scholarly journals Analisis Pengaruh Celebrity Endorse, Beauty Vlogger, Word Of Mouth, Dan Brand Image Terhadap Minat Beli Produk Emina

2021 ◽  
Vol 9 (1) ◽  
pp. 45-54
Author(s):  
Sekar Meilana Kinanthi Astuti ◽  
Ambar Lukitaningsih ◽  
Lusia Tria Hatmanti
Keyword(s):  
Regression Analysis ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Brand Image ◽  
Research Data ◽  
The People ◽  
Validity Tests ◽  
Image Variables ◽  
Yogyakarta City

This study aims to determine the effect of Celebrity Endorse, Beauty Vlogger, Word Of Mouth and Brand Image on Purchase Intention for Emina Cosmetics products. This research is a quantitative research. The object of this research is the people of Yogyakarta City. The population of this study was 140 respondents. This research data obtained from individuals, by filling out a questionnaire. To find out the results of this study, researchers used validity tests, reliability tests, classical assumption tests, and multiple regression analysis and hypothesis testing. The results of data analysis with a significance of 0.05 show that the variables Celebrity Endorse and Beauty Vlogger have no significant effect on Purchase Intention, while the Word of Mouth and Brand Image variables have a significant effect on Purchase Intention.   Keywords: Celebrity Endorse, Beauty Vlogger, Word of Mouth, Brand Image

scholarly journals Effect of Marketing Mix and Product Quality on Purchase Decision to the Spesial Sb Packaging Beef Meatball through Brand Image and Purchase Intention

2019 ◽  
Vol 6 (2) ◽  
pp. 86
Author(s):  
Wahyu Mega Kurnianto ◽  
Sylvia Sari Rosalina ◽  
Nurminingsih Nurminingsih
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Marketing Mix ◽  
Purchase Decision ◽  
The People ◽  
Research Population

This research aims to analyze the effect of marketing mix on brand image of the Spesial SB packaging beef meatball, analyze the effect of product quality on brand image of the Spesial SB packaging beef meatball, analyze the effect of brand image on purchase intention to the Spesial SB packaging beef meatball, and to analyze the effect of purchase intention on purchase decision to the Spesial SB packaging beef meatball. This research is quantitative research that applies an associative descriptive approach. The research population is the people of Halim Perdanakusuma Village of East Jakarta who once consumed the Spesial SB packaging beef meatball with a total sample of 190 people. The research sampling was carried out using incidental sampling technique. The data collection was performed by distributing questionnaires and conducting interviews. The data were analyzed using SEM-PLS 2 and SPSS. The analysis results showed that marketing mix has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, product quality has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, the brand image has a positive and significant effect on purchase intention of the Spesial SB packaging beef meatball, and purchase intention has a positive and significant effect on purchase decision the Spesial SB packaging beef meatball.

scholarly journals PENGARUH KUALITAS PRODUK, CITRA MEREK DAN WORD OF MOUTH TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN PADA MAHASISWA ESA UNGGUL PENGGUNA IPHONE

2021 ◽  
Vol 4 (2) ◽  
pp. 10-23
Author(s):  
Sugiyanto ◽  
Edo Maryanto
Keyword(s):  
Product Quality ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Test Reliability ◽  
Repurchase Intention ◽  
Economics Faculty ◽  
Image Variables

The purpose of this study was to determine the effect of product quality, brand image and word of mouth on repurchase interest through consumer satisfaction in Esa Unggul Student Iphone users. This type of research is quantitative research with causal associative research. The population in this study were 170 regular and parallel active students at Esa Unggul University, Faculty of Economics, Citra Raya, which were taken using the purposive sampling method. Data testing was carried out using the validity test, reliability test, and path analysis methods. Based on the results of the study, several conclusions can be drawn as follows: 1) Product Quality, Brand Image, Word of Mouth variables have a positive and significant effect on consumer satisfaction in students of the economics faculty of Esa Unggul University; 2) Variables of Product Quality, Brand Image, Word of Mouth, and Consumer Satisfaction have a positive and significant effect on repurchase interest in students of the economics faculty of Esa Unggul University; 3) Product Quality and Brand Image variables have a positive and significant influence on repurchase intention but consumer satisfaction does not mediate; and 4) Word of Mouth variable has a positive and significant effect on repurchase intention by mediating consumer satisfaction.

scholarly journals Exploring Consuming Psychologies and Behaviors in Chinese Yi Ethnic Embroideries Product

2016 ◽  
Vol 9 (3) ◽  
pp. 163
Author(s):  
Xiangyu Li ◽  
Mingxiang Xu ◽  
Guiping Li ◽  
Mingwu Zhou
Keyword(s):  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Research Data ◽  
Equation Modeling ◽  
Research Model ◽  
And Behaviors

<p>This research aims to explore customers’ consuming psychologies and behaviors of Chinese Yi ethnic embroidery products. The present study focuses on the effects among perceived value, brand image, purchase intention, customer satisfaction and word of mouth. By quantitative method, the study has built research model and analyzed research data primarily by using structural equation modeling. Eventually, this study has found some significant effects which can explain people’s purchase tendency of Yi embroidery products. Based on these results, the study has made some constructive suggestions.</p>

scholarly journals PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH WOM TERHADAP NIAT BELI PRODUK NUTRISI MEREK HERBALIFE

2019 ◽  
Vol 8 (4) ◽  
pp. 2209
Author(s):  
Komang Priti Elizabeth Fallo ◽  
Ni Wayan Sri Suprapti
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Descriptive Statistics ◽  
Primary Data ◽  
Multiple Test ◽  
Image Variables

The aim of the study was to analyze the role of brand image in mediating the influence of word of mouth on the purchase intention of Herbalife brand nutrition products in Denpasar City. The sample was 100 people with non probability sampling technique. Primary data was obtained by distributing questionnaires and analyzed using descriptive statistics of the average count and inferential statistics in the form of path analysis and multiple test. The results of data analysis showed that the word of mouth variable had a positive and significant effect on brand image, brand image variables had a positive and significant effect on purchase intention, word of mouth variables had a positive and significant effect on purchase intention, and brand image variables played a part in mediating influence. word of mouth to buy Herbalife brand nutrition products.

scholarly journals The Influence Of Word Of Mouth Communication, Packaging Design, And Brand Image On The Buying Interest Of King Consumers Of Arjuna Cheese Banana, Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 254-263
Author(s):  
Kezia Conchita
Keyword(s):  
Regression Analysis ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Packaging Design ◽  
Analysis Technique ◽  
Word Of Mouth Communication

This study aims to determine the effect of word of mout communication, packaging design, and brand image on the buying interest of king consumers of arjuna cheese banana in Surabaya. this research is a type of quantitative research. The population of this study is the king consumer arjuna surbaya cheese banana using accidental sampling technique. This study used a questionnaire with a total of 100 respondents. this analysis technique is multiple linear regression analysis using SPSS version 18. the results of this study indicate that word of mouth communication, packaging design, and brand image have a significant effect on buying interest

scholarly journals Pengaruh Pengetahuan Merek, Asosiasi Merek, Dan Reputasi Merek, Terhadap Keputusan Pembelian (Studi Kasus Pada Sepatu Vans di Kota bogor).

2019 ◽  
Vol 7 (2) ◽  
pp. 223-231
Author(s):  
M Zulfi Fauzani M ◽  
Adil Fadillah
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Brand Image ◽  
Research Data ◽  
Product Diversification ◽  
Primary Data ◽  
Brand Knowledge ◽  
Brand Association ◽  
Brand Reputation ◽  
Independent Variable

The number of respondents in this study amounted to 100 respondents taken from consumers who use Vans shoe products and Sneakers Holic in Bogor and the surrounding research data was processed using SPSS version 23. Research methods used is to use quantitative research that places the Product Attributes, Brand Image, And Product Diversification as independent variable and Purchase Intention as a dependent variable. With primary data used is questionnaires distributed to selected respondents and processed the results with statistical calculations. Results  Y=16,277 + 0,051 + 0,167 + 0,210 + which in this case means if the Brand Knowledge is 1 (one) then the Buying Decision value will be 0,051. Brand Association is 1 (one) then the Buying Decision will be 0,167. Brand Reputation is 1 (one) then the Buying Decision will be 0,210.

scholarly journals THE EFFECT OF WORD OF MOUTH, PRICE PERCEPTION, BRAND IMAGE AND TRUST ON PURCHASE DECISION USING PURCHASE INTENTION AS AN INTERVENINGVARIABLE (Study at Middle Class Housing in Semarang)

2017 ◽  
Vol 2 (3) ◽  
pp. 1
Author(s):  
Alvin Gandhi Wijaya ◽  
Moch Zulfa
Keyword(s):  
Regression Analysis ◽  
Middle Class ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Price Perception

This study aims to analyze the effect of word of mouth, price perception, brand image and trust on purchase intention and to analyze the effect of word of mouth, price perception, brand image, trust and purchase intention upon purchase decision of middle class housing in Semarang. The sample used in this study was 100 people. Techniques used in analyzing the data were descriptive analysis and multiple linear regression analysis. Based on the results of the analysis, it can be concluded that: 1) word of mouth has a significant effect on purchase intention of middle class housing in Semarang, 2) price perception has a significant effect on purchase intention of middle class housing in Semarang, 3) there is a significant effect of brand image upon purchase intention of middle class housing in Semarang, 4) there is a significant effect of trust on purchase intention of middle class housing in Semarang, 5) word of mouth has a significant effect upon purchase decision of middle class housing in Semarang, 6) priceperception gives a significant effect on purchase decision of middle class housing in Semarang, 7) there is a significant effect of brand image upon purchase decision of middle class housing in Semarang, 8) ) there is a significant effect of trust on purchase intention of middle class housing in Semarang, and 9) purchase intention can intervenethe effect of word of mouth, price perception, brand image, trust and buying interest upon purchase decision.Keywords: word of mouth, price perception, brand image, trust, purchase intention, purchase decision��������������������

scholarly journals Pengaruh electronic word of mouth terhadap purchase intention smartphone android merk Samsung melalui brand image (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Malang)

2021 ◽  
Vol 1 (1) ◽  
pp. 1-14
Author(s):  
Indraka Maulana ◽  
Handri Dian Wahyudi
Keyword(s):  
Path Analysis ◽  
Random Sampling ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
State University ◽  
Analysis Technique

Abstract The purpose of this study is to study the indirect effect electronically by word of mouth on purchase intentions through brand image. This type of research is a type of quantitative research with descriptive and explanatory research types. The population in this study were students of the Faculty of Economics, State University of Malang. Samples obtained in this study were 375 respondents. The sampling technique in this study uses proportional random sampling. While the data analysis technique used is Path Analysis. Path analysis test results show that: There is an indirect and positive and significant effect of electronic word of mouth on purchase intention through brand image partially. Abstrak Tujuan dalam penelitian ini pada dasarnya untuk mengetahui Pengaruh tidak langsung electronic word of mouth terhadap purchase intention melalui brand image.Jenis penelitian yang digunakan adalah jenis penelitian kuantitatif dengan jenis penelitian deskriptif dan eksplanatori. Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi Universitas Negeri Malang. Sampel yang didapatkan dalam penelitian ini sebanyak 375 responden. Teknik sampling dalam penelitian ini menggunakan proporsional random sampling. Sementara teknik analisis data yang digunakan menggunakan analisis jalur (Path Analysis). Hasil uji analisis jalur menunjukkan bahwa: Terdapat pengaruh tidak langsung secara positif dan signifikan electronic word of mouth terhadap purchase intention melalui brand image secara parsial.

scholarly journals Analisis Pengaruh Citra Merek, Persepsi Harga, Sikap Merek, Lokasi dan Word of Mouth Terhadap Niat Menonton di Cinema XXI Kota Padang

2019 ◽  
Vol 3 (1) ◽  
pp. 115-132
Author(s):  
Ullya Rahmi Aswin ◽  
Danny Hidayat
Keyword(s):  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Image ◽  
Research Data ◽  
Equation Modeling ◽  
Brand Attitudes ◽  
Price Perception ◽  
First Time

This study aims to analyze the influence of Brand Image, Price Perception, Brand Attitudes, Location and Word of Mouth to Purchase Intention at Cinema XXI Padang City. The sample of this research is the first time viewers in Cinema XXI in Padang City as many as 208 respondents. The research data processing is done by using SEM (Structural Equation Modeling) method, with the type of Structural Equation Modeling (SEM) used by Smart Pls. The results showed that Brand Image, Price Perception, Brand Attitudes, Location and Word of Mouth positively influence the Purchase Intention

scholarly journals Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017

2020 ◽  
Vol 8 (2) ◽  
pp. 253
Author(s):  
Suparwi Suparwi ◽  
Syarifatul Fitriyani
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Analysis Technique

<p>This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.</p>

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