scholarly journals Factors Influencing Core Brand Attitude and Consumer Perceptional Fit in the Pandemic Era and Their Implications for Purchase Intention Toward Extended Product

2021 ◽  
Vol 3 (2) ◽  
pp. 455-468
Author(s):  
Boby Arinto ◽  
Agauta Aprilio
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Brand Image ◽  
Equation Model ◽  
Brand Attitude ◽  
Communication Tools ◽  
Quantitative Research Methods ◽  
Brand Association ◽  
Core Brand

Challenges faced by people in today's pandemic conditions are the dependence on the internet and communication tools because all the processes of work from home or school from home activities are done online. In addition to the stable and strong internet connection, the use of reliable communication equipment tools became a must and people were looking for a brand that suited this need. However, it turns out that a strong brand in the electronics industry has not guaranteed success when doing brand extension in the category of communication tools. This is experienced by Sharp, a leading electronics manufacturer from Japan.This research aims to find out whether core brand image, core brand attitude, brand association, product connection, use experience, and consumer perceptional fit, have an influence on purchase intention toward extended product in the case of Brand Sharp on its communication device product, the Sharp Aquos Zero 2 Smartphone. Quantitative research methods have been conducted using online questionnaires to respondents who are over 17 years old and know sharp electronic products, have owned their products and have seen sharp Aquos Zero 2 reviews but have never bought the product. The structural equation model (SEM) method was used to analyze these 6 research hypotheses.The result was a positive relationship between core brand image, core brand attitude, brand association, product connection, use experience, and consumer perceptional fit on purchase intention toward extended product smartphone. However, on the other hand, the core brand image and use experience variables have no influence on core brand attitude.

scholarly journals Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products

2017 ◽  
Vol 20 (2) ◽  
Author(s):  
Devi Yulia Rahmi ◽  
Yolanda Rozalia ◽  
Dessi Nelty Chan ◽  
Qisthina Anira ◽  
Ratni Prima Lita
Keyword(s):  
Competitive Advantage ◽  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Brand Image ◽  
Equation Model ◽  
Purchase Behavior ◽  
Creative Industry ◽  
Ecological Knowledge ◽  
Relation Model

The study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3) the effect of green advertisement on green purchase intention, 4) the effect of ecological knowledge on green purchase intention, and 5) the effect of green purchase intention on green purchase behavior. Explanatory research was done with a survey explanatory research methods and quantitative research, with  the population of consumers Bukittinggi with 150 respondents collected using accidental sampling with questionnaires,  analyzed by descriptive statistics and Structural Equation Model. It shows  ecological knowledge affects green purchase intention, but the green brand image, green awareness, and  green advertisement have no effect on the increase in the green purchase intention. Green purchase intention can increase in consumer green purchase behavior. It implies that the creative industry should continue to improve the quality and knowledge of the consumer, so the competitive advantage will be achieved.

scholarly journals Structural Equation Model to Measure the Leveraging Factors of Research Productivity in Private Universities: Lecturers' Perceptions

2020 ◽  
Vol 8 (`10) ◽  
pp. 1964-1982
Author(s):  
Hadry Harahap ◽  
Dewi Andriani ◽  
Harris Oemar
Keyword(s):  
Structural Equation Model ◽  
Leadership Style ◽  
Research Productivity ◽  
Structural Equation ◽  
Quantitative Research ◽  
Private Universities ◽  
Equation Model ◽  
Quantitative Research Methods ◽  
Positive Direct ◽  
Subject Specialization

Lecturers play an important role in carrying out tasks that are neatly packaged in the Tri Dharma Perguruan Tinggi which consists of conducting research, writing, and publishing the results of their research in reputable journals and providing service to the surrounding community according to the subject specialization of individuals. The purpose  of this study is to determine. Structural Equation Model to Measure the Leveraging Factors of Research Productivity in Private Universities: Lecturers' Perceptions  This study was conducted to test the proposed hypothesis using quantitative research methods and was designed according to the variables to be studied. as well as data analysis techniques using SEM with IBM AMOS 2 software. Based on the results of the analysis, it can be concluded that a new model was found on the positive direct effect of the reward system, transformational leadership style, communication, and motivation on productivity.  

scholarly journals The Influence of Destination Brands on the Satisfaction and Revisit Intention of Foreign Tourists at the Agro-tourism of Ceking Rice Field Terrace in Bali

2020 ◽  
pp. 265
Author(s):  
I Putu Wahyu Wicaksana ◽  
I G A Oka Suryawardani ◽  
Ratna Komala Dewi
Keyword(s):  
Structural Equation ◽  
Rice Field ◽  
Brand Image ◽  
Positive Influence ◽  
Equation Model ◽  
Brand Awareness ◽  
Tourist Destinations ◽  
Brand Association ◽  
Revisit Intention ◽  
Destination Brand

Agrotourism attraction of Ceking Rice Field Terrace Village is a natural panorama of rice fields terrace has been recognized as heritage that should be preserved. The purpose of this study is to find out the influence of destination brands on the interest of foreign tourists in Ceking Rice Field Terrace Agrotourism and the obstacles faced in building destination brands in Ceking Rice Field Terrace tourist destinations. The independent variables of this research are part of the brand destination, namely brand awareness, brand image and brand association. The dependent variables are customer satisfaction and revisit intention. Research was design based on structural equation model. Data was analyzed by using Smart-PLS version 3.0. Brand awareness, brand image and brand association had a significant and positive influence on the satisfaction of foreign tourists and their revisit intention. The results also showed that the constraints faced by Agrotourism Rice Field Terrace in building a destination brand area, the name of Agrotourism Ceking Rice Field Terrace has not been known as a name of attractive tourist destination and the lack of handicrafts that have the characteristics of the Agrotourism. Keywords: agrotourism, brand destination, and revisit intention

scholarly journals Moderation of Non Performing Financing on Natural Uncertainty Contracts To The Profitability of Islamic Commercial Bank In Indonesia

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Taudlikhul Afkar ◽  
Grahita Chandrarin ◽  
Lilik Pirmaningsih
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Time Series Data ◽  
Equation Model ◽  
Series Data ◽  
Islamic Banks ◽  
Business Managers ◽  
Quantitative Research Methods ◽  
Research Results ◽  
Analysis Technique

This study intends to provide an overview of the consistency of research results with theoretical and empirical points of view, it is done because many research results are inconsistent with the theory. Quantitative research methods are used to make generalizations using a sample of 14 Islamic Commercial Banks in Indonesia with time series data collection techniques for 5 years. The data analysis technique used is multivariate analysis using the Warp PLS structural equation model. The results showed that the level of profitability of Islamic banks is always overshadowed by the occurrence of credit risk that causes non-performing financing from financing of the type of natural uncertainty contracts because it is type of financing is a financing that does not provide certainty of results. The results of this study are consistent with agency theory that explains the existence of information asymmetry, and consistent with the theory of mixing that by providing opportunities to manage business to business managers (mudharib/mustyarik) without interference from the owner of the fund (shaibul maal) can lead to the risk of default and thus affect the ability of Islamic banks to obtain profitability.

scholarly journals When Brand Image, Perceived Price, and Perceived Quality Interplay in Predicting Purchase Intention: Developing a Rhombus Model

2022 ◽  
Vol 11 (1) ◽  
pp. 232
Author(s):  
Usep Suhud ◽  
Mamoon Allan ◽  
Sri Rahayu ◽  
Dorojatun Prihandono
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Equation Model ◽  
Predictor Variables ◽  
Study Cohort ◽  
Confirmatory Factor Analyses ◽  
Perceived Price

Rhombus model is a theoretical framework to measure consumers’ particular behaviour. It consists of three predictor variables that can swap places. This study employs a brand image, perceived price, and perceived quality as predictor variables, and purchase intention as a predicted variable. The study cohort was the consumers of mobile phones with a water proof feature and they were chosen using a convenient sampling technique. In total, 238 participants completed a survey. Data were analysed using exploratory and confirmatory factor analyses to validate data and structural equation model to test hypotheses. We calculated three models with variables that exchange positions. This study provides a new option for presenting data.   Received: 4 September 2021 / Accepted: 7 November 2021 / Published: 3 January 2022

scholarly journals Role of Electronic Word of Mouth and Social Media Marketing on Brand Image and Purchase Intention toward E-Commerce Cosmetic Products

2021 ◽  
Vol 9 (10) ◽  
pp. 178-191
Author(s):  
Anas Hidayat
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Simultaneous Equation ◽  
Equation Model ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Marketing Variables

This research aimed to examine the effect of EWOM and Social Media Marketing variables on Purchase Intention with an intervening variable of brand image. This research sampling was carried out using purposive sampling technique from 250 respondents which had the criteria of Indonesian citizens who were interested in buying and using cosmetics through e-commerce and already had income. This research used an analytical tool which is a simultaneous equation model called structural equation modeling. The results of this research indicated that EWOM had a positive and significant effect on brand image and buying intention. Social Media Marketing had also a positive significant effect on brand image,however, it was an insignificant effect on buying intention. Finally, Brand Image showed a positive significant effect on Purchase Intention.

scholarly journals THE INFLUENCE OF COUNTRY OF ORIGIN TOWARDS BRAND EQUITY DIMENSIONS AND PURCHASE INTENTION OF CHINESE SMARTPHONE BRAND

2021 ◽  
Vol 5 (2) ◽  
pp. 297
Author(s):  
Edy Kalme Haganta Sinulingga ◽  
Jean Richard Jokhu
Keyword(s):  
Significant Influence ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Equation Model ◽  
Brand Awareness ◽  
Brand Association ◽  
Convenience Sampling

Penelitian ini bertujuan untuk mengetahui: pengaruh negara asal terhadap dimensi ekuitas merek dan niat beli merek smartphone Cina yaitu Xiaomi. Variabel yang digunakan dalam penelitian ini adalah: negara asal, kesadaran merek, asosiasi merek, loyalitas merek, persepsi kualitas, dan niat beli. Penelitian ini menggunakan metode kuantitatif dengan metode convenience sampling. Pengumpulan data dalam penelitian ini menggunakan data primer dengan menyebarkan kuesioner kepada 302 responden yang pernah menggunakan smartphone chines. Teknik analisis data dalam penelitian ini menggunakan Structural Equation Model (SEM) dengan software SmartPLS 3.0. Berdasarkan analisis yang telah dilakukan, hasil penelitian ini menunjukkan (1) terdapat pengaruh yang signifikan dari negara asal terhadap kesadaran merek, asosiasi merek, loyalitas merek dan persepsi kualitas. (2) Terdapat pengaruh yang signifikan antara kesadaran merek, loyalitas merek, dan persepsi kualitas terhadap niat beli. (3) Tidak terdapat pengaruh yang signifikan antara negara asal dan asosiasi merek terhadap niat beli. This study aimed to find out: the influence of country of origin towards brand equity dimensions and purchase intention of Chinese smartphone brand which is Xiaomi. The variables that used in this study are: country of origin, brand awareness, brand association, brand loyalty, perceived quality, and purchase intention. This study used quantitative methods with convenience sampling method. Data collection in this study used primary data by distributing a questionnaire to 302 respondents who are ever use chines smartphone. The data analysis technique in this study used Structural Equation Model (SEM) with SmartPLS 3.0 software. Based on the analysis that has been done, the result of this study shows (1) there are significant influence of country of origin on brand awareness, brand association, brand loyalty and perceived quality. (2) There are significant influence of brand awareness, brand loyalty, and perceived quality towards purchase intention. (3) There are no significant influence of country of origin and brand association towards purchase intention.

scholarly journals THE INFLUENCE OF LOCAL FOOD BRAND IMAGE ON CONSUMER PURCHASE DECISION DURING COVID-19 PANDEMIC

2021 ◽  
Vol 4 (2) ◽  
pp. 1-12
Author(s):  
Erny Hutabarat ◽  
Agus Pahala Tua
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Purchase Intentions ◽  
Economic Downturn ◽  
Purchasing Decisions ◽  
Online Questionnaire ◽  
The Public ◽  
The Government

The Covid-19 pandemic that occurred at the end of 2019 has caused an economic downturn in Indonesia and the government has also appealed to the public to immediately implement health protocols. As a result, many franchisees experienced a decline in revenue, including national and international franchises. The purpose of this study is to analyze the purchasing decisions of the community at the local franchise Martabak Roland in South Tambun, Bekasi, West Java. This local franchise brand image has a very good image, purchase intention is used in this study as an intervening variable. This research is a quantitative study using an online questionnaire as a data collection tool, with a sample of 100 respondents. Hypothesis testing uses the Structural Equation Model (SEM). The results showed that brand image and price had no significant effect on purchase intentions and food quality had no effect on purchase intentions. Meanwhile, the Purchase intention variable which is classified as moderate has a significant effect on the decision to purchase a local franchise during Covid-19

scholarly journals Pengaruh Kualitas Pesan Iklan Bakpia Kukus Tugu Jogja Terhadap Niat Beli Dengan Citra Merek Sebagai Variabel Pemediasi

2018 ◽  
Vol 9 (2) ◽  
Author(s):  
Chriswardana Bayu Dewa
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Purposive Sampling ◽  
Advertising Message ◽  
Positive Effect

Abstract - This research aims to examine the effect of quality of the advertising message to the buying intention and mediated by brand image. Subjects are tourist who buy Bakpia Kukus Tugu Jogja in Yogyakarta. In this study developed a theoretical mode of the proposed four hypotheses to be tested using Structural Equation Model (SEM) by AMOS software 18. This research was conducted by distributing questionnaires to survey 150 respondents. Respondents were obtained through purposive sampling tehnique, the respondents were selected based on certain goals established researcher. The results of this study show that quality of the advertising message has positive effect to brand image, brand image has positive effect to buying intention, quality of the advertising message has positive effect to buying intention and brand image can partially mediated the positive effect of quality of advertising message toward buying intention. Keyword : Quality of Advertising message, Purchase Intention, Brand Image Abstraks - Penelitian ini bertujuan untuk menguji pengaruh kualitas pesan iklan terhadap minat beli dengan dimediasi oleh citra merek. Subyek adalah wisatawan yang membeli Bakpia Kukus Tugu Jogja kota Yogyakarta. Dalam penelitian ini dikembangkan suatu model teoritis dengan mengajukan empat hipotesis yang akan diuji dengan menggunakan Structural Equation Model (SEM) melalui software AMOS 18. Penelitian ini dilakukan dengan metode survei melalui penyebaran kuesioner kepada 150 responden. Responden diperoleh melalui teknik purposive sampling, yaitu responden dipilih berdasarkan tujuan-tujuan yang ditetapkan peneliti. Hasil penelitian menunjukkan bahwa kualitas pesan iklan berpengaruh positif terhadap citra merek, citra merek berpengaruh positif terhadap minat beli, kualitas pesan iklan berpengaruh positif terhadap minat beli dan citra merek memediasi secara parsial hubungan positif antara kualitas pesan iklan terhadap minat beli. Kata Kunci : Kualitas Pesan Iklan, Minat beli, Citra Merek

scholarly journals PENGARUH PENEMPATAN PRODUK DAN KESADARAN MEREK TERHADAP NIAT MEMBELI

2019 ◽  
Vol 12 (1) ◽  
pp. 19
Author(s):  
Selly Juliana ◽  
Sabrina O. Sihombing
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Positive Influence ◽  
Product Placement ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Quantitative Research Methods ◽  
Good Communication

<p><em>Zipping and zapping is better known as TV channel transfers that viewers can record, pause and repeat TV broadcasts. It can be stated that zipping and zapping can cause ads to be no longer effective and efficient as a means of promotion and communication of products. Therefore, to create good communication, advertising can be used and product placement is one of the advertising choices. Product placement is one of the most advanced advertising industries. Product placement makes the audience's attention indirectly focus on the brand or product that is placed on television shows or films, and companies that use product placement can avoid zipping and electric shocks. Based on the previous explanation, this research was conducted to determine whether product placement had a positive effect on brand awareness and intention to buy Indonesian people. This research was conducted with quantitative research methods through an online questionnaire. This study applied a purposive sampling method and was aimed at respondents who had watched Indonesian Idol 2018. The study consisted of 154 respondents. Data were analyzed using structural equation modeling. The results show that there are two supported hypotheses and one hypothesis that is not supported. This study concludes that there is a positive influence of product placement and brand awareness, there is no positive influence of product placement and purchase intention, and there is a positive influence of brand awareness and purchase intention.</em></p>

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