Pricing for Hill Tourism Destination
Pricing an alpine tourism is unlike pricing a tangible product. As a part of overall marketing strategy pricing a destination has lot of intricate issues that starts from the basic characteristics of the destination elements to the changing demand aspects. At the time of packaging, an alpine destination by a tour operator or destination promotion organization (DPO), a simplified model, is used that is not essentially limited to an absurd analysis of attraction features through FAM trips a priori. In almost all Indian leisure destinations, tourists are found to be price sensitive and per capita spending is not so high. So, an Indian alpine destination-specific model, based on simple linear regression equation, largely explaining the spending of tourists and thereby implying a modified landscape value has been explained here.