The Relationship between Socio-Demographic Factors and Internet Banking
Internet banking is becoming prevalent in recent decades. Handy applications are ubiquitous for customers. This study aims to differentiate the customers depending on several factors in internet usage. The effects of sociodemographic factors like gender, age, marital status, time spent in internet banking transactions, monthly income and level of education are tested against internet usage characteristics. Internet Banking is characterized in terms of ease and cost, reliability and usefulness. Data is collected by a survey that uses a Likert Scale; 172 respondents are reached and Kruskal Wallis H test is conducted to shed light to relations among factors and internet usage. Relationship between monthly income and reliability of internet banking transactions are significant at 95%. The relationship between İnternet banking usage and time spent in internet banking is also significant at 95%. Banks that are in competition in internet banking shall assume gender, age and marital status as indifferent but shall focus on customer involvement with internet banking and customers monthly income levels.