Estereotipos y tendencias en la prensa rumana actual

2020 ◽  
Vol 65 (4) ◽  
pp. 223-240
Author(s):  
Coman Lupu

Stereotypes and Trends in Today’s Romanian Press. In the last three decades, the Romanian media has undergone significant changes. In this industry, the market is nowadays dominated by TV and online press. The number of TV stations with national or local coverage has increased significantly, and the competition between newspapers or online news pages has intensified. A consequence of the battle for audience is the tabloidization of some TV channels, as well as online press, in order to increase the number of retrievals of online news. The tabloidization trend is seen in the dissemination of a sometimes-exaggerated number of sensational information, in the wording of news titles and in the insistent advertising. From a linguistic point of view, chaos reigns in TV and online press. Many of the news posted online seem to be drawn up in a hurry or negligently translated from various foreign sources. We are witnessing a mixture of styles and an alienation from the journalistic canon. The stylistic hybridization is the natural outcome of the frequent use of words and phrases characteristic to colloquial-familiar and argotic language or from various terminological areas, generally hardly accessible to the wide audience. However, the TV and online press has an undisputed merit: a major contribution to enriching the vocabulary with new elements (compound words, derived words, loanwords from other modern languages or calques), to their dissemination and establishment in the Romanian language.

2021 ◽  
Vol 19 (2) ◽  
pp. 70-78
Author(s):  
M. Poliak ◽  
N. Yu. Lakhmetkina

In 1956 there was a significant step in international road freight transport – conclusion of Convention on the contract of carriage in international road freight transport (CMR Convention), the basic purpose of which was to unify the rules in the international transport of goods and thus promote the development of international trade. From a practical point of view, this was very important for both carriers and transporters. The Convention describes the most important document in the carriage of goods – the CMR consignment note.Recently, the term «neutralization» has been used in connection with the CMR consignment note, which is considered as an interference with the system of functioning of transport documents, which aims to obscure the actual movement of the consignment during transport. At the same time, neutralization of the consignment note is not so much contrary to legal norms as it can lead to undesirable consequences for carriers. For this reason, the question of whether it is possible to neutralize the CMR consignment note in accordance with the current rules and whether the neutralization of the CMR consignment note does not violate the functionality of the existing system is relevant. Therefore, the objective of this work is to study the reasons and methods for neutralizing CMR consignment notes, as well as options for handling neutralized consignment notes.Considering that neutralization of the consignment note has become a relatively common practice and means the exchange of original consignment notes or transport documents with other consignment notes or transport documents, canceling the actions of the first consignment note, in the article the authors, based on their own research, identified the possibilities of using the neutralization of the CMR consignment note in practice for certain types of goods, routes of the most frequent use, as well as the risks of these procedures in road transport. 


2019 ◽  
Vol 18 (4) ◽  
pp. 831-857
Author(s):  
Kurt Sandkuhl ◽  
Alexander Smirnov ◽  
Nikolay Shilov

Presenting information to a wide audience through digital signage has now become a very popular way in both public areas (shopping centers, exhibitions) and areas accessible by limited groups of people (condominiums, office buildings). This method of information delivery can be used both for advertising and for non-commercial information. Although targeted information delivery to one person (for example, banner ads on web pages) is already very well developed, the design of digital signage systems that provide targeted information has not been paid enough attention. The paper proposes an approach to providing information through targeted digital signage. The research method used in this work is based on the design science research (DSR) approach. This is an approach to problem solving, motivated and initiated by a specific business problem and trying to solve this problem by creating and verifying information technology artifacts, such as prototypes, models, methods, or architectures. Based on this method, the problem was refined, in particular, from the point of view of the housing industry, which led to the development of a new solution to support business processes of stakeholder groups in the industry. Verification of the draft decision showed that additional technological solutions are needed, such as user identification support, search for common preferences for a group of users, ensuring confidentiality of interests and preferences of individual users. The paper also proposes technologies for user identification and finding common interests and preferences.


2020 ◽  
pp. 22-28
Author(s):  
Svitlana Tyshchenko ◽  
Taisiіa Chernyshova ◽  
Snizhana Mutasova

The article discusses the main problems of the implementation of event tourism in certain territories, which primarily include: short-term event; the scale of the event; placement in a natural area; lack of sufficient means of accommodation and services for tourists; style of events and the like. Goal. Development of an effective system of organizational and technical support for event tourism events. Methodology. The main research methods, in order to achieve the goal, are the analysis of engineering support, the classification of mobile homes for event tourism and the modeling of requirements for them based on the system analysis of event tourism technologies. Results. The organizational and technical support of event tourism activities proposed in the article will reduce the technogenic load on the local natural landscapes of natural areas in the places where event events are held. This will contribute to the formation of a higher culture, the style of their conduct, which will make it possible to undertake events of event tourism in regions that are even more attractive to a wide audience of tourists not only in our country, but also abroad. This method of organizational and technical support can also be used for holding rallies, forums, conferences and other events. Important for the success of the development of event tourism and the correct organization of organizational and engineering support is the formation of a calendar of events, which makes it possible to approach all future events in a planned manner, from the point of view of engineering and technical support, later will give its positive results. Scientific novelty. The current state of the use of mobile houses in event tourism on the territory of Ukraine is analyzed for the first time. For the first time, the calendar of the territory of the Stanishovskaya OTG of the Zhytomyr region was compiled for 2020-2021. Practical significance of the study lies in the fact that the compiled calendar of event tourism will be used by OTG "Stanishovskaya" in full and taking into account our recommendations regarding the holding of mass events.


Author(s):  
Līga Romāne-Kalniņa ◽  

Aristotle’s definition of rhetoric as the art of observing the available means of persuasion is one of the most widely used quotations not only in linguistics but also in social, political, and communication sciences. Aristotle, apart from defining the elements of rhetoric (logos, ethos and pathos), has proposed three types of rhetoric that refer either to the present situation (ceremonial), the past (judicial), or the future (political). The current president of Latvia and his language use is one of the most widely discussed topics across the media and academia due to the register, style, and content of his speeches. Moreover, the president of Latvia has a direct impact on how the state is perceived nationally and internationally; thus, it is significant to investigate the linguistic profile of the linguistic expression of the ideas communicated by the president to the wider public. The current study analyses 160 speeches given by president Egils Levits on nationally significant occasions as well as internationally with the aim to investigate whether the speeches of the president of Latvia correspond to the ceremonial, political or judicial rhetoric because the president represents both legal and political discourse as the former judge of the European Court of Human Rights and the former minister of Justice, and as the head of the Republic of Latvia represents the state nationally and abroad. The study is grounded in the theories on rhetoric and Critical Discourse Analysis applied to political discourse and presidential language and discussed by scholars such as Aristotle (1959), Van Dijk (2006), Chilton and Schäffner (2002), O’Keeffe (2006), Van Dijk (2008), David (2014), Wilson (2015) and Wodak and Mayer (2016). The results of the current study reveal that the speeches are a clear representation of a combination of legal, political, and ceremonial rhetoric and cross various semantic fields that are marked by the use of field terminology in combination with topos of definition and name interpretation to explain the terms directly in the speeches. The speeches by Levits are furthermore marked by relatively frequent use of loanwords, neologisms, obsolete words, and compounds that is one of the main characteristics of the linguistic profile of his speeches. Additional characteristic features are the use of parallel sentence constructions, inverted word orders, rhetorical questions, and pronominal referencing to attract the listener's attention and emphasize the thematic areas of the speeches. Nevertheless, it has been concluded that such linguistic techniques as metaphors, metonymies, synecdoche, or hyperbole are used comparatively less frequently, thus making the speeches appear more formal and less emotional from the linguistic point of view.


ELT Journal ◽  
1991 ◽  
Vol 45 (1) ◽  
pp. 67-73 ◽  
Author(s):  
David Taylor

Abstract Stress in English compound words poses difficult problems for foreign learners. English does not seem to be at all consistent in the way it treats compounds, either from the point of view of writing or from the point of view of pronunciation and especially stress. If we look at how this uncertainty and inconsistency arises we can perhaps understand better the difficulties. And if we look beyond the principles of word stress to the principles of accent placement, and in so doing pay attention to the information structure of compounds, we can obtain valuable guidance about stress placement in these words.


Author(s):  
E.V. Cherkasova ◽  
◽  
N.E. Petrova ◽  
Yu.I. Yefremova ◽  
O.V. Petryanina

Subject of the article is cognitive models of metaphor and humor and their consideration in light of some existing theoretical approaches. The main subject is an overview of cognitive approaches to the study of metaphor and humor. The aim of the work is to try to consider and analyze some theoretical approaches to the study of metaphor and humor, to reveal their common characteristics. The methodological basis is the work of domestic and foreign scientists in the field of cognitive linguistics. The basic method is a descriptive analysis, generalization and comparison method. Results include an overview and analysis of some of the cognitive approaches to the study of metaphor and humor. and may serve as a further solution of the problem of the co-functioning of these cognitive models and the creation of a joint category of "metaphorical humor”. Scope of Results ". may be the development of special courses on cultural linguistics, language theory, stylistics. Output. Some theoretical approaches to the study of metaphor and humor are outlined. Complexity and versatility of both metaphor and humor, frequent use of them in any sphere of human communication cause, large variety of existing theories and numerous studies regarding the nature of their origin and role from the point of view of the sociocultural aspect of human activity. The combined approach of the above theories can be used in the analysis of the description of cognitive processes explaining the potential functioning of metaphor and humor in one expression


2018 ◽  
Vol 21 (10) ◽  
pp. 127-132
Author(s):  
V. Y. Vysotskyi

The article raises the problem of post-truth that is interpreted in conceptual and praxeological dimensions. The author proves that post-truth is an information and political technology that operates through the use of mechanisms of mixing the true with the false, emotionalizing, politainment, populism, cognitive distortions of mass consciousness, actualization and objectification of desires in order to ensure the sympathy of a wide audience to its source, as well as the legitimization of a certain kind of policy and its subjects. In contrast to the truth, which correlates with objective truth, post-truth, presenting an alternative view and assessment of reality, relies on the irrational aspects of human consciousness and behavior, his/her selfish interests, finding justifications for its existence in the effectiveness and efficiency of its action. The assertion of post-truth as a single correct interpretation of reality is helped by the effect of the spiral of silence and the effect of cognitive dissonance. The attitude to post-truth is determined by the place in the structure of power relations that generate and maintain the corresponding narrative. From the standpoint of the subject, a post-truth narrative is defined by its effectiveness and efficiency. From the recipient’s point of view, a post-truth narrative is defined by its ability to satisfy desires, interests, and feelings. In the socio-political space, post-truth plays a role as a new type of propaganda, which justifies the morally questionable policy of future benefits of its implementation for the majority of society to the detriment of political rivals, as well as national and religious minorities. In fact, the era of post-truth is determined by the fact that politics ceases to focus on universal justice, becomes a politics of disregard for minorities and citizens of other countries.


2021 ◽  
Vol 23 (1) ◽  
pp. 278-285
Author(s):  
K. V. Sinegubova

The research objective was to identify the axiological values in uncensored free speech, i.e. natural written speech, of Soviet citizens. The axiological approach made it possible to identify individual life attitudes and values. The research featured a letter that the Kuzbass poet Mikhail A. Nebogatov wrote to the US President James Carter about the socio-political problem of dissidence. The author had no experience in professional journalism or in intercultural communication, which makes him a naive author. The text of the letter reflects the worldview and value system of the author himself rather than situational norms and pragmatic attitudes. M. A. Nebogatov represents himself not as a private person with a unique point of view, but as a speaker for the entire Soviet nation. He believed in the idea of the ideological and axiological unity of the Soviet society, hence the frequent use of the pronouns "we" and "our", as well as the general sense of self-righteousness. For him, Russian literature was the ultimate expression of the Soviet axiosphere, which resulted in numerous references to the authority of Russian writers. M. A. Nebogatov's expressive and appellative intention was to represent himself as a poet, which automatically made him the bearer of the national system of values, with Motherland and patriotism in its core. The axiological and conceptual analysis shows that natural written speech can help to identify the basic values of a social group, e.g., residents of a particular region.


2021 ◽  
Vol 5 (1) ◽  
pp. 33-45
Author(s):  
Lidija Weis

Introduction. Over the past decade, as technology coupled with the increasingly frequent use of the internet have become the forefront of business and academia, e-learning has emerged on the global higher education stage as a leading means of gaining an education in Higher Education. Because internet-based learning is currently such a relevant topic, inter alia due to the occurrence of the pandemic, there is a dire need for the creation of a common language to proceed in a collectively positive direction regarding the development of a culture of excellence within e-learning. This paper provides a springboard to discuss the underlying issues and challenges related to quality of internet-based learning, including the need for right measuring, and understanding dimensions of e-learning quality. Aim and tasks. The quality of education needs to be addressed (measured and managed) comprehensively, which means that, in addition to pedagogical aspects, it is also necessary to address the market quality. Therefore, a distinction must be made between quality that meets specifications (standard quality) and quality that meets expectations. Therefore, the main aim of the article is to review the different definitions of quality in e-learning and the dimensions that must be included in measuring the quality of e-learning. Results. Based on an extensive review of the literature on quality in e-learning, we conclude that the quality of e-learning cannot be viewed only from the student's perspective, but from the point of view of all participants in the e-learning process. In addition to pedagogical aspects, organizational, economic, and legal aspects must also be considered. What dimensions are key to measuring quality in e-learning thus remains a question to be answered. Conclusions. The quality of e-learning depends on many factors. Despite many discussions about quality and the search for appropriate dimensions of quality in e-learning, there is still no single evaluative standard. Because of this, effective qualitative metrics for e-learning are urgently required.


Author(s):  
Yufni Faisol ◽  
Syofyan Hadi ◽  
Reflinaldi Reflinaldi

This study aims to explore the forms of information reproduction in online mass media, with specific issues on Middle East conflicts. The present study adopts a qualitative descriptive model. The data were collected from the news reports on the Syrian conflicts by some leading online news platforms such as Republika, Kompas and Tempo. The data were taken from January to October 2018 and were analyzed using the qualitative analysis stages of the Miles and Huberman model. The research findings indicate that each mass media has differences in reproducing Middle East conflict information, in terms of their data source and point of view of news reporting. Republika tends to take the opposition's point of view to the Syrian government so that it puts the United States and its allies as its main subject. On the contrary, Kompas departed from the point of view of sympathy for the Syrian government and its allies, jeopardizing the United States and its allies in reporting. The third media, Tempo, takes the point of view of narrating events chronologically and focuses a lot on humanitarian issues in the news they deliver.


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