scholarly journals PENGARUH CITRA MEREK DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PADA PRODUK KANTONG PLASTIK TOMAT

2021 ◽  
Vol 4 (2) ◽  
pp. 39-52
Author(s):  
Sugiyanto ◽  
Robert Aprioman
Keyword(s):  
Consumer Satisfaction ◽  
Brand Image ◽  
Research Data ◽  
Primary Data ◽  
Reliability Test ◽  
Consumer Loyalty ◽  
Primary Data Source ◽  
Plastic Bag ◽  
Data Source ◽  
Independent Variable

The purpose of this study was to analyze the effect of brand image and promotion on consumer loyalty with satisfaction as an intervening variable on tomato plastic bag products. This type of research uses associative research. The data source used is the primary data source. In this study the dependent variable is loyalty (Y), the independent variable is brand image (X1) and promotion (X2), and the intervening variable is consumer satisfaction (Z). The data test in this study consisted of a validity test, a reliability test and a path analysis test. Based on the analysis of the research data, it can be concluded that: 1) Brand Image (X1) and Promotion (X2) affect satisfaction (Z); 2) Brand Image (X1) and Promotion (X2) affect Loyalty (Y); 3) Satisfaction (Z) has an effect on Loyalty (Y); and 4) Brand Image (X1) and Promotion (X2) have an influence on consumer loyalty through consumer satisfaction of Tomato brand Plastic Bag Products.

scholarly journals Pengaruh Pengetahuan Merek, Asosiasi Merek, Dan Reputasi Merek, Terhadap Keputusan Pembelian (Studi Kasus Pada Sepatu Vans di Kota bogor).

2019 ◽  
Vol 7 (2) ◽  
pp. 223-231
Author(s):  
M Zulfi Fauzani M ◽  
Adil Fadillah
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Brand Image ◽  
Research Data ◽  
Product Diversification ◽  
Primary Data ◽  
Brand Knowledge ◽  
Brand Association ◽  
Brand Reputation ◽  
Independent Variable

The number of respondents in this study amounted to 100 respondents taken from consumers who use Vans shoe products and Sneakers Holic in Bogor and the surrounding research data was processed using SPSS version 23. Research methods used is to use quantitative research that places the Product Attributes, Brand Image, And Product Diversification as independent variable and Purchase Intention as a dependent variable. With primary data used is questionnaires distributed to selected respondents and processed the results with statistical calculations. Results  Y=16,277 + 0,051 + 0,167 + 0,210 + which in this case means if the Brand Knowledge is 1 (one) then the Buying Decision value will be 0,051. Brand Association is 1 (one) then the Buying Decision will be 0,167. Brand Reputation is 1 (one) then the Buying Decision will be 0,210.

scholarly journals ANALISIS CITRA MEREK, HARGA, PELAYANAN, DAN PROMOSI TERHADAP KEPUASAN KONSUMEN DI KOTA PALEMBANG (STUDI KASUS KONSUMEN GRAB)

2019 ◽  
Vol 4 (2) ◽  
pp. 86
Author(s):  
Muhammad Kurniawan ◽  
Siti Komariah Hildayanti
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Total Population ◽  
Brand Image ◽  
Secondary Data ◽  
Primary Data ◽  
Model Method ◽  
Independent Variable ◽  
Collective Influence

<p>This research is entitled Analysis of Brand Image, Price, Service, and Promotion of Consumer Satisfaction in Palembang City (Consumer Case Study of Grab) Palembang. The purpose of this study is to find out the effect of Brand Image, Price, Service, and Promotion together and partially on Consumer Satisfaction as well as to determine the effect of variables that have the most significant effect on Grab Palembang Customer Satisfaction. This research method uses the multiple regresssion model method which is a research design that will reveal the collective influence of the independent variable on one dependent variable. The data used are primary data and secondary data collected through questionnaires and data from Grab consumers directly. The total population is 3262 respondents and the sample is 256 respondents from consumers who use services from Grab. The results of the study show that the Consumer Decision partially has three influential variables, namely Price, Service, and Temporary Promotion Brand Image is not too influential on Consumer Satisfaction. Meanwhile, simultaneously the four variables have a significant influence on customer satisfaction Grab Palembang. This is evidenced by regression analysis on variables Brand Image, Price, Service, and Promotion.</p><p><strong><br /></strong></p><p><strong>Keywords:</strong> Marketing Mix, Brand Image, Price, Service, Promotion, Consumer Satisfaction.</p>

scholarly journals Pengaruh Citra Merek dan Kualitas Produk terhadap Loyalitas yang Dimediasi oleh Kepuasan

2020 ◽  
Vol 22 (1) ◽  
pp. 51-62
Author(s):  
Scorina Dwiantari
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Brand Image ◽  
Primary Data ◽  
Consumer Loyalty ◽  
Questionnaire Data ◽  
Cheese Products ◽  
Positive Effect

The purpose of this study was to determine the effect of brand image and product quality on consumer loyalty with consumer satisfaction as a mediator using Indrakila Cheese products. To determine the effect of brand image, product quality and customer satisfaction on costumer loyalty using Indrakila Cheese products. To find out whether costumer satisfaction mediates the influence of brand image and product quality on costumer loyalty using Indrakila Cheese products. The population in this study were all costumers who use Indrakila Cheese products. The sample is determined by the Purposive Sampling method. Sampling with Slovin formula obtained 110 respondents. The data used are primary data using a questionnaire. Data analysis using linear regression. Based on the results of the research that has been done, it can be known brand image has a positive effect on costumer satisfaction of Indrakila Cheese products. Product quality has a positive effect on costumer satisfaction of Indrakila Cheese products. Brand image has a positive effect on costumerr loyalty of Indrakila Cheese products. Product quality has a positive effect on costumer loyalty of Indrakila Cheese products. Customer satisfaction has a positive effect on costumer loyalty of Indrakila Cheese products. Brand image has a positive effect on costumer loyalty mediated by costumer satisfaction. Product quality has a positive effect on costumer loyalty mediated by costumer satisfaction.

Nilai-Nilai Pendidikan Akhlak dalam Al-Qur’an

2018 ◽  
Vol 10 (2) ◽  
pp. 269-295
Author(s):  
Sri Waluyo
Keyword(s):  
Moral Education ◽  
Primary Source ◽  
Secondary Data ◽  
Primary Data ◽  
The Core ◽  
Primary Data Source ◽  
Before And After ◽  
Data Source

This paper discusses the content of Q.S. al-Baqarah ([2]: 67-73). The data used in the preparation of this paper is the data that is primary and secondary. The primary source is data obtained from the core source. In conducting a study of a verse, it is clear that the primary data source is derived from the Qur'an,precisely on Q.S. al-Baqarah ([2]: 67-73). Secondary data is dataobtained from other sources that are still related to the problemand provide interpretation of the primary source. The method usedin analyzing this paper is the tahlili method. This method describesthe meaning contained by the Qur'an, verse by verse, and letterafter letter according to the order in the Mushaf. The descriptionincludes the various aspects which the interpreted verses contain,such as the meaning of the vocabulary, the connotation of thesentence, the background of the verse down, its relation to otherverses, both before and after. And do not miss the opinion that hasbeen given regarding the interpretation of these verses, whetherdelivered by the Prophet, companions, the tabi'in, as well as othercommentators. This study shows that in Q.S. (2): 67-73) there arevalues of moral education which include: 1) morals in asking, (2)morals to parents, (3) patience of educators, (4) educator honesty,and (5) obedience of learners.

SPEECH ACTS IN BARACK OBAMA SPEECH’S IN ANNOUNCING THE DEATH OF OSAMA BIN LADEN

2018 ◽  
Vol 2 (2) ◽  
pp. 151-162
Author(s):  
Atiya Mahmud Hana
Keyword(s):  
Speech Acts ◽  
Barack Obama ◽  
Primary Data ◽  
White House ◽  
Illocutionary Acts ◽  
Primary Data Source ◽  
Data Source ◽  
Osama Bin Laden ◽  
Directive Speech Acts ◽  
Directive Speech

  This study aims to observe and describe the use of speech acts by Barack Obama when he announced the death of Osama bin Laden. The writer focuses on illocutionary acts used by Barack Obama. The primary data source is the transcript of Barack Obama’s speech at White House on May 1st, 2011 after the death of Osama bin Laden. The types of illocutionary acts are observed by the writer according to Searle’s Taxonomy of Illocutionary Act. They are representatives, directives, commissives, expressives, and declarations. The result of the study shows that representatives are frequetnly used by Obama in his speech. Representatives are used in 54 utterances (74%); Commissives are used in 11 utterances (15%); Expressives are used in 7 utterances (11%). Barack Obama used none both directive speech acts and declaration speech acts. Representatives are frequently used in Barack Obama speech because the purpose of the speech is to announce the death of Osama bin Laden in Pakistan. The evidence is that most utterances in the transcipt use statements, descriptions, and reports.   

scholarly journals The Influence Of International Brand Image Toward Guest's Decision To Stay At The Four Star Hotel In Lampung

2021 ◽  
Vol 4 (1) ◽  
pp. 38
Author(s):  
Dina Mayasari Soewoyo ◽  
Handono W Widodo
Keyword(s):  
Brand Image ◽  
Linear Regression Analysis ◽  
Software Tool ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
Independent Variable ◽  
Decision To Stay ◽  
Decisions To Stay

<div class="WordSection1"><p>This survey research using the quantitative method was carried out during the Covid-19 pandemic, from May to August 2020 at the 4-star hotel in Lampung Province, Indonesia. The purpose of this study was to determine the influence of the independent variable, namely the image of the international hotel brand toward the dependent variable of guests' decisions to stay at the hotel. Primary data of the study were obtained from the results of distributing questionnaires which were carried out directly to 60 guests who were staying, as research samples and measured using a Likert scale of 1 - 4. Apart from distributing questionnaires, research data collection was also gained through observation, documentation, and literature review. All data collected were then grouped, reduced, tabulated and processed, analyzed descriptively, and statistically, in accordance with the context of the problem being studied using the SPSS 22.0 software tool.</p><p>Based on the simple linear regression analysis technique T-test (partial), R test and R square test, it was found that the value of T count (9,048) was greater than the T table (1,671), with a significance value of 0 or below the significance limit of 0.05. Both variables have a correlation coefficient of 0.765 and a coefficient of determination of 0.585. So it can be concluded that the international hotel brand image has a strong, positive, and significant influence on guest decisions to stay at the 4-star hotel in Lampung, with an effect of 58.5% while the rest, namely 41.5%, is influenced by other variables not examined in this study.</p></div><br clear="all" /><p><em> </em></p>

scholarly journals Metode Penanaman Pendidikan Islam pada Anak Menurut Abdullah Nashih Ulwan

2021 ◽  
Vol 10 (2) ◽  
pp. 177-190
Author(s):  
Nur Khosiin
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Islamic Education ◽  
Primary Data ◽  
The Third ◽  
Primary Data Source ◽  
Secondary Data Source ◽  
Data Source ◽  
Points Of View ◽  
Interpretative Approach

Abdullah Nasih Ulwan’s provides several points of view in the realm of methods of planting Islamic education in children which can later be used as a means to achieve the goals of Islamic education. This research uses the documentation method with a descriptive-interpretative approach, namely an attempt to describe the interpretation of some of the texts of the book at-tarbiyah al-aulad fi al-Islam in the third chapter. As for the primary data source is the book at-tarbiyah al-aulad fi al-Islam, the secondary data source is books and related literature, while the data analysis used descriptive analysis. The results of this study there are five methods of planting Islamic education for children, namely educating by example, customary habits, advice, supervision, and through punishment.

scholarly journals Nilai Pendidikan Tattwa Pada Tutur Parakriya

2020 ◽  
Vol 4 (1) ◽  
pp. 14
Author(s):  
I Wayan Arya Adnyana
Keyword(s):  
Data Collection ◽  
Data Processing ◽  
Qualitative Data ◽  
Primary Data ◽  
Literature Study ◽  
Data Collection Methods ◽  
Primary Data Source ◽  
Library Research ◽  
Data Source ◽  
Collection Methods

<p><em>This study aims to: increase a deeper understanding of the value of tattwa education in Tutur Parakriya. This data is obtained using a method, and this method must also be precise so that the data obtained can be accurate and support the research results. This type of research is qualitative because it is a text research or library research whose primary data source is Tutur Parakriya which has been transcribed into text / text form. Literature study and interviews are used as data collection methods and then descriptive qualitative data processing is performed. As far as researchers know, no one has researched about this papyrus, so it is only based on text / text transcripts. This research uses the concept foundation to describe the problems to be discussed, and as a scalpel uses the theory of meaning and hermeneutic theory.</em><em> </em><em>The results of Tutur Parakriya's research contain the value of tattwa education, that is advice or advice to teach Hindus to be able to get the perfection of birth and mind.</em></p>

scholarly journals BUKU TERJEMAH KITAB TA’LIMU AL-MUTA’LIM; ANALISIS TEKS TERJEMAHAN ARAB-INDONESIA

2021 ◽  
Vol 10 (2) ◽  
pp. 365
Author(s):  
Umi Choirun Nisak ◽  
Mirwan Akhmad Taufiq
Keyword(s):  
Secondary Data ◽  
Boarding School ◽  
School Curriculum ◽  
Target Language ◽  
Primary Data ◽  
Primary Data Source ◽  
Data Source ◽  
Translation Errors ◽  
Linguistic Approach ◽  
Support Students

This study discusses the analysis of the book translation of the book Ta'lim Muta'allim published by al-Hidayah. The book is one of the santri (moslem student) reference books to support students' understanding of the pesantren (Islamic boarding school) curriculum which uses the yellow book in their learning. The yellow book uses Arabic, so the translation of the book becomes very important. The focus of this research lies in the pattern of translation errors and justification of translations in accordance with the rules of Arabic and Indonesian dealing with lexicon, syntax and semantics. This qualitative research method uses an applied linguistic approach that focuses on error analysis. The primary data source in this research is the book translation of Ta'lim Muta'allim published by al-Hidayah, while the secondary data used in the study is a documentation technique by studying books and literacy that discusses the technique of translating properly and correctly according to structural , semantic and precise in terms of terminology. The results showed, including: Errors in the preparation of sentences in the target language, errors in the use of sentence effectiveness, errors in translating vocabulary, errors in aspects of omission or not translating aspects of vocabulary, phrases and sentences and errors in translating foreign terms.

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