scholarly journals Farming Analysis and Marketing Strategy of Red Guava (Psidium guajava L.) in Karanganyar District

2020 ◽  
Vol 22 (2) ◽  
pp. 72
Author(s):  
Jihan Khairrunnisa ◽  
Endang Siti Rahayu ◽  
Agustono Agustono
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Psidium Guajava ◽  
Payback Period ◽  
Grand Strategy ◽  
Matrix Analysis ◽  
Snowball Sampling ◽  
Calculation Results ◽  
The Difference

This study aimed to determine the feasibility of farming and identify internal and external factors in the marketing of red guava in Karanganyar District. The basic methods of this research are descriptive and analytical methods. The research location was chosen purposively in Karanganyar District, while the sampling of red guava farmers was done by using Snowball Sampling technique. The data analysis methods used are (1) Farming feasibility analysis by calculating NPV, IRR, Net B/C Ratio, and payback period, while (2) Marketing strategy was analyzed using IFE, EFE, Grand Strategy, and SWOT analysis. The results showed that the total cost of producing red guava was IDR 390,525,560 per hectare with benefits obtained by farmers was IDR665,129,380 per hectare. The calculation results of the feasibility of red guava farming on NPV, IRR, Net B/C Ratio, and payback period were respectively IDR 66,717,379.00 per Ha, 22.88%, 1.50, and 6 years, indicating that red guava farming in Karanganyar District is worthy. Based on the results of Grand Strategy matrix analysis, it is known that the difference between the strength and weakness factors was 1.427 and the opportunity factor with the threat was 1.829, placing red guava in quadrant I. The resulting alternative strategies were in the SO (Strengths-Opportunities) strategy.

scholarly journals MARKETING STRATEGY ANALYSIS USING THE METHOD SWOT AND QSPM IN INDUSTRIAL SCREEN PRINTING INDUSTRIES

2021 ◽  
Vol 1 (01) ◽  
pp. 12
Author(s):  
Septiyan Adi Saputro ◽  
Eli Mas'idah ◽  
Andre Sugiyono
Keyword(s):  
Marketing Strategy ◽  
Screen Printing ◽  
Swot Analysis ◽  
External Factor ◽  
Marketing Strategies ◽  
Grand Strategy ◽  
Matrix Analysis ◽  
Online Systems ◽  
Factor Evaluation ◽  
A Company

Omah Sablon is a company engaged in screen printing. As a company engaged in screen printing, Omah Sablon must be more creative in designing and deciding business missions and marketing strategies that will be applied in the field to be able to anticipate various kinds of changes that will occur. Companies can continue to compete and move in the direction of consumer desires, because basically the company's function is to produce goods and services that can be accepted by consumers as well as to meet consumer desires. The number of sales that have not been stable causes the profits obtained by the company to not reach the target as desired by the company. That is because the production or ordering process from omah screen printing consumers occurs seasonally. Therefore it is necessary to analyze the marketing strategy to increase sales results. In the analysis of marketing strategies Omah Sablon is carried out using the Strength Weakness Opportunity Threats (SWOT) and Quantitative Strategic Planning Matrix (QSPM) methods. The first step is filling out internal and external factor questionnaires which are then analyzed using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, with values of IFE 2.69 and EFE 2.31, which are entered into the Grand Strategy matrix and known to the company located in quadrant I (has a perfect strategic position). Furthermore SWOT analysis to produce alternative strategies. Then from the Grand Strategy matrix analysis can draw conclusions to use the most interesting strategy to be analyzed using QSPM. Then from the results of the QSPM matrix it can be concluded that the most appropriate marketing strategy used by Omah Sablon to increase sales is Procurement of QC systems in the production process as a guarantor of product quality, Carrying out marketing programs with canvassing systems and also online systems in downtown Ungaran and providing fast service. and easy and add product variants.

scholarly journals STRATEGI PEMASARAN AYAM PROBIO (broiler) PADA KELOMPOK PETERNAK AYAM (KPA) BERKAT USAHA BERSAMA (BUB) KOTA METRO

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Nyoman Sulindre ◽  
Djoko Umar Said ◽  
Zulkarnain Zulkarnain
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Snowball Sampling ◽  
Good Service ◽  
Market Growth ◽  
Community Needs

The cultivation and processing of chicken probio (broiler) in LampungProvince was initiated by Kelompok Peternak Ayam (KPA) Berkat Usaha Bersama (BUB) in Metro City. KPA BUB was established on March 22, 2008 with members of 30 farmers. KPA BUB acts as a facilitator for its members. This study aims to analyze the Probio Chicken Marketing Strategy (Broiler) in Kelompok Peternak Ayam (KPA) Berkat Usaha Bersama (BUB) Metro City. The problem to be analyzed is how the marketing strategy is implemented by Chicken Breeder Group (KPA) Berkat Usaha Bersama (BUB) Metro City. The method used in this research was non probability sampling, that is snowball sampling technique with population of 30 probio chicken breeders. The number of sample were 25 respondents consisting of 20 farmers and 5 practitioners. Analysis tool used in this research was a descriptive analysis using SWOT analysis technique. Primary and secondary data were used. The results of this study showed that the SWOT matrix obtained coordinates (0.32, 0.37), i.e. the Strengh-Opporturnities (SO) strategy, in which the coordinates were entered in Quadrant I. Strategies that can be used are 1) Developing probio chicken products and good service to consumers by seeing the growing market growth would increase the number of probio chicken production; 2) Good service to consumers, the quality of products, and the sales cycle increased with the increasing pattern of consumer behavior that would develop the needs of the society of probio chicken consumption, 3) The strength of business and good management by utilizing a strategic plant location for promotion / advertising would increase the amount of production so the community needs for chicken probio can be met.Keywords: marketing strategy, probio chicken (broiler).

scholarly journals Pengembangan Kawasan Minapolitan (Studi Kasus : Pelabuhan Perikanan Samudera Cilacap)

2015 ◽  
Vol 11 (3) ◽  
pp. 365
Author(s):  
Yuliarti Dian Pancawati
Keyword(s):  
Swot Analysis ◽  
Sampling Technique ◽  
Well Being ◽  
Snowball Sampling ◽  
Internal Factors ◽  
Internal Position ◽  
Multiplier Effect ◽  
Two Factors ◽  
The Difference ◽  
Descriptive Method

Cilacap district has the fishery potential of 72,000 tonnes per year, but only about 21% utilization. Ocean Fishing Port Cilacap Determination by the Ministry of Maritime Affairs and Fisheries as one of the pilot minapolitan-based fisheries led to the development of strategic Minapolitan to be implemented and is expected to provide a multiplier effect in the development of the region in Cilacap and improve the well-being of communities around the minapolitan region. This research was conducted with the aim to formulate the direction of development Minapolitan Ocean Fishing Port Cilacap. The technique of collecting data using interviews, documentation and observation. The sampling technique used is purposive sampling and snowball sampling. The analysis method used in this research is descriptive method qualitative and SWOT analysis. Based on the analysis and calculation of the external and internal factors Minapolitan Ocean Fishing Port Cilacap, the value of internal strengths and weaknesses by 2.2 by 0.9, so that the difference of the rersebut factor is 1.3. External factors obtained by the probability of 2.4 and 1.0 so that the difference between the value of the threat of these two factors is equal to 1.4. Ocean Fishery Port Minapolitan Cilacap have external internal position at the point (1,3; 1,4), namely in quadrant I. In other words, Minapolitan has strengths and opportunities that can be used to support aggressive growth policy (growth oriented strategy). SWOT analysis of the development Minapolitan Ocean Fishing Port Cilacap generating leads recommendation subsystem upstream, downstream subsystem, and subsystem support. As to realize it takes a strong commitment and coordination involving the relevant stakeholders. 

scholarly journals STRATEGI PEMASARAN PAKET WISATA FULL DAY DI PT. TOUR EAST INDONESIA

Jurnal IPTA ◽  
2014 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
Putu Geni Jaya Ksamawan ◽  
I Made Kusuma Negara ◽  
I Putu Sudana
Keyword(s):  
Marketing Strategy ◽  
Human Resource Development ◽  
Development Strategy ◽  
Process Management ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Strategy Development ◽  
Travel Agents ◽  
The Right ◽  
Full Day

he development of increasing tourist arrivals to Bali led to the development of business and tourism in the world of business, one business trip in Bali. PT. Tour East Tours and Travel is the one of the travel agents in Bali in this to win the competition with other companies, the need for proper marketing strategy and correct. This study aims to determine the marketing strategy Full Day tour packages PT. Tour East Indonesia and what strategies can be implemented in the PT. Tour East Tours and Travel to boost sales of tour packages to tourists as well as winning the competition with other companies. In this study using Qualitative descriptive data analysis techniques combined with a SWOT analysis to figure out what the right strategy is used to market tour packages Full Day of PT. Tour East Indonesia. Based on the SWOT matrix analysis obtained a marketing strategy that can be applied to PT. Tour East Tours and Travel is a strategy creation and development of tourism products, increased promotion strategies, human resource development strategy, market segmentation strategy development, and strategies for improving the quality of products and services. From the results of this study can be given advice to the PT. Tour East Tours and Travel is improving service process management and define market segments and maintain the image of the internal and external environment, while maintaining a cooperative relationship, and held training to staff meetings.

scholarly journals Model Construction and Potential of Social Entrepreneurship in East NUSA Tenggara Province

Webology ◽  
2021 ◽  
Vol 18 (2) ◽  
pp. 887-905
Author(s):  
Rolland E. Fanggidae ◽  
Tarsisius Timuneno ◽  
Debriyana Y. Salean ◽  
Yuri Sandra Faah ◽  
Jachielin H Lada
Keyword(s):  
Social Entrepreneurship ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Scientific Information ◽  
Sampling Technique ◽  
Social Entrepreneur ◽  
Market Penetration ◽  
Business Organizations ◽  
Snowball Sampling ◽  
Social Entrepreneurs

Purpose: This study aims to 1) Identify and explore the concept of social entrepreneurship in NTT, 2) Explore communities and figures who carry out social entrepreneurship on Alor Island, Flores and Timor, and 3) Create social entrepreneurship models in the context of empowering local communities in NTT. Research Methodology: This research is descriptive, verification and explanatory, where this research is descriptive because it describes or takes pictures of the variables under study. The method used in this research is a qualitative method. The sampling technique used was nonprobality sampling, be in the form of snowball sampling. Finding: There are several forms of social entrepreneurship in East Nusa Tenggara. Based on the SWOT analysis and the IE matrix above, it can be said that social entrepreneurship in NTT is in the position of cell V. So the strategy used is defense and maintenance accompanied by market penetration and product development strategies. The empowerment-based social entrepreneur model in the context of NTT is a Hybrid model, where business organizations use business methods, but the end result is the creation of social value. Limitations: This research was only conducted in several areas in East Nusa Tenggara so that the depiction of social entrepreneurs in this study does not fully describe the models and potentials of social entrepreneurs in East Nusa Tenggara. Contribution: This research becomes scientific information for business management and entrepreneurship.

scholarly journals Analisis Strategi Pemasaran Objek Wisata Kebun Binatang Kasang Kulim Kecamatan Siak Hulu Kabupaten Kampar

2019 ◽  
Vol 30 (1) ◽  
pp. 37
Author(s):  
Ona Gustina Mardianti ◽  
Syahdanur Syahdanur ◽  
Susie Suryani
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Internal Variables ◽  
Tourist Attraction ◽  
Probability Sampling ◽  
External Variables ◽  
Collection Data

This study aims to determine the marketing strategy of the tourist attraction of the Kasang Kulim Zoo, the Siak Hulu sub-district, Kampar District. The population of this study was visitors who came to the Kasang Kulim Zoo, Siak Hulu Sub-District, Kampar District and from the company, with a number of respondents as many as 100. In this study sampling using non probability sampling and respondent sampling was done by accidental sampling technique. This research is qualitative research and uses interviews, questionnaires, and documentation as a method of data collection. Data were analyzed using SWOT analysis with identification of internal and external variables. Internal variables indicate that location is the main strength in the kasang kulim zoo in kampar district with 0.012 with values ​​and 4 based on rating. From the external variables, the results from EFAS show that the Kasang Kulim zoo has good opportunities. As a result of the opportunity, the Kasang Kulim zoo is in quadrant 1, which is a position where the company is considered to be in a favorable situation because of its opportunities and strength. In this case, the Company can take advantage of opportunities by maximizing strength.

scholarly journals PSYCHOLOGICAL DISTRESS EXPERIENCES OF INDIAN POPULATION DURING CORONAVIRUS DISEASE PANDEMIC SOCIAL ISOLATION AND LONELINESS: A CROSS-SECTIONAL STUDY

2021 ◽  
pp. 32-34
Author(s):  
DIVYA GOEL ◽  
MAJID FAROOQ
Keyword(s):  
Mental Health ◽  
Psychological Health ◽  
Psychological Impact ◽  
Sampling Technique ◽  
Female Gender ◽  
Cross Sectional Study ◽  
Snowball Sampling ◽  
Cross Sectional ◽  
The Difference ◽  
Mental Health Programs

Objective: The sudden emergence of wide spread of the coronavirus disease 2019 (COVID-19) pandemic has led to adoption of physical distancing or lockdown all over the globe to curtail the viral transmission. Although lockdown plays an important role, at the same time, it can adversely affect the psychological health of the population. In addition, because of stay at home order, people are more inclined to use the media which can further aggravate the mental health issues in population. This study was planned to study the perceived psychological issues associated with the COVID-19 pandemic lockdown. Methods: An online social survey was conducted using semi-structured questionnaire, participants were added through snowball sampling technique. Results: A total of 455 people (264 females and 191 males) participated in the study. Majority of participants 228 (50.1%) felt stressed out during coronavirus lockdown period. Female gender was associated with greater negative psychological impact of lockdown. Most participants 263 (57.8%) were worried about the health of the loved ones. Most of the participants tried to seek information from different media. The difference between the stress level was highly significant (p=0.04639∗) between the participants depending on the duration for which they explore the information on different media. Conclusion: COVID-19 pandemic was associated with stress in the majority of people in our sample, and media has a role to modulate the psychological impact of this lockdown. As COVID-19 pandemic is still ongoing, we need to verify these findings on larger population and policy-makers need to strengthen our mental health programs to mitigate the psychological impact of this pandemic.

scholarly journals STRATEGI BERSAING USAHA AGROINDUSTRI ABON SAPI DI UD. KAMBOJA KOTA MATARAM

GANEC SWARA ◽  
2019 ◽  
Vol 13 (1) ◽  
pp. 146
Author(s):  
MARSELINA WONDA PANDAK ◽  
NI WAYAN PUTU MEIKAPASA ◽  
THERESIA SUZANNA CATHARINA ◽  
STEVANY HANALYNA DETHAN
Keyword(s):  
Research Method ◽  
Qualitative Data ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Competitive Strategies ◽  
Cattle Industry ◽  
Threat Score ◽  
Swot Matrix ◽  
The Difference

The purpose of this study was to determine the competitive strategies applied to the Abon Cattle Industry in UD. Cambodia City of Mataram. The research method used is descriptive by conducting observations and interviews directly. The data obtained are qualitative data which are then analyzed using SWOT analysis. The data obtained are qualitative data which are then analyzed using SWOT analysis. Based on these factors, a scoring was performed which obtained results that showed a total IFAS score of 3.3 and a total EFAS score of 2.85 which indicated that the business position was in a position of stability (awareness IV). Furthermore, the results of the SWOT matrix analysis show a strength value of 3.25 and a weakness of (-2.75) so that the difference is 0.5. While from the external side, an opportunity score of 2.5 and a threat score (-3) was obtained so that the difference was (-0.5). the total IFAS score is 3.3 and the total EFAS score is 2.85 which indicates that the business position is in a position of stability (awareness IV). Furthermore, the results of the SWOT matrix analysis show a strength value of 3.25 and a weakness of (-2.75) so that the difference is 0.5. While from the external side, an opportunity score of 2.5 and a threat score (-3) was obtained so that the difference was (-0.5).     The results of the study show that the direction of the marketing strategy is in the awareness of ST (Strength-Threats) where the company must use all its strength to overcome all forms of threats that exist. The strategies that can be formulated include: (1) improving the quality of service to both permanent and new customers; (2) maintain good relations with customers through various kinds of promotions provided; and (3) improve product quality and increase the attractiveness of buyers by engaging in innovation in terms of taste or packaging

scholarly journals Strategi Pemasaran Pt. Huawei Dalam Meningkatkan Pangsa Pasar

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Nicolas Septian Dan Chairy
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Smart Phones ◽  
Matrix Analysis ◽  
Adoption Rate ◽  
Data Collection Methods ◽  
Bcg Matrix ◽  
The World ◽  
Collection Methods

In this era, everyone is very dependent on cellphones, especially smart phones. With the fourth most populous population in the world and the low adoption rate of smart phones, the smartphone market is an attractive market for local vendors and international vendors. As one of the world's biggest vendors, Huawei has difficulty facing competition in the Indonesian market. Therefore, the purpose of this thesis is to arrange and suggest a proper marketing strategy for the company. Data collection methods were interviews and observations. Writing starts from the analysis of external, internal, and industrial environments, SWOT analysis, and BCG matrix analysis.

scholarly journals STRATEGY FOR DEVELOPMENT OF TOURIST VILLAGE IN BALI ISLAND

2020 ◽  
Vol 8 (3) ◽  
pp. 324-330
Author(s):  
I Ketut Widnyana ◽  
I Putu Karunia ◽  
I Putu Sujana
Keyword(s):  
Rice Field ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Tourist Attraction ◽  
Swot Matrix ◽  
Calculation Results ◽  
Qualitative Descriptive ◽  
Tourist Village ◽  
Tourism Potential

The Indonesian government is promoting the development of the potential of villages through the tourism village program, but the formation of a tourism village requires prior study to assess its feasibility as a tourism destination. This study aims to analyze the potential and develop strategies for developing Babahan Village in Tabanan Regency, Bali Province as a culture-based tourism village. This research is a qualitative descriptive study which begins with data collection of tourism potential using SWOT analysis and continued with the IFAS-EFAS method. IFAS-EFAS calculation results show the strength factors of the development of Babahan Village as a culture-based ecotourism village are : having a tracking path (0.305), good natural potential (0.305), the existence of Besikalung Temple (0.302), and beautiful rice field views (0.300). SWOT matrix analysis is in Quadrant I (Supporting Aggressive Strategies) with the results of four Strengths-Opportunities (SO) development strategies, namely: a). maintaining and improving the quality of tourist attraction, b). develop and organize the natural potential that exists, c). improve the quality of service to tourists, d). development of tour packages. The conclusion is Babahan Village, Tabanan Regency, Bali has the potential to be developed into a tourism village.

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