scholarly journals B2C online ride-hailing pricing and service optimization under competitions

2021 ◽  
Vol 0 (0) ◽  
pp. 0
Author(s):  
Qingfeng Meng ◽  
Wenjing Li ◽  
Zhen Li ◽  
Changzhi Wu

<p style='text-indent:20px;'>B2C online ride-hailing is to provide customers with anytime, anywhere and on-call ride services by professional vehicles and professional drivers. How to maintain good service quality and reasonable pricing under competition is of importance to a platform. In this paper, we will integrate pricing and service together to maximize the profit of a platform through Nash game theory. Specifically, we will establish the models for there scenarios: the demand market competition under decline of ride demand, the supply market competition under surge of ride demand, and the coexistence of demand and supply market competition for stable ride demand. Then, the Nash equilibriums are derived for the three models which are corresponding to minimize ride price, optimize quality of efforts and maximize profit. Our results uncover that the driver's incentive amount is conducive to the profit of both platform and the drivers for the case of demand market competition. The platforms and drivers achieve the highest profit under supply market competition, and the strategy through minimizing price and maximizing service can effectively adjust the balance between market supply and demand.</p>

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Ecler Jaqua ◽  
Terry Jaqua ◽  
Van Nguyen

Supply and demand are amongst the essential requirements before starting up a business. Understanding the quantity of a commodity wished to be sold by producers based on different prices and the item needed by consumers wish purchasing is essential in coming up with ideas. Based on the understanding of this and background research on costs in healthcare, specifically family medicine, it is found that healthcare is amongst the essential requirements, and thus the critical focus of the business idea in a physician’s practice focusing on family medicine care in the US. Starting up the business is based on healthcare demands in the market and further the pricing strategy utilized by most family medicine clinics. Through a connection to the business based on visits in hospitals and the quality offered by these service providers, it is noted that the demand is high and is the most expensive sector in the world, but care is ineffective (The Peterson Center on Healthcare, n.d.) thus leading to searching for effective alternatives by consumers. This creates a potential for offering the most effective services to cater to the demands, and as noted by the Peterson Center on Healthcare (n.d.), the US healthcare system is the most expensive, and costs are projected to grow dramatically in the coming years thus creating the most significant business opportunity to entrepreneurs. By adjusting the resources and trying to cater to the demand in various locations, the key idea is to cater to the need and profit from the sector. The concern of gaining information in the market is research on different healthcare websites and the prices offered and the quality of their services. This will aid in adjusting the prices effectively and thus retaining the demand and supply chain.


Author(s):  
Ludfi Djajanto

Objective - The number of hotels in both urban or in tourism areas has increased quite rapidly. The success and sustainability of hotel businesses is largely determined by their marketing strategy and the quality of services they provide to their customers. In choosing a hotel, customers consider both the physical appearance of the hotel as well as the quality of service provided. The rapid increase in hotels in Indonesia necessarily increases competition in the hotel industry and the rules surrounding market competition become quite strict. The aim of this research is to determine the influence of the dimensions of service quality (tangibility, reliability, responsiveness, assurance, and empathy) on customer satisfaction and to identify the most dominant dimension in terms of customer satisfaction. Methodology/Technique - The research studied 110 respondents who have stayed in several hotels located in Batu, Indonesia. The data was collected using purposive sampling techniques using questionnaires. The data analysis technique used in this research was multiple linear regression analysis. Findings – Based on the results of this research, it is concluded that the dimensions of service quality (tangibility, reliability, responsiveness, assurance, empathy) have a significant influence on customer satisfaction. In addition, the service quality dimension that has the most dominant influence on customer satisfaction is assurance. Novelty - The research supported by original data and contribute to the literature in the context of Indonesia. Type of Paper - Empirical Keywords: Service Quality; Tangibility; Reliability; Responsiveness; Assurance; Empathy; Customer Satisfaction. JEL Classification: L15, M10, M30.


2016 ◽  
pp. 431-450
Author(s):  
Shu-Fong Chang ◽  
Jen-Chi Chang ◽  
Kuo-Hua Lin ◽  
Bin Yu ◽  
Yu-Cheng Lee ◽  
...  

The global online shopping market has exhibited consistent growth, exceeding an annual average growth rate of 10% from 2006 to 2010; however, the online shopping market in Taiwan demonstrated an astounding growth rate, surpassing 35% during the same period. In the current competitive and rapidly expanding market environment, shopping website providers must establish effective methods for measuring and improving service quality to increase customer satisfaction levels. In this study, four service quality dimensions of the e-core service quality scale (E-S-QUAL; efficiency, system availability, fulfillment, and privacy) were used to measure the service quality of shopping websites. Subsequently, the simultaneous importance-performance analysis (SIPA) method and analytical Kano model were integrated to analyze the market competition strategies adopted among members of the shopping website industry. Finally, suggestions are provided regarding potential management methods for the case companies.


2018 ◽  
Vol 7 (5) ◽  
pp. 2823
Author(s):  
Ni Kadek Sri Yunia Wahyuni ◽  
Ni Wayan Ekawati

Along with the growing business growth in shipping services, it creates intense competition, so in order to survive and win the company customers are required to optimize the quality of service and satisfy its customers. Therefore this study aims to determine the effect of service quality on word of mouth mediated by customer satisfaction variables. Population in this research is society which have used service delivery of TIKI. This research was conducted in Denpasar with sample of 110 respondents. Data analysis techniques used consist of path analysis and Sobel Test. The results showed that service quality and customer satisfaction had positive and significant effect on word of mouth. Customer satisfaction is significantly able to mediate the relationship between service quality to word of mouth. This result confirms that good service quality can increase consumer satisfaction of a service with so satisfied consumer will influence other consumer through word of mouth.


2020 ◽  
Vol 4 (2) ◽  
pp. 141
Author(s):  
Elsi Puspita Sari ◽  
Sukardi Sukardi

The University of Padang (UNP) is one of the educational institutions in implementing e-learning. This research used quantitative method. The researcher evaluated e-learning by using the information success system DeLone & McClean model. This research was expected to be able to find out the overview of UNP e-learning. Based on data analysis, it showed that respondents’ level of achievement (TCR) reached 88.07% was categorized into good. The quality of information showed that the TCR reached 87.36% was categorized into good. Service quality of TCR reached 87.76% was categorized into good. The use that TCR reached 88.24% was categorized into good. Respondents’ satisfaction showed that TCR reached 88.73% was categorized into good. The benefit of TCR reached 84.10% was categorized into good. So, e-learning of Padang University had "Good" measurement on all variables, of course it would affect the use of e-learning itself, especially managed by educators and students' use.


2020 ◽  
Vol 10 (2) ◽  
pp. 174-182
Author(s):  
Thirdy Hadmiarso ◽  
Kismartini Kismartini

The Semarang Police, as a form of bureaucratic reform in services, uses a Tour Driver's Licenseservice. However, in its implementation, there are still many obstacles, namely inadequate infrastructure for Tour Driver’s License services and lack of human resources. The purpose of this study was to analyze the service quality of a Tour Driver’s License in Semarang Regency and the factors inhibiting and supporting it. This research uses a descriptive qualitative approach. The data analysis technique used is qualitative analysis (data condensation, data presentation and conclusion drawing). Based on the results of data analysis, it can be seen that the service quality of Tour Driver’s Licenses in Semarang Regency is good. Service implementers have the ability and are able to act professionally. It's just that in its implementation it is constrained by a lack of infrastructure, namely there is only one Tour Driver’s License unit, waiting chairs and tents are still not available, and a lack of human resources. There is a need for additional facilities, infrastructure and human resources to support the implementation of Tour Driver’s License services so that they are able to reach all areas in Semarang Regency.


2020 ◽  
Vol 6 (2) ◽  
pp. 248
Author(s):  
Riri Oktarini

Abstrak-Tujuan dilakukannya penelitian ini adalah bermaksud mengetahui apakah dengan adanya kualitas pelayanan yang baik dan harga dapat mempengaruhi kepuasan pelanggan Gojek khususnya di Kota Tangerang.  Metode penelitian yang digunakan adalah Asosiatif kausal. Sampel yang digunakan sebanyak 100 responden. Metode analisis data menggunakan uji validitas dan reliabilitas, asumsi klasik, regresi linier berganda, koefisien determinasi dan pengujian hipotesis.  Berdasarkan hasil pengujian statistik diperoleh hasil sebagai berikut: Kualitas pelayanan memberikan pengaruh secara positif serta signifikan terhadap kepuasan pelanggan. Harga memberikan pengaruh yang negatif serta signifikan terhadap kepuasan pelanggan. Kualitas pelayanan dan harga Secara simultan dengan menggunakan uji F diketahui memberikan pengaruh positif serta signifikan terhadap kepuasan pelanggan pengguna aplikasi Go-jek di Kota Tangerang.Kata Kunci: kualitas pelayanan, harga, kepuasan pelanggan Abstract-The purpose of this research is to find out whether the existence of good service quality and price can affect Gojek customer satisfaction in Tangerang City. The research method used is causal associative. The sample used was 100 respondents. Methods of data analysis using validity and reliability, classic assumptions, multiple linear regression, coefficient of determination and hypothesis testing. Based on the results of statistical tests the following results are obtained: Service quality has a positive and significant influence on customer satisfaction. Price gives a negative and significant effect on customer satisfaction. Quality of service and price Simultaneously using the F test is known to have a positive and significant effect on customer satisfaction of Go-jek application users in the city of Tangerang.Keywords: service quality, price, customer satisfaction


2020 ◽  
Vol 4 (2) ◽  
pp. 103
Author(s):  
Azwar Z ◽  
Agus Muriawan Putra ◽  
Putu Ratih Pertiwi

This research is motivated by the quality of service bartenders / bartendres who must provide good service to tourists by providing good service. The purpose of this study was to find out about the quality of bartender / bartendres services and tourist satisfaction criteria for bartender / bartendres services at the Sea Fire Salt Bar at Anantara Uluwatu Resort & Spa Bali. Data collection techniques in this study used the method of observation, interviews, questionnaires and literature studies. Data were analyzed with Quantitative Descriptive Analysis, Likert Scale and Importance - Performance Analysis The results of the study of 100 tourists from performance appraisal that affected the level of tourist satisfaction with the service quality of bartenders / bartendres at Sea Fire Salt in Anantara Uluwatu Resort & Spa Bali obtained an assessment of service quality performance categorized as good for tourist satisfaction. Of the five (5) indicators, all indicators get the same score that is said to be good, and no one answers very well. While the assessment of interests that affect the level of tourist satisfaction with the service quality of bartenders / bartendres at Sea Fire Salt in Anantara Uluwatu Resort & Spa Bali obtained an assessment of service quality performance categorized as important and very important to tourist satisfaction.Suggestions that can be given to the quality of service of the bartender / bartendres must continue to be improved so that tourists who visit get satisfaction and visitors are expected to return to visit the Sea Fire Salt Bar at Anantara Uluwatu Resort & Spa Bali  


Author(s):  
Hendri Hendri ◽  
Budi Haryono ◽  
Saparso Saparso

This study discusses the effect of service quality on customer loyalty mediated by customer satisfaction at PT. Maybank Indonesia Finance Jakarta Branch. This research was conducted by using purposive sampling. Data analysis using Smart PLS analysis. The results of the analysis conclude that service quality does not affect customer loyalty. So it can be said, good service quality may not necessarily make the customer loyal to PT. Maybank Indonesia Finance because there are still several factors that can make customers loyal. Service quality has a positive and significant effect on customer satisfaction. So it can be said, good service quality will increase customer satisfaction with PT. Maybank Indonesia Finance. Customer Satisfaction has a positive and significant influence on Customer Loyalty. So it can be said, increasing customer satisfaction will make customers more loyal to PT. Maybank Indonesia Finance. Customer satisfaction can mediate the effect of service quality on customer loyalty. So it can be said, if the quality of service provided is getting better, it will form high customer satisfaction in the minds of customers, then this will further increase customer loyalty at PT. Maybank Indonesia Finance.


2020 ◽  
Vol 8 (1) ◽  
pp. 82-91
Author(s):  
Puteri Nur Farieda

Abstract. The service of Subsidized Food Program is a program that has been set by the Government in 2017. The program aims to aid reducing the poverty and can also support increasing the nutritional intake for DKI Jakarta residents who are under the Poverty Line. Communities certainly want a service that is in line with their expectations in order to achieve their own satisfaction within the program and vice versa. This research is located in the Pondok Labu Subdistrict area of South Jakarta, in RPTRA Pinang Pola and RPTRA Pola Idaman because the region, specifically in South Jakarta, has total sales of Subsidized Food as many as 4238 food. The purpose of this study is to find out how much the quality of service affects community satisfaction. This study uses a quantitative approach with a sample of 100 respondents. For the technique of processing the data and statistical analysis uses IBM SPSS Statistics 22 software. The results of this study can be obtained based on the significance value of 0,000 where the number is smaller than the value of 0.05, which means that the service quality variable has a significant influence on the community satisfaction variable. As for based on the value of R Square (R2) of 59.6%, which means that the service quality variable affects the community satisfaction variable while the remaining value of 40.4% is influenced or explained by other variables outside the research variable. This research is expected to be used as input for all parties to prioritize the quality of good service to produce good community satisfaction. Abstraks. Layanan Program Makanan Bersubsidi adalah program yang ditetapkan oleh Pemerintah pada tahun 2017. Program ini bertujuan untuk membantu mengurangi kemiskinan dan juga dapat mendukung peningkatan asupan gizi bagi penduduk DKI Jakarta yang berada di bawah Garis Kemiskinan. Masyarakat tentu menginginkan layanan yang sesuai dengan harapan mereka untuk mencapai kepuasan mereka sendiri dalam program dan sebaliknya. Penelitian ini berlokasi di wilayah Kecamatan Pondok Labu Jakarta Selatan, di RPTRA Pinang Pola dan RPTRA Pola Idaman karena wilayah tersebut, khususnya di Jakarta Selatan, memiliki total penjualan Makanan Bersubsidi sebanyak 4238 makanan. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar kualitas layanan mempengaruhi kepuasan masyarakat. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel 100 responden. Untuk teknik pengolahan data dan analisis statistik menggunakan perangkat lunak IBM SPSS Statistics 22. Hasil penelitian ini dapat diperoleh berdasarkan nilai signifikansi 0,000 dimana angkanya lebih kecil dari nilai 0,05, yang berarti bahwa variabel kualitas layanan memiliki pengaruh yang signifikan terhadap variabel kepuasan masyarakat. Adapun berdasarkan nilai R Square (R2) sebesar 59,6%, yang berarti bahwa variabel kualitas layanan mempengaruhi variabel kepuasan masyarakat sedangkan nilai sisanya sebesar 40,4% dipengaruhi atau dijelaskan oleh variabel lain di luar variabel penelitian. Penelitian ini diharapkan dapat digunakan sebagai masukan bagi semua pihak untuk memprioritaskan kualitas pelayanan yang baik untuk menghasilkan kepuasan masyarakat yang baik.    


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