Omni-Channel Retailing

2018 ◽  
pp. 97-118 ◽  
Author(s):  
Erkan Özdemir ◽  
Mine Yılmaz
Keyword(s):  
Developing Countries ◽  
Consumer Behavior ◽  
Research Data ◽  
Retail Industry ◽  
Sales Volume ◽  
Challenges And Opportunities ◽  
The Face ◽  
Technological Developments ◽  
Questionnaire Method ◽  
Customer Satisfaction And Loyalty

Technological developments, changes in consumer behavior and intense competition are the most important threats of today, affecting many sectors as well as the retail industry. Innovative retailers, in the face of with these threats, have embraced and implemented the omni-channel retailing approach, which is the next step in multi-channel. However, other players in the retail industry lag behind this change. The aim of this chapter is to establish the experiences of innovative retailers that have adopted omni-channel retailing in the context of risks, challenges and opportunities. The research data were obtained using questionnaire method from the retailers in Turkey, one of the developing countries. As a result of the study, it was found that retailers who would adopt the omni-channel retailing would have the opportunities to be able to dominate all channels, provide better services to the customers, increase customer satisfaction and loyalty, keep in constant contact with the customers, get better customer recognition and increase sales volume.

NÖROPAZARLAMA ÜZERİNE BİR DEĞERLENDİRME

2015 ◽  
Vol 3 (2) ◽  
Author(s):  
Erol Ustaahmetoğlu
Keyword(s):  
Consumer Behavior ◽  
Data Collection ◽  
Research Methods ◽  
Correct Answer ◽  
Historical Development ◽  
Collection Method ◽  
Consumer Responses ◽  
General Evaluation ◽  
Traditional Research ◽  
Technological Developments

Traditional research methods are inadequate to predict and explain consumer behavior accurately in some cases. Marketing discipline tries to benefit from new technological developments in order to make up the deficiency subjects’ competence and willingness to express how they feel when they face with stimulus in traditional data collection method has an effect on the success of the method. In traditional methods, subjects often cannot remember or know the correct answer, or even if they know the answer they will give answers that satisfy the researcher. The inadequacy in traditional techniques has driven the researchers to evaluate theconsumer response more accurately. It is observed that in recent years neuromarketing techniques began to be used extensively to measure consumer responses accurate in marketing field. Although neuromarketing is commonly used in marketing field, there are some questions about the efficiency of the method. This study emphasizes the efficiency on the general evaluation of neuromarketing techniques and criticism of it. The aim of this study is to indicate the historical development of application of neuro science on marketing and consumer behavior, and to establish the future of neuro science, its opportunities and threats.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Mobile to Fuel Explosive Ecommerce Growthin india

2016 ◽  
Vol 6 (1) ◽  
Author(s):  
Priya Yadav ◽  
Pranjeet Das ◽  
Ravi Kumar Malhotra
Keyword(s):  
Developing Countries ◽  
Electronic Commerce ◽  
Rapid Development ◽  
Global Markets ◽  
Network Technology ◽  
Mobile Terminals ◽  
Doing Business ◽  
Is Security ◽  
Challenges And Opportunities ◽  
Made In

E-commerce is process of doing business through computer networks. Advances in wireless network technology and the continuously increasing number of users of mobile latter on make an ideal platform for offering various high utilityservices in just a snap of a finger to the mobile users and give pace to the rapid development of E-Commerce in India.E-commerce is considered an excellent alternative for companies to reach new customersbut the fact that has hindered the growth of e-commerce is security. Security is the challenge facing e-commerce today and there is still a lot of advancement made in the field of securityfor increasing the use of e-commerce in developing countries the B2B e-commerce is implemented for improving access to global markets for firms in developing countries. With the special characteristics and constraints of mobile terminals and wireless networks and the context, situations and circumstances that people use their hand-held terminalswhich will ultimately fuel explosive ecommerce growth in India This paper highlights the various key challenges and opportunities which Indian e-commerce industry may face in the upcoming years. And also discuss challenges in electronic commerce transactions.

scholarly journals Wellness Tourism—New Challenges and Opportunities for Tourism in Salou

2021 ◽  
Vol 13 (15) ◽  
pp. 8246
Author(s):  
Marta Gemma Nel-lo Andreu ◽  
Alba Font-Barnet ◽  
Marc Espasa Roca
Keyword(s):  
Environmental Sustainability ◽  
Seasonal Adjustment ◽  
Competitive Advantages ◽  
Strategic Renewal ◽  
Challenges And Opportunities ◽  
The Face ◽  
History Of ◽  
Wellness Tourism ◽  
Fundamental Value ◽  
The Impact

Following a long history of using various strategies and policies for diversification and seasonal adjustment in the face of the challenges of achieving economic, social, and environmental sustainability, sun and beach destinations should also consider targeting the wellness tourism market as a post pandemic opportunity and long-term solution. Salou is a mature sun and beach destination in the Mediterranean, but one which, for some time, has had an increasing commitment to family and sports tourism as a result of a strategic renewal process. Now, with the impact of the coronavirus pandemic, the destination management organization is considering the evolution of the model, the internalization of sustainability as a fundamental value, and the impact of different markets. In this study, we examined the challenges the Salou Tourist Board has faced during the development of a post pandemic model for sustainable tourism and what strategies it has adopted in response. We also considered the opportunities and competitive advantages that Salou has in the field of wellness tourism. The results obtained should encourage the continuation of work that promotes the environmental axis of sustainability and adds value to the natural resources on which it depends, including the sea and the landscape, while maintaining the environmental quality of the resources.

scholarly journals Applied Research, Diffractive Methodology, and the Research-Assemblage: Challenges and Opportunities

2021 ◽  
pp. 136078042110299
Author(s):  
Nick J Fox ◽  
Pam Alldred
Keyword(s):  
Analytical Approach ◽  
Applied Research ◽  
Social Research ◽  
Research Data ◽  
Critical Assessment ◽  
Policy And Practice ◽  
Challenges And Opportunities ◽  
Or Practice ◽  
Representational Approach ◽  
Oriented Research

This article offers a critical assessment of the challenges for policy- and practice-oriented social research of ‘diffractive methodology’ (DM): a post-representational approach to data analysis gaining interest among social researchers. Diffractive analyses read data from empirical research alongside other materials – including researchers’ perspectives, memories, experiences, and emotions – to provide novel insights on events. While this analytical approach acknowledges the situatedness of all research data, it raises issues concerning the applicability of findings for policy or practice. In addition, it does not elucidate in what ways and to what extent the diffractions employed during analysis have influenced the findings. To explore these questions, we diffract DM itself, by reading it alongside a DeleuzoGuattarian analysis of research-as-assemblage. This supplies a richer understanding of the entanglements between research and its subject-matter, and suggests how diffractive analysis may be used in conjunction with other methods in practice- and policy-oriented research.

The Right to Freedom of Thought in the European Convention of Human Rights

2021 ◽  
pp. 1-34
Author(s):  
Patrick O’Callaghan ◽  
Bethany Shiner
Keyword(s):  
Human Rights ◽  
Personal Development ◽  
Industrial Revolution ◽  
European Convention ◽  
Inner Life ◽  
Article 9 ◽  
The Face ◽  
Technological Developments ◽  
Freedom Of Thought ◽  
The Right

Abstract This paper examines the right to freedom of thought in the European Convention on Human Rights against the background of technological developments in neuroscience and algorithmic processes. Article 9 echr provides an absolute right to freedom of thought when the integrity of our inner life or forum internum is at stake. In all other cases, where thoughts have been manifested in some way in the forum externum, the right to freedom of thought is treated as a qualified right. While Article 9 echr is a core focus of this paper, we argue that freedom of thought is further supported by Articles 8, 10 and 11 echr. This complex of rights carves out breathing space for the individual’s personal development and therefore supports the enjoyment of freedom of thought in its fullest sense. Charged with ‘maintaining and promoting the ideals and values of a democratic society’ as well as ensuring that individual human rights are given ‘practical and effective protection’, this paper predicts that the ECtHR will make greater use of the right to freedom of thought in the face of the emerging challenges of the Fourth Industrial Revolution.

What challenges and opportunities will lead to success?

2018 ◽  
Vol 10 (6) ◽  
pp. 631-634 ◽  
Author(s):  
Jorge Costa ◽  
Mónica Montenegro ◽  
João Gomes
Keyword(s):  
International Economic ◽  
Developing Countries ◽  
Content Analysis ◽  
Design Methodology ◽  
Theme Issue ◽  
Content Type ◽  
Income Sources ◽  
Tourist Flows ◽  
Challenges And Opportunities ◽  
Shed Light

Purpose This paper aims to introduce the papers in this issue and explain the pertinence of the strategic question. Design/methodology/approach A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the papers selected. Findings From the analysis of the papers selected for this theme issue, it becomes clear that tourism has become one of the major players in international economic, social and technological sectors, while representing one of the main income sources for developed and developing countries. Originality/value The papers selected for this issue shed light on an important problem: increasing tourist flows and overtourism at some world top destinations.

scholarly journals ANALISIS PERANAN USAHA KECIL DAN MENENGAH TERHADAP PENYERAPAN TENAGA KERJA DI KABUPATEN KEBUMEN

2019 ◽  
Vol 18 (1) ◽  
pp. 26-35
Author(s):  
Anton Prasetyo ◽  
Miftahul Huda
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Empirical Data ◽  
Small And Medium Enterprises ◽  
Research Data ◽  
Sales Volume ◽  
Test Tool ◽  
Medium Enterprises

This research aims to analyze the factors that influence the role of Small and Medium Enterprises (SMEs) on employment, namely capital, sales volume, type of business, length of business, and wages. Empirical data is presented to prove that the role of small and medium enterprises on employment is influenced by capital, sales volume, type of business, length of business, and wages. Multiple regression analysis through the SPSS program was used as a research test tool. The research data was obtained from SMEs businesses, Central Bureau of Statistics and the SMEs Office to test scientifically whether capital, sales volume, type of business, duration of business, and wages affect employment. Research results show that the duration of the business influences the absorption of labor while capital, sales volume, type of business, and wages do not affect employment. Keywords: SMEs, capital, sales volume, type of business, length of business, wages

scholarly journals Future of Interactive Architecture in Developing Countries: Challenges and Opportunities in Case of Tehran

2019 ◽  
Vol 24 (1) ◽  
pp. 163-184
Author(s):  
Masoome Amini ◽  
◽  
Mohammadjavad Mahdavinejad ◽  
Mohammadreza Bemanian ◽  
◽  
...  
Keyword(s):  
Developing Countries ◽  
Interactive Architecture ◽  
Challenges And Opportunities

scholarly journals PENGARUH KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PADA DEPARTEMEN PRODUCTION DI PT CLADTEK BI-METAL MANUFACTURING BATAM

2018 ◽  
Vol 2 (2) ◽  
pp. 307-316
Author(s):  
Rahayu Saputri ◽  
Nur Rahmah Andayani
Keyword(s):  
Work Motivation ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Research Data ◽  
T Test ◽  
Validity And Reliability ◽  
F Test ◽  
Independent Variables ◽  
Questionnaire Method

  Abstrak   Penelitian pengaruh kepemimpinan dan motivasi kerja bertujuan untuk  untuk menguji pengaruh kepemimpinan dan motivasi kerja terhadap kinerja pegawai baik secara parsial maupun simultan pada PT Cladtek Bi-Metal Manufacturing Batam. Data penelitian dikumpulkan dengan menggunakan metode kuesioner dan analisis data yang digunakan adalah analisis regresi linier berganda menggunakan uji F dan uji T. Pengambilan data dengan menggunakan sensus, sehingga data diambil dari seluruh populasi. Variabel independen terdiri dari kepemimpinan dan motivasi kerja, dan variabel dependennya adalah kinerja pegawai. Penelitian ini dilakukan dengan menguji validitas dan reliabilitas instrument, selanjutnya data dianalisis dan diuji menggunakan Uji F dan Uji t. Hasil penelitian menunjukkan bahwa secara parsial variabel kepemimpinan berpengaruh negatif dan tidak signifikan terhadap kinerja karyawan, dan variabel motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan.  Sedangkan secara simultan variabel kepemimpinan dan variabel motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Kata kunci : Kepemimpinan, Motivasi Kerja, Kinerja Pegawai   Abstract   Research influence of leadership and work motivation aims to to test the influence of leadership and work motivation on employee performance either partially or simultaneously at PT Cladtek Bi-Metal Manufacturing Batam. Research data collected by using questionnaire method and data analysis used is multiple linear regression analysis using F test and T test. Intake of data by using census, so that data is taken from entire population. Independent variables consist of leadership and work motivation, and the dependent variable is employee performance. This study was conducted by testing the validity and reliability of the instrument, then the data were analyzed and tested using F Test and T Test. The results showed that the leadership of the influential variables are partially negative and insignificant against the performance of employees, and work motivation variables positive and significant effect on performance of employees.  While simultaneously variable leadership and motivational variables work a positive and significant effect on performance of employees. Keywords: Leadership, Work Motivation, Employee Performance  

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