scholarly journals Menakar Digital Marketing Pada Lembaga Pendidikan Pariwisata

2019 ◽  
Vol 16 (3) ◽  
pp. 48
Author(s):  
Kadek Ardi Permana ◽  
Agus Putu Abiyasa
Keyword(s):  
Education Institution ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Educational Institutions ◽  
The Public ◽  
Tourism Education ◽  
New Students ◽  
Internet Networks ◽  
Selection Of

The purpose of this study is to find out how the role of digital marketing in the Tourism Education Institute. This research was carried out in tourism education institutions in the Province of Bali that have carried out digital marketing strategies. Given that at this time digital marketing is becoming a trend among businessmen and in educational institutions. Especially now that the millennial generation is looking for information through the internet or accessing various kinds of social media that are currently being loved by young people throughout the country. There are a number of questions given to participants and informants in this study where participants and informants are new students in tourism education institutions. The selection of informants in this study is by using the purposive sampling method and the technique of validating the data using the source triangulation technique. The result of this research is that currently the preferred marketing strategy is in a conventional way where this method is still the favorite way for the public, especially new students to get information about the Tourism Education Institution which they will choose compared to digitalization, which is still an option the second to introduce Tourism Education Institutions to the public, especially new students, is moreover the uneven knowledge and lack of connections from internet networks in the Tourism Institution area which causes this digital marketing to be less optimal.

Marketing Town Centres: Retailing and Town Centre Management

2005 ◽  
Vol 20 (2) ◽  
pp. 183-204 ◽  
Author(s):  
Gary Warnaby ◽  
David Bennison ◽  
Barry J. Davies
Keyword(s):  
Marketing Strategies ◽  
Place Marketing ◽  
Marketing Practice ◽  
Public And Private ◽  
The Public ◽  
Wide Range ◽  
Town Centre ◽  
The Uk ◽  
Consensual Approach

The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt and explicit focus on marketing and promotion. This paper considers the marketing/promotional activities of TCM schemes in the UK. TCM schemes operate at the interface of the public and private sectors. The implications of this are discussed, including the need for a consensual approach by a wide range of urban stakeholders, and the actual activities undertaken, influenced by the funding imperative under which such schemes operate (which impacts on the feasibility of certain activities and the efforts made to evaluate them). Comparisons are drawn between specific place marketing practice by TCM schemes and wider place marketing strategies.

Of Digital Images and Digital Media

2018 ◽  
Vol 21 (3) ◽  
pp. 74-102
Author(s):  
Nicole Karapanagiotis
Keyword(s):  
United States ◽  
New Jersey ◽  
Digital Media ◽  
Digital Images ◽  
The United States ◽  
Digital Marketing ◽  
The Public ◽  
Media Imagery

This article is a theoretical and ethnographic investigation of the role of marketing and branding within the contemporary ISKCON movement in the United States. In it, I examine the digital marketing enterprises of two prominent ISKCON temples: ISKCON of New Jersey and ISKCON of D.C. I argue that by attending to the vastly different ways in which these temples present and portray ISKCON online—including the markedly different media imagery by which they aim to draw the attention of the public—we can learn about an ideological divide concerning marketing within American ISKCON. This divide, I argue, highlights different ideas regarding how potential newcomers become attracted to ISKCON. It also illuminates an unexplored facet of the heterogeneity of American ISKCON, principally in terms of the movement’s public face.

scholarly journals Indestructible Pasts and Paranoid Presents: John Franzen against Active Forgetting in Purity

2019 ◽  
pp. 21-34
Author(s):  
Cristina Garrigós
Keyword(s):  
Traumatic Event ◽  
The Novel ◽  
Contemporary Society ◽  
The Public ◽  
The Past ◽  
Personal Archives ◽  
Conscious Process ◽  
Unconscious Desire ◽  
Selection Of

Forgetting and remembering are as inevitably linked as lifeand death. Sometimes, forgetting is motivated by a biological disorder, brain damage, or it is the product of an unconscious desire derived from a traumatic event (psychological repression). But in some cases, we can motivate forgetting consciously (thought suppression). It is through the conscious repression of memories that we can find self-preservation and move forward, although this means that we create a fable of our lives, as Nietzsche says in his essay “On the Uses and Disadvantages of History for Life” (1997). In Jonathan Franzen’s novel, Purity (2015), forgetting is an active and conscious process by which the characters choose to forget certain episodes of their lives to be able to construct new identities. The erased memories include murder, economical privileges derived from illegal or unethical commercial processes, or dark sexual episodes. The obsession with forgetting the past links the lives of the main characters, and structures the narrative of the novel. The motivated erasure of memories becomes, thus, a way that the characters have to survive and face the present according to a (fake) narrative that they have constructed. But is motivated forgetting possible? Can one completely suppress facts in an active way? This paper analyses the role of forgetting in Franzen’s novel in relation to the need in our contemporary society to deny, hide, or erase uncomfortable data from our historical or personal archives; the need to make disappear stories which we do not want to accept, recognize, and much less make known to the public. This is related to how we manage information in the age of technology, the “selection” of what is to be the official story, and how we rewrite our own history

Crystallising the official narrative: News discourses about the killings from the Philippine government’s campaign against illegal drugs

Journalism ◽  
2019 ◽  
pp. 146488491986782 ◽  
Author(s):  
Cheryll Ruth R Soriano ◽  
Clarissa C David ◽  
Jenna Mae Atun
Keyword(s):  
Zero Tolerance ◽  
Television News ◽  
Public Perceptions ◽  
The Public ◽  
News Stories ◽  
Zero Tolerance Policy ◽  
The Media ◽  
State Responses ◽  
Selection Of

News media’s construction of crime and drugs can shape and change public perceptions and influence popular acceptance of policy and state responses. In this way, media, through selection of sources and framing of narratives, act as important agents of social control, either independently or indirectly by state actors. This article examines how the Philippine government’s anti-drug campaign, and the thousands of deaths resulting from them, has been depicted by the media to the public. We conducted a discourse analysis of television news stories to extract dominant frames and narratives, finding a pattern of over-privileging of State authority as a source, resulting in a monolithic message of justifying the killing of suspects. Furthermore, the ‘event-focused’ slant, which dominates the character of reports by media, inevitably solidifies the narrative that the deaths are a necessary consequence of a national public safety campaign. By relying almost exclusively on this narrative, to the exclusion of alternative frames, the media amplifies and crystallises the state’s narrative. As we critically examine how drugs, drug use and the zero-tolerance policy are positioned through discourse in news texts, the article raises important implications to the ethics and role of journalism in politics and provides explanations relating to crime-reporting norms, values and media organisation realities in the country.

scholarly journals KONSEP MARKETING DALAM MENINGKATKAN MINAT INPUT DI LEMBAGA PENDIDIKAN ISLAM

2019 ◽  
Vol 1 (1) ◽  
pp. 76-85
Author(s):  
Moh Fachri ◽  
Laily Imzaqiyah
Keyword(s):  
Marketing Strategies ◽  
Islamic Education ◽  
Educational Institutions ◽  
New Students ◽  
The Times

This paper discusses the concept of marketing in Islamic educational institutions. Along with the development of the times, the competitiveness of institutions of both Islamic education and not also increasingly developed and diverse. One of the main problems faced is the recruitment of new students each year. Each institution does a variety of ways to get the most students with certain strategies, one of which is to use marketing or marketing strategies. This paper is made by collecting data related to the title from various reference sources so that it concludes that marketing is an inseparable action from the efforts of Islamic educational institutions in increasing their input interest. However, from various existing marketing theories, Islamic educational institutions must be able to design marketing strategies that are unique and targeted so that they become differentiators from other marketing strategies.

scholarly journals Modernisasi Pendidikan Islam: Pengalaman Lembaga Pendidikan Al-Ittihadiyah

2021 ◽  
Vol 3 (3) ◽  
pp. 41-56
Author(s):  
Dedi Sahputra Napitupulu
Keyword(s):  
Public Schools ◽  
Education Institution ◽  
Islamic Education ◽  
Educational Institutions ◽  
Descriptive Approach ◽  
The Many ◽  
Political Economic ◽  
Islamic Organizations

Al-Ittihadiyah is one of the largest and oldest Islamic organizations in Indonesia. Born on January 27, 1935 ago, Al-Ittihadiyah played an important role in the movement of Muslims, both in education, social, da'wah, and politics. Using a qualitatively descriptive approach as well as referring to primary literartur, this paper aims to determine the modernization of Islamic education at AL-Ittihadiyah educational institutions which include objectives, curriculum and education methods Al-Ittihadiyah. In addition, this paper also explains how the role of Al-Ittihadiyah in social, political, economic and religious fields. The results showed that the education institution presence of Al-Ittihadiyah is very influential in the community, it is shown from the many educational institutions Al-Ittihadiyah ranging from public schools, Madrasah, to the college Scattered throughout the archipelago that has produced many alumni and each of them has been instrumental in the midst of society

scholarly journals IMPLEMENTASI MANAJEMN PEMASARAN JASA PENDIDIKAN DI MTs MA’ARIF 1 PONOROGO

2021 ◽  
Vol 7 (3) ◽  
Author(s):  
Ali Fahrudin ◽  
Murtadlo Murtadlo ◽  
Warih Handayaningrum
Keyword(s):  
Qualitative Method ◽  
Marketing Strategies ◽  
Marketing Management ◽  
Educational Institutions ◽  
Educational Services ◽  
Promotion Strategy ◽  
The Public ◽  
The Face ◽  
Education Marketing ◽  
Process Strategy

Marketing management of educational services will be good if it is carried out effectively and efficiently in a professional manner. This is done as an effort to make it easier for educational institutions to market their services to the public. The purpose of this study is to describe and analyze the implementation of marketing management of educational services at MTs Ma'arif 1 Ponorogo. This research uses descriptive qualitative method. The results of this study are, MTs Ma'arif 1 Ponorogo Implements the education marketing mix as follows: (1) product strategy, (2) price strategy, (3) place strategy, (4) promotion strategy, (5) people strategy, (6 ) physical eventdance strategy, (7) process strategy. In addition, there are various developments in marketing strategies carried out by MTs Ma'arif 1 Ponorogo in the face of competition between educational institutions.

scholarly journals PRIMARY EDUCATION ISSUES IN THE CREATIVE HERITAGE OF THE UKRAINIAN EDUCATOR NIKIFOR YAKOVICH GRIGORIYEV (1883–1953)

2021 ◽  
pp. 108-115
Author(s):  
Лілія Моргай
Keyword(s):  
Primary Education ◽  
Educational Process ◽  
Educational Activity ◽  
Educational Institutions ◽  
Ministry Of Education ◽  
Public Education System ◽  
The Public ◽  
The People ◽  
New Generation ◽  
Selection Of

In the article, there is a list of contributions from a prominent teacher, historical, and community member of Ukraine – Nikifor Yakovich Grigoriyev. The contribution of the teacher to the process of Ukrainianization of the educational process has been grounded before the hour of his transfer to the seat of the Ministry of Education of the Ukrainian People's Republic in the office of the head of the People's Ministries of V. Golubovich. The manuals and books in the Ukrainian language with the help of educating the people about the formulation of their national consciousness have been analyzed. The assessment of the pedagogical study and methods of the study of the Ukrainian language and history decline was made.It is noted that N. Hryhoriyiv took a course on the revival of education, namely: primary education, native language, customs, and traditions in educational institutions. This period is characterized by the study of the Ukrainian language in primary school, the teaching of the Ukrainian language in teachers'  seminaries, the creation of Ukrainian gymnasiums. The purpose of the article is to highlight the issues of primary education in the creative heritage of the Ukrainian teacher Nikifor Yakovlevich Hryhoriyiv (1883–1953). To write the article, we used the following methods: periodization – to determine in accordance with reasonable criteria for the selection of periods of educational activity of the scientist; method of reconstruction – to reproduce the socio-cultural and socio-political context of educational development; interpretations – for creative rethinking of pedagogical ideas of N. Grigoriev taking into account modern educational and organizational-pedagogical tasks. N. Hryhoriyiv's activity as the Minister of Education of the Ukrainian People's Republic was aimed at the nationalization of the public education system, which could educate a new generation of conscious citizens of Ukraine. After becoming the Minister of the Ukrainian People's Republic, in 1918 the teacher introduced compulsory teaching in schools in the Ukrainian language and issued a document “Schools in Ukraine”, which testified to the opening of schools in 39 settlements of Ukraine.

PERANAN PENGADILAN TATA USAHA NEGARA YOGYAKARTA DALAM MENYELESAIKAN SENGKETA PERANGKAT DESA (STUDI KASUS PERKARA NOMOR: 3/G/2017/PTUN.YKTENTANG PEMILIHAN PERANGKAT DESA BANTUL)

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Ajeng Rahmadani ◽  
Ari Retno
Keyword(s):  
Qualitative Method ◽  
Descriptive Analysis ◽  
Research Subjects ◽  
Training And Education ◽  
The Public ◽  
Court Judge ◽  
The Village ◽  
Case Number ◽  
Selection Of

Abstrak AJENG RAHMADANI. Peranan Pengadilan Tata Usaha Negara Yogyakarta Dalam Menyelesaikan Sengketa Perangkat Desa. Fakultas Keguruan dan Ilmu Pendidikan. Universitas PGRI Yogyakarta. Juli 2020. Penelitian ini bertujuan untuk menganalisis tentang Peranan Pengadilan Tata Usaha Negara Yogyakarta dalam menyelesaikan sengketa perangkat Desa Bantul dengan perkara Nomor 3/G/2017/PTUN.YK tentang pemilihan perangkat Desa Bantul, terdapat pihak yang bersengketa yaitu pihak penggugat peserta seleksi pamong Desa Bantul dan tergugat (Lurah Desa Bantul). Penelitian ini menggunakan metode kualitatif. Peneliti mengumpulkan data dengan melakukan observasi, wawancara dan dokumentasi. Subjek penelitian yaitu: (1) Hakim PTUN Yogyakarta, (2) Panitera Pengganti, dan (3) Juru sita. Analisis data dilakukan dengan menggunakan teknik analisis deskriptif. Pemeriksaan keabsahaan data menggunakan teknik triangulasi. Hasil penelitian ini menyimpulkan Peranan Pengadilan Tata Usaha Negara Yogyakarta dalam menyelesaikan sengketa mengenai pemilihan perangkat Desa Bantul melalui perkara Nomor 3/G/2017/PTUN.YK yaitu 1) Menerima gugatan berupa surat gugatan yang didaftarkan pada tanggal 2 Februari 2017 dari 6 orang peserta seleksi pamong Desa Bantul, Kecamatan Bantul, Kabupaten Bantul melalui juru sita PTUN Yogyakarta. 2) Memeriksa surat dan berkas gugatan dengan perkara Nomor:3/G/2017/PTUN.YK tentang pemilihan perangkat Desa Bantul, diperiksa oleh ketua dan panitera PTUN Yogyakarta. Pemeriksaan persiapan sebanyak 6 kali persidangan dari tanggal 13 Februari-20 Maret 2017 yang bersifat tertutup untuk umum dan dilanjutkan persidangan sebanyak 10 kali dari tanggal 29 Maret-7 Juni 2017 yang bersifat untuk umum. 3) Putusan sengketa perangkat Desa Bantul dengan perkara Nomor: 3/G/2017/PTUN.YK pada tanggal 7 Juni 2017 oleh majelis hakim PTUN Yogyakarta yang memberikan putusan dengan menolak semua gugatan dari tergugat dan memberikan hukuman penggugat untuk membayar biaya persidangan sebanyak Rp 394.000,00 (tiga ratus sembilan puluh empat ribu rupiah). 4) Menyelesaikan dengan memberikan putusan perkara sengketa perangkat Desa Bantul, para penggugat melakukan minutasi pada tanggal 15 Juni 2017. Kata Kunci : Peranan, PTUN, Sengketa Perangkat Desa Abstract AJENG RAHMADANI. The Role of Yogyakarta State Administrative Court in Resolving Village Apparatus Disputes. Faculty of Teacher Training and Education. Yogyakarta PGRI University. July 2020. This study aims to analyze the role of the Yogyakarta State Administrative Court in resolving disputes in village officials with case Number 3/G/2017/ PTUN.YK above electionforces Village Bantul, there are parties to the dispute namely the plaintiff (six person Bantul Village selection participant) and the defendant (village head of Bantul village). This study uses a qualitative method. Researchers collect data by observing, interviewing and documenting to obtain complete and detailed data. Research subjects using purposive techniques or only informants who know the dispute of village officials, namely: (1) Yogyakarta Administrative Court Judge, (2) Substitute Registrar, and (3) and confiscator. Data analysis was performed using descriptive analysis techniques. Checking the validity of the data using triangulation techniques. The results of this study concluded the role of the Yogyakarta administrative court in resolving Bantul Village device with Case number 3/G/2017/Ptun. YK is 1) received a lawsuit in the form of a lawsuit registered on 2 February 2017 from 6 participants of the selection of the village of Bantul, District Bantul, Bantul regency through the arrest of Ptun Yogyakarta. 2) Check the letter and file of the lawsuit by article number: 3/G/2017/PTUN.YK above electionforces Village Bantul, examined by the Chairman and Clerk of the PTUN Yogyakarta. A 6-time preparatory examination from February 13 to March 20, 2017 which was closed to the public and resumed a trial 10 times from March 29 to June 7, 2017. 3) The verdict of Bantul village device dispute with the case number: 3/G/2017/PTUN. YK on 7 June 2017 by the Court of Justice of the PTUN Yogyakarta who gave the ruling by rejecting all claims from the defendant and giving the plaintiff punishment to pay a trial fee of Rp 394,000.00 (three hundred ninety four thousand rupiah). 4) Resolving by ruling the case of a dispute in Bantul village, the Pengguggat was on 15 June 2017. Keywords:Role, PTUN, Village Equipment Sput

Selection of Digital Marketing Tools Using Fuzzy AHP-Fuzzy TOPSIS

2017 ◽  
pp. 587-616 ◽  
Author(s):  
Ümran Şengül ◽  
Miraç Eren
Keyword(s):  
Fuzzy Ahp ◽  
Fuzzy Topsis ◽  
Marketing Strategies ◽  
The Other ◽  
Digital Marketing ◽  
Knowledge Based ◽  
The Social ◽  
Technological Developments ◽  
Marketing Tool ◽  
Selection Of

Technological developments resulted in creative, faster, target-oriented and knowledge-based marketing strategies more prone to interactions. Digital marketing is an example of marketing types arisen by technological developments. Digital marketing tools are rapidly growing since they can be performed through internet; they are faster and thus have an ascending trend. The amount of investment to be made to each digital marketing tool has become a significant decision making problems for the businesses. In this chapter, Fuzzy AHP and Fuzzy TOPSIS techniques were employed for the selection of digital marketing tools. Multi-criteria analysis revealed the Remarketing advertising as the most suitable digital marketing tool. Additionally, the social media advertising, advertising-per-impression, advertising-per-click, affiliate advertising, banner marketing and email-advertising were respectively found to be as the other significant marketing tools.

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