the domestic and global levels. Major trends and demand factors of this market in Russia as well as legal peculiarities and advantages of using these vehicles are identified and analyzed.Conclusions. Positive trends indicate that it is possible to create a Russian platform for electric transport that would include electric motorcycles. This study will be useful to anyone interested in the topics of motorcycles, electric transport, and platform solutions in this area. In addition, this article can serve as a basis for further research on this topic.


GIS Business ◽  
2020 ◽  
Vol 15 (1) ◽  
pp. 81-94
Author(s):  
Bronnikova E. ◽  
Kuljamina O. ◽  
Vinogradova M.

The present study is devoted to the problem of use of modern behavioral economics models in internet branding. The article aims to identify the most efficient instruments of internet branding for the various models of behavioral economics. Depending on the consumer behavior model it is efficient to use various instruments of the behavior economics in internet branding. In the framework of the study, the authors used methods of analysis, comparison, data analysis and systematization, comparative analysis, analogy. The novelty of the study is explained by the systematization of application of internet branding instruments depending on the models of consumer behavior. The findings of the study may be efficiently used by the marketing specialists and brand managers, who perform their operations on the internet.


Author(s):  
D. I. Kaminchenko ◽  

The article studies the image of a regional leader in the modern political and communicative space of the Internet. The author analyzes the main role-image constructs used by the head of one of the constituent enti-ties of the Russian Federation on Instagram. The definition of the concept "role-image construct" is intro-duced. The theoretical basis of the research is the theory of the information society and the concept of net-work identity. The author uses qualitative and quantitative content analysis and comparative analysis as the main research methods. The information source of the study is the official Instagram account of the governor of the Nizhny Novgorod region, the posts from December 25, 2019 to October 7, 2020. The research results show that oftentimes the posts of the governor reflect such role-image constructs as “organizer” and “crisis manager”. The interest of the audience is peaked by the posts, where such role-image constructs as "crisis manager", "builder", "business executive" and "a person who knows and respects the history of the country / city" are shown. In accordance with the study's findings, practical recommendations are formulated regard-ing the possible strengthening of the support of the head of the region through the more frequent posts using specific role-image constructs.


Sign in / Sign up

Export Citation Format

Share Document