scholarly journals SOTO KWALI SOLO MBOK DARMI'S FAMILY BUSINESS STRATEGY IN INCREASING SALES IN SEMER 50, KEROBOKAN, KUTA, BADUNG REGENCY, BALI

2021 ◽  
Vol 3 (2) ◽  
pp. 47
Author(s):  
I Wayan Ruspendi Junaedi
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Family Business ◽  
Consumer Culture ◽  
Business Strategy ◽  
Research Method ◽  
Research Problem ◽  
Marketing Strategies ◽  
Use Of Technology ◽  
The Family

<p>Soto Kwali Solo Mbok Darmi is a family business located on Jl. Semer No 50 Kerobokan Village, Kuta District, Bali Province, established in 2016. The research problem is “What is the strategy used by the management of Soto Kwali Solo Mbok Darmi in increasing its sales?” The purpose of this research is to determine the strategies used by the management of Soto Kwali Solo Mbok Darmi in increasing sales. The research method used is a qualitative research method, by conducting observations, interviews with owners and managers of Soto Kwali Solo Mbok Darmi, and documentation. The findings and analysis are that in the process of making and presenting Soto Kwali Solo Mbok Darmi, they were very concerned with cleanliness, employee hospitality, food delicacy, and ethics and consumer culture so that they have many consumers. Initially they only use conventional marketing strategies. However, eventually it changed, and the strategy used in increasing their sales was to provide training to all employees in management and marketing management and the use of technology related to GoFood and Grab. This business is sufficiently developed to its maximum potential so that its sales turnover is quite interesting. In the end, they were able to increase sales of the business. The marketing strategy is getting better because it uses a marketing strategy using Social Media through Facebook, Instagram, and WhatsApp, as well as GoFood and GrabFood. The family business of Soto Kwali Solo Mbok Darmi can develop, sales turnover is increasing, and provides inspiration to the community to become entrepreneurs so as to improve the welfare of the business.</p><p><strong>Keywords: Menu, Strategy, Soto Kwali Solo Mbok Darmi Family Business, Marketing and Sales.</strong></p>

PENGARUH STRATEGI PEMASARAN TERHADAP UPAYA PENINGKATAN BRAND AWARENESS KEBAB MANTAB FROZEN DI JAKARTA TIMUR

PARAMETER ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 14-26
Author(s):  
Arviana Wulandari
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Food Industry ◽  
Alternative Hypothesis ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Frozen Food ◽  
The Family ◽  
Changing Times ◽  
Descriptive Method

Over the changing times, human activity has grown, now the propaganda that is valued between men and women results in more women having an outside flurry to get continued. Enables them to buy something fast, including when it comes to serving food. One that was raised by the food industry plays is by presenting frozen food (Frozen Food). The purpose of this research is to study how the marketing strategies carried out by the "Family Mantab" in increasing business and increasing BRAND AWARENESS in the community in East Jakarta. The research method used in this research is descriptive method by collecting data through interviews, observations and distribution of online questionnaires for frozen mantab kebab buyers in East Jakarta. This is evidenced in the t test the marketing strategy has a significant level of 0,000 and a calculated t value of 5,650> t table of 0.05. This means rejected so that it can be announced that the marketing strategy is significant to BRAND AWARENESS, this is evidenced that t table> t arithmetic (5,650> 0.05) and t arithmetic values> t table (8.239> 0.05). Pearson relation coefficient of product moment marketing strategy of .446** it means  that the correlation or positive realtionship between variable marketing strategy and brand awareness is 0,466 or in the coefficient interval between 0,40-0,599 means the level of relationship between the variable marketing strategy and brand awareness is being. Thus it can be concluded that the alternative hypothesis (Hα) which reads "Is a Marketing Strategy on BRAND AWARENESS".

scholarly journals Ezer Kenegdo: Eksistensi Perempuan dan Perannya dalam Keluarga

2020 ◽  
Vol 4 (1) ◽  
pp. 44-55
Author(s):  
Grecetinovitria Merliana Butar-butar
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Research Method ◽  
Qualitative Research Methods ◽  
Men And Women ◽  
Library Research ◽  
The Family ◽  
Role Of Women

AbstractPurpose of this study was to describe the meaning of ezer kenegdo and to know position and role of women in the family. The research method used is qualitative research methods (library research). The term of “ ezer kenegdo” refer to a helper but her position withoutsuperiority and inferiority. “The patner model” between men and women is uderstood in relation to one another as the same function, where differences are complementary and mutually beneficial in all walks of life and human endeavors.Keywords: Ezer Kenegdo; Women; Family.AbstrakTujuan penulisan artikel ini adalah untuk mendeskripsikan pengertian ezer kenegdo dan mengetahui kedudukan dan peran perempuan dalam keluarga. Metode yang digunakan adalah metode kualitatif library research. Ungkapan “ezer kenegdo” menunjuk pada seorang penolong namun kedudukannya adalah setara tanpa ada superioritas dan inferioritas. “Model kepatneran” antara laki-laki dan perempuan dipahami dengan hubungan satu dengan yang lain sebagai fungsi yang sama, yang mana perbedaan adalah saling melengkapi dan saling menguntungkan dalam semua lapisan kehidupan dan usaha manusia.Kata Kunci: Ezer Kenegdo, Prerempuan, Keluarga.

scholarly journals Analysis of Marketing Strategies to Increase Sales at PT. Karya Tunggal Properti

Jurnal Office ◽  
2018 ◽  
Vol 4 (2) ◽  
pp. 103
Author(s):  
Aidil Amin Effendy
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Qualitative Methods ◽  
Marketing Strategy ◽  
General Property ◽  
Deep Understanding ◽  
Study Data ◽  
Marketing Strategies ◽  
Research Approach ◽  
Sales Growth

Innovative and creative marketing strategies must always be carried out so that the company does not experience a loss in sales so that if it is unable to compete with other companies. The purpose of this study was to determine the implementation of the marketing strategy of PT. Karya Tunggal Properti Pamulang Tangerang Selatan and know the implementation of the marketing strategy of PT. Karya Tunggal Properti Pamulang, Tangerang Selatan to increase sales. In this study, the research approach used is to use qualitative methods. Qualitative research is aimed at gaining a deep understanding of the situation at hand. In this study, data collection techniques used in qualitative methods are interviews, observation, and documentation. The research results obtained, namely in general property products managed by PT. Karya Tunggal Properti experienced sales growth from year to year, but the target of the company has not been achieved. The unit sales data obtained are a total of 20 housing units sold from 2017 totaling 8 units and in 2018 totaling 12 units, while the target given by the company is 36 units so that the realization of the percentage obtained only reaches 22.22% and 33.33 %, but sales from 2017 to 2018 increased by 11.11%. The success of increasing sales of PT. Karya Tunggal Properti for 1 year was obtained from the implementation of marketing strategies, including product strategy, price, promotion, and place.

scholarly journals ANALYSIS REGARDING THE IMPORTANCE OF PROMOTION IN STEEL COMPANIES IN INDONESIA

2021 ◽  
Vol 5 (2) ◽  
pp. 1-11
Author(s):  
Reinaldi Yapari
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Research Methods ◽  
Research Method ◽  
Quantitative Research ◽  
Qualitative Research Methods ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative

ABSTRACT  The purpose of this research is to find out the promotion and marketing strategy for steel companies in Indonesia. The research method used in this research is qualitative and quantitative research methods. Qualitative research methods include interviews with resource persons and product users (extreme users and expert users) as well as literature studies of journals related to light steel, promotion, and marketing strategy. The conclusion of this research is the need for a promotion that can be accepted by customers and to be able to promote steel companies in Indonesia.   Keyword: branding, marketing, promotion, customers, steel.

Opentable as a marketing strategy for modern Muslim funeral product in Indonesia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Witanti Prihatiningsih ◽  
Ninis Agustini Damayani ◽  
Asep Suryana ◽  
Susie Perbawasari
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Design Methodology ◽  
Phenomenological Approach ◽  
Marketing Strategies ◽  
Future Research ◽  
Content Type ◽  
Funeral Home ◽  
Potential Customers ◽  
Practical Implications

Purpose The Opentable strategy is considered a taboo because of its ability to take advantage of peoples’ grief. Therefore, this study aims to explore the Opentable (Exhibition) as a marketing strategy for modern Muslim funeral products, considered a luxury by most people in Indonesia. Design/methodology/approach This is a qualitative research with a phenomenological approach used to collect data from six Memorial Advisors (MAs) through interviews. Findings The result showed that the Opentable strategy was carried out to introduce the concept of a modern Muslim funeral home and its products. Furthermore, MA does not encourage sales during Opentable, rather, it uses the process to obtain complete data from potential customers. Practical implications This research serves as a guidance for MA and other similar professions to socialize products uncommon or considered taboo in society. It also provides a repertory of new marketing strategies, especially for targeted and uncommon products. Originality/value To the best of the knowledge, this is the first research to explore Opentable (Exhibition) as a marketing strategy for modern Muslim funeral products in Indonesia. Therefore, future research is needed on other marketing strategies.

Motivation of Generation Y Members working in their Parents’ Businesses

2020 ◽  
Vol 25 (1) ◽  
pp. 35-54
Author(s):  
Ondřej Hradský ◽  
Tomáš Sadílek
Keyword(s):  
Qualitative Research ◽  
Research Design ◽  
Family Business ◽  
Generation Y ◽  
Work Life ◽  
Life Balance ◽  
Qualitative Research Design ◽  
Family Tradition ◽  
The Family ◽  
The Future

This article looks at the working expectations and motivations of Generation Y members working in their parents’ businesses. The goal of this article is to identify how the working expectations and motivations of Generation Y members working in their parents’ businesses differ from the working expectations and motivations of Generation Y overall. Qualitative research design and in-depth unstructured interviews with 31 respondents were used to obtain the opinions of Generation Y members working in their parents’ businesses. Three main dimensions of working motivation were surveyed: the reasons for entering a family business, what work in a family business means, and general motivation to work. The principal findings of the article are the importance of work-life balance, flexibility, the opportunity for career development and the drive to continue one’s family tradition for Generation Y members working in their parents’ businesses. A sample of respondents added that they expect to be more involved in the operation of the family business in the future. A sample of our respondents also expected to be more involved in the operation of the family business in the future.

Virtuous CSR: an Islamic family business in Malaysia

2014 ◽  
Vol 4 (2) ◽  
pp. 133-148 ◽  
Author(s):  
Mohar Yusof ◽  
Leilanie Mohd Nor ◽  
James Edward Hoopes
Keyword(s):  
Virtue Ethics ◽  
Family Business ◽  
Business Strategy ◽  
Single Family ◽  
Popular Discourse ◽  
Content Type ◽  
Important Concern ◽  
The Family ◽  
Corporate Social

Purpose – The purpose of this paper is to postulate, in addition to “moral” and “strategic” considerations, a third general standard for corporate social responsibility (CSR). That third approach is what moral philosophers call “virtue ethics.” Design/methodology/approach – This paper uses a single organization case study of a Malaysian publisher to put forward the practice of virtuous CSR based on Islamic values and principles in a family business. Findings – By focussing on creating or maintaining virtuous habits in the family and the firm, the family business has avoided the equally unrealistic notions that CSR must be entirely selfless or entirely strategic to be legitimate. Virtues that foster a successful strategy such as vision and competence can be enhanced rather than hindered by virtues such as integrity and generosity. Research limitations/implications – This is a case study of a single family. Nevertheless, this paper has implications for strategy and CSR for non-family business as well because it brings into the discussion virtue ethics which is largely absent from popular ethical discourse in the West, including popular discourse about business ethics and CSR. Practical implications – While moral and strategic interests merit consideration, virtue is often the most important concern of all. Virtuous CSR aims to improve or at least preserve the character and the soul of the family and its enterprise. Originality/value – This paper shows that in family business moral freedom and CSR do not have to be purchased at the expense of an effective business strategy. Paradoxically, an effective business strategy may be partly non-strategic and partly non-business – i.e. partly focussed on virtue. Further research may show that family business can be a leader in CSR, teaching managerial techniques to non-family business.

scholarly journals KHASIAT JAMU CEKOK TERHADAP PENINGKATAN BERAT BADAN PADA ANAK

2015 ◽  
Vol 11 (1) ◽  
pp. 102
Author(s):  
Marni Marni ◽  
Retno Ambarwati
Keyword(s):  
Qualitative Research ◽  
Weight Gain ◽  
Herbal Medicine ◽  
Research Method ◽  
Carica Papaya ◽  
Qualitative Approach ◽  
Phyllanthus Niruri ◽  
The Family

<p>Anak usia di bawah lima tahun sering mengalami penurunan nafsu makan, yang mengakibatkan berkurangnya asupan nutrisi sehingga berat badan menurun. Penelitian ini bertujuan untuk mengetahui khasiat  ramuan jamu cekok terhadap peningkatan berat badan pada anak. Metode penelitian : penelitian kualitatif,  pengumpulan data dilakukan pada keluarga yang memberikan jamu cekok pada anak balitanya, dukun bayi/pembuat jamu, herbalis dan petugas kesehatan. Penelitian dilakukan pada bulan Maret-Juni  2014, di wilayah Puskesmas Selogiri dengan pendekatan kualitatif, Seluruh rangkaian dan cara kerja ataupun proses penelitian kualitatif ini berlangsung secara serentak dilakukan dengan  pengumpulan, pengolahan, menginterpretasikan sejumlah data dan fakta yang ada  selanjutnya disimpulkan dengan metode induktif. Hasil penelitian : ramuan jamu cekok berkhasiat meningkatkan berat badan adalah: temu ireng ( curcuma aeroginosa), temulawak (curcuma xanthorriza robx), kencur (kaempferla galanga L), Meniran (Phyllanthus niruri), lempuyang emprit (zingiber americans), daun pepaya (carica papaya l), kunyit (curcuma domestica val), sambiloto dan tempe busuk.</p><p> </p><p><em>Toodler get a decreasing of their appetite, that causes the reducing of nutrition so their weght reduce. This research purposes to know the function of cekok herbal and the benefits to weight gain in children. Research Method: qualitative research, Colleting data is got from the family that give the herbal medicine of cekok in toddler, herbal medicine maker, herbalist and paramedics. The study was conducted in March and June 2014 in the PHC Selogiri area by using qualitative approach. All of sequance or processing of qualitative research took place simultaneously. The result: The ingredients Cekok has function to promote the weight, there are : Curcuma aeroginosa, Curcuma xanthorriza robx, kaempferla galanga L, Meniran Phyllanthus niruri, Zingiber americans, Carica papaya l, (curcuma domestica val), bitter and rotten tempeh.</em></p>

scholarly journals Implementasi Program Keluarga Harapan Kecamatan Cisitu Kabupaten Sumedang

PERSPEKTIF ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 313-320
Author(s):  
Rika Kusdinar ◽  
Dewi Inggit Pergiwa
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Data Collection ◽  
Research Method ◽  
The Other ◽  
Success Factor ◽  
Natural Conditions ◽  
The Family ◽  
The Government ◽  
Combined Data

The purpose of the research that researchers do is to find out the extent of the Implementation of the Family Hope Program in Cisitu District of Sumedang Regency. The method used in this study is a qualitative research method which is used in research based on the philosophy of postpositivism, used to examine the natural conditions of objects, where researchers act as key instruments, data collection techniques are carried out by triangulation (combined), data analysis is inductive, and qualitative research results emphasize more meaning than generalization. The technique used in taking samples is to use purposive sampling, which is sampling based on needs, so the samples in this study were 4 people. As for what is determined to be the informant in this study are the executors who are considered to have authority, information, and are involved in implementation of the Family Hope Program in Cisitu District of Sumedang Regency. Based on the results of the study, the researchers can describe that the Implementation of the Family Hope Program in Cisitu District of Sumedang Regency can be side to be quite well run according to the success factor of the implementation. But on the other hand there are problems related to facilities, both facilities and infrastructure provided are not yet fully adequate, there are still many shortcomings, this is because the government and the organizers only provide basic facilities.

scholarly journals Peningkatan Volume Penjualan Produk Otomodified Ditinjau Dari Penerapan Strategi Pemasaran: Harga, Produk, Tempat, Promosi

eCo-Buss ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 302-312
Author(s):  
Endro Purnomo ◽  
Leonard Adrie Manafe ◽  
Erina Dwi Yanti
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Random Sampling ◽  
Research Method ◽  
Marketing Strategies ◽  
Data Sources ◽  
Price Strategy ◽  
Sales Volume ◽  
Promotion Strategy ◽  
Special Strategy

Marketing strategy is an important part in increasing the sales volume of a product. A special strategy is needed for marketing so that the Automodified business can achieve the expected target. The purpose of this study is to determine the extent to which the implementation of marketing strategies that have been carried out by the company in an effort to increase the company's income. The research method used is descriptive qualitative with data sources taken from informant data by random sampling. Data collection techniques were carried out through distributing questionnaires and direct interviews with informants. There were 30 selected informants, dominated by male informants. The results of the study conclude that the Otomodified business has implemented a good marketing strategy, both product strategy, price strategy, promotion strategy, and place strategy. From the four strategies, it is evident that the price strategy was chosen by the informants because the prices given are very competitive in the market. The company's sales volume is proven to have increased because the price factor is more dominantly influential. Other factors, namely promotion, place and product also have an influence on the increase in company sales but not significantly

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