Visuality in Corporate Communication

2020 ◽  
pp. 37-59
Author(s):  
Özen Okat ◽  
Bahadır Burak Solak
Keyword(s):  
Visual Communication ◽  
Corporate Communication ◽  
Target Audience ◽  
Brand Awareness ◽  
Visual World ◽  
Visual Narratives ◽  
Visual Identity

One of the most important areas where visual communication is prominent today is marketing. Brands try to adopt to the visual world of today in order to make their communication with their target audience more meaningful and effective. This way, organizations, and therefore brands, take significant steps for differentiation from their competitors by forming their visual identity. Additionally, considering the current advertisements of brands, it is seen that visual narratives are highly abundant. In this context, brands which are starting to use visual communication effectively are gaining a broader place in the memories of their target audience by increasing brand awareness. As a result, it is believed that the significance of visual communication and identity is increasingly higher in terms of influencing existing and potential masses by being integrated into the visual world of today.

scholarly journals Peran Brand Ambassador Pada Iklan Dalam Membangun Brand Awareness (Studi Kasus Iklan Youtube LG G7 Thinq BTS)

Prologia ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 546
Author(s):  
Vionita Budiman ◽  
Riris Loisa ◽  
Nigar Pandrianto
Keyword(s):  
Target Audience ◽  
Brand Awareness

Salah satu strategi komunikasi pemasaran yang dilakukan oleh beberapa perusahaan untuk menarik perhatian target audience, adalah dengan menggunakan brand ambassador dalam iklan. Penelitian ini membahas mengenai peran BTS sebagai brand ambassador pada iklan Youtube dalam membangun brand awareness. Dengan banyaknya prestasi dan kepopulerannya yang mendunia, boygroup asal Korea Selatan, Bangtan Sonyeondan atau yang lebih dikenal dengan nama BTS dipercaya sebagai brand ambassador LG G7 ThinQ dengan harapan mampu menciptakan image baru bagi smartphone LG G7 ThinQ di pasar global. Penggunaan BTS sebagai brand ambassador diharapkan juga dapat membangun kesadaran merek dalam benak target audience. Dalam pemilihan brand ambassador tentunya terdapat atribut yang harus diperhatikan, seperti kecocokan antara profesi brand ambassador dengan brand itu, keahlian dari si brand ambassador itu sendiri. Konsep yang digunakan dalam penelitian ini adalah iklan internet, brand ambassador dan brand awareness. Jenis penelitian ini adalah penelitian dengan metode kualitatif deskriptif. Penelitian ini menggunakan metode penelitian studi kasus. Kesimpulan dalam penelitian ini menunjukkan bahwa BTS memiliki kecocokan dan memiliki keahlian sebagai brand ambassador dan berperan dalam membangun kesadaran merek LG pada benak para penggemar BTS.

scholarly journals Destination Branding Sebagai Identitas Visual Dusun Dalem Widodomartani, Sleman, Yogyakarta

2020 ◽  
Vol 1 (2) ◽  
pp. 158-174
Author(s):  
Ipung Kurniawan Yunianto
Keyword(s):  
Water Source ◽  
Brand Awareness ◽  
Blue Water ◽  
Bamboo Forest ◽  
Tourist Destination ◽  
Destination Branding ◽  
Visual Identity ◽  
Tourism Potential ◽  
Bright Blue ◽  
The Hamlet

Dusun Dalem, Widodomartani, is one of the tourist villages in Sleman district of Propinsi Daerah Istimewa Yogyakarta. Dusun Dalem preserves a tourism potential in the form of a bright blue water source in the middle of the hamlet (dusun) shaded by bamboo forest with beautiful nuances. This potential gives a charm for every visitor that makes Dusun Dalem became the belle of new tourist destination in Sleman district. The result of the research showed that although Dusun Dalem in well known, it does not have a representative visual identity yet to increase its value and visitors' awareness. Therefore, the design of destination branding is expected to increase visitors' familiarity and also to add brand awareness of Dusun Dalem.

scholarly journals IMPLEMENTATION OF DIGITAL INSTRUMENTS IN MARKETING AND OPERATING ACTIVITIES OF A HOTEL ENTERPRISE IN ORDER TO IMPROVE THE QUALITY OF PROMOTION AND PROVISION OF SERVICES

2021 ◽  
Vol 3 (26) ◽  
pp. 50-54
Author(s):  
A.L. Zelezinskii ◽  
◽  
O.V. Arhipova ◽  
O.M. Aseledchenko ◽  
◽  
...  
Keyword(s):  
Hospitality Industry ◽  
Digital Technologies ◽  
Target Audience ◽  
Digital Tools ◽  
Brand Awareness ◽  
Quality Of Services ◽  
Internal Factors ◽  
Provision Of Services ◽  
Operating Activities

The article discusses modern digital tools that can help hotel companies improve the quality of services provided and improve the efficiency of promotion. The authors identified the main trends in changing the behavior of the population under the influence of external and internal factors in the development of the hotel business, identified the leading digital technologies in the hotel business, presented their hierarchy, identified digital technologies as part of the hotel business product. The article also substantiates the use of digital technologies in hotel promotion and shows the effectiveness of introducing key digital tools into the activities of enterprises in the hospitality industry. It is concluded that digital technologies improve the quality of hotel services and increase hotel brand awareness. When selecting certain technologies, it is necessary to accurately determine the goals that the technology will cover, to research your target audience, the market of competitors, take into account that the hiring of competent specialists or a consulting firm will be in demand for the implementation of digital technologies in a hotel.

scholarly journals TOKOH WAYANG SEMAR SEBAGAI BUDAYA LOKAL INDONESIA DALAM RANGKA MEMPERKAYA IMAJINASI DAN SUMBER KREATIVITAS DEKAVE

2020 ◽  
Vol 7 (3) ◽  
pp. 128
Author(s):  
Endro Tri Susdarwono
Keyword(s):  
Qualitative Research ◽  
Visual Communication ◽  
Analytical Study ◽  
Target Audience ◽  
Local Culture ◽  
Human Beings ◽  
Design Work ◽  
Normative Approach ◽  
Visual Communication Design ◽  
Communication Design

The purpose of this study is to discuss the Semar puppet characters who are Indonesian local culture as a wealth of imagination and a source of creativity in the creation of visual communication design works. This research is a qualitative research, the type of research uses a comprehensive analytical study and analytical normative approach. Indonesian local culture needs to be embraced into a wealth of imagination and a source of creativity for the process of creating advertising design works. By following the prevailing customs, upholding morality, and prioritizing local cultural wisdom to be later appointed as inspiration, source of ideas and ideas, as well as software to communicate various commercial, social, or moral messages to the target audience, existence A visual communication design work will accentuate people's lives, in the end it is expected to be able to enlighten the thoughts and feelings of human beings who live and fill their lives according to their respective talents. The mysterious Semar wayang figure is also part of the religious mythological figure loved by the Javanese people in particular. Therefore, Semar is considered to have high value and value in wayang as part of Javanese life. So, of course the character Semar will be interesting to study more carefully and more deeply in terms of philosophy in an effort to unravel the mystery that surrounds him.

How to Communicate With Young People Today? The Results of the Survey of Communicative Behavior of Students of RUDN University

2017 ◽  
Vol 6 (6) ◽  
pp. 42-45 ◽  
Author(s):  
А. Глаголева ◽  
A. Glagoleva ◽  
Ю. Земская ◽  
Yu. Zemskaya ◽  
Е. Кузнецова ◽  
...  
Keyword(s):  
Young People ◽  
Process Improvement ◽  
Educational Program ◽  
World Economy ◽  
Corporate Communication ◽  
Target Audience ◽  
Point Of View ◽  
Communication Strategy ◽  
Communicative Behavior ◽  
People Today

In December 2016 the authors conducted a survey of the bachelor and master’s degree students of the Institute of World Economy and Business of People Friendship University of Russia (RUDN University). The aim of the study was to determine the evaluation of the reputation of the RUDN University by the target audience, the strengths and weaknesses of the education from the point of view of the students and the description of the priority of communicative models of information consumption. The study made recommendations for optimizing the learning process, improvement of the educational program. At the result of the study there was started the development of corporate communication strategy to improve the organization’s reputation in the specific target audience - an audience of consumers of educational products.

scholarly journals Recognition of the Printing of the Photo of the Flower to Design the Identity of Iranian Dishes with a Visual Communication Approach

2021 ◽  
Vol 04 (04) ◽  
Author(s):  
Parisa Saadati Shiadeh ◽  
Keyword(s):  
Visual Communication ◽  
Field Studies ◽  
Theoretical Research ◽  
Data Collection Tool ◽  
Visual Identity ◽  
Central Hypothesis ◽  
Wide Range ◽  
Communication Approach ◽  
Photography Method ◽  
Work Method

Design in the field of photography printing on porcelain includes a wide range of methods of different methods. One of the main reasons for welcoming a wide range of audiences from these dishes is the visual appeal of various floral motifs. This research's central question is how can Iranian identity be created by using the principles of designing and printing floral photoreversal motifs on ceramic containers? Understanding the nature of decal printing, floral motifs, Iranian dishes' identity, and visual communication of these motifs on containers are among the main variables of this study. This research aims to understand the principles of designing and printing flower motifs of ceramic containers to create an Iranian visual identity. The research's central hypothesis is that by designing and printing floral pictorial motifs on ceramic containers, Iranian visual identity can be made. Such motifs are easily applicable by the photography method. In this research, using library and field studies, the presented designs are examined, documentary work method, and visual data collection tool. The approach of this study is analytical-descriptive. The results show that the identity of flower motifs of ceramic containers is less of an Iranian nature and has a non-Iranian identity. It is not by traditional and artistic motifs of Iran. Based on the theoretical research results, the practical project has been designed and implemented in designing floral motifs for different containers such as plates, teapots, and horseshoes that create an identity closer to the samples on the market than other companies.

scholarly journals 3. The Graphic Communication Actor: Generating Visual Rhetoric for Development Initiatives

2020 ◽  
Vol 20 (1) ◽  
pp. 262-279
Author(s):  
Sylvester Zifegha Ebigbagha
Keyword(s):  
Content Analysis ◽  
Visual Rhetoric ◽  
Visual Communication ◽  
Target Audience ◽  
Media Production ◽  
Graphic Communication ◽  
Public Expression ◽  
Input And Output ◽  
Graphic Language ◽  
Development Initiatives

AbstractThe art of using language for public expression in order to persuade target audience to support development initiatives is a key reason for graphic communication. This requires communication actors particularly, the graphic encoder to know salient input and output variables of communication for effective mediation. However, the prevalence ignorance of these variables, often results in ineffective media production that is counter-productive to development. Therefore, this paper focused on production of practical rhetoric in graphic language for development programmes. The paper employed the critical-historical-analytic examination and content analysis methods. It introduced the reader to the need for practical rhetoric in visual communication. Furthermore, it highlighted the salient input and output variables that the graphic communication actor need be conversant with in order to produce visual rhetoric, using the McGuire’s Communication/persuasion Matrix. And it exemplified graphic media that result from application or neglect of the knowledge of the variables. The paper found that consideration of the variables afforded production of effective rhetoric in graphic language. The paper ended with the need for graphic encoders to internalize knowledge of the input and output variables and utilize it during the process of media production to generate visual rhetoric with desired effect.

scholarly journals Peranan Komunikasi Visual bagi Identitas Perusahaan

Humaniora ◽  
2013 ◽  
Vol 4 (1) ◽  
pp. 528
Author(s):  
Laura Christina Luzar ◽  
Monica Monica
Keyword(s):  
Visual Communication ◽  
Corporate Identity ◽  
Prominent Feature ◽  
The Public ◽  
Identity Information ◽  
Visual Identity ◽  
A Company

In the current era of globalization, along with expanding the market, many companies are competing to attract the attention of consumers to buy their products. One way to compete and survive in this growing market is by creating an image and visual identity. Strong characters could position the image of a company, visual identity is so necessary in showing the image which wants to be introduced to the public. The vigorous competition between firms creates visual identity, become a prominent feature of each companies. Therefore, it is needed a visual communication designer who can create and develop the concept of corporate identity systems. Visual communication designer also have responsibility to create identity into a system that does not sell directly, but provides identity, information, persuasive and ultimately serves as an effective marketing media. 

scholarly journals Kedinamisan dalam Kearifan Lokal: Perancangan Identitas Visual Galeri Sulam Pinjaik Patah

2021 ◽  
Vol 7 (2) ◽  
pp. 224-239
Author(s):  
Erni Masdupi ◽  
Tri Kurniawati ◽  
Halkadri Fitra ◽  
Dini Faisal
Keyword(s):  
Research And Development ◽  
Graphic Design ◽  
Brand Awareness ◽  
Design Solution ◽  
Visual Identity ◽  
West Sumatra ◽  
Final Design ◽  
Flexible Applications

AbstrakGaleri Sulam Pinjaik Patah sebagai usaha kolektif warga Nagari Panampuang memiliki potensi menjadi salah satu ikon produk sulam di Sumatra Barat. Namun, dari sisi desain grafisnya belum memiliki solusi desain yang baik. Logo yang dimiliki belum dapat memperkenalkan karakter, kepribadian, dan ciri khas Sulam Pinjaik Patah. Identitas visual merupakan jawaban bagi permasalahan Galeri Sulam Pinjaik Patah karena penggunaan identitas visual yang sistematis, terstruktur dan konsisten akan mampu membangun brand awareness. Identitas visual dirancang dengan menggunakan metode research and development (R&D) yang terdiri dari tahapan mengenali potensi dan masalah, merancang desain produk, validasi dan uji coba. Hasil rancangan identitas visual memiliki elemen yang dinamis, aplikasi yang fleksibel sehingga memberi ruang bagi entitas untuk mengembangkan elemen dari identitas visual. Kata kunci: galeri sulam, identitas visual, kearifan lokal, pinjaik patah AbstractGaleri Sulam Pinjaik Patah has the potential of becoming one of the icons of embroidery products in West Sumatra. However, the gallery does not have a better graphic design solution. Its current logo does not introduce the character, personality, and characteristics of the origin of the name Pinjaik Patah embroidery. The problem is gallery needs more recognition to create brand awareness. It demands a systematic and consistent use of visual identity, not just a logo. The research and development (R&D) method is used to design the visual identity. The stages are identifying potentials and problems, designing product designs, validating, and testing. The final design of Galeri Sulam Pinjaik Patah’s visual identity has dynamic elements and flexible applications that allowed the gallery to improve and develop its visual identity. Keywords: embroidery gallery, local wisdom, pinjaik patah, visual identity

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