scholarly journals METAPHOR AND HUMOR THEORIES REVIEW

2019 ◽  
Vol 21 (69) ◽  
pp. 71-78
Author(s):  
E.V. Cherkasova ◽  
◽  
N.E. Petrova ◽  
Yu.I. Yefremova ◽  
O.V. Petryanina
Keyword(s):  
Cognitive Linguistics ◽  
Descriptive Analysis ◽  
Comparison Method ◽  
Cognitive Models ◽  
Point Of View ◽  
Human Communication ◽  
Theoretical Approaches ◽  
Frequent Use ◽  
Cognitive Approaches ◽  
Cultural Linguistics

Subject of the article is cognitive models of metaphor and humor and their consideration in light of some existing theoretical approaches. The main subject is an overview of cognitive approaches to the study of metaphor and humor. The aim of the work is to try to consider and analyze some theoretical approaches to the study of metaphor and humor, to reveal their common characteristics. The methodological basis is the work of domestic and foreign scientists in the field of cognitive linguistics. The basic method is a descriptive analysis, generalization and comparison method. Results include an overview and analysis of some of the cognitive approaches to the study of metaphor and humor. and may serve as a further solution of the problem of the co-functioning of these cognitive models and the creation of a joint category of "metaphorical humor”. Scope of Results ". may be the development of special courses on cultural linguistics, language theory, stylistics. Output. Some theoretical approaches to the study of metaphor and humor are outlined. Complexity and versatility of both metaphor and humor, frequent use of them in any sphere of human communication cause, large variety of existing theories and numerous studies regarding the nature of their origin and role from the point of view of the sociocultural aspect of human activity. The combined approach of the above theories can be used in the analysis of the description of cognitive processes explaining the potential functioning of metaphor and humor in one expression

THE SENSE OF CONCEPT IN MODERN LINGUISTICS

2020 ◽  
Vol 76 (4) ◽  
pp. 121-127
Author(s):  
GULNARA SH. PAVLOVA ◽  
◽  
EKATERINA V. VARLAMOVA ◽  
ALYONA O. BEGININA ◽  
◽  
...  
Keyword(s):  
Cognitive Linguistics ◽  
Applied Research ◽  
Native Speakers ◽  
Point Of View ◽  
Affective Education ◽  
The Core ◽  
Semantics And Pragmatics ◽  
The Mind ◽  
Cultural Linguistics ◽  
Metaphorical Interpretation

The analysis of existing approaches to the concept description in modern linguistics is carried out. The research is based on the scientific works of modern linguists dealing with cognitive linguistics, semantics and pragmatics: A. A. Zalevskaya (2001), V. I. Karasik (2002, 2007, 2019), Z. D. Arutyunov (1999), V. A. Maslov (2007), Y. S. Stepanov (2007). The versatility of the concept noted by the linguists requires a more detailed consideration of approaches to its description. The article discusses two positions in the study of the concept - cognitive and lingua-cultural. Terminological differences of term ‘concept’ are given from the point of view of several representatives of the observed linguistic schools. The research methodology is based on the dialectical method of cognition. The concept as a mental category embodies the linguistic and cultural connection of a person's ideas about the world around them - "a clot of culture in the mind". Representatives of cognitive linguistics consider the concept as the result of conscious activity of the speaker, behind which the meanings of native speakers of a particular language are hidden. Psycholinguists interpret the concept as a basic perceptual-cognitive-affective education, which serves as an indicator of a person's mental life. Representatives of the lingua-cultural direction distinguish several features in the concept. First, the value characteristics are expressed in the meaning - "cultural saturation of the concept". Secondly, conceptual properties are represented in the meaning of "mental education". Thirdly, the figurative components of the concept serve its operation in various activities. The multilayered nature of the concept is a subject to abstract modeling, which is used in applied research in linguistics, synchronous comparative studies, confrontational and comparative- typological linguistics. The concept as a unit of meaning is represented as an abstract category that is implemented in language tools and images. Cultural linguistics examines the structure of the concept from the standpoint of three components - conceptual, figurative and axiological (evaluative). The content of the concept can be furtherly investigated in accordance with the field principle - the core (information content), the near periphery (metaphorical interpretation and value features) and the far periphery (infrequent functioning of features).

scholarly journals Self-Organization of the Population in the context of Development of Social Capital of Ukraine

2020 ◽  
pp. 143-159
Author(s):  
H. O. KRAIEVSKA
Keyword(s):  
Social Capital ◽  
Public Relations ◽  
Capital Accumulation ◽  
Comparison Method ◽  
Point Of View ◽  
Self Organization ◽  
Theoretical Approaches ◽  
Analysis And Synthesis ◽  
Consumer Interests ◽  
Main Determinants

The article deals with modern features of self-organization of population in Ukraine from the point of view of accumulation of social capital. The purpose of the article is to identify the characteristics of the infl uence of self-organization on the development of social capital, taking into account the directions of modern transformational changes in Ukrainian society. Research methods: general scientifi c methods of analysis and synthesis are used to collect, process and systematize research results; abstract-logical to establish the relationship between self-organization and social capital; statistical to collect and systematize data; comparison method - to identify whether the dynamics of various forms of self-organization correspond to the needs of society; induction and deduction - to justify the prerequisites for strengthening social capital through self-organization. The basic theoretical approaches to the interconnection of the concepts of social capital and self-organization of the population are summarized. On the basis of generalizations, a scheme of infl uence of self-organization on the accumulation of social capital is developed, which refl ects the ways of accumulation of social capital and determinants of self-organization. The interconnection of the concepts of selforganization of the population and its social capital, which is realized through the norms of interaction, character of values and structure of civic involvement, is established. It is proved that the presence of a suffi cient level of social capital, manifested in trust, solidarity, identity and responsibility, is one of the main determinants of self-organization. The levels of selforganization of the population are distinguished with the identifi cation of peculiarities of in fl uence of social capital on each of them. The i nfl uence of modern basic structural transformations in society on the self-organization of the population in the context of social capital accumulation is evaluated. The c lassifi cation of forms of self-organization on the basis of association (production and consumer interests, values, territory of residence, volume and speed of threats) is carried out. The dynamics of the main forms of self-organization of the population are analyzed and it is found that it refl ects the transformations in the society that are under the infl uence of reforms, but its volumes do not meet the needs of public activity of the population and are not the result of a suffi cient level of social capital, but rather a response to contemporary challenges in society. The prerequisites for strengthening social capital through self-organization, which include identifying and supporting initiative groups of the population, forming a system of feedback from the authorities with the public, professionalizing and expanding the subjects of social dialogue, securing against formalization and creating transparent conditions for the activities of diff erent forms of self-organization, are substantiated, upgrading the skills of civil servants through the formation of public relations competencies.

Estereotipos y tendencias en la prensa rumana actual

2020 ◽  
Vol 65 (4) ◽  
pp. 223-240
Author(s):  
Coman Lupu
Keyword(s):  
Online News ◽  
Point Of View ◽  
Compound Words ◽  
Wide Audience ◽  
Frequent Use ◽  
Natural Outcome

Stereotypes and Trends in Today’s Romanian Press. In the last three decades, the Romanian media has undergone significant changes. In this industry, the market is nowadays dominated by TV and online press. The number of TV stations with national or local coverage has increased significantly, and the competition between newspapers or online news pages has intensified. A consequence of the battle for audience is the tabloidization of some TV channels, as well as online press, in order to increase the number of retrievals of online news. The tabloidization trend is seen in the dissemination of a sometimes-exaggerated number of sensational information, in the wording of news titles and in the insistent advertising. From a linguistic point of view, chaos reigns in TV and online press. Many of the news posted online seem to be drawn up in a hurry or negligently translated from various foreign sources. We are witnessing a mixture of styles and an alienation from the journalistic canon. The stylistic hybridization is the natural outcome of the frequent use of words and phrases characteristic to colloquial-familiar and argotic language or from various terminological areas, generally hardly accessible to the wide audience. However, the TV and online press has an undisputed merit: a major contribution to enriching the vocabulary with new elements (compound words, derived words, loanwords from other modern languages or calques), to their dissemination and establishment in the Romanian language.

scholarly journals Modeling and theoretical description of magnetic hybrid materials—bridging from meso- to macro-scales

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Andreas M. Menzel ◽  
Hartmut Löwen
Keyword(s):  
Colloidal Particles ◽  
Colloidal Particle ◽  
Theoretical Description ◽  
Point Of View ◽  
Material Behavior ◽  
Theoretical Point ◽  
Mechanical Stiffness ◽  
Theoretical Approaches ◽  
Theoretical Predictions ◽  
Particle Level

Abstract Magnetic gels and elastomers consist of magnetic or magnetizable colloidal particles embedded in an elastic polymeric matrix. Outstanding properties of these materials comprise reversible changes in their mechanical stiffness or magnetostrictive distortions under the influence of external magnetic fields. To understand such types of overall material behavior from a theoretical point of view, it is essential to characterize the substances starting from the discrete colloidal particle level. It turns out that the macroscopic material response depends sensitively on the mesoscopic particle arrangement. We have utilized and developed several theoretical approaches to this end, allowing us both to reproduce experimental observations and to make theoretical predictions. Our hope is that both these paths help to further stimulate the interest in these fascinating materials.

scholarly journals “Cognitive Linguistics: Looking back, looking forward”

2016 ◽  
Vol 27 (4) ◽  
pp. 447-463 ◽  
Author(s):  
Dagmar Divjak ◽  
Natalia Levshina ◽  
Jane Klavan
Keyword(s):  
Cognitive Linguistics ◽  
Point Of View ◽  
Special Issue ◽  
The Past ◽  
European Data ◽  
Time Space ◽  
The Social ◽  
Theory Of Language ◽  
Looking Back ◽  
West European

AbstractSince its conception, Cognitive Linguistics as a theory of language has been enjoying ever increasing success worldwide. With quantitative growth has come qualitative diversification, and within a now heterogeneous field, different – and at times opposing – views on theoretical and methodological matters have emerged. The historical “prototype” of Cognitive Linguistics may be described as predominantly of mentalist persuasion, based on introspection, specialized in analysing language from a synchronic point of view, focused on West-European data (English in particular), and showing limited interest in the social and multimodal aspects of communication. Over the past years, many promising extensions from this prototype have emerged. The contributions selected for the Special Issue take stock of these extensions along the cognitive, social and methodological axes that expand the cognitive linguistic object of inquiry across time, space and modality.

THE CONCEPT AS THE OBJECT OF STUDY OF LINGUISTICS

2020 ◽  
Vol 72 (2) ◽  
pp. 236-242
Author(s):  
K. Galiyeva ◽  
◽  
S. Isakova ◽  
Keyword(s):  
Cognitive Linguistics ◽  
Point Of View ◽  
Subject Areas ◽  
The Subject ◽  
Basic Concepts ◽  
Points Of View ◽  
Definition Of ◽  
Object Of Study ◽  
Linguistic Phenomenon ◽  
Scientific Fields

The article is devoted to the definition of concept in modern linguistics. Various points of view and definitions of the basic concepts are considered: "concept", "conceptual sphere", "content". The aim of the article is to describe and explain such a complex unit as a concept from the point of view of linguistics. The object of research is studied in its various manifestations, the combination of verbal and nonverbal means of information expression in the conceptual sphere is revealed. the relevance of this topic is due to the need for a detailed consideration of the concept of concept based on the works of prominent scientists and linguists. Researchers treat the concept as a cognitive, psycholinguistic, linguocultural, cultural and linguistic phenomenon. The concept is an umbrella term because it "covers" the subject areas of several scientific fields: primarily cognitive psychology and cognitive linguistics.

EFFECTIVENESS OF MANAGEMENT IN THE HIGHER EDUCATION

2021 ◽  
Vol 4 (48) ◽  
pp. 5
Author(s):  
O. Vorobyova
Keyword(s):  
Higher Education ◽  
Empirical Research ◽  
Performance Indicators ◽  
Point Of View ◽  
Educational Services ◽  
Management Effectiveness ◽  
Higher Education Management ◽  
Education Management ◽  
Management Efficiency ◽  
Theoretical Approaches

The article presents the results of empirical research of the main theoretical approaches to the concept of efficiency of management services in the field of higher education. It is determined that the concept of efficiency management is a complex multifaceted indicator that includes certain performance indicators related to efficiency, profitability, effectiveness, etc., in economics and management there is no single general approach to determining the effectiveness of management. It is proved that the effectiveness of management is a complex indicator that determines the use of resource opportunities to achieve a certain goal, and these concepts are complementary and interrelated, this approach from the point of view of economics is integrated with all management functions.Ключові слова: higher education; management efficiency; management effectiveness; management efficiency in higher education; educational services.

scholarly journals The Position of Heterodox Economics in Economic Science

2021 ◽  
Vol 66 (2) ◽  
pp. 275-290
Author(s):  
Eleonóra Matoušková
Keyword(s):  
Point Of View ◽  
Austrian School ◽  
Economic Science ◽  
Left Wing ◽  
Mathematical Methods ◽  
Heterodox Economics ◽  
Homo Economicus ◽  
Common Features ◽  
Economic Problems ◽  
Theoretical Approaches

In economic science dominate orthodox economics (mainstream economics respectively neoclassical economics). Despite its numerous intellectual failures, orthodox economics continue to prevail in teaching at universities. A certain alternative to orthodox economics is heterodox economics, which consists of three groups of theoretical approaches, represented by the Left-wing heterodoxy and Neo-Austrian school (we include them together in the Old heterodoxy) and the New heterodoxy. The objective of this article is to define the differences between orthodox economics and heterodox economics, to find common features of individual heterodox approaches and identify substantial differences between them and also highlight the relevance of these heterodox approaches from the point of view of the challenges we are facing today. A common characteristic of heterodoxy is the rejection of orthodoxy, especially its research methods. Heterodox economists reject the axiom that individuals are always rational, the concept of ‘homo economicus’, the application of a formal-deductive approach, the use of mathematical methods in cases that are not appropriate for this, and access from a closed system position. Heterodoxy is a very diverse theoretical tradition, and there are differences not only between the Left-wing heterodoxy, Neo-Austrian school and New heterodoxy, but also within these heterodox groups. They differ on specific topics they deal with and proposed solutions to socio-economic problems.

scholarly journals Neutralization of Transport Documents in Road Transport

2021 ◽  
Vol 19 (2) ◽  
pp. 70-78
Author(s):  
M. Poliak ◽  
N. Yu. Lakhmetkina
Keyword(s):  
Road Transport ◽  
Freight Transport ◽  
Point Of View ◽  
Legal Norms ◽  
Frequent Use ◽  
Actual Movement ◽  
Road Freight ◽  
International Transport ◽  
Significant Step ◽  
Basic Purpose

In 1956 there was a significant step in international road freight transport – conclusion of Convention on the contract of carriage in international road freight transport (CMR Convention), the basic purpose of which was to unify the rules in the international transport of goods and thus promote the development of international trade. From a practical point of view, this was very important for both carriers and transporters. The Convention describes the most important document in the carriage of goods – the CMR consignment note.Recently, the term «neutralization» has been used in connection with the CMR consignment note, which is considered as an interference with the system of functioning of transport documents, which aims to obscure the actual movement of the consignment during transport. At the same time, neutralization of the consignment note is not so much contrary to legal norms as it can lead to undesirable consequences for carriers. For this reason, the question of whether it is possible to neutralize the CMR consignment note in accordance with the current rules and whether the neutralization of the CMR consignment note does not violate the functionality of the existing system is relevant. Therefore, the objective of this work is to study the reasons and methods for neutralizing CMR consignment notes, as well as options for handling neutralized consignment notes.Considering that neutralization of the consignment note has become a relatively common practice and means the exchange of original consignment notes or transport documents with other consignment notes or transport documents, canceling the actions of the first consignment note, in the article the authors, based on their own research, identified the possibilities of using the neutralization of the CMR consignment note in practice for certain types of goods, routes of the most frequent use, as well as the risks of these procedures in road transport. 

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