scholarly journals Magic ingredients and clinical tests in commercials as advertising strategies

Comunicar ◽  
2006 ◽  
Vol 14 (27) ◽  
pp. 123-128
Author(s):  
Carolina Moreno-Castro
Keyword(s):  
Scientific Community ◽  
Television Advertising ◽  
Target Audience ◽  
Clinical Tests ◽  
Television Commercials ◽  
Advertising Strategies ◽  
Made In

In this paper we analyse several television commercials shown on Spanish national TV channels. There are two different kinds of advertising slogans to increase credibility of the advertised products: spots which make reference to nmagic ingredientsn, which are subject to trends and designed to make the target audience fantazise about the characteristics of these products; and secondly, we detect a growing number of advertisements which make reference to the product having been scientifically tested. However, complaints by consumers' organisations and the scientific community are on the rise concerning the abusive use of scientific terrninology on television advertising, as well as the lack of scientific reality of the claims made in the commercials.En este trabajo se analizan una serie de anuncios emitidos por las cadenas de televisión generalistas españolas en las que se emplean dos tipos de eslóganes publicitarios para intentar otorgar credibilidad a los productos que se publicitan. Por una parte, se encuentran anuncios que aluden constantemente a ingredientes mágicos que periódicamente se ponen de moda y que hacen que el imaginario colectivo fantasee sobre las características de estos productos; y por otra parte, se detecta que cada vez es mayor el número de anuncios que aluden a eslóganes en los que se hace constar que el producto ha sido comprobado científicamente o testado clínicamente por determinados laboratorios. Sin embargo, cada año aumentan las denuncias de colectivos de consumidores y de asociaciones médicas por el mal uso que se hace de la terminología científica en los anuncios publicitarios y por los mensajes que transmiten, que en la mayoría de los casos no se corresponden con la realidad científica.

Violence and Sex as Advertising Strategies in Television Commercials

2010 ◽  
Vol 15 (4) ◽  
pp. 304-311 ◽  
Author(s):  
Christopher J. Ferguson ◽  
Amanda M. Cruz ◽  
Daniel Martinez ◽  
Stephanie M. Rueda ◽  
Diana E. Ferguson
Keyword(s):  
Young Adults ◽  
Sexual Content ◽  
Television Show ◽  
Television Commercials ◽  
Brand Recall ◽  
Violent Content ◽  
Willingness To Buy ◽  
Advertising Strategies ◽  
Television Violence ◽  
The Impact

Despite several studies investigating the impact of sex and violence in television on consumer behavior and memory for products in commercials, results remain inconsistent and debated. The purpose of the current study was to examine the effects of television violence and sex on memory for commercials and willingness to buy products. Two hundred twelve young adults were assigned to watch either a sexual, violent, combined sexual and violent or neutral television show. Within each show were embedded 12 commercials, four violent, four sexual, and four neutral. Results indicated that violent or sexual content of the television show did not impair memory for commercials or willingness to buy products, and that sexual or violent content in the commercials themselves increased memory for those commercials. Implications for the current study are that violent or sexual shows may adequately function in attracting viewers’ attention, with sexual and violent content in the commercials themselves improving viewers memory for products. Use of violent or sexual content in commercials may thus be useful in advertising for brand recall.

A Comprehensive Review on C-3 Functionalization of β-Lactams

2019 ◽  
Vol 16 (1) ◽  
pp. 3-16 ◽  
Author(s):  
Reshma Nagpal ◽  
Jitender Bhalla ◽  
Shamsher S. Bari
Keyword(s):  
Scientific Community ◽  
Organometallic Reagent ◽  
Reaction Conditions ◽  
Biological Potential ◽  
Wide Range ◽  
Economic Strategies ◽  
Synthetic Utility ◽  
Recent Advancement ◽  
Equivalent Method ◽  
Made In

Background:A lot of advancement has been made in the area of β-lactams in recent times. Most of the research is targeted towards the synthesis of novel β-lactams, their functionalization and exploring their biological potential. The C-3 functionalization of β-lactams has continued to attract considerable interest of the scientific community due to their utility as versatile intermediates in organic synthesis and their therapeutic applications. This has led to the significant increase in efforts towards developing efficient and economic strategies for C-3 functionalized β-lactams.Objective:The present review aims to highlight recent advancement made in C-3 functionalization of β-lactams.Conclusion:To summarize, functionalization of β-lactams at C-3 is an essential aspect of β-lactam chemistry in order to improve/modify its synthetic utility as well as biological potential. The C-3 carbocation equivalent method has emerged as an important and convenient strategy for C-3 functionalization of β-lactam heterocycles which provides a wide range of β-lactams viz. 3-alkylated β-lactams, 3-aryl/heteroarylated β-lactams, 3- alkoxylated β-lactams. On the other hand, base mediated functionalization of β-lactams via carbanion intermediate is another useful approach but their scope is limited by the requirement of stringent reaction conditions. In addition to this, organometallic reagent mediated α-alkylation of 3-halo/3-keto-β-lactams also emerged as interesting methods for the synthesis of functionalized β-lactams having good yields and diastereoselectivities.

scholarly journals Persuasive appeals in Jordanian and Algerian telecommunication television commercials

2020 ◽  
Vol 6 (1) ◽  
pp. 307-321
Author(s):  
Ghaleb Rabab’ah ◽  
Lydia Idir ◽  
Sharif Alghazo
Keyword(s):  
Target Audience ◽  
Media Discourse ◽  
Television Commercials ◽  
Television Advertisements ◽  
Telecommunication Companies

AbstractThe present study seeks to explore the link between persuasion and advertising by examining the persuasive appeals used by telecommunication companies in Jordanian and Algerian television commercials. To this end, 12 television advertisements (six from Jordan and six from Algeria) were randomly selected from YouTube. The data were analysed based on previous categorisations of persuasive appeals. The findings revealed that both groups of advertisements adopted various appeals to persuade their target audience to purchase products and experience their services, and that the most widely used appeals were play on words, brand, celebrity and music appeals. These findings provide insights into the value of understanding how persuasion is used in media discourse and in different linguistic and cultural milieus.

scholarly journals The Directional Influence Of Music Backgrounds In Television Advertising

2011 ◽  
Vol 10 (1) ◽  
pp. 14 ◽  
Author(s):  
Carl S. Bozman ◽  
Darrel Mueling ◽  
Kathy L. Pettit-O'Malley
Keyword(s):  
Television Advertising ◽  
Brand Attitude ◽  
Attitude Formation ◽  
Future Research ◽  
Brand Attitudes ◽  
Television Commercials ◽  
High Involvement ◽  
Alternative Music ◽  
Relationship Of ◽  
The Relationship

<span>Advertisers frequently incorporate music backgrounds in television commercials as a means of improving ad effectiveness. This paper examines the relationship of alternative music backgrounds on brand attitude formation. Brand attitudes were more favorable when emotive cues deviated from neutral presentations in circumstances of high involvement and when emotive cues were positive in situations of low involvement. Implications for advertising practice as well as suggestions for future research are discussed.</span>

scholarly journals Martyrs made in the sky: the Zénith balloon tragedy and the construction of the French Third Republic's first scientific heroes

2019 ◽  
Vol 74 (3) ◽  
pp. 365-386
Author(s):  
Patrick Luiz Sullivan De Oliveira
Keyword(s):  
Twentieth Century ◽  
High Altitude ◽  
Scientific Community ◽  
Central Position ◽  
Practical Applications ◽  
The Third ◽  
Early Twentieth Century ◽  
Claude Bernard ◽  
Made In

Following the balloon's invention in 1783, the French greeted the technology with enthusiasm, speculating extensively about its potential scientific and practical applications. However, the lack of progress in navigating against the winds discredited ballooning, and in the following decades it became the domain of spectacular forms of entertainment and of swindlers trying to defraud public subscriptions. All of this changed after the 1870–1871 Franco-Prussian War, during which balloons were used to breach the siege of Paris. This essay explores how the aeronautical community, led by the recently established Société Française de Navigation Aérienne, mobilized the memory of the war to transform the balloon into a symbol of a heroic republican science. Paramount in that process was the Zénith 's 1875 high-altitude ascent that killed two aeronauts—Joseph Crocé-Spinelli and Théodore Sivel. The tragedy reverberated beyond France's scientific community, and through popular acclaim the two aeronauts became the Third Republic's first scientific martyrs, anticipating the eventual apotheoses of figures like Claude Bernard and Louis Pasteur. The ballooning revival in the last third of the century helped strengthen the association between France and aeronautics, thus setting the stage for the country to acquire a central position in the field by the early twentieth century.

scholarly journals Observing the skies of Lisbon. Isaac de Sequeira Samuda, an estrangeirado in the Royal Society

2014 ◽  
Vol 68 (2) ◽  
pp. 135-149 ◽  
Author(s):  
Carla Costa Vieira
Keyword(s):  
Royal Society ◽  
Scientific Community ◽  
Modern Literature ◽  
Scientific Instruments ◽  
Astronomical Observations ◽  
New Ideas ◽  
Made In

Elected in 1723, Isaac de Sequeira Samuda (1681–1729) was the first Jewish Fellow of the Royal Society. He had arrived in London just a few years earlier, escaping from the Portuguese Inquisition. Despite his past, he had no difficulty in establishing links with his country's diplomatic representatives in London. A physician and adviser on scientific subjects, he became a conduit between the emerging world of Portuguese astronomy and the British scientific community. He reported to the Royal Society on astronomical observations made in the new observatories in Lisbon and helped with the acquisition of scientific instruments and books destined for Portugal. These activities were facets of Samuda's unusual career and the diverse though often converging associations that he established until his death. As the member of a network active in the diffusion of new ideas and in the modernization of Portuguese science, Samuda can be regarded as an estrangeirado , as this term has come to be used in the modern literature.

Facts or Delusions: The Television Advertising of a Non-Prescription Drug Product

1980 ◽  
Vol 10 (4) ◽  
pp. 377-381 ◽  
Author(s):  
Donald E. Holst ◽  
Robert B. Sause
Keyword(s):  
Prescription Drug ◽  
Mode Of Action ◽  
Drug Product ◽  
Television Advertising ◽  
Health Educators ◽  
Television Advertisement ◽  
Topical Analgesic ◽  
Made In

A recent television advertisement for a topical analgesic cream is reviewed with an analysis and discussion of the claims made in the commercial concerning the mode of action and the effectiveness of the product. The claims, although based on fact, may be considered to be speculative. Advertisements of this type prove counterproductive to the educational efforts of health educators.

scholarly journals Raspberry Pi Based Weather Station

2018 ◽  
Vol 18 (2) ◽  
pp. 63-66
Author(s):  
A.C. Gheorghe ◽  
M.S. Chiran
Keyword(s):  
Scientific Community ◽  
Raspberry Pi ◽  
The Internet ◽  
Weather Station ◽  
Twisted Pair ◽  
Sole Purpose ◽  
Program Language ◽  
The World ◽  
Made In

AbstractThe paper proposes the development of a weather station made up from a Raspberry Pi 3 and the Sense Hat shield. The shield used in this application has sensors for temperature, humidity and pressure. The weather station can connect to the internet wirelessly or with a standard UTP (Unshielded twisted pair) connection, this connection gives us the ability to take part in a scientific community for the sole purpose to monitor the weather all around the world. The program for the weather station is made in Python, the program language is easy to used and very versatile.

scholarly journals Could Television Commercials Marketing Prescription Drugs Cause Psychological Harm to the Public?

2019 ◽  
pp. 01-02
Author(s):  
I Kenneth Royal
Keyword(s):  
Prescription Drugs ◽  
Heart Attack ◽  
Television Advertising ◽  
Pharmaceutical Companies ◽  
Prescription Medications ◽  
Television Commercials ◽  
The Public ◽  
Psychological Harm ◽  
Prescription Medicines ◽  
Keywords Anxiety

Keywords: Anxiety; Media; Prescription drugs; Pharmacy; Television; Advertising; Commercials Numerous studies have found media such as televised images and commercials may influence viewers’ perceptions of self and their subsequent behaviors [1-4]. Historically, television has long presented advertisements for medicine, but these typically were over-thecounter medicines, such as medication to treat a headache, a common cold, the flu, etc. These medicines might include Tylenol, Alka-Seltzer, Pepto Bismol, etc. In recent years, however, the marketing landscape has changed dramatically with pharmaceutical companies now advertising for prescription medications. Examples of prescription medicines commonly appearing on television at this time of this writing include Cialis and Viagra for treating erectile dysfunction, Lyrica for diabetic foot pain, Otezla for plaque psoriasis, Crestor and Xarelto to prevent the risk of heart attack, Eliquis to prevent stroke, and Humira and Xeljanz to treat rheumatoid arthritis.

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