scholarly journals Pengaruh Pengetahuan Merek, Asosiasi Merek, Dan Reputasi Merek, Terhadap Keputusan Pembelian (Studi Kasus Pada Sepatu Vans di Kota bogor).

2019 ◽  
Vol 7 (2) ◽  
pp. 223-231
Author(s):  
M Zulfi Fauzani M ◽  
Adil Fadillah
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Brand Image ◽  
Research Data ◽  
Product Diversification ◽  
Primary Data ◽  
Brand Knowledge ◽  
Brand Association ◽  
Brand Reputation ◽  
Independent Variable

The number of respondents in this study amounted to 100 respondents taken from consumers who use Vans shoe products and Sneakers Holic in Bogor and the surrounding research data was processed using SPSS version 23. Research methods used is to use quantitative research that places the Product Attributes, Brand Image, And Product Diversification as independent variable and Purchase Intention as a dependent variable. With primary data used is questionnaires distributed to selected respondents and processed the results with statistical calculations. Results  Y=16,277 + 0,051 + 0,167 + 0,210 + which in this case means if the Brand Knowledge is 1 (one) then the Buying Decision value will be 0,051. Brand Association is 1 (one) then the Buying Decision will be 0,167. Brand Reputation is 1 (one) then the Buying Decision will be 0,210.

scholarly journals Influence of Celebrity Endorser, Attractiveness and Packaging Impressions on Interest in Watching Pesbukers ANTV

2019 ◽  
Author(s):  
Kharisma ◽  
Adil Fadillah
Keyword(s):  
Research Methods ◽  
Quantitative Research ◽  
Research Data ◽  
Television Program ◽  
Primary Data ◽  
Celebrity Endorser ◽  
Independent Variable

RESEARCH OBJECTIVES is to determine the effect of Celebrity Endorser,Impressions Attractiveness, Impression packaging and Interest in Watching of PesbukersANTV Television program(1) to know the effect of Celebrity Endorser to Interest in Watch(2) to know the effect of Impressions Attractiveness to Interest in Watch (3) to determine theeffect of Impressions Packaging to Interest in Watch (4). The number of respondents in thisstudy amounted to 100 respondents taken from students / I Sekolah Tinggi Ilmu EkonomiKesatuan Bogor. This research data in though by using SPSS. RESEARCH METHODS usedis to use quantitative research that places the celebrity endorser, Attractiveness Impressions,and packaging Impression as independent variable and interest in watching as a dependentvariable. With primary data used is questionnaires distributed to selected respondents andprocessed the results with statistical calculations. RESULTS Y =-0,820+ + +0,353X3+Which in this case means if the celebrity endorser is 1 (one) then the interest in watchingvalue will be 0,207. If the attractiveness imprression is 1 (one) then the interest in watchingwill be 0,568. If the packaging impression is 1 (one) then the interest in watching will be0,353.Keywords: Celebrity Endorser, Attractiveness Impressions, packaging Impression, Interestin Watching

scholarly journals PENGARUH CITRA MEREK DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PADA PRODUK KANTONG PLASTIK TOMAT

2021 ◽  
Vol 4 (2) ◽  
pp. 39-52
Author(s):  
Sugiyanto ◽  
Robert Aprioman
Keyword(s):  
Consumer Satisfaction ◽  
Brand Image ◽  
Research Data ◽  
Primary Data ◽  
Reliability Test ◽  
Consumer Loyalty ◽  
Primary Data Source ◽  
Plastic Bag ◽  
Data Source ◽  
Independent Variable

The purpose of this study was to analyze the effect of brand image and promotion on consumer loyalty with satisfaction as an intervening variable on tomato plastic bag products. This type of research uses associative research. The data source used is the primary data source. In this study the dependent variable is loyalty (Y), the independent variable is brand image (X1) and promotion (X2), and the intervening variable is consumer satisfaction (Z). The data test in this study consisted of a validity test, a reliability test and a path analysis test. Based on the analysis of the research data, it can be concluded that: 1) Brand Image (X1) and Promotion (X2) affect satisfaction (Z); 2) Brand Image (X1) and Promotion (X2) affect Loyalty (Y); 3) Satisfaction (Z) has an effect on Loyalty (Y); and 4) Brand Image (X1) and Promotion (X2) have an influence on consumer loyalty through consumer satisfaction of Tomato brand Plastic Bag Products.

scholarly journals Analisis Pengaruh Celebrity Endorse, Beauty Vlogger, Word Of Mouth, Dan Brand Image Terhadap Minat Beli Produk Emina

2021 ◽  
Vol 9 (1) ◽  
pp. 45-54
Author(s):  
Sekar Meilana Kinanthi Astuti ◽  
Ambar Lukitaningsih ◽  
Lusia Tria Hatmanti
Keyword(s):  
Regression Analysis ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Brand Image ◽  
Research Data ◽  
The People ◽  
Validity Tests ◽  
Image Variables ◽  
Yogyakarta City

This study aims to determine the effect of Celebrity Endorse, Beauty Vlogger, Word Of Mouth and Brand Image on Purchase Intention for Emina Cosmetics products. This research is a quantitative research. The object of this research is the people of Yogyakarta City. The population of this study was 140 respondents. This research data obtained from individuals, by filling out a questionnaire. To find out the results of this study, researchers used validity tests, reliability tests, classical assumption tests, and multiple regression analysis and hypothesis testing. The results of data analysis with a significance of 0.05 show that the variables Celebrity Endorse and Beauty Vlogger have no significant effect on Purchase Intention, while the Word of Mouth and Brand Image variables have a significant effect on Purchase Intention.   Keywords: Celebrity Endorse, Beauty Vlogger, Word of Mouth, Brand Image

scholarly journals Effect of Product Quality, Brand Image, and Brand Trust on Purchase Intention of SK-II Skincare Products Brand in Jakarta

2021 ◽  
Vol 5 (5) ◽  
pp. 530
Author(s):  
Nelly Then ◽  
Suwinto Johan
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Research Data ◽  
Brand Trust ◽  
Collection Method ◽  
Purposive Sampling ◽  
Valid Data ◽  
Independent Variable

The purpose of this research is to analyze the effect of product quality, brand image, brand trust on purchase intention of SK-II skincare products in Jakarta. The independent variable in this research is product quality, brand image, brand trust, and the dependent variable in this research is purchase intention. The sampling technique used in this research is nonprobability sampling by purposive sampling using a quantitative approach. The data collection method was distributed questionnaires to consumers/users of SK-II skincare products in Jakarta with a target of 135 respondents, but only 121 respondents collected, valid data only 100 respondents. The research data was analyzed using the SmartPLS application. Based on the results of the research, it showed that brand image and brand trust have a positive and significant effect on purchase intention, while product quality has no significant effect on purchase intention. To increase customer purchase intention, companies should pay attention to brand trust because brand trust is the vriable that most influences purchase intention. Tujuan dari penelitian ini adalah untuk menganalisa pengaruh kualitas produk, citra merek, kepercayaan merek terhadap niat membeli produk skincare merek SK-II di Jakarta. Variabel independent pada penelitian ini adalah kualitas produk, citra merek, kepercayaan merek, dan variabel dependen pada penelitian ini adalah niat membeli. Teknik pengambilan sampel yang digunakan pada penelitian ini adalah nonprobability sampling dengan cara purposive sampling dengan menggunakan pendekatan kuantitatif. Metode pengumpulan data dengan menyebarkan kuesioner kepada konsumen / pengguna produk skincare merek SK-II di Jakarta dengan target 135 respomden, namun yang terkumpul hanya 121 responden, data yang valid hanya 100 responden. Data penelitian dianalisis dengan menggunakan aplikasi SmartPLS. Berdasarkan hasil penelitian yang dilakukan, menunjukkan bahwa citra merek dan kepercayaan merek berpengaruh positif dan signifikan terhadap niat membeli, sedangkan kualitas produk tidak berpengaruh signifikan terhadap niat membeli. Untuk meningkatkan niat beli pelanggan, perusahaan harus memberikan perhatian besar pada kepercayaan merek karena kepercayaan merek merupakan variabel yang paling berpengaruh terhadap niat membeli.

Analisis Kesadaran Masyarakat Kecamatan Tanjung Pura Dalam Membayar Zakat

2018 ◽  
Vol 1 (2) ◽  
pp. 265-277
Author(s):  
Muhammad Arfan Harahap ◽  
Muhammad Hafizh ◽  
Nurzukhairi Syafitri ◽  
Riska Ayu Nanda Putri
Keyword(s):  
Quantitative Research ◽  
Public Awareness ◽  
Linear Regression Analysis ◽  
Research Data ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
A Value ◽  
The People ◽  
Variable Level ◽  
Independent Variable

    Zakat is an instrument that can be used to overcome social problems, so awareness is needed in paying zakat. This study aims to analyze the effect of the level of awareness of the people of Tanjung Pura District on the obligation to pay zakat. This type of quantitative research is used in this study using linear regression analysis with the help of theprogram SPSS 16.0. Research data in the form of primary data obtained through the distribution of questionnaires to 100 respondents. The results showed that there was a significant effect between the independent variable (level of public awareness) on the dependent variable (zakat obligation). Where in the test of the coefficient of determination there is a value of sig < (0.000 < 0.025), and the value of R2 = 0.866. The findings in this study that the obligation of zakat is influenced by the level of public awareness of 86.6% and the rest is influenced by other factors that are not included in the model.    

scholarly journals Factors Influencing Core Brand Attitude and Consumer Perceptional Fit in the Pandemic Era and Their Implications for Purchase Intention Toward Extended Product

2021 ◽  
Vol 3 (2) ◽  
pp. 455-468
Author(s):  
Boby Arinto ◽  
Agauta Aprilio
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Brand Image ◽  
Equation Model ◽  
Brand Attitude ◽  
Communication Tools ◽  
Quantitative Research Methods ◽  
Brand Association ◽  
Core Brand

Challenges faced by people in today's pandemic conditions are the dependence on the internet and communication tools because all the processes of work from home or school from home activities are done online. In addition to the stable and strong internet connection, the use of reliable communication equipment tools became a must and people were looking for a brand that suited this need. However, it turns out that a strong brand in the electronics industry has not guaranteed success when doing brand extension in the category of communication tools. This is experienced by Sharp, a leading electronics manufacturer from Japan.This research aims to find out whether core brand image, core brand attitude, brand association, product connection, use experience, and consumer perceptional fit, have an influence on purchase intention toward extended product in the case of Brand Sharp on its communication device product, the Sharp Aquos Zero 2 Smartphone. Quantitative research methods have been conducted using online questionnaires to respondents who are over 17 years old and know sharp electronic products, have owned their products and have seen sharp Aquos Zero 2 reviews but have never bought the product. The structural equation model (SEM) method was used to analyze these 6 research hypotheses.The result was a positive relationship between core brand image, core brand attitude, brand association, product connection, use experience, and consumer perceptional fit on purchase intention toward extended product smartphone. However, on the other hand, the core brand image and use experience variables have no influence on core brand attitude.

scholarly journals The Influence Of International Brand Image Toward Guest's Decision To Stay At The Four Star Hotel In Lampung

2021 ◽  
Vol 4 (1) ◽  
pp. 38
Author(s):  
Dina Mayasari Soewoyo ◽  
Handono W Widodo
Keyword(s):  
Brand Image ◽  
Linear Regression Analysis ◽  
Software Tool ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
Independent Variable ◽  
Decision To Stay ◽  
Decisions To Stay

<div class="WordSection1"><p>This survey research using the quantitative method was carried out during the Covid-19 pandemic, from May to August 2020 at the 4-star hotel in Lampung Province, Indonesia. The purpose of this study was to determine the influence of the independent variable, namely the image of the international hotel brand toward the dependent variable of guests' decisions to stay at the hotel. Primary data of the study were obtained from the results of distributing questionnaires which were carried out directly to 60 guests who were staying, as research samples and measured using a Likert scale of 1 - 4. Apart from distributing questionnaires, research data collection was also gained through observation, documentation, and literature review. All data collected were then grouped, reduced, tabulated and processed, analyzed descriptively, and statistically, in accordance with the context of the problem being studied using the SPSS 22.0 software tool.</p><p>Based on the simple linear regression analysis technique T-test (partial), R test and R square test, it was found that the value of T count (9,048) was greater than the T table (1,671), with a significance value of 0 or below the significance limit of 0.05. Both variables have a correlation coefficient of 0.765 and a coefficient of determination of 0.585. So it can be concluded that the international hotel brand image has a strong, positive, and significant influence on guest decisions to stay at the 4-star hotel in Lampung, with an effect of 58.5% while the rest, namely 41.5%, is influenced by other variables not examined in this study.</p></div><br clear="all" /><p><em> </em></p>

scholarly journals Effect of Marketing Mix and Product Quality on Purchase Decision to the Spesial Sb Packaging Beef Meatball through Brand Image and Purchase Intention

2019 ◽  
Vol 6 (2) ◽  
pp. 86
Author(s):  
Wahyu Mega Kurnianto ◽  
Sylvia Sari Rosalina ◽  
Nurminingsih Nurminingsih
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Marketing Mix ◽  
Purchase Decision ◽  
The People ◽  
Research Population

This research aims to analyze the effect of marketing mix on brand image of the Spesial SB packaging beef meatball, analyze the effect of product quality on brand image of the Spesial SB packaging beef meatball, analyze the effect of brand image on purchase intention to the Spesial SB packaging beef meatball, and to analyze the effect of purchase intention on purchase decision to the Spesial SB packaging beef meatball. This research is quantitative research that applies an associative descriptive approach. The research population is the people of Halim Perdanakusuma Village of East Jakarta who once consumed the Spesial SB packaging beef meatball with a total sample of 190 people. The research sampling was carried out using incidental sampling technique. The data collection was performed by distributing questionnaires and conducting interviews. The data were analyzed using SEM-PLS 2 and SPSS. The analysis results showed that marketing mix has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, product quality has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, the brand image has a positive and significant effect on purchase intention of the Spesial SB packaging beef meatball, and purchase intention has a positive and significant effect on purchase decision the Spesial SB packaging beef meatball.

scholarly journals FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION

2021 ◽  
Vol 13 (1) ◽  
pp. 1-22
Author(s):  
Evo Sampetua Hariandja ◽  
Aurellia Adeline ◽  
Ferdinandus Eric ◽  
Yossel Christopher
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Validity And Reliability ◽  
Brand Reputation ◽  
Relationship Of ◽  
The Relationship

Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. Other objective of this study are to t he effect of brand loyalty, brand awareness, perceived quality and brand reputation on brand equity. The effect of brand equity on purchase intention To address the objectives of the study, a quantitative research design was implemented by distributing the questionaires to 360 Etude House Indonesia users and implementing the intruments that fulfilled the validity and reliability test requriements. The data were analyzed by SEM SmartPLS 3. The findings revealed that there was an effect of Brand popularity affects brand awareness, perceived quality, and brand reputation. Other results show that the counrry of brand origin affects brand loyalty, brand awareness and brand perceived quality. Also, Brand equity is determined by brand loyalty and brand reputation. While  Brand equity has a significant effect on purchase intention. In addition, brand equity also impacts on purchase intention. However, in this study the relationship of brand popularity to brand loyalty, the effect of country of brand origin on brand reputation, the effect of brand awareness on brand equity and the effect of perceived quality on brand equity is not supported in hypothesis testing. Keywords: Brand Popularity; Country of Brand Origin; Brand Loyalty, Brand Awareness; Perceived Quality; Brand Reputation; Brand Equity; Purchase Intention

Sign in / Sign up

Export Citation Format

Share Document