scholarly journals Bullet chats in China: Bilibili, language, and interaction

2021 ◽  
Vol 36 ◽  
Author(s):  
Feixue Mei
Keyword(s):  
Social Media ◽  
East Asian ◽  
Pop Culture ◽  
Foreign Languages ◽  
User Interactions ◽  
Video Sharing ◽  
Social Media Site ◽  
The Social ◽  
Japanese Animation ◽  
Insight Into

Bullet chats have grown in popularity in East Asia since 2006, when the Japanese animation website Niconico originated overlaying flying texts on video displays and synchronizing them to the video timeline. This bullet chat function has now gained popularity on Bilibili, a popular Chinese video-sharing social media site with a focus on East Asian pop culture. Bilibili users mix Chinese with foreign languages to create a cyberpidgin vocabulary, adding visual language to express their feelings in a mode that reflects the social norms learned from other East Asian fandoms. Analysis of Bilibili bullet chats provides insight into how social media and online platforms influence user interactions from both linguistic and visual perspectives.

scholarly journals Role of Social Media Networks in Promoting Hotel Industry

2021 ◽  
pp. 40-47
Author(s):  
Reena Lakha ◽  
Prof (Dr) A C Vaid
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Hotel Industry ◽  
Social Media Marketing ◽  
Social Media Networks ◽  
Social Media Site ◽  
The Social ◽  
Use Of Social Media ◽  
Insight Into

In recent years, the hotel industry has started to follow social media marketing strategy as part of its marketing campaign to improve its brand value. Social networking channels are the means a hotel is promoting itself through. There are various channels that the hotels use to communicate with the clients. This paper aims to pick the best channel and use it wisely, so it helps the hotel industry the most. This paper aims to identify the available social media sites for the hotel industry. This study adds new knowledge regarding the hotel's most common social media site. The paper will provide insight into the medium of the social site used for communications and the use of social media advertisements as an integral part of the hotel's marketing strategy.

How to foster employee satisfaction by means of coaching, motivation, emotional salary and social media skills in the agri-food value chain

New Medit ◽  
2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Keyword(s):  
Social Media ◽  
Value Chain ◽  
Employee Satisfaction ◽  
Data Set ◽  
Business Skills ◽  
A Value ◽  
The Social ◽  
Use Of Social Media ◽  
Food Value ◽  
Insight Into

Most employee satisfaction studies do not consider the current digital transformation of the social world. The aim of this research is to provide insight into employee satisfaction in agribusiness by means of coaching, motivation, emotional salary and social media with a value chain methodology. The model is tested empirically by analysing a survey data set of 381 observations in Spanish agribusiness firms of the agri-food value chain. The results show flexible remunerations of emotional salary are determinants of employee satisfaction. Additionally, motivation is relevant in the production within commercialisation link and coaching in the production within transformation link. Whole-of-chain employees showed the greatest satisfaction with the use of social media in personnel management. Findings also confirmed that employees will stay when a job is satisfying. This study contributes to the literature by investigating the effect of current social and digital business skills on employee satisfaction in the agri-food value chain.

scholarly journals Social Media Contexts Moderate Perceptions of Animals

2020 ◽  
Author(s):  
Elizabeth Riddle ◽  
Jill R D MacKay
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Free Text ◽  
Human Society ◽  
Rapid Rise ◽  
The Past ◽  
Social Media Site ◽  
The Social ◽  
Human Perceptions ◽  
New Space

The rapid rise of social media in the past decade represents a new space where animals are represented in human society, and this may influence human perceptions. In this study, 211 participants (49% female) between the ages of 18 to 44 were recruited to an online survey where they viewed mock-up pages from a social media site. All participants saw the same image of an animal, but were randomly assigned to a positive or negative narrative condition. When participants were presented with the critical narrative they perceived the animal to be more stressed (χ2=13.99, p<0.001). Participants expressed reservations in face of a narrative they disagreed with in free text comments. Overall, this study found evidence to suggest that people moderate their discussions on human-animal interactions based on the social network they are in, but these relationships are complex and require further research.

scholarly journals Intention to Online Shopping on Social Media

2021 ◽  
Vol 2 (2) ◽  
pp. 119
Author(s):  
Anita Akhirruddin
Keyword(s):  
Social Media ◽  
Online Shopping ◽  
Product Information ◽  
High Growth ◽  
Quality Of Information ◽  
Social Media Site ◽  
The Social ◽  
Quality Of Products ◽  
High Level

high growth of online shopping in Indonesia gave rise to many onlien websites and platforms in Indonesia. Facebook, which is one of the social networks that many people use around the world, is one of the online selling media that is in great demand because it can reach more people. Shopping online on Facebook in addition to providing benefits for sellers and buyers. Online shopping on Facebook requires a high level of trust from buyers regarding the quality of products and serv ices, and ease in obtaining product information and payments because there are no guarantees such as online shop platforms such as shoope, tokopedia, lazada and others which before the goods are received by the customer, then the money from the buyer can not be disbursed. So researchers are interested in researching online shopping interests on the social media site facebook. The results obtained are variable trust, ease of transaction and quality of information positively affect the interest in buying online on facebook.

scholarly journals #ODU2ODU: Testing the Benefits of a Partnership Between Sport Management Classrooms

2020 ◽  
Vol 1 ◽  
pp. 18-35
Author(s):  
Brendan O'Hallarn ◽  
James Strode
Keyword(s):  
Social Media ◽  
Survey Data ◽  
Real World ◽  
Sport Management ◽  
Media Use ◽  
Academic Research ◽  
Perceived Benefits ◽  
Media Technologies ◽  
Social Media Site ◽  
The Social

As sport management pedagogy has evolved, an effort has been made to incorporate popular and innovative social media technologies into classroom instruction. Academic research has suggested how the technology can be utilized to provide real-world skills for students and develop proficiencies in an area where many sport management graduates find employment. Notable among the recommendations about social media use by sport management scholars is a lack of research testing the efficacy of these tools in improving curricula. The current study relied on the recommendations of Sanderson and Browning (2015) to use the social media site Twitter to create online partnerships, testing the perceived benefits of such an arrangement through end-of-semester surveys with student participants. While the survey data show a true partnership may be difficult to realize—particularly during a single semester—the benefits of such an assignment were clearly articulated.

scholarly journals Online Smoking Cessation Advertising and Young Pacific Smokers in New Zealand

2017 ◽  
Vol 13 (2) ◽  
pp. 92-102
Author(s):  
Nalei Taufa ◽  
Ainsleigh Laumatia ◽  
Samantha Marsh ◽  
Natalie Walker ◽  
Robyn Whittaker ◽  
...  
Keyword(s):  
Social Media ◽  
Smoking Cessation ◽  
New Zealand ◽  
Central Position ◽  
Social Media Site ◽  
The Social ◽  
Promote Smoking Cessation ◽  
Simple Language ◽  
Cultural Cues ◽  
Common Device

Introduction: Social media advertising could be effective in promoting smoking cessation. However, it's salience to Pacific youth in New Zealand who smoke is unknown.Aim: To explore the views that 18–25 year old Pacific smokers have towards online smoking cessation advertising.Methods: Twenty young Pacific smokers, aged 18–25 years, were recruited through indirect snowballing methods interviewed in focus groups by a female Pacific researcher. Questions centred on smoking cessation advice via social media and devices, preferences for advertisements, effective features and implications for internet banner and ad designs, positive versus negative framing, cultural cues and motivations. The general inductive approach was used to analyse the data for common themes.Results: Smartphones were the most common device and Facebook the social media site most often used by participants. The informants recommended that the advertisements should have the following features: central position, eye-catching, bold imagery using simple language; endorsed by Pacific Island personalities; and positively framed messages to secure and maintain interest. The collective nature of Pacific cultures should be leveraged and testimonies from previous smokers used to strengthen motivation and dispel common myths around smoking.Conclusion: There are potential opportunities for social media to be used as a platform to promote smoking cessation among Pacific young people.

scholarly journals Air pollution online: everyday environmental information on the social media site Sina Weibo

2018 ◽  
Vol 74 (4) ◽  
pp. 722-740
Author(s):  
Carin Graminius ◽  
Jutta Haider
Keyword(s):  
Social Media ◽  
Air Pollution ◽  
Environmental Information ◽  
Sina Weibo ◽  
Content Type ◽  
Digital Devices ◽  
Digital Representations ◽  
Information Practices ◽  
Social Media Site ◽  
The Social

Purpose The purpose of this paper is to explore how information on air pollution is shaped online on an everyday basis, with a particular emphasis on digital devices and digital representations as constitutive of environmental information practices. Furthermore, this research highlights an understudied aspect of air pollution – the digital flow of multimodal representations that citizens encounter and produce in their everyday life. Design/methodology/approach The information gathering was carried out on an everyday basis during February-March 2017. The study is based on 403 microblog posts from the social media site Sina Weibo, and netnographic fieldwork, including the observation of news, advertisements, and diary writing. The collected data were mapped in clusters based on the interrelations of objects, agents, and activities, and analyzed in depth using qualitative multimodal analysis. Findings Information enacted through specific socio-materialist configurations depicts air pollution as self-contained and separated from human action. Air quality apps are central in connecting a wider nexus of representations and promoting such perceptions, illustrating the role of digital devices in an everyday information context. Social implications The study reveals a schism between Chinese political environmental visions and everyday environmental information practices, which raises questions of how the battle against air pollution can be sustained in the long term. Originality/value This study suggests that digital material aspects – inbuilt applications of digital devices and digital representations of objects – are interrelated with physical experiences of air pollution, and thus constitute elements of practice in their own right.

Stepping into the (Social Media) Game

2014 ◽  
pp. 711-730
Author(s):  
Jimmy Sanderson
Keyword(s):  
Social Media ◽  
Representative Sample ◽  
National Football League ◽  
Major League Baseball ◽  
Pop Culture ◽  
National Basketball Association ◽  
Parasocial Interaction ◽  
Sports Fans ◽  
The Social ◽  
Identity Expression

This chapter explores how rookie athletes in Major League Baseball (MLB), the National Basketball Association (NBA), National Football League (NFL), and National Hockey League (NHL), used Twitter as an identity expression tool. A representative sample of tweets from athletes selected in the first round of the 2011 amateur draft of each sports league was selected for analysis. Results revealed that identity manifested in the following ways: (a) Athletes as dedicated workers; (b) Athletes as pop culture consumers; (c) Athletes as sports fans; (d) Athletes as motivators; (e) Athletes as information seekers; and (f) Athletes as everyday people. Through social media, athletes can more actively and diversely assert their identity. This action fosters identification, liking, and parasocial interaction with fans as athletes appear more approachable and similar. The ability to construct and disseminate a variety of identities holds important implications for athletes, which are discussed in the concluding section of the chapter.

The Alt-social Network of Natalie Bookchin’s Testament

2016 ◽  
Vol 18 (5) ◽  
pp. 459-477
Author(s):  
Sarah Whitcomb Laiola
Keyword(s):  
Data Mining ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Online Social Networks ◽  
Social Web ◽  
User Interactions ◽  
Media Criticism ◽  
Direct Translation ◽  
The Social

This article addresses issues of user precarity and vulnerability in online social networks. As social media criticism by Jose van Dijck, Felix Stalder, and Geert Lovink describes, the social web is a predatory system that exploits users’ desires for connection. Although accurate, this critical description casts the social web as a zone where users are always already disempowered, so fails to imagine possibilities for users beyond this paradigm. This article examines Natalie Bookchin’s composite video series, Testament, as it mobilizes an alt-(ernative) social network of vernacular video on YouTube. In the first place, the alt-social network works as an iteration of “tactical media” to critically reimagine empowered user-to-user interactions on the social web. In the second place, it obfuscates YouTube’s data-mining functionality, so allows users to socialize online in a way that evades their direct translation into data and the exploitation of their social labor.

scholarly journals Interaction and Transformation on Social Media: The Case of Twitter Campaigns

2018 ◽  
Vol 4 (1) ◽  
pp. 205630511775072 ◽  
Author(s):  
William Housley ◽  
Helena Webb ◽  
Meredydd Williams ◽  
Rob Procter ◽  
Adam Edwards ◽  
...  
Keyword(s):  
Social Media ◽  
Modern Society ◽  
Media Analysis ◽  
Social Media Analysis ◽  
Media Campaigns ◽  
The Public ◽  
The Social ◽  
Wide Range ◽  
Social Media Platforms ◽  
Insight Into

The increasing popularity of social media platforms creates new digital social networks in which individuals can interact and share information, news, and opinion. The use of these technologies appears to have the capacity to transform current social configurations and relations, not least within the public and civic spheres. Within the social sciences, much emphasis has been placed on conceptualizing social media’s role in modern society and the interrelationships between online and offline actors and events. In contrast, little attention has been paid to exploring user practices on social media and how individual posts respond to each other. To demonstrate the value of an interactional approach toward social media analysis, we performed a detailed analysis of Twitter-based online campaigns. After categorizing social media posts based on action(s), we developed a typology of user exchanges. We found these social media campaigns to be highly heterogeneous in content, with a wide range of actions performed and substantial numbers of tweets not engaged with the substance of the campaign. We argue that this interactional approach can form the basis for further work conceptualizing the broader impact of activist campaigns and the treatment of social media as “data” more generally. In this way, analytic focus on interactional practices on social media can provide empirical insight into the micro-transformational characteristics within “campaign communication.”

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