scholarly journals DESIGNING BRAND ACTIVATION THROUGH INSTAGRAM FOR SEMANDTIK

2021 ◽  
Vol 5 (2) ◽  
pp. 25-37
Author(s):  
Muhammad Ainur Ridho
Keyword(s):  
Reference Material ◽  
Qualitative Methods ◽  
Research Method ◽  
Quantitative Method ◽  
Business Value ◽  
Communication Strategy ◽  
Video Content ◽  
The Media ◽  
Main Factors ◽  
Design Style

ABSTRACT  The purpose of this study is to determine the responses of potential consumers on Instagram to the business value of Semandtik as a social brand. The research method used is the Quantitative Method by conducting questionnaires to 70 respondents and Qualitative Methods to 3 Expert Users, 3 Extreme Users, online observation of 2 competitors, as well as literature and journal studies that can support this research. The results of the study can be concluded that Feeds containing neatly arranged photo/video content and informative and communicative instastories content that can also be accessed are highlighted on profiles are the main factors that make them aware of a brand. Then IGTV and GUIDES features. This is a consideration for semandtik in the future to pay attention to and develop a design and communication strategy in the two Feeds and instastory features, especially in the key-visual and content timeline. On the guides and IGTV features, attention should also be paid to the audience's reference material. Then the majority of respondents are aware of the value brought by semandtik through the statements listed in the semandtik instagram bio and consider the available links to make it easier to access and learn more about semandtik and consider the content presented by semandtik to be quite interesting. Furthermore, Whatsapp is the media most often used to communicate further to a brand on Instagram followed by DM, marketplace, and Website. Keyword: design style, brand Activation, strategic media, batik, artisan.

Pengaruh Tanah Liat Terhadap Kreativitas Anak Usia Dini Di Taman Kanak-Kanak Aisyiyah 29 Tanjung Aur Padang

2019 ◽  
Vol 3 (1) ◽  
pp. 32-40
Author(s):  
Intan Rahayu ◽  
Farida Mayar
Keyword(s):  
Early Childhood ◽  
Data Analysis ◽  
Data Collection ◽  
Test Data ◽  
Research Method ◽  
Quantitative Method ◽  
T Test ◽  
Paper Pulp ◽  
Post Test ◽  
The Media

This research originated from the fact that was found in Aisyiyah 29 Tanjung Aur Kindergarten, Padang, that children's creativity ability is not well developed, because the media is less varied. The aim of the researchers was to raise this title to find out whether clay influences the creativity of early childhood in Aisyiyah 29 Kindergarten Tanjung Aur Padang. Children's creativity can be developed through clay media. After going through the process and stages of clay can be used by children so that it is safe and harmless when forming activities with clay. The research method used is a quantitative method with experimental quasy types. Tests in the form of 4 items are used as data collection techniques, then processed using the t-test. The results of the post-test data analysis of the experimental class scored an average of 80 using clay activities and the control class gained an average of 71.67 using paper pulp.  

scholarly journals STRATEGI KOMUNIKASI AJI BOJONEGORO DALAM MENCEGAH PRAKTIK JURNALISME AMPLOP

2020 ◽  
Vol 20 (1) ◽  
pp. 57-80
Author(s):  
Amrullah Ali Moebin
Keyword(s):  
Social Media ◽  
Qualitative Methods ◽  
Interpersonal Communication ◽  
Code Of Ethics ◽  
Research Process ◽  
Communication Strategy ◽  
Case Study Approach ◽  
Study Approach ◽  
The Media

Abstract This study discusses the communication strategy undertaken by the Alliance of Independent Journalists (AJI) Bojonegoro East Java in conducting discussions about the practice of envelope journalism. The reason is that the practice of envelope journalism violates the journalistic code of ethics. The research process uses qualitative methods with a case study approach. The results of this study are AJI Bojonegoro's strategy to prevent envelope journalism by creating new innovations. They provide education to the speakers. The media used is outdoor media, posters. Steps taken by interpersonal communication and utilizing social media.   Keywords: Communication Strategy, Envelope Journalisme

Prioritization of Leadership Effectiveness Dimensions Improving Organizational Performance via Analytical Hierarchy Process (AHP) Technique

2020 ◽  
pp. 1-21
Author(s):  
Hamed Taherdoost ◽  
Mitra Madanchian
Keyword(s):  
Organizational Performance ◽  
Analytical Hierarchy Process ◽  
Research Method ◽  
Quantitative Method ◽  
Leadership Effectiveness ◽  
Small And Medium Enterprises ◽  
Digital Service ◽  
Main Factors ◽  
Medium Enterprises ◽  
Hierarchy Process

Small and medium enterprises (SMEs) play an important role in the economic development of a country. On the other hand, one of the main factors that leads to organizational success is leadership effectiveness. In addition, many researchers argue that leadership effectiveness can improve organizational performance. Therefore, in order to contribute to economic growth, it is crucial to understand and evaluate the leadership effectiveness. Some researches carried out studies to introduce the dimensions of leadership effectiveness, although there is a lack of research to prioritize these dimensions to effectively guide leaders on how to improve their effectiveness. The chapter aims to prioritize dimensions of leadership effectiveness in SMEs, specifically Malaysia digital service SMEs. The applied research method in this chapter is a quantitative method using analytical hierarchy process (AHP) technique. Furthermore, in this chapter, leadership effectiveness dimensions have been evaluated by practitioner and academician experts in the Malaysia SME context.

scholarly journals Die fünf Ziele des Elterngelds im Spannungsfeld von Politik, Medien und Wissenschaft

2013 ◽  
Vol 25 (2) ◽  
pp. 132-153
Author(s):  
Martin Bujard
Keyword(s):  
Parental Leave ◽  
Communication Strategy ◽  
The Public ◽  
Content Analyses ◽  
Leave Policy ◽  
The Media ◽  
Main Factors ◽  
Definition Of

In Germany, the discourse about the incomerelated parental leave policy introduced in 2007 and its legitimisation strongly depends on its effects in the context of certain goals. However, the question of which goals the parental leave policy actually has, is answered controversially in the arenas of politics, media and science. This article shows the characteristics of the different discourses about the parental leave policy in these arenas and the mechanisms behind their interaction. Empirically, frequency analyses and valency analyses of newspapers between 2004 and 2012 are carried out which are combined with content analyses of documents of the German Federal Parliament. The analyses confirm that the different goals can be categorised into five groups. The results show that the definition of goals is the key for understanding the discourses and the public judgement of the parental leave policy. OLS regressions show that the main factors for a positive or negative disposition in the media are the initial reason for the article and the number of considered goals. Hence, for politicians, a communication strategy stressing all five goals is promising. Zusammenfassung Der Diskurs über das 2007 eingeführte Elterngeld und dessen politische Legitimation hängen eng mit der Wirkung auf bestimmte Ziele zusammen. Welche primären Ziele das Elterngeld hat, wird in den Sphären Politik, Medien und Wissenschaft unterschiedlich beantwortet. Der Beitrag zeigt die jeweils charakteristischen Merkmale der Elterngeld-Diskurse in diesen Bereichen und durch welche Mechanismen diese wechselseitig verknüpft sind. Empirische Grundlage ist eine Frequenzund Valenzanalyse von Zeitungsartikeln für 2004 bis 2012, die mit einer Inhaltsanalyse parlamentarischer Dokumente kombiniert wird. Die Analysen belegen, dass das Elterngeld in allen drei Sphären fünf Zieldimensionen hat. Sie verdeutlichen, dass die Definition von Zielen des Elterngelds der Schlüssel zum Verständnis der Diskurse und der Bewertung des Bundeselterngeld- und Elternzeitgesetzes (BEEG) in der Öffentlichkeit ist. Basierend auf Regressionsanalysen sind der Anlass der Berichterstattung und die Summe der attribuierten Ziele zentrale Faktoren für die Valenz von Zeitungsartikeln. Demnach ist für die Politik eine Kommunikationsstrategie vielversprechend, die den Fünfklang an Zielen betont.

Pengaruh Kecerdasan Emosional Dan Kecerdasan Spiritual Pada Kepuasan Kerja Yang Berdampak Terhadap Kinerja Karyawan PT. Madu Baru Bantul, Yogyakarta

2018 ◽  
Vol 26 (1) ◽  
pp. 13-29
Author(s):  
Erlangga Arya Mandala ◽  
Faresti Nurdiana Dihan
Keyword(s):  
Job Satisfaction ◽  
Emotional Intelligence ◽  
Statistical Analysis ◽  
Significant Influence ◽  
Significant Relationship ◽  
Research Method ◽  
Quantitative Method ◽  
Employee Performance ◽  
Spiritual Intelligence ◽  
Employee Job Satisfaction

The Emotional intelligence, spiritual intelligence and job satisfaction to be part of the factors that influence performance. The purpose of this study was to determine the effect of emotional intelligence and spiritual intelligence on the performance through job satisfaction as an intervening variable partially and simultaneously. This study also aimed to determine the effect of emotional intelligence and spiritual intelligence on the performance through job satisfaction as an intervening variable directly and indirectly. This study was conducted to 77 respondents employees of PT. Madu Baru, Yogyakarta. The research method used is quantitative method uses statistical analysis and descriptive. The results of this study are (1) there is a significant effect of emotional intelligence on employee job satisfaction. (2) there is a significant influence of spiritual intelligence on employee job satisfaction. (3) There is a significant relationship between emotional intelligence and spiritual intelligence on job satisfaction. (4) There is a significant relationship between emotional intelligence on employee performance. (5) There is a significant relationship between spiritual intelligence on employee performance. (6) There is a significant relationship between emotional intelligence and spiritual intelligence on employee performance. (7) There is a significant relationship between job satisfaction on employee performance. (8) There is an indirect effect of emotional intelligence on the performance of employees through job satisfaction. (9) There is the indirect influence of spiritual intelligence on the performance of employees through job satisfaction. Keywords: emotional intelligence, spiritual intelligence, job satisfaction and employee performance

Analisis Kesulitan Pemahaman Konseptual Siswa Dalam Menyelesaikan Soal Pada Materi Fisika di XI MIA 3 DI MAN 2 Langsa

2020 ◽  
Vol 3 (01) ◽  
pp. 23-28
Author(s):  
Armelia Yuniani ◽  
Mutia Rahmatika ◽  
Kastari Kastari ◽  
Muhammad Ichsan ◽  
Nurmasyitah Nurmasyitah
Keyword(s):  
Research Method ◽  
Quantitative Method ◽  
Difficulty Level ◽  
Good Question ◽  
Level Of Difficulty

The research aims to determine the level of difficulty and differentiation of the exam on the middle semester of the subjects of the Physics class XI MIA 3 in MAN 2 Langsa. The research method used is a descriptive quantitative method. The results showed that for the difficulty level was obtained 13 questions (43.33%) Easy, 17 questions (56.66%) Medium and 0 problem (0%) Difficult. The results of the analysis of the differentiator power about 10 questions (33.33%) Received, 16 questions (53.33%) Discarded and 4 questions (13.33%) Fixed. Overall about the middle semester exam of physics subjects in class XI MIA 3 in MAN 2 Langsa year 2018/2019 is categorized as a good question, because it has the largest percentage of difficulty level in the category of moderate problems, namely as many as 17 questions (56.66%) And the largest percentage of the differentiator's power in the category of questions received 10 questions (33.33%).

UPAYA MENINGKATKAN HASIL BELAJAR IPA MELALUI PENGGUNAAN VIDEO PEMBELAJARAN BAGI SISWA KELAS IV DI SDN 187/IV KOTA JAMBI

2015 ◽  
Vol 8 (2) ◽  
pp. 93
Author(s):  
Juniar Siregar
Keyword(s):  
Action Research ◽  
Research Method ◽  
Research Report ◽  
The Third ◽  
The Media ◽  
The Subject ◽  
The Mean ◽  
Classroom Action Research

This study presents a research report on improving students’ Learning results on IPA through Video. The objective was to find out whether students’ learning result improved when they are taught by using Video. It was conducted using classroom action research method. The subject of the study was the Grade IV students of SDN 187/IV Kota Jambi which is located on Jln. Adi Sucipto RT 05 Kecamatan Jambi Selatan, and the number of the students were 21 persons. The instruments used were test. In analyzing the data, the mean of the students’ score for the on fisrt sycle was 65,4 (42,85%) and the mean on cycle two was 68,5 (37,15%) and the mean of the third cycle was 81,4 (100%). Then it can be concluded that the use of video on learning IPA can improve the students’ learning result. It is suggested that teachers should use video as one of the media to improve students’ learning result on IPA.Keywords : IPA, students’ learning result, video

SERGEY PROKOFIEV’s PETER AND THE WOLF THROUGH AN INTERMEDIAL LENS

Mousaion ◽  
2015 ◽  
Vol 33 (2) ◽  
pp. 140-154
Author(s):  
Elma De Kock
Keyword(s):  
Research Method ◽  
Theoretical Foundation ◽  
Original Music ◽  
Folk Tale ◽  
Sergey Prokofiev ◽  
Poetic Text ◽  
Practice Based Research ◽  
The Media ◽  
Artistic Product

Peter and the wolf is an intermedial work based on a folk tale originally written and composed by the Russian composer Sergey Prokofiev in 1936 (Hanson and Hanson 1964). Since few recent adaptations of the work in Afrikaans exist, a combined intermedial project was undertaken to recreate the work using practice-based research. The stages of this research method have brought forth a poetic text, the realisation of the original music, illustrations, and a voice artist to read the created text. To accomplish the final artistic product, it was important to obtain a theoretical foundation of practice-based research, intermediality, adaptation and the different media involved in the created word. The intermedial effects between the different media in the project provided the results of the study, stemming not only from the readers’ simultaneous experiences of the media as they read or listen to the work but, as it also became clear, from the mutually complementary effects between the different media of which their combination provided a richer final product.

PROFITABILITY ANALYSIS OF TERUBUK FARMING (SACCHARUM EDULE HASSKARL) IN SUBDISTRICT TOSA DISTRICT OF EAST TIDORE OF TIDORE ISLAND

2018 ◽  
Author(s):  
Suwandi S. Sangadji
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Quantitative Method ◽  
Secondary Data ◽  
Primary Data ◽  
Profitability Analysis ◽  
Sample Method ◽  
Document Review ◽  
Revenue Production

The purpose of this researchment is to ascertain how wide the farming of species Saccharun Edule Hasskarl (terubuk) in sub district Tosa, district of East Tidore of Tidore Island through the indicator of the value revenue, production and selling prices so that the farmers will achieve The Break Event Point (BEP). The research method was used a quantitative method with the number of samples of 30 people. The determination of the sample method is using the census method or involving all members of the population into a sample of researchment. The secondary data collection was done by using library literature in the form of document review and relevant references to research object while primary data collection was done by using questionnaire. The data is using equation R /C Ratio, BEP Revenue, BEP Price, and BEP Production. Therefore from the results of the researchment it can be explained that the two of the thirty farmers come through the break event point, while the other twenty-eight farmers declared having a business that worth to be develop or experiencing profit, because the R/C ratio is above 1.0 with average profit reach Rp. 989.000, - per production / farmer.

Analisis Metode Pembelajaran Ceramah Masa Pandemi Covid-19

2021 ◽  
Vol 20 (2) ◽  
pp. 137-150
Author(s):  
Sukron Ma'mun
Keyword(s):  
Research Method ◽  
Teaching And Learning ◽  
Learning Activities ◽  
Psychological Condition ◽  
Left Behind ◽  
Library Research ◽  
Lecture Method ◽  
The Media ◽  
Level Of Knowledge ◽  
Media And Technology

The lecture method is one of the methods that are often used by teachers in teaching and learning activities. This method is a method that is easy to implement and also cheap, because without the media and infrastructure it can be done. Some people underestimate this method and some even argue that it is outdated and left behind. According to the author's observations, this method remains relevant in any situation and condition, especially if a teacher is someone who is proficient in communicating and understanding the psychological condition and level of ability of the students he or she faces. The point is khootibunnaasa 'alaa qodri uqulihim (speak to humans according to their level of knowledge). The writing of this article uses the library research method, namely by digging and reviewing the literature that is related to the theme of writing this article. The results of the study and the author's study related to this lecture learning method are still very relevant and effective, especially during this covid-19 pandemic. By taking into account the following points; first, a teacher understands the science of communication well, second, understands the psychological condition of the audience/students, third, is able to touch students' emotions, fourth, includes elements of humor and is good at telling stories, fifth, is able to use social media and technology well.

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