PENGARUH STRATEGI PEMASARAN TERHADAP UPAYA PENINGKATAN BRAND AWARENESS KEBAB MANTAB FROZEN DI JAKARTA TIMUR

PARAMETER ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 14-26
Author(s):  
Arviana Wulandari
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Food Industry ◽  
Alternative Hypothesis ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Frozen Food ◽  
The Family ◽  
Changing Times ◽  
Descriptive Method

Over the changing times, human activity has grown, now the propaganda that is valued between men and women results in more women having an outside flurry to get continued. Enables them to buy something fast, including when it comes to serving food. One that was raised by the food industry plays is by presenting frozen food (Frozen Food). The purpose of this research is to study how the marketing strategies carried out by the "Family Mantab" in increasing business and increasing BRAND AWARENESS in the community in East Jakarta. The research method used in this research is descriptive method by collecting data through interviews, observations and distribution of online questionnaires for frozen mantab kebab buyers in East Jakarta. This is evidenced in the t test the marketing strategy has a significant level of 0,000 and a calculated t value of 5,650> t table of 0.05. This means rejected so that it can be announced that the marketing strategy is significant to BRAND AWARENESS, this is evidenced that t table> t arithmetic (5,650> 0.05) and t arithmetic values> t table (8.239> 0.05). Pearson relation coefficient of product moment marketing strategy of .446** it means  that the correlation or positive realtionship between variable marketing strategy and brand awareness is 0,466 or in the coefficient interval between 0,40-0,599 means the level of relationship between the variable marketing strategy and brand awareness is being. Thus it can be concluded that the alternative hypothesis (Hα) which reads "Is a Marketing Strategy on BRAND AWARENESS".

scholarly journals SOTO KWALI SOLO MBOK DARMI'S FAMILY BUSINESS STRATEGY IN INCREASING SALES IN SEMER 50, KEROBOKAN, KUTA, BADUNG REGENCY, BALI

2021 ◽  
Vol 3 (2) ◽  
pp. 47
Author(s):  
I Wayan Ruspendi Junaedi
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Family Business ◽  
Consumer Culture ◽  
Business Strategy ◽  
Research Method ◽  
Research Problem ◽  
Marketing Strategies ◽  
Use Of Technology ◽  
The Family

<p>Soto Kwali Solo Mbok Darmi is a family business located on Jl. Semer No 50 Kerobokan Village, Kuta District, Bali Province, established in 2016. The research problem is “What is the strategy used by the management of Soto Kwali Solo Mbok Darmi in increasing its sales?” The purpose of this research is to determine the strategies used by the management of Soto Kwali Solo Mbok Darmi in increasing sales. The research method used is a qualitative research method, by conducting observations, interviews with owners and managers of Soto Kwali Solo Mbok Darmi, and documentation. The findings and analysis are that in the process of making and presenting Soto Kwali Solo Mbok Darmi, they were very concerned with cleanliness, employee hospitality, food delicacy, and ethics and consumer culture so that they have many consumers. Initially they only use conventional marketing strategies. However, eventually it changed, and the strategy used in increasing their sales was to provide training to all employees in management and marketing management and the use of technology related to GoFood and Grab. This business is sufficiently developed to its maximum potential so that its sales turnover is quite interesting. In the end, they were able to increase sales of the business. The marketing strategy is getting better because it uses a marketing strategy using Social Media through Facebook, Instagram, and WhatsApp, as well as GoFood and GrabFood. The family business of Soto Kwali Solo Mbok Darmi can develop, sales turnover is increasing, and provides inspiration to the community to become entrepreneurs so as to improve the welfare of the business.</p><p><strong>Keywords: Menu, Strategy, Soto Kwali Solo Mbok Darmi Family Business, Marketing and Sales.</strong></p>

scholarly journals Honda Motor's Logos as Superimposed Advertisement Strategy in Opera Van Java Television Program

2020 ◽  
Vol 10 (1) ◽  
pp. 94
Author(s):  
Erlan Aditya Ardiansyah
Keyword(s):  
Marketing Strategy ◽  
Cultural Values ◽  
Television Program ◽  
Brand Awareness ◽  
White Background ◽  
Television Channel ◽  
The Family ◽  
Qualitative Descriptive ◽  
Left Corner ◽  
Descriptive Method

Abstract A motorbike manufacturer which struggles to market their products is Honda Motor Co., Ltd. (hereinafter referred as Honda Motor). This article investigated origin of Honda Motor’s logos and tried to describe the logos as superimposed advertisement displayed in a television program. The study applied a qualitative descriptive method. Data were taken from a commedy situation Overa van Java relayed on Trans7 television channel. The data are the Honda Motor’s logos displayed as superimposed advertisement. The results showed that Honda has denotation and connotation meanings. The company name was originated from the family name of the founder Soichiro Honda. However, there is also another meaning ‘Japanese rice’ due to marketing strategy which delivers cultural values due to promote Japanese products. The Honda Motor’s logos are a red-colored wing on a white background and a white-colored wing on a red background. The logos are discovered as the signified  while the products of Honda Motors become the signifier. The logos slid with approximately 11 seconds of duration which depicted brand awareness. This study concludes that the superimposed advertisement employed mini images on the left corner of a television screen. The advertisement strategy is valuable to cause intention of the television audiences through the signifier and signified. Keywords: Logo, meaning, sign, signifier, signified, superimposed advertisement                                                                                 Abstrak Pabrikan sepeda motor yang berjuang untuk tetap memasarkan produknya adalah Honda Motor Co., Ltd. (selanjutnya disebut Honda Motor). Artikel ini menginvestigasi logo Honda Motor dan mendeskripsikan logo tersebut sebagai iklan superimposed yang ditayangkan dalam program televisi. Penelitian ini disusun dengan menggunakan metode kualitatif. Data diperoleh dari situasi komedi Overa van Java yang ditayangkan pada saluran televisi Trans7. Data yang diperoleh berupa logo Honda Motor yang ditampilkan sebagai iklan superimposed. Hasil penelitian menunjukkan bahwa Honda memiliki makna denotasi dan konotasi. Nama perusahaan berasal dari nama keluarga pendirinya, yaitu Soichiro Honda. Akan tetapi, terdapat makna lain 'beras Jepang' sebagai upaya strategi pemasaran yang memiliki nilai budaya untuk mempromosikan produk dari Jepang. Logo Honda Motor adalah sayap berwarna merah dengan latar belakang putih dan sayap berwarna putih dengan latar belakang merah. Logo-logo tersebut dinyatakan sebagai penanda sementara produk-produk Honda Motor menjadi petanda. Logo-logo ditampilkan saling berganti dengan durasi sekitar 11 detik untuk menyampaikan brand awareness. Penelitian ini menyimpulkan bahwa iklan superimposed menampilkan gambar berukuran kecil di sudut kiri layar televisi. Strategi iklan ini berupaya untuk meningkatkan pemahaman dari penonton televisi melalui penanda dan petanda.   Kata Kunci: Logo, makna, tanda, penanda, petanda, iklan superimposed 

scholarly journals BAURAN PEMASARAN PADA BATIK GENDHEIS KOTA BANJAR

AdBispreneur ◽  
2020 ◽  
Vol 5 (2) ◽  
pp. 129
Author(s):  
Iis Miati ◽  
Pratami Wulan Tresna
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Small Company ◽  
The Public ◽  
Descriptive Research ◽  
Promotion Strategies ◽  
Changing Times ◽  
The City

The company will use a marketing strategy so that the production of goods increases and the company develops rapidly. Marketing strategy is the most important thing to make the company known to the wider community. The Gendheis batik company in the city of Banjar was originally a small company, and the marketing techniques used by entrepreneurs by introducing batik cloth products to government agencies and private agencies in the City of Banjar. Today, Gendheis batik has developed. Based on this, the authors are interested and want to examine the marketing mix that is in the Gendheis batik in Banjar City. The purpose of this study is to find out how the marketing mix of the Gendheis batik in Banjar City. The research method used is descriptive research method with a qualitative approach. The results showed, Product Gendheis batik cloth has a characteristic tanum flower motif, various kinds of batik cloth products patterns and colors in accordance with consumer desires. The price of Gendheis batik cloth is affordable by all groups according to the type of fabric used, Place or distribution is easily accessible to consumers, promotion uses promotion strategies to the public directly and indirectly. In conclusion, the Gendheis batik company is developing rapidly by using marketing strategies with marketing mix techniques, namely batik production that is unique and attractive, competitive product prices, promotions that still use direct techniques to consumers has not been fully adapted to the changing times, where distribution is affordable but not yet precise and not yet strategic. Perusahaan akan menggunakan strategi pemasaran supaya produksi barangnya meningkat dan perusahaan berkembang pesat. Stategi pemasaran merupakan hal paling utama untuk menjadikan perusahaan tersebut dikenal oleh masyarakat luas. Perusahaan batik Gendheis Kota Banjar  pada awalnya perusahaan kecil, dan teknik pemasaran yang digunakan pengusaha dengan memperkenalkan produk kain batik  kepada instansi pemerintahan maupun instansi swasta yang ada di Kota Banjar. Saat ini  batik Gendheis sudah berkembang. Berdasarkan hal tersebut maka penulis tertarik dan ingin meneliti mengenai bauran pemasaran yang ada di batik Gendheis Kota Banjar. Tujuan penelitian ini untuk mengetahui bagaimanakah bauran pemasaran pada batik Gendheis Kota Banjar. Metode penelitian yang digunakan yaitu metode penelitian deskriptif dengan pendekatan kualitatif. Hasil penelitian menunjukkan, Product kain batik Gendheis mempunyai ciri khas motif bunga tanum, produk kain batik berbagai macam corak dan warna sesuai dengan keinginan konsumen. Price kain batik Gendheis terjangkau oleh semua kalangan sesuai dengan jenis kain yang digunakan, Place atau pendistibusian mudah dijangkau oleh konsumen, promotion menggunakan strategi promosi kepada masyarakat secara langsung dan tidak langsung. Kesimpulannya, Perusahaan batik Gendheis berkembang pesat dengan menggunakan stategi pemasaran dengan teknik bauran pemasaran yaitu produksi batik yang unik  dan menarik, harga produk yang bersaing, promosi masih menggunakan teknik langsung kepada konsumen belum sepenuhnya disesuaikan dengan perkembangan jaman, tempat pendistribusian yang terjangkau namun belum tepat dan belum strategis.

scholarly journals Web-Based Implementation of E-Marketing to Support Product Marketing of Chemical Manufacturing Company

2015 ◽  
Vol 9 (2) ◽  
pp. 73 ◽  
Author(s):  
Riswan Efendi Tarigan ◽  
Kartika Sari Dewi
Keyword(s):  
Research Method ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Marketing Plan ◽  
Web Based ◽  
Face To Face ◽  
Chemical Manufacturing ◽  
Manufacturing Company ◽  
Product Marketing ◽  
Descriptive Method

Currently, many company’s marketing strategies are limited only to face-to-face communication, telephone, facsimile, company portfolio, and product brochures. However, those marketing strategies are well- known to have limited impacts. Therefore, the presence of e-marketing as one of the marketing strategies would be appropriate to cover the weaknesses and to solve a number of the marketing problems. The purpose of this study is to discuss matters related to marketing, such    as, proposing a marketing plan using website, expanding marketing segment, and introducing existing  products for a chemical manufacturing company. The adopted research method is a descriptive method where the study is directly performed on the research object to acquire necessary data. The collected data are further analyzed using the Porter’s Five Force and SWOT analysis. Fi- nally, the work provides a number of recommendations for implementing e-marketing strategies to support the company business.

scholarly journals Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar

2020 ◽  
Vol 8 (2) ◽  
pp. 189
Author(s):  
Laura Therecia Samosir ◽  
I Gusti Agung Oka Mahagangga
Keyword(s):  
Marketing Strategy ◽  
Direct Observation ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Data Sources ◽  
Primary Data ◽  
Coastal Tourism ◽  
Qualitative Descriptive ◽  
The City ◽  
Descriptive Method

Tourism in Indonesia has recently grown rapidly in one of them in the city of Bali. Bali has a very beautiful natural potential, one of the natural potentials developed is coastal tourism. Dream Island Mertasari Sanur Beach is one of the beaches that is still new but has a lot of potentials. Therefore, this study was conducted to determine the existing conditions and marketing strategies that exist on Dream Island the Mertasari Beach Sanur Kauh City of Denpasar. The method used in this study is a qualitative descriptive method with data sources in the form of primary data and secondary data. The primary data in this study are data sourced from direct observation to the location of the study and by interviewing informants. While secondary data in this study are data obtained from documentation and literature to complete the primary data. The technique of determining the informants used was purposive sampling. The results showed that the existing conditions on Dream Island Beach based on Concept 4a were still lacking. The condition of the attraction is very good but for access and facilities still, have some disadvantages that need to be improved in the future. The reality that is on Dream Island Beach only consists of private parties and village institutions. The marketing strategy at Dream Island Beach has not been optimal due to several problems such as business license constraints and lack of cooperation with promotional media.   Keywords:  Marketing Strategic, attraction, Dream Island Beach  

scholarly journals PENGARUH PERCAKAPAN NEGATIF KELUARGA TERHADAP PEMEROLEHAN BAHASA ANAK USIA 3—4 TAHUN

2021 ◽  
Vol 22 (1) ◽  
pp. 57
Author(s):  
Imron Maulana
Keyword(s):  
Language Acquisition ◽  
Research Method ◽  
Brain Area ◽  
Family Factors ◽  
Phonological Acquisition ◽  
Study Results ◽  
The Family ◽  
Qualitative Descriptive ◽  
Concrete Reality ◽  
Descriptive Method

The effect of negative conversation occurs intensively in children aged 3-4 years because it is a period of imitation. This period is one of the stages of socialization that a child gets within his family's scope. This study aims to comprehensively examine the negative conversations that affect language acquisition, especially phonological acquisition, mainly acquiring vowels that occur in SM and NS. The research method used is a qualitative descriptive method. The study results revealed that negative conversation significantly affected children's language acquisition and its characteristics. The concrete reality at this stage, especially when the family says anything, then gradually the child brain area will process it. The child will repeat it. This phenomenon occurs repeatedly, and then it is not imagined that he will speak these words spontaneously. A child tends to say it without understanding the meaning. Still, it will affect his character if the negative sentences internalized to his thought. Adopting this negative conversation tends to have unideal characteristics because a child does not imitate his negative words. Still, he tries to understand the meaning uttered by the person closest to him. In this case, the study results reveal that negative conversations significantly affect children's language acquisition and affect their characteristics. The conclusion is that language acquisition through an unfavourable exchange is obtained by internal (family) factors and external factors.

scholarly journals An-Niswiyah Fii Riwayah Banat al-Riyadh Li Raja’ Abdullah Al Sanea

2018 ◽  
Vol 24 (1) ◽  
pp. 177-193
Author(s):  
Merdu Arika ◽  
Novi Ramadhani
Keyword(s):  
Social Interaction ◽  
Research Method ◽  
The Novel ◽  
The Family ◽  
Specific Rule ◽  
The Government ◽  
The City ◽  
Core Problem ◽  
Descriptive Method

This research is titled feminism in Banat al-Riyadh novel by Rajaa Al Sanea. This novel tells the lives of four women in the city of Riyadh who experienced injustice due to the rules of the family as well as from the government, which restricted the freedom of women; therefore I am interested in reviewing this title. This research focuses on one core problem: how to illustrate the feminism in the novel. The research method used in this research is descriptive method of analysis, and the results obtained from this study found some images of feminism; firstly, the desired freedom of women in this novel is to demand freedom in choosing a life partner, and freedom in social interaction. Secondly, education for women because women also have an important role for the progress of the nation, the advancement of a nation depends on the advance of education for women. Thirdly, a husband cannot divorce his wife unilaterally; there is a specific rule on this matter, so that women are not harmed by the situation.--- Penelitian ini berjudul feminisme dalam novel Banat al-Riyadh karya Rajaa Al Sanea. Novel ini mengisahkan kehidupan empat perempuan di kota riyadh yang mengalami ketidakadilan yang disebabkan aturan dari keluarga maupun dari pemerintah, yang membatasi kebebasan perempuan, oleh karena itu saya tertarik mengkaji judul ini. Penelitian ini difokuskan pada satu permasalahan inti yaitu: bagaimana gambaran feminisme dalam novel. Adapun metode penelitian yang digunakan peneliti pada penelitian ini adalah metode deskriptif analisis dan hasil yang diperoleh dari penelitian adalah peneliti menemukan beberapa gambaran feminisme adalah pertama: kebebasan perempuan yang diinginkan novel ialah menutut kebebasan dalam memilih pasangan hidupnya, dan kebebasan dalam berinteraksi sosial. kedua: pendidikan bagi perempuan karena perempuan juga memiliki peran penting bagi kemajuaan bangsa, majunya suatu bangsa tergantung majunya pendidikan bagi perempuan. ketiga: talak bagi seorang suami tidak boleh menceraikan istrinya secara sepihak, ada aturan tersendiri mengenai hal ini, sehingga perempuan tidak dirugikan dengan situasi tersebut.DOI : 10.15408/bat.v24i1.6536

scholarly journals Peningkatan Volume Penjualan Produk Otomodified Ditinjau Dari Penerapan Strategi Pemasaran: Harga, Produk, Tempat, Promosi

eCo-Buss ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 302-312
Author(s):  
Endro Purnomo ◽  
Leonard Adrie Manafe ◽  
Erina Dwi Yanti
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Random Sampling ◽  
Research Method ◽  
Marketing Strategies ◽  
Data Sources ◽  
Price Strategy ◽  
Sales Volume ◽  
Promotion Strategy ◽  
Special Strategy

Marketing strategy is an important part in increasing the sales volume of a product. A special strategy is needed for marketing so that the Automodified business can achieve the expected target. The purpose of this study is to determine the extent to which the implementation of marketing strategies that have been carried out by the company in an effort to increase the company's income. The research method used is descriptive qualitative with data sources taken from informant data by random sampling. Data collection techniques were carried out through distributing questionnaires and direct interviews with informants. There were 30 selected informants, dominated by male informants. The results of the study conclude that the Otomodified business has implemented a good marketing strategy, both product strategy, price strategy, promotion strategy, and place strategy. From the four strategies, it is evident that the price strategy was chosen by the informants because the prices given are very competitive in the market. The company's sales volume is proven to have increased because the price factor is more dominantly influential. Other factors, namely promotion, place and product also have an influence on the increase in company sales but not significantly

SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Research Subjects ◽  
Descriptive Research ◽  
Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

scholarly journals Pengaruh Brand Awareness dan Brand Image serta Word Of Mouth terhadap Brand Trust dan Pembentukan Brand Loyalty pada Pelanggan Cbezt Friedchiken Kecamatan Genteng Banyuwangi

2018 ◽  
Vol 1 (2) ◽  
pp. 269-282
Author(s):  
Asri Oktiani ◽  
Rozy Khadafi
Keyword(s):  
Brand Loyalty ◽  
Research Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Analysis Tool ◽  
Brand Trust ◽  
Independent Variables ◽  
Research Analysis

Cbezt friedchiken implements marketing strategies that match the products produced with the goal of growing brand loyalty so that longterm is expected to add loyal customers as well as revenue. This study aims to determine the effect of brand awareness, brand image and world of mouth to brand trust and brand loyalty to Cbezt fried Chiken customers. sub district Genteng Banyuwangi. The research method used is explanatory research, analysis tool used path analysis with sample 50 respondents. The results of the analysis obtained the answer that the independent variables that have the strongest influence on brand loyalty variables through variable intervening brand trust is variable word of mouth. Keywords: brand awareness, brand image, word of mounth, brand trust, brand loyalty

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