Consumer Perceptions of Online Apparel Customization

Author(s):  
Hira Cho

This study was conducted to identify a variety of consumer perceptions of apparel customization in the context of e-retailing. Consumer surveys were performed by email invitations through a marketing firm. The survey participants visited apparel customization websites, which were developed for this study, to customize a pair of jeans before answering open-ended questions. The respondents were 213 female college students in the U.S. Their statements were analyzed and categorized into eight dimensions representing the benefits (usefulness, convenience, and fun/enjoyment) and costs (risk, limitation, self-assurance, time consumption, and unappealing) of online apparel customization. Two discussion topics were drawn from the findings: why people are willing or unwilling to customize apparel online. Insights are generated and future research directions are discussed.

Author(s):  
Hira Cho

The adoption of customizing features is expected to provide a strategic advantage to e-retailers that want to move forward in a competitive environment. The goal of this chapter is to identify a variety of aspects of consumer perceptions on e-customization for apparel shopping and to understand what can motivate the willingness of consumers to participate in the value creation process. A survey was conducted using developed customization websites for the ordering of a pair of jeans. Data were collected from 213 female college students in the U.S. Their statements after experiencing the customization process were analyzed and categorized into three dimensions of benefits (usefulness, convenience, and fun/enjoyment) and five dimensions of costs (risk, limitation, self-assurance, time consumption, and unappealing) of e-customization. Based on the findings, two discussion topics were drawn: why people are willing or unwilling to customize apparel online. Insights are generated and future research directions are discussed.


2021 ◽  
Vol 13 (3) ◽  
pp. 1012
Author(s):  
Pilhyoun Yoon ◽  
Juhee Hahn

The COVID-19 pandemic is changing many aspects of our lives. The hiring and job searching situation is no exception. This study investigated somewhat contradictory aspects of self-determination and circumscription and compromise in the context of job searching and recruitment in South Korea’s COVID-19 pandemic. Specifically, this study aimed to examine the effects of variables that control work volition, and the ways in which work volition is related to perceived socioeconomic constraints and the meaning of work, in female college students looking for a job in South Korea. Furthermore, we explored the implications for job searching and corporate personnel management in the COVID-19 pandemic. As a result, this study intended to contribute theoretically and practically to self-determination, and circumscription and compromise theory, and to suggest future research directions.


Author(s):  
Adeline Maykish ◽  
Morgan M. Nishisaka ◽  
Courtney K. Talbott ◽  
Scott K. Reaves ◽  
Aleksandra S. Kristo ◽  
...  

Plant-based diets have become increasingly popular in the past decade, with approximately 11% of Americans self-identifying as vegan or vegetarian and many others trying to reduce meat consumption. Due to increasing interest, the plant-based food market has significantly expanded, with several innovative products serving as alternatives to animal-based products. One such example is almond protein powder, a new protein supplement created as an alternative to whey protein. Due to the novelty of almond protein products, little is known regarding how well the protein supplement supports nitrogen metabolism. The effects of both an almond-based protein beverage and a whey-based protein beverage on nitrogen balance are investigated in the work presented herein. Twenty female college students aged 20–25 years were randomly assigned to consume either an almond- or whey-based protein drink twice daily for one week; 24-h urine collection was performed at the baseline and endpoint of the 7-day treatment period and nitrogen balance was assessed. Body composition and hydration status were also assessed. Both protein sources (almond and whey) were able to notably improve nitrogen balance, thus indicating that almond protein powder may be a functional plant-based alternative to whey protein powder and may be of interest in future research regarding muscle mass and body composition improvement.


2020 ◽  
Vol 34 (4) ◽  
Author(s):  
Kaili Calasso ◽  
Carly Thompson-Memmer ◽  
Aaron J Kruse-Diehr ◽  
Tavis Glassman

The purpose of this study was to assess the extant literature on the relationship between alcohol and sexual assault among college students. A literature search was conducted using the following databases: PubMed, Education Resources Information Center (ERIC), PsycINFO, JSTOR, and Cumulative Index to Nursing and Allied Health Literature (CINAHL). Key search terms included sexual assault, alcohol, and college students. A total of 23 articles met inclusion criteria, the plurality (47.8%) of which were cross-sectional and featured convenience samples (43.5%). All studies were conducted at public higher education institutions in the United States. The most salient crosscutting themes included perceived low risk for sexual assault among female college students, higher likelihood of severe sexual assault among women who consumed more alcohol, and general information about polysubstance use and sexual assault risk. Methodological shortcomings included an overreliance on convenience sampling, lack of reporting of where samples were obtained, and single-site data collection. Given the large number of studies that found women who consume alcohol are more likely than their nondrinking counterparts to experience sexual assault, public health educators must continue to prioritize female college students who drink. However, interventions should target potential perpetrators rather than focusing solely on how victims can avoid risky situations. Future research should include diverse, random samples across multiple institutions topromote greater generalizability of findings.


2020 ◽  
Author(s):  
Tak Tsun LO ◽  
Freedom LEUNG

Past studies suggested behavioural habits were formed upon repetition following an asymptotic curve. The present study examined if the asymptotic curve similarly described the process of mental habit formation. 180 Chinese college students were asked to do gratitude thinking before sleeping every night for 84 days. They reported daily their habit automaticity and whether they have done gratitude thinking last night. Afterwards, participants were followed up at 4-week and 12-week intervals to understand whether habits formed were maintained. 123 participants provided sufficient data for analysis over the 84-day period. 50 participants’ automaticity data fitted well out of 94 participants who were suitable for nonlinear regression fitting an asymptotic curve, showing mental habit formation process was similar to that of behavioural habits. Around 80% of participants reached in 72 days an automaticity which could sustain gratitude thinking for 4 weeks. In mental habit formation, number of repetition was of key importance but not consistency of repetition. Missing some of the repetitions was not detrimental to the process. Theoretically meaningful parameters could be produced. Methodological limitations, implications to practitioners and future research directions were further discussed.


2020 ◽  
pp. 003022282097629
Author(s):  
Mary Alice Varga ◽  
Tashel C. Bordere ◽  
Matthew D. Varga

This study examined the holistic grief effects of Black female college students. A total of 105 participants from two universities, who identified as Black or African American females, completed a questionnaire regarding death losses and grief effects they experienced. Descriptive statistics and ANOVAs examined between-group differences based on loss experiences. Linear regressions predicted the grief effects Black female college students experience based on time since loss and cause of death. Participants displayed holistic grief effects in all six dimensions of cognitive, emotional, behavioral, physical, interpersonal, and spiritual/world assumptions, with emotional and cognitive effects as the most experienced grief effects. The cause of death had a statistically significant effect on grief effects with suicide and murder, displaying higher mean effects. Although statistically significant relationships were not found between grief effects and time of loss, most mean effects peaked at 7–12 months post-loss. Implications and recommendations for future research are provided.


Author(s):  
Sow Hup Joanne Chan ◽  
Chang Boon Patrick Lee

The link between sensation seeking and gambling among college students requires further attention to inform prevention endeavors. This study examines the link between sensation seeking (SS) and gambling among college students living in close proximity to gambling venues. Path analysis from data collected from 445 college students shows that SS, attitude, norms and sense of control can reveal intention to gamble, and that intention to gamble is a precursor to problem gambling. The results of this study contribute to our knowledge regarding gambling among college students, particularly the sensation seekers. The findings suggest that appropriate social support and concern be given to the at-risk gamblers. The implications of the results are discussed. Recommendations for future research directions are also provided.


2010 ◽  
Vol 7 (4) ◽  
pp. 517-526 ◽  
Author(s):  
Lisa M. Quintiliani ◽  
Marci K. Campbell ◽  
J. Michael Bowling ◽  
Susan Steck ◽  
Pamela S. Haines ◽  
...  

Background:A better understanding of identifying tailoring variables would improve message design. Tailoring to a behavior that a participant selects as one they would like to work on may increase message relevance, and thus effectiveness. This trial compared 3 groups: message tailored to physical activity as a participant-selected topic (choice), message tailored to physical activity as an expert-determined topic (expert), or nontailored message (comparison).Methods:408 female college students received web-delivered computer-tailored messages on physical activity. Outcomes were immediate and 1-month follow-up changes in psychosocial, goal-related, and behavioral variables related to physical activity.Results:Participants were predominately non-Hispanic White (73.8%). Change in self-efficacy and goal commitment at immediate follow-up and vigorous physical activity at 1-month follow-up was greater in the expert versus comparison group. Change in goal commitment at immediate follow-up was lower in the choice versus expert group. In the expert group, those choosing physical activity as their selected topic perceived the goal to be easier at immediate follow-up compared with those receiving unmatched messages.Conclusions:Findings supported tailoring to an expert-determined topic. However, based on the beneficial change in perceived goal difficulty when topics matched, future research should encourage synchrony between participant-selected topics and expert recommendations.


1972 ◽  
Vol 30 (1) ◽  
pp. 23-26 ◽  
Author(s):  
Louis S. Dickstein ◽  
Virginia A. Weiss

Previous studies of the effects of failure upon WAIS subtest performance have yielded discrepant findings for the Digit Span subtest and have failed to support clinical hypotheses regarding the Object Assembly and Arithmetic subtests. In the present study, 15 female college students were provided with a failure experience and showed significantly poorer performance than a control group of 15 on the Digit Span and Object Assembly subtests but not on Arithmetic. The implications of the present data for future research are discussed and possible explanations for the discrepancies in the literature are presented.


Author(s):  
Chia-Ming Chang ◽  
Yu-Hui Chou ◽  
Huey-Hong Hsieh ◽  
Cheng-Kai Huange

The aim of this study is to explore the moderating effect of club involvement on the relationships of female college students’ sport club participation motivations for interpersonal relationships and learning achievement. Using cluster sampling, a structured questionnaire was distributed to 450 female college students located in northern, central, and southern Taiwan with a valid return rate of 96.2%. Using partial least squares structural equation modeling (PLS-SEM) analysis, the study found that the female college students’ participation motivations both affected interpersonal relationships and learning achievement positively. In addition, the moderating effects of club involvement on interpersonal relationships and learning achievement were both significant. Club involvement enhanced the effects of the female college students’ sport club participation motivations for interpersonal relationships and learning achievement. According to the results and discussion, practical application and future research suggestions were provided.


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