scholarly journals Analysis of Satisfaction from Agrotourism Visitors at the Strawberry Gardens of Magelang Regency

2021 ◽  
Vol 6 (5) ◽  
pp. 164
Author(s):  
Yanuarius Ongky Saputra ◽  
Bayu Nuswantara
Keyword(s):  
Customer Satisfaction ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Target Market ◽  
Sales Promotions ◽  
Average Value ◽  
Satisfaction Index ◽  
Visitor Satisfaction ◽  
Survey Techniques ◽  
Improved Performance

This research is motivated by the existence and sustainability of agrotourism, so it is necessary to maintain an increase in tourist visits by continuously maintaining the quality of tourism objects so that visitor satisfaction continues to increase or at least does not experience a decrease in the end satisfaction of the strawberry bites. This effort will be achieved if the manager pays attention to the marketing mix which includes the following attributes: price according to quality, price compared to competitors, price according to benefits, price list. The product is a tangible offering from the company to the market which includes the form of packaging, quality, size, product guarantee. promotion (promotion) are all activities carried out by the company to communicate and promote its products to the target market including advertisements (banners, brochures, Facebook, Instagram) sales promotions (special discounts, product samples, free packing) location (place) is a place that used to carry out various company activities to make products and can be obtained for target customers, namely by providing strategic locations, structuring places. This research uses descriptive quantitative research with survey techniques. The sampling technique in this study uses purposive sampling. The number of respondents taken in this study was 50 respondents. the results of calculations using the method customer satisfaction index (CSI), it can be seen that the CSI value is 81.02%. And the method importance-performance analysis (IPA), is known as the attribute that needs to be improved performance in order to increase customer satisfaction. The results are based on the price/competitor attribute (price compared to competitors) with an average value of 3.78 used in this study

scholarly journals Application of the Servqual Method and the Kano Model as Measurement of Service Quality towards Customer Satisfaction in Senyum Media Bondowoso

2021 ◽  
Vol 1 (4) ◽  
pp. 324-331
Author(s):  
Firrizqi Satria Wibawa ◽  
Nurul Qomariah ◽  
Yusron Rozzaid
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Kano Model ◽  
Average Value ◽  
Level Of Satisfaction ◽  
Research Show

This research aims to analyze the level of customer satisfaction to services and explain the factors that must be prioritized in order to meet consumer expectations in Senyum Media Bondowoso. The method used is quantitative research with the Servqual method and the Kano model. The population of this research is all the customers of the Senyum Media Bondowoso store and the samples used are 150 samples using the Purposive Sampling technique. The results of the research show that the quality of service in CV. Senyumindo Mediatama Bondowoso is not in accordance with what is desired by customers, because the calculation is carried out using the Service Quality method, the results obtained are the average value of service quality, the average value of service quality for all dimensions of service quality is -4,967. On the other hand, for the Kano category is in the Indifferent category, which means that the attributes that are in the category of less attention by consumers, therefore the existence of these attributes does not affect the decrease or increase in the level of satisfaction of consumers. This category has no effect on consumer satisfaction with functional or dysfunctional services and goods.

scholarly journals The Customer Satisfaction Analysis of Community based Agrotourism in Yogyakarta

2019 ◽  
Vol 35 (1) ◽  
pp. 33
Author(s):  
Temy Indrayanti ◽  
Jamhari Jamhari ◽  
Jangkung Handoyo Mulyo ◽  
Masyhuri Masyhuri
Keyword(s):  
Customer Satisfaction ◽  
Quantitative Research ◽  
Marketing Mix ◽  
Community Based ◽  
Satisfaction Index ◽  
Visitor Satisfaction ◽  
Physical Evidence ◽  
Marketing Activities ◽  
Promotion Process ◽  
Integration Analysis

Several kinds of agro-tourism are managed by the community and by the private sector. However, if agro-tourism is managed by the community, can it give satisfaction to the visitors? This study aims to determine the level of customer satisfaction by Customer Satisfaction Index (CSI) and to investigate what marketing mix attributes should be improved by IPA-Kano integration analysis. The research method used was a quantitative research on community-based Salak (<em>Salacca zalacca</em>) Agro-tourism in each category of tourism village, namely ’growing’, ‘developing’ and ‘independent’ tourism village categories. The measurement of visitor satisfaction used the marketing mix attributes of 7Ps (price, place, product, promotion, process, people and physical evidence). Based on the results of CSI, the services provided by the community-based salak agro-tourism manager are considered ‘Satisfied’ in the Growing and Developing agro-tourisms and ‘Very Satisfied’ in the Independent agro-tourism. Priority attributes that should be improved are attributes included in the ‘Fatal’ category. Priority attributes in ‘growing’ agro-tourism are the marketing activities (publicity), availability and cleanliness toilet. Priority attributes in ‘developing’ agro-tourism are marketing activities (promotion), availability and cleanliness of toilets. Priority attributes in ‘independent’ agro-tourism are availability and cleanliness of toilets.

scholarly journals ANALISIS KEPUASAN PENGUNJUNG KAWASAN WISATA LEMBAH HARAU KABUPATEN LIMAPULUH KOTA

2020 ◽  
Vol 17 (1) ◽  
pp. 11
Author(s):  
Regi Sari
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Sampling Technique ◽  
Ticket Price ◽  
Satisfaction Index ◽  
Visitor Satisfaction ◽  
Natural Beauty ◽  
Level Of Satisfaction ◽  
Level Of Importance

<p>The purposes of this study are (1) analyze the level of visitor satisfaction with the dimensions of quality (physical, reliability, responsiveness, assurance, and empathy) in the Harau Valley Tourism Area (HVTA), (2) analyze priorities for improving service quality (physical, reliability, power responsiveness, guarantees, and empathy) HVTA. The study was conducted in the Harau Valley Tourism Area, Limapuluh Kota Regency. The research sample of 100 respondents were selected using accidental sampling technique. Data were analyzed descriptively quantitatively using the IPA (Importance Performance Analysis) and CSI (Customer satisfaction Index) methods. The study was conducted in August 2019 until November 2019. The results showed that the level of satisfaction of HVTA visitors by 69% meant that visitors were satisfied with the attributes in HVTA. The attributes of natural beauty are the attributes with the highest level of importance and satisfaction, each at 4.29 and 4.39, while the ticket price is the attribute with the lowest level of importance and satisfaction at 3.26 and 2.78, respectively.<strong></strong></p>

scholarly journals Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulse Buying Konsumen di Matahari Department Store Manado Town Square

2019 ◽  
Vol 8 (2) ◽  
pp. 113
Author(s):  
Florensia Jovita Poluan ◽  
Johny R. E. Tampi ◽  
Danny D. S. Mukuan
Keyword(s):  
Quantitative Research ◽  
Sampling Technique ◽  
Department Store ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Sales Promotions ◽  
Retail Business ◽  
Consumer Attention ◽  
Hedonic Shopping ◽  
Simultaneous Influence

This study is to determine: partial influence of Hedonic Shopping Motives on Impulse Buying; Partial influence of Sales Promotion on Impulse Buying; simultaneous influence of Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Type of Research is quantitative research. The sample that used in this research were 100 respondents who were consumers in Matahari Department Store Manado Town Square. The sampling technique using is probability sampling and the method that using is purposive sampling. Methods of data collection by questionnaire. Data analysis using is multiple linear regression. The results showed that: There is significant partial effect of Hedonic Shopping Motives on Impulse Buying. There is no partial effect of Sales Promotions on Impulse Buying. There is simultaneous effect between Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Based on the result, it shows that Matahari Department Store Manado Town Square management can use the hedon motivation from their consumer to increase their sales. The company should increase their sales promotion to get consumer attention and to make compete ability in Indonesia retail business

Mobile Customer Satisfaction Research Based on Structural Equation Model - Sampling of Student from Beijing University of Posts and Telecommunications

2013 ◽  
Vol 850-851 ◽  
pp. 990-993
Author(s):  
Jiao Zi Pang ◽  
Ye Yuan
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Equation Model ◽  
Practical Significance ◽  
Equation Modeling ◽  
Sales Promotions ◽  
Positive Correlation ◽  
Satisfaction Index ◽  
Key Dimensions ◽  
The Impact

This article studies the practical significance of Chinese Mobile operators improve customer satisfaction, conducts researches based on students of Beijing University of Posts and Telecommunications, identifies the impact of mobile customer satisfaction index and uses structural equation modeling to identify the key dimensions that have impact on improving satisfaction. The results show that sales promotions, such as freebies, coupons and raffle have a positive correlation with mobile customer satisfaction, and customers prefer freebies among all kinds of sales promotions. This study also finds that customers personal values are positively correlated to sales promotions; however, there is no significant positive correlation between customers personal value and mobile customer satisfaction.

scholarly journals The Comparation of Sport Massage and Hydrotherapy Cold Water to Physiological Recovery

2019 ◽  
Vol 4 (2) ◽  
pp. 196
Author(s):  
Hawin Fahmi ◽  
Kunjung Ashadi
Keyword(s):  
Lactic Acid ◽  
Quantitative Research ◽  
Cold Water ◽  
Sampling Technique ◽  
T Test ◽  
Average Value ◽  
A Value ◽  
Pulse Ratio ◽  
Significant Difference ◽  
Descriptive Approach

The purpose of this study was to show a comparison of recovery sport massage methods and cold water hydrotherapy to the physiological recovery of decreased lactic acid levels and pulses using a purposive sampling technique. This research method is quantitative research with a descriptive approach. The subjects of this study were 16 Wushu Sanda KONI athletes in Blitar District which were divided into two groups. For data analysis using the mean, standard deviation and pair t test and unpair t test. Based on the results of this study indicate that there are significant differences for the comparison of the decrease in lactic acid levels between the use of recovery sport massage methods and cold water hydrotherapy, with calculations that show a value of P <0.05 where the average value of lactic acid levels decreases recovery sport massage 4.92 nMol / L and cold water hydrotherapy of 3.91 nMol / L. Whereas the decrease in pulse ratio showed that there was no significant difference between the use of recovery sport massage and cold water hydrotherapy methods, with calculations that showed P> 0.05 where the average pulse rate recovery sport massage method was 8.35 Beat Per Minute and hydrotherapy cold water 77.5 Beat Per Minute

scholarly journals PENINGKATAN PENGETAHUAN SISWA MENGENAI JAJANAN SEHAT MENGGUNAKAN MEDIA MINICARD

2018 ◽  
Vol 3 (2) ◽  
pp. 153
Author(s):  
Andini Santoso ◽  
Mazarina Devi ◽  
Agung Kurniawan
Keyword(s):  
Quantitative Research ◽  
Sampling Technique ◽  
Test Model ◽  
Nutritional Counseling ◽  
Purposive Sampling ◽  
Average Value ◽  
School Aged Children ◽  
Post Test ◽  
Sample Test ◽  
Long Time

Abstract: Snacks are holding an important role in providing energy and nutrients intake among school-aged children. Snacks at school that is health less well-guaranteed will potentially bring some effects, which are poisoning, indigestion, and in a long time causing malnutrition. Knowledge enhancement in healthy snacks around children can be done through the health education by using nutritional counseling methods. Nutrition counseling methods in this research were given through the minicard media that is flashcard media that has been modified its size to 12 cm x 10 cm. This research aims to determine students’ knowledge in healthy snacks in SDN 02 Mulyoagung, and also created minicard as a counseling media. This research is a quantitative research by using pre-experiment in one group pre-test post-test model. The sample totals are 30 students, whose are 16 students in V grade and 14 students in IV grade that obtained by purposive sampling technique. Data collection that was used is a questionnaire and data analysis which utilized a sample test of nonparametric 2 methods related to Wilcoxon. The results obtained Sig. (2-tailed) of 0,000 which means less than α (0.025). The average value is increased on post-test after giving intervention in nutritional counseling by using minicard media, so it can be concluded that counseling with the minicard media can improve students’ knowledge in healthy snacks in SDN 02 Mulyoagung, Kecamatan Dau, Kabupaten Malang.Keywords: Minicard Media, Knowledge, Healthy Snacks, Elementary StudentsAbstrak: Makanan jajanan memegang peranan yang cukup penting dalam memberikan asupan energi dan zat gizi lain bagi anak-anak usia sekolah. Peningkatan pengetahuan tentang jajanan sehat pada anak dapat dilakukan melalui pendidikan kesehatan dengan metode penyuluhan gizi. Metode penyuluhan gizi pada penelitian ini diberikan melalui media minicard, yaitu media flashcard yang telah dimodifikasi ukurannya menjadi 12 cm × 10 cm. Penelitian ini bertujuan untuk mengetahui pengetahuan siswa mengenai jajanan sehat di SDN 02 Mulyoagung, serta menciptakan media penyuluhan minicard. Penelitian ini merupakan penelitian kuantitatif menggunakan pre experiment dengan model one grup pre-test post-test. Sampel berjumlah 30 siswa 16 siswa kelas V dan 14 siswa kelas IV yang diperoleh dengan teknik purposive sampling. Pengumpulan data menggunakan kuesioner dan analisis data menggunakan metode nonparametrik uji 2 sampel berhubungan Wilcoxon. Hasil penelitian didapatkan Sig. (2-tailed) sebesar 0,000 yang berarti kurang dari α (0,025). Terjadi peningkatan rata-rata nilai pengetahuan pada ¬post-test setelah diberikan intervensi berupa penyuluhan gizi dengan minicard, sehingga dapat disimpulkan bahwa penyuluhan menggunakan media minicard efektif dalam meningkatkan pengetahuan siswa tentang jajanan sehat di SDN 02 Mulyoagung Kecamatan Dau Kabupaten Malang. Setelah diadakannya penyuluhan ini diharapkan siswa dapat mengingat informasi yang telah diberikan sehingga mengurangi paparan anak sekolah terhadap makanan jajanan yang tidak sehat dan tidak aman.Kata Kunci: Media Minicard, Pengetahuan, Jajanan Sehat, Siswa Sekolah Dasar

scholarly journals READINESS TO CHANGE IN JEMURSARI ISLAMIC HOSPITAL IN CHANGE TO BE A EDUCATIONAL HOSPITAL

2020 ◽  
Vol 15 (1) ◽  
pp. 81
Author(s):  
Rina Dwi Novita ◽  
Nyoman Anita Damayanti
Keyword(s):  
Quantitative Research ◽  
Readiness To Change ◽  
Sampling Technique ◽  
Average Score ◽  
Hospital Data ◽  
Self Assessment ◽  
Readiness Assessment ◽  
Cross Sectional ◽  
Average Value ◽  
And Training

ABSTRACTSurabaya Islamic Hospital Foundation is preparing Jemursari Islamic Hospital to become an educational hospital bacause University of Nahdlatul Ulama Surabaya as a medical institution is required to have at least one primary educational hospital. Jemursari Islamic Hospital  has conducted self assessment related to the readiness to become educational hospital in 2017 and resulted in a total value of 88.34%. This research aims to describe the readiness to change at the Islamic Hospital Jemursari in the change into an educational hospital. This research was conducted at Islamic Hospital of Jemursari in period of October 2017-July 2018. This research is descriptive research because it describes readiness to change at Jemursari Islamic Hospital in the change to become educational hospital without any statistical calculation. This research is a quantitative research using cross-sectional method. Sampling method with proportional random sampling technique to get sample of 88 people spread in all work units at Jemursari Islamic Hospital. Data collection using questionnaires readiness guide for readiness assessment consisting of five indicators namely communication, sponsorship, stakeholder, readiness, and training. The results showed that the indicator of communication at Jemusari Islamic Hospital has the lowest average value (4.32) and has a slightly ready level. The stakeholder indicator has the highest average score (5.06) and has a ready level. In addition, indicators of sponsorship, readiness, and training have a ready level. In conclusion, based on these five indicators, most respondents (87,23%) at Jemursari Islamic Hospital are ready to change from non-educational hospital to educational hospital. The advice given is to improve communication related to the change into an educational hospital, so that all indicators become ready. Keywords: hospital, educational hospital, readiness to change

scholarly journals Residential Customers Satisfaction with Public Water Provision in Ojota, Nigeria

2018 ◽  
Vol 14 (23) ◽  
pp. 117
Author(s):  
Odafivwotu Ohwo ◽  
Tano Dumoyei Agusomu
Keyword(s):  
Customer Satisfaction ◽  
Sampling Technique ◽  
Systematic Sampling ◽  
Point Scale ◽  
Satisfaction Index ◽  
Water Based ◽  
Customer Services ◽  
Water Provision ◽  
Structured Questionnaire

Customer satisfaction is a good measure of the quality of service rendered by an enterprise. Hence, this study analyzed the perception of residential customers’ satisfaction with public water provision in Ojota. The analyses was based on customers’ perception of ten selected satisfaction drivers, which were obtained by the administration of a set of structured questionnaire, administered to 400 households, using the systematic sampling technique. The data was analyzed using percentages and a customer satisfaction index (CSI) model. The calculated CSI was 2.54 points on a 5 point scale, which means that public water provision in Ojota is perceive as fairly satisfactory by the residential customers. In addition, only 12.21% of the customers are willing to pay for water, based on their overall perception of the services of the Lagos Water Corporation (LWC). This shows that the service of the LWC to its customers is inadequate. It is therefore recommended that the LWC should undertake a general overhaul of its operations and improve on customer services, which may improve customers’ willingness to pay for water provision and help the utility to improve on cost recovery and sustain adequate services to its customers.

scholarly journals The Influence of Health Education about Handling Choking on Children through Booklet Media on the Knowledge Level of Posyandu Cadres in Karangsari Village

2020 ◽  
Vol 4 (1) ◽  
pp. 11
Author(s):  
Anggun - Sulistiyani ◽  
Meida Laely Ramdani
Keyword(s):  
Health Education ◽  
Quantitative Research ◽  
Research Result ◽  
Sampling Technique ◽  
Test Sample ◽  
Bivariate Analysis ◽  
P Value ◽  
Knowledge Level ◽  
Average Value ◽  
Post Test

Background: Choking deserves attention because it often happens to children. The inappropriate handling of choking becomes a vigilance. Caution and handling of choking become crucial even to cadres of Posyandu (the centre for pre- and post-natal health care and information for women and for children under five) in Karangsari Village. Thus, providing them with health education is necessary.Objective: To identify the influence of health education about handling choking on children through booklet media on the knowledge level of Posyandu cadres in Karangsari Village.Research Methods: This is a quantitative research using pre-experimental design with one group pre-test and post-test design approach. The research sample was taken through a total sampling technique. There were 30 cadres fulfilling the inclusion and exclusion criteria. The research instrument consists of pre and post-test questionnaire, which was modified and had been tested for its validity and reliability.Research Result: The research result indicates that the knowledge average value obtained by the 30 respondents before being given health education is 61.50 and after being given health education is 88.00. The result of bivariate analysis using t-test sample paired test shows the p-value of 0.0001.Conclusion: There is an influence of health education about handling choking on children through booklet media on the knowledge level of Posyandu cadres in Karangsari Village.

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