scholarly journals Personal Selling And Service Relationship With Customer Loyalty In Ud. Successindo Bengkulu

2021 ◽  
Vol 2 (2) ◽  
pp. 110-122
Author(s):  
Galuh Hardiyanti ◽  
Ida Anggriani ◽  
Nia Indriasari
Keyword(s):  
Customer Loyalty ◽  
Significant Relationship ◽  
Hypothesis Test ◽  
Personal Selling ◽  
Spearman Rank ◽  
Relationship Of ◽  
The Relationship ◽  
Service Relationship ◽  
Method Analysis

The research aim to know the relationship of personal selling with customer loyalty at UD. Suksesindo Bengkulu and to know the relationship of service with customer loyalty at UD. Suksesindo Bengkulu. Method Analysis the used is correlation spearman rank and hypothesis test. From result of calculation of correlation of rank spearman between personal  selling with customer loyalty at UD Suksesindo Bengkulu known by value of rho count equal to 0,567 its meaning the relationship of personal selling with customer loyalty at UD Suksesindo Bengkulu is enought, because correlation value reside in  coefficient interval 0,400 - 0,599. From result of calculation of correlation of rank spearman between service with customer loyalty at UD Suksesindo Bengkulu known by value of rho count equal to 0,611 its meaning of the relationship service with customer loyalty at UD Suksesindo Bengkulu is strength, because correlation value reside in coefficient interval 0,600 - 0,799. Based on the hypothesis test, it is known that personal selling and service have a significant relationship with customer loyalty at UD. Suksesindo Bengkulu.

scholarly journals HUBUNGAN KEPERCAYAAN DAN PELAYANAN DENGAN KEPUTUSAN MENGGUNAKAN JASA CV. RAFELINDOTOUR AND TRAVEL BENGKULU

2019 ◽  
Vol 7 (1) ◽  
pp. 44-49
Author(s):  
Tito Irwanto ◽  
Karona Cahya Susena ◽  
Putri Ramaddan
Keyword(s):  
Data Collection ◽  
Significant Relationship ◽  
Hypothesis Test ◽  
Rank Correlation ◽  
Test Results ◽  
Purchasing Decisions ◽  
Spearman Rank Correlation ◽  
Spearman Rank ◽  
Relationship Of ◽  
The Relationship

The purpose of this study was to determine the relationship of trust and service with the decision to use the services of CV. Rafelindo tour and travel Bengkulu. Methods of data collection using questionnaires and analytical methods using Spearman rank correlation and hypothesis testing. The sample from this study was 100 consumers who bought tickets that were addressed at Jl. Cempaka No.007 RT / TW 007/003 Kel. KebunBelerKec.The Great Queen. Based on the results of the research the Spearman rank correlation of trustees has a correlation of 0.467 with the criteria of moderate assessment and service having a correlation of 0.602 with strong assessment criteria. This shows that the service is very much related to purchasing decisions, which means that the services that CV. Rafelindo tour and travel Bengkulu is getting higher, the decision to use services on CV. Rafelindo tour and travel Bengkulu. Hypothesis test results are known that tcount is greater than RHOl (0.467> 0.364 & 0.602> 0.478). Thus Ho1 & Ho2 are rejected and H1a1 & Ha2 are accepted. This means that trust and service have a significant relationship with the decision to use services on the CV. Rafelindo tour and travel Bengkulu.

scholarly journals The Relationship between Reputation, Customer Satisfaction, Trust, and Loyalty

2014 ◽  
Vol 4 (3) ◽  
pp. 368 ◽  
Author(s):  
Roshana Gul
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Significant Relationship ◽  
Positive Sign ◽  
Medical College ◽  
Independent Variable ◽  
Relationship Of ◽  
The Relationship ◽  
Self Administered Questionnaire

Though a lot of studies have been done to conclude customer loyalty as dependent variable but still there is a vast margin of researches to be conducted in future in different spheres of this construct. On the other hand the truth of the importance of customer loyalty as an enduring asset cannot be falsified. It is fundamental for organizations to build up long term and mutual beneficial associations with the customers. The purpose of this research paper is to show the inter relationship of reputation, customer satisfaction and trust on customer loyalty. According to the observations reputation is the major independent variable that has significant relationship with customer satisfaction, customer loyalty, and trust. Data for this research study was taken from the Islamia University, Quaid-e-Azam Medical College, and different banks located at various geographic locations of Bahawalpur region of Pakistan. Data was collected through self administered questionnaire and analyzed by using regression through SPSS. The results have been drawn from 150 users of NISHAT LINEN and it was found that there is positive and significant relationship among reputation, customer satisfaction, trust and customer loyalty. Hence the studies give the positive sign that with the increment of reputation, customer satisfaction and trust the customer loyalty enhances.  

scholarly journals HUBUNGAN CUSTOMER VALUE DENGAN KEPUTUSAN PENGAMBILAN KREDIT PADA PT. SMS FINANCE BENGKULU

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Herli Widani ◽  
Rinto Noviantoro
Keyword(s):  
Correlation Coefficient ◽  
Significant Relationship ◽  
Customer Value ◽  
Hypothesis Test ◽  
Rank Correlation ◽  
Analysis Method ◽  
Spearman Rank Correlation ◽  
Spearman Rank ◽  
The Relationship

Herli Widani, Rinto Noviantoro; This study aims to determine the relationship between customer value and decision for withdrawal of credit in PT. SMS Finance Bengkulu. The analysis method was used Spearman Rank correlation and hypothesis test.Based on the calculation of correlation coefficient, the value of rho count (ρ) of 0.829 is in the correlation coefficient interval between 0.800-1000, the level of relationship is very strong, it means that the relationship between customer value and the decision of withdrawal of credit in PT. SMS Finance Bengkulu is very strong. Based on hypothesis test rho value calculated rho table (0.829> 0.364) so that Ho is rejected and Ha is accepted, it means that there is a significant relationship between customer value and the decision for withdrawal credit in PT. SMS Finance Bengkulu.Key Words: Customer Value, Keputusan Pengambilan Kredit.

scholarly journals HUBUNGAN HARGA DAN KUALITAS PRODUK DENGAN KEPUASAN PELANGGAN PADA TOKO PERLENGKAPAN BAJU SEKOLAH ELIS KOTA BENGKULU

2019 ◽  
Vol 7 (1) ◽  
pp. 50-57
Author(s):  
Siti Hanila ◽  
Rahmad Hidayat
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Significant Relationship ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Spearman Correlation ◽  
School Uniform ◽  
Relationship Of ◽  
The Relationship ◽  
Test Result

The aim of this study is to know the relationship of price and product quality with customer satisfaction at Elis school uniform shop of Bengkulu city. The sample in this study were 50 consumers who purchased school uniform at Elis school uniform shop of Bengkulu city, because all the population in this study were sampled, so the sampling was done by using accidental sampling technique. Data collection methods used is questionnaires and analytical methods used are rank spearman correlation analysis and testing the data with t test.Based on the results of study the price has a relationship with the customer satisfaction at Elis school uniform shop of Bengkulu citywith a correlation value of 0.537, thus the price offered by the shop is relatively or not too expensive or not too cheap. This result is reinforced by hypothesis test result that tcount is greater than t table (4.408> 1.677). This means that the price has a significant relationship with customer satisfaction at Elis school uniform shop of Bengkulu city.Rank spearman correlation for the relationship of product quality with customer satisfaction at Elis school uniform shop of Bengkulu cityhas a strong correlation with correlation value of 0.604, it means that the better quality of the trade by Elis school uniform shop, the higher level of customerssatisfaction. This is reinforced by the hypothesis test result that t count is greater than t table (5.246> 1.677). This means that the product quality has a significant relationship with customer satisfaction at Elis school uniform shop of Bengkulu city.

scholarly journals Factors Influencing Customer Loyalty towards McDonald’s Restaurant in Kuala Terengganu

2021 ◽  
Vol 12 (1S) ◽  
pp. 1-13
Author(s):  
Nur Rashidah Ismail ◽  
Nalini Arumugam
Keyword(s):  
Food Quality ◽  
Customer Loyalty ◽  
Significant Relationship ◽  
Demographic Variable ◽  
Descriptive Analysis ◽  
Demographic Variables ◽  
Social Media Platforms ◽  
Customer's Loyalty ◽  
Relationship Of ◽  
The Relationship

Customer loyalty has become an important role in ensuring successful businesses in this highly competitive market. Thus, there is a need for McDonald’s management to creating loyal customers in order to maintain their sustainability in the market. The purpose of this study is to measure the relationship of the demographic variable with customer loyalty and also to measure the significant relationship of food quality, physical environment, price and value, and also convenience with customer loyalty in McDonald’s restaurant in Kuala Terengganu. Convenience sampling was used to distribute the questionnaire from 120 respondents through social media platforms via WhatsApp and Facebook. The data then were analysed by using Statistical Package of Social Science version 23 to carry out the test from descriptive analysis, cross-tabulation, and multiple linear regression. This study reveals that age, ethnics, education, and income have a significant relationship with customer loyalty on behalf of demographic variables. Meanwhile, on behalf of independent variables, convenience and food quality has a positive relationship with customer loyalty. So, we can say that food quality and convenience factors have the highest influence on customer’s loyalty. Thus, McDonald’s restaurant should find the strategies on how to improve themselves in that factor such as provide a big size of chicken or a convenience drive thru. It is pretty sure can make customers more comfortable to revisit the restaurants.

ANALISIS PENGARUH KUALITAS PRODUK , KUALITAS PELAYANAN, KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PT NUSANTARA SURYA SAKTI)

2020 ◽  
Vol 1 (2) ◽  
pp. 101-120
Author(s):  
Rachmawaty Haroen
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Correlation Coefficient ◽  
Customer Loyalty ◽  
Hypothesis Test ◽  
Quality Service ◽  
Weak Correlation ◽  
Customer Trust ◽  
Relationship Of ◽  
The Relationship

Hypothesis test by using partial correlation coefficient analysis showed that correlation coefficient (r) variable of product quality = 0,197 mean relationship of product quality variable with customer loyalty variable is categorized very weak, correlation coefficient value (r) service quality variable = 0,365 mean relationship of service quality variable With customer loyalty variable is categorized as weak, correlation coefficient value (r) customer trust variable = 0,347 mean relationship of customer's trust variable with customer loyalty variable is categorized weak. While simultaneously the result of simultaneous correlation coefficient analysis based on the result of processing SPSS 20 is the value of simultaneous correlation coefficient (R) = 0.387. Value 0.387 is in the range 0.40-0.60, means the relationship of product quality variables, service quality, and customer confidence simultaneously with customer loyalty variables categorized quite good or significant enough. This is proved by the value of determination coefficient KD = (R2 x 100%) = 0,3872 x 100% = 14,97%, mean equal to 14,97% as contribution of variable value of product quality, service quality, customer trust to customer loyalty. While the rest of 85.03% is the contribution of other variables that are not examined. The conclusion of the research is, Product Quality, Service Quality, and Customer Confidence together influential on Customer Loyalty.

scholarly journals PENGARUH LEVERAGE DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL MODERATING PADA PERUSAHAAN SUB SEKTOR PROPERTY DAN REAL ESTATE YANG TERDAFTAR DI BURSA EFEK INDONESIA

2019 ◽  
Vol 5 (1) ◽  
pp. 49-57
Author(s):  
Tio Friska Simanjuntak ◽  
Yansen Siahaan ◽  
Ady Inrawan ◽  
Supitriyani Supitriyani
Keyword(s):  
Linear Regression ◽  
Real Estate ◽  
Multiple Linear Regression ◽  
Significant Relationship ◽  
Firm Value ◽  
Dividend Policy ◽  
Hypothesis Test ◽  
Regression Test ◽  
Relationship Of ◽  
The Relationship

The aim of this research are to determine: 1. The description of leverage, profitability, dividend policy and firm value. 2. The effect of leverage and profitability on firm value either simultaneously or partially. 3. The ability of dividend policy to moderated leverage and profitability relationship with firm value at Sub Sector Property and Real Estate on The Indonesia Stock Exchange partially.          The result of the research can be summarized as follows: 1. Leverage, profitability, dividend policy and firm value has decreased. 2. The results of multiple linear regression test without moderating is known that leverage and profitability has a positive effect on firm value. 3. The results of multiple linear regression test with moderating variable is known that dividend policy weakens the relationship of leverage with firm value, while dividend policy strengthens the relationship of profitability with firm value. 4. The results of the first hypothesis test can be concluded that leverage and profitability have significant effect on firm value either simultaneously and partially. 5. The second hypothesis test results can be concluded that partially dividend policy can moderate but has no significant relationship of leverage with firm value while dividend policy can moderate has significant relationship of profitability with firm value.          This research suggest that company should manage assets efficiently, increase company profit, and increase dividend distribution so that firm value will also increase. Keywords: Leverage, Profitability, Dividend Policy and Firm Value

Problematic Internet Use digunakan Ketika Kesepian pada Remaja

2020 ◽  
Vol 14 (1) ◽  
pp. 45-60
Author(s):  
Yashinta Yashinta ◽  
Dwi Hurriyati
Keyword(s):  
Internet Use ◽  
Hypothesis Test ◽  
Problematic Internet Use ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Research Subjects ◽  
Significance Level ◽  
Relationship Of ◽  
The Relationship ◽  
Effective Contribution

This study aims to determine the relationship of loneliness with problematic internet use on boarding students on Silaberanti street in Siantan jaya Opposite Ulu 1 Palembang city. Research subjects numbered 220 people using random sampling methods. Data was collected using a 60 item problematic internet use scale and a 60 item loneliness. Realibility is generated on scale of problematic internet use of 0,955 and loneliness of 0,946.Hypothesis testing uses product moment correlation analysis techniques. Hypothesis test results showed a positive relationshif between loneliness with problematic internet use on boarding students on Silaberanti street in Siantan jaya Opposite Ulu 1 Palembang city r= 0,684 with a significance level of 0,000 (p<0,01). Loneliness in this study made an effective contribution of 46,8% to problematic internet use which can be seen from the coefficient of determination (r²) that is equel to 0,468.

FEATURE,NILAI, KEPUASAN DAN LOYALITAS PELANGAN

2017 ◽  
Vol 2 (1) ◽  
pp. 45-52
Author(s):  
Iha Haryani Hatta
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Customer Value ◽  
Structural Equation ◽  
Equation Modeling ◽  
Relationship Of ◽  
The Relationship ◽  
Customer Satisfaction And Loyalty

The aim of this study was to determine the relationship of the features of the value, satisfaction, and customer loyalty; the effect on the value of customer satisfaction and loyalty; influence of satisfaction on customer loyalty. A total of 200 merchant PT. BANK XYZ as respondents was selected randomly. Analyses were performed using structural equation modeling (SEM). The analysis showed that the feature has a significant influence on customer value, but not for customer satisfaction and loyalty. The values has a significant influence on satisfaction, but not on customer loyalty. Satisfaction has a significant influence on customer loyalty. Discussion and conclusions described in the article. Keywords: features of the value, satisfaction, customer loyalty

HUBUNGAN BOARD DAN KOMITE AUDIT TERHADAP MANAJEMEN LABA

2010 ◽  
Author(s):  
Fivi Anggraini
Keyword(s):  
Corporate Governance ◽  
Moral Hazard ◽  
Earnings Management ◽  
Conflict Of Interest ◽  
Significant Relationship ◽  
Stock Exchange ◽  
Earning Management ◽  
Independent Directors ◽  
Relationship Of ◽  
The Relationship

Earnings management is the moral hazard problem of manager that adses because of the conflict of interest between the manager as agent and the stakeholder and the owner as principal. The behavior of earnings management will immediately influence the reported earning. The aims of this research at examining the relationship of board and audit committe to earnings management. The samples of this research is all of companies member Corporate Governance Perception Index (CGPI) in the years of 2003-2006 which were listed in Jakarta Stock Exchange. The results of this study show that (1) the proportion of independent directors on the board had not significant relationship to earning management, (2) competence of independent directors on the board had not significant relationship to earning management, (3) the size of board had significant relationship to earning management, (4) the proportion of independent directors on the audit committe had not significant relationship to earning management, and (5) competence of members of the audit committe had significant relationship to earning management.

Sign in / Sign up

Export Citation Format

Share Document