scholarly journals KONSEP MARKETING DALAM MENINGKATKAN MINAT INPUT DI LEMBAGA PENDIDIKAN ISLAM

2019 ◽  
Vol 1 (1) ◽  
pp. 76-85
Author(s):  
Moh Fachri ◽  
Laily Imzaqiyah
Keyword(s):  
Marketing Strategies ◽  
Islamic Education ◽  
Educational Institutions ◽  
New Students ◽  
The Times

This paper discusses the concept of marketing in Islamic educational institutions. Along with the development of the times, the competitiveness of institutions of both Islamic education and not also increasingly developed and diverse. One of the main problems faced is the recruitment of new students each year. Each institution does a variety of ways to get the most students with certain strategies, one of which is to use marketing or marketing strategies. This paper is made by collecting data related to the title from various reference sources so that it concludes that marketing is an inseparable action from the efforts of Islamic educational institutions in increasing their input interest. However, from various existing marketing theories, Islamic educational institutions must be able to design marketing strategies that are unique and targeted so that they become differentiators from other marketing strategies.

Pondok Pesantren Sebagai Lembaga Pendidikan Alternatif

KUTTAB ◽  
2017 ◽  
Vol 1 (1) ◽  
pp. 50-57
Author(s):  
Salman Zahidi
Keyword(s):  
Cultural Identity ◽  
Boarding Schools ◽  
Islamic Education ◽  
Educational Institutions ◽  
Learning Models ◽  
Literature Study ◽  
Exploratory Approach ◽  
The Times ◽  
Modern Era

Ali Bin Abi Talib once said that children should be educated in accordance with the  development of the times. The Ali bin Abi Talib’s statement could be considered as his attention more to the development of human civilization. For that reason, there should be studies focused on the role of educational institutions in facing the challenges of the times. On this stand, the writer raises the existence of pesantren (Islamic boarding schools) for being considered to have been able to survive amid the onslaught of civilization increasingly obscuring cultural identity. In addition, this study also aims to identify and discuss the role of pesantren in the modern era. This is a literature study using a descriptive and exploratory approach. It can be concluded that pesantren are non-formal Islamic educational institutions. Pesantren have permanent and distictive methods and learning models. The purpose of pesantren education is the same as Islamic education in general, instilling a sense of virtue, familiarizing themselves with courtesy, preparing for a holy, sincere and honest life entirely. Pesantren could be seen from three aspects: (a) pesantren that are seen from facilities and infrastructures, (b) pesantren that are seen from disciplines taught, and (c) pesantren that are seen from the fields of knowledge.

SINERGI ANTARA TRIPUSAT PENDIDIKAN ISLAM DI KECAMATAN NONGGUNONG KABUPATEN SUMENEP

Edupedia ◽  
2019 ◽  
Vol 4 (1) ◽  
pp. 1-11
Author(s):  
Zainol Huda
Keyword(s):  
High School ◽  
Junior High School ◽  
Junior High ◽  
Islamic Education ◽  
Report Cards ◽  
Educational Institutions ◽  
Before And After ◽  
New Students ◽  
The Media ◽  
Three Components

The responsibility of Islamic education cannot be carried out unilaterally. Ki Hajar Dewantara stated that it requires the cooperation of three components which called as tripusat pendidikan education (center of three in education), they are families, educational institutions, and society. Those three components are one unit and complement each other. This is what happened at MTs Zainur Ridla (Islamic Junior High School Zainur Ridla) and MTs. Bustanul Ulum (Islamic Junior High School Bustanul Ulum), both of them are in Nonggunong District, Sumenep Regency. The findings in this research indicate that student’s guardians in MTs Zainur Ridla and MTs Bustanul Ulum Nonggunong have awareness about the responsibility of Islamic education. Second, all teacher councils in those two Islamic Junior High School stated that educating responsibility was on their control with habituation for their students in the form of reciting Shalawat Nariyah, reciting short surahs before the lesson began, praying before and after the lesson, shaking hands with teacher councils when coming and going home. Third, the participation of the society in realizing the responsibility of Islamic education through the media and the tradition of Kompolan. Fourth, the pattern of cooperation between madrasah (school) and student’s guardians in the form of: Home visits, inviting student’s guardians, forming madrasah supporting body, and report cards. While the pattern of cooperation between madrasah and society is their involvement in PHBI (Commemoration Islamic Feast Day) activities, their involvement in camp activities, their involvement in accepting new students, and their involvement in enforcing the discipline and regulations at madrasah.

scholarly journals Implementasi Strategi Pemasaran Pendidikan di Madrasah

2020 ◽  
Vol 3 (1) ◽  
pp. 1-14
Author(s):  
Dian ◽  
Ilis Rosbiah ◽  
Ari Prayoga
Keyword(s):  
Marketing Strategy ◽  
Services Marketing ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Educational Institutions ◽  
Education Services ◽  
Management Function ◽  
New Students ◽  
The Many

Competition between educational institutions, especially the private sector in order to get new students is very tight,  this can be seen by the many educational institutions that implement marketing strategies to attract as many students as possible. This study aims to reveal the implementation of educational services marketing strategies with the foundation of management theory and marketing mix in Madrasah Aliyah Miftahurroja Lebakmuncang-Ciwidey, Indonesia. The method used in this research is descriptive with a qualitative approach. Collecting data in this study are, observations of the internal and external environment of madrasas, interviews with madrasah heads, deputy heads of curriculum, educators, committee, and pamphlet study documents, list of institutions, madrasah marketing agenda. Data analysis techniques used are to do data reduction, data presentation, and drawing conclusions. The results of this study indicate that: first, the marketing strategy of education services to improve the quality of education in MA Miftahurroja Lebakmuncang Ciwidey by using the management function, there are four stages, namely Planning, organizing, implementing and evaluating. Secondly, the implementation of an education services marketing strategy in MA Miftahurroja Lebakmuncang through marketing mix namely; products, places, prices, promotions, people, physical evidence, and processes. The competitiveness of MA Miftahurroja Lebakmuncang Ciwidey is good enough, it can be seen from the data of the increasing number of students. 

scholarly journals Implementasi Metode Sorogan dan Bandungan Di Pondok Pesantren Ni’amul Ulum Tegalsari Yogyakarta

2021 ◽  
Vol 18 (2) ◽  
pp. 130-145
Author(s):  
Ainur Rahman ◽  
Naimah ◽  
Zubaidi
Keyword(s):  
Boarding School ◽  
Boarding Schools ◽  
Learning System ◽  
Islamic Education ◽  
Teaching Staff ◽  
Face To Face ◽  
Descriptive Research ◽  
Effective Implementation ◽  
New Students ◽  
The Times

Pondok pesantren ni’amul ulum tegalsari Yogyakarta is one of the Islamic education institutions that focuses on learning the yellow book by using the sorogan and bandungan method in teaching the yellow book in order to improve the skills of reciting the yellow book. The purpose of this research is to find out why the sorogan and bandungan method is still used, is it still effective, and how is an effective implementation strategy in learning the study of the study of the mahasantri yellow book in the learning system in Islamic boarding schools in the current era by looking at the progress of the times that are increasingly developing. What are the supporting causes and obstacles in the application ofe the sorogan and bandungan method strategies in learning the yellow book. The method used in this research is in the form of qualitative research methods and uses descriptive research. Sources of data in this study through informans, namely Putri Kiyai, Ustad, along with students, both old and new students, at pondok pesantren ni’amul ulum tegalsari Yogyakarta. Data collection techniques in this research are through observation, interviews and data from supporting Islamic boarding schools. From the results found in this study, namely; First, the yellow book learning system with the sorogan and bandungan metthods at the Ni’amul Ulum Tegalsari Islamic Boarding School in Yogyakarta is not much different from the sorogan and bandungan methods as in general, where the students face to face with the Kiyai/Teacher in the aspect of reading books yellow. Second, the supporting factor is the presence of a figure of Kiyai whose ability to read the yellow book has mastered and has been validated. Third, the problem that hinders and hinders learning in using the sorogan and bandungan methods is the lack of a teacher’s talent in the aspect of reading the yellow book and the lack of teaching staff. (Pondok Pesantren Ni’amul Ulum Tegalsari Yogyakarta ialah salah satu lembaga pendidikan Islam yang menfokuskan pembelajaran kitab kuning dengan memakai metode sorogan beserta bandungan didalam pengajaran kitab kuning guna untuk meningkatkan keahlian mengaji kitab kuning. Tujuan penilitian ini untuk mengetahuinya mengapa metode sorogan beserta bandungan tetap di gunakan, apakah tetap berjalan efektif, dan bagaimana strategi pelaksanaan yang efektif didalam pembelajaran keahlian mengaji kitab kuning mahasantri dalam sistem pembelajaran di pesantren pada zaman era saat ini dengan memandang kemajuan zaman yang semakin pesat perkembangannya. Apa penyebab pendukung beserta penghambat dalam penerapan strategi metode sorogan dan bandungan didalam pembelajaran kitab kuning. Metode yang dipakai dalam peneletian ini yaitu berupa metode penelitian kualitatif dan menggunakan penelitian deskriptif. Sumber data dalam penelitian ini melalui infoman yaitu putri Kiyai, Ustad, beserta santri baik santri lama maupun yang santri baru di Pondok Pesantren Ni’amul Ulum Tegalsari Yogyakarta. Teknik pengumpulan data didalam penelitain ini ialah melalui observasi, interview serta data-data dari pesantren yang mendukung. Dari hasil yang di temukan dalam penelitian ini yaitu; Pertama, Sistem pembelajaran kitab kuning dengan metode sorogan dan bandungan di Pondok Pesantren Ni’amul Ulum Tegalsari Yogyakarta sedikit tidak jauh berbeda sama metode sorogan dan bandungan seperti pada umumnya yang mana para santri berhadap-hadapan secara berlangsung sama Kiyai/Guru di dalam aspek membaca kitab kuning. Kedua, Faktor yang mendukung adalah adanya sosok figur seorang Kiyai yang kemampuan baca kitab kuningnya telah menguasai dan telah tervalidasi. Ketiga, Persoalan yang menjadikan penghalang dan penghambatnya pembelajaran dalam memakai metode sorogan dan bandungan adalah minimnya bakat seorang guru dalam aspek kemampuan baca kitab kuning serta kurangnya tenaga pengajar.)

scholarly journals Sistem Pendidikan Pesantren dan Tantangan Modernitas

2019 ◽  
Vol 15 (1) ◽  
pp. 11-21
Author(s):  
Gatot Krisdiyanto ◽  
Muflikha Muflikha ◽  
Elly Elvina Sahara ◽  
Choirul Mahfud
Keyword(s):  
Boarding School ◽  
Boarding Schools ◽  
Islamic Education ◽  
Educational Institutions ◽  
General Science ◽  
Religious Knowledge ◽  
Library Research ◽  
The Times ◽  
Gathering Place ◽  
Modern Era

Abstract The “Ayo Mondok” Movement is part of the pesantren's response to modernity. In the modern era like this, there are still many Muslim societies in Indonesia that make pesantren a reference for formal and informal educational institutions. Indeed, initially the pesantren was only traditional and only aimed to explore the science of religion. However, along with the modernization of the times, Islamic boarding schools have not only become institutions to explore religious sciences but also general science. This paper explains the history and development of pesantren, and how the system of pesantren education answers the challenges of modernity. To get the desired results, the research library was chosen by researchers as the research method in this study. The results of this study reveal that Islamic boarding schools are a gathering place for santri to get religious knowledge from a cleric. The beginning of the pesantren was only a simple hut which was built as a makeshift with the aim of getting closer to the kyai or the teacher intended for the purposes of studying religion. While the system of pesantren education is still using the book of salaf or more familiarly called kitab kuning.   Keywords: Islamic Boarding School, Modernity and Islamic Education   Abstrak Gerakan Ayo Mondok merupkan bagian dari respon pesantren menghadapi modernitas. Di era modern seperti ini, masyarakat Muslim di Indonesia masih banyak yang menjadikan pesantren sebagai rujukan lembaga pendidikan formal maupun informal. Memang pada awalnya pesantren hanya bersifat tradisional dan hanya bertujuan untuk mendalami ilmu agama saja. Akan tetapi seiring dengan modernisasi zaman, pesantren tidak hanya menjadi lembaga untuk mendalami ilmu agama saja tetapi juga ilmu umum. Tulisan ini menjelaskan tentang sejarah dan perkembangan pesantren, dan bagaimana sistem pendidikan pesantren menjawab tantangan modernitas. Untuk mendapatkan hasil yang diinginkan, maka  library research dipilih oleh peneliti sebagai metode penelitian dalam studi ini. Hasil dari kajian ini mengungkapkan bahwa pesantren merupakan tempat berkumpulnya para santri untuk mendapatkan ilmu agama dari seorang kyai. Awal mula pesantren hanya berupa pondok sederhana yang dibangun seadanya dengan tujuan untuk mendekatkan diri kepada kyai atau guru yang dituju untuk keperluan menimba ilmu agama. Sedangkan sistem pendidikan pesantren sampai sekarang masih tetap menggunakan kitab salaf atau lebih familiar disebut kitab kuning.   Kata Kunci: Pesantren, Modernitas dan Pendidikan Islam

scholarly journals Model Kepemimpinan Transformatif dalam Menciptakan Inovasi Pengembangan Kelembagaan Pendidikan Islam

KUTTAB ◽  
2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Zainullah Zainullah ◽  
Moh Mahfud ◽  
Artamin Hairit
Keyword(s):  
Industrial Revolution ◽  
Educational Institution ◽  
Institutional Development ◽  
Transformative Leadership ◽  
Islamic Education ◽  
Educational Institutions ◽  
Leadership Model ◽  
Information Tools ◽  
Education Today ◽  
The Times

The era of the industrial revolution 4.0, accompanied by the advancement of information and communication tools today, is both an opportunity and a challenge for Islamic educational institutions to progress and develop. If an Islamic educational institution does not improve and does not respond well to the flow of development, it will be eroded by time (abandoned by the community). The purpose of writing this article is to reconstruct the transformative leadership model in creating the ideal institutional development of Islamic education. This research is in the form of a descriptive qualitative form using content analysis methods to find its relevance to the transformative leadership model in the world of Islamic education today. The results of this study are transformative leadership is one of the leadership styles that need to be applied in the development of Islamic educational institutions. So that it can make a change or innovation that can respond to the development of the times followed by the development and development of information tools and technology. Islamic educational institutions that cannot improve "writhing" in response to the times or are only managed traditionally "Tombo Ati", will be crushed by the times or abandoned by the community.

scholarly journals MANAJEMEN PENDIDIKAN ISLAM DI PESANTREN: PERSPEKTIF EPISTEMOLOGI

2019 ◽  
Vol 8 (1) ◽  
pp. 19-40
Author(s):  
Rahmatun Lukluk Isnaini
Keyword(s):  
Science And Technology ◽  
Educational Institution ◽  
Islamic Education ◽  
Educational Institutions ◽  
Education Management ◽  
Good Management ◽  
Strategic Position ◽  
Changing Times ◽  
The Times

Management of Islamic education in pesantren needs to return to its historical roots in order to confirm the identity, character, distinctiveness and uniqueness. There is a spirit that is timeless, even the underlying model of ideal education in the contemporary era. Development of Islamic epistemology for education should be able to give birth to a generation of Muslims who worships in the field of religion and experts in the field of science and technology. pesantren as an educational institution of Islam with a good management should be able to play its role to achieve this goal. Whereas in fact there who think that pesantren have not been able to put its strategic position in the development of science in accordance with the times. Nevertheless, the existence of Islamic educational institutions such as pesantren is evidence that pesantren have been organized in a good management so that it can survive in changing times from time to time. More precisely knowing Islamic education management in pesantren from the perspective of epistemology may illustrate that pesantren will continue to be needed to confront the changing times.

Kepemimpinan Bermutu: Konsep Pengembangan Lembaga Pendidikan Islam

2020 ◽  
Vol 9 (1) ◽  
pp. 26
Author(s):  
Ema Chairunnisa ◽  
Choirotun Najiyah ◽  
Hajar Salsabila ◽  
Wanadya Nirmalasari Cendekia Dikara
Keyword(s):  
Literature Review ◽  
Public Institutions ◽  
Islamic Education ◽  
Management Model ◽  
Educational Institutions ◽  
The Times

The development of Islamic educational institutions in Indonesia seems increasingly complex in the current era. The management model requires a more modern order and relevant to the development of the times to be able to compete with other public institutions. Islamic educational institutions are often underestimated. Therefore, the concept of quality leadership is something that is important in advancing the management of Islamic education. The need for quality leadership that is able to manage various aspects, allows the achievement of the objectives of the institution to the fullest. This research will describe some important aspects of quality leadership in the management of Islamic educational institutions. This article uses the literature review method, which means collecting various writings, whether in the form of articles, journals, books, and in accordance with the theme to be discussed. 

scholarly journals Menakar Digital Marketing Pada Lembaga Pendidikan Pariwisata

2019 ◽  
Vol 16 (3) ◽  
pp. 48
Author(s):  
Kadek Ardi Permana ◽  
Agus Putu Abiyasa
Keyword(s):  
Education Institution ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Educational Institutions ◽  
The Public ◽  
Tourism Education ◽  
New Students ◽  
Internet Networks ◽  
Selection Of

The purpose of this study is to find out how the role of digital marketing in the Tourism Education Institute. This research was carried out in tourism education institutions in the Province of Bali that have carried out digital marketing strategies. Given that at this time digital marketing is becoming a trend among businessmen and in educational institutions. Especially now that the millennial generation is looking for information through the internet or accessing various kinds of social media that are currently being loved by young people throughout the country. There are a number of questions given to participants and informants in this study where participants and informants are new students in tourism education institutions. The selection of informants in this study is by using the purposive sampling method and the technique of validating the data using the source triangulation technique. The result of this research is that currently the preferred marketing strategy is in a conventional way where this method is still the favorite way for the public, especially new students to get information about the Tourism Education Institution which they will choose compared to digitalization, which is still an option the second to introduce Tourism Education Institutions to the public, especially new students, is moreover the uneven knowledge and lack of connections from internet networks in the Tourism Institution area which causes this digital marketing to be less optimal.

scholarly journals SERVANT LEADERSHIP DALAM IMPLEMENTASI NILAI-NILAI TRILOGI DAN PANCA KESADARAN SANTRI

2019 ◽  
Vol 3 (2) ◽  
pp. 162
Author(s):  
Saifur Rizal
Keyword(s):  
Servant Leadership ◽  
Positive Response ◽  
Educational Institution ◽  
Boarding School ◽  
Islamic Education ◽  
Educational Institutions ◽  
Main Role ◽  
Leadership Theories ◽  
The World ◽  
The Times

The number of theories and models of leadership is a positive response from experts and scientists of various countries as a form of attention to the development and demands of the times. Likewise in the world of education, many leadership theories require educational institutions to be able to make changes in the framework of developing education towards progress in achieving a goal. Servant leadership is one of them, this leadership concept was taught and applied by Prophet Muhammad 14 centuries ago and was reiterated by Greenleaf several years ago. Servant leadership of a leadership theory that is widely applied in the world of Islamic education, especially Islamic boarding schools as the oldest Islamic educational institution in Indonesia. Including Nurul Jadid Islamic Boarding School in implementing trilogy values and the five santri awareness that are carried out continuously. In the process of implementing trilogy values and awareness of all santri in various management activities it is the main role in running a system. Servant leadership is a milestone in the success of the planting of these values to be able to be imbued by every santri to plunge into society.

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