E-Resources Marketing in African Academic Libraries

2021 ◽  
pp. 350-372
Author(s):  
Patiswa Zibani ◽  
Trywell Kalusopa
Keyword(s):  
Academic Libraries ◽  
Paradigm Shift ◽  
Information Environment ◽  
Academic Environment ◽  
Digital Information ◽  
Digital Environment ◽  
The World ◽  
High Degree ◽  
Over Time

Significant changes are taking place in the digital information environment that necessitate a marketing-oriented paradigm shift in the delivery of e-resources in most academic libraries in Africa. These changes present different challenges and prospects in terms of newer skills and programming that require a high degree of adaptability to well-designed marketing ethos in the delivery of e-resources offerings to the increasingly diverse and sophisticated clientele in the academic environment in Africa. This chapter examines the challenges and prospects of marketing e-resources in the digital environment in academic libraries in Africa. It explores the holistic marketing readiness of academic libraries in terms of product orientation, promotion, pricing, delivery channels, skills-set and atmospherics that would ensure that the ultimate exchange of value to their clientele is sustained over time. This will accentuate the survival and relevance of African academic libraries in the current dynamic, competitive, and technology-driven environment in the world.

E-Resources Marketing in African Academic Libraries

2019 ◽  
pp. 261-283
Author(s):  
Patiswa Zibani ◽  
Trywell Kalusopa
Keyword(s):  
Academic Libraries ◽  
Paradigm Shift ◽  
Information Environment ◽  
Academic Environment ◽  
Digital Information ◽  
Digital Environment ◽  
The World ◽  
High Degree ◽  
Over Time

Significant changes are taking place in the digital information environment that necessitate a marketing-oriented paradigm shift in the delivery of e-resources in most academic libraries in Africa. These changes present different challenges and prospects in terms of newer skills and programming that require a high degree of adaptability to well-designed marketing ethos in the delivery of e-resources offerings to the increasingly diverse and sophisticated clientele in the academic environment in Africa. This chapter examines the challenges and prospects of marketing e-resources in the digital environment in academic libraries in Africa. It explores the holistic marketing readiness of academic libraries in terms of product orientation, promotion, pricing, delivery channels, skills-set and atmospherics that would ensure that the ultimate exchange of value to their clientele is sustained over time. This will accentuate the survival and relevance of African academic libraries in the current dynamic, competitive, and technology-driven environment in the world.

scholarly journals Prospects for academic libraries in science information environment

2021 ◽  
pp. 83-100
Author(s):  
N. P. Krylova ◽  
E. N. Levashov
Keyword(s):  
Academic Libraries ◽  
Information Environment ◽  
Library Services ◽  
State University ◽  
Digital Environment ◽  
University Libraries ◽  
Service Efficiency ◽  
History Of ◽  
Science Information ◽  
Intensive Growth

The author systematize history of Russian university libraries, analyze their progressing in digital environment, and discuss new possibilities for modernizing education and academic libraries, in particular. The laws and regulations for university libraries are reviewed; their functions and services are specified. As a result of global information processes intensive growth, the demand for elibraries and their services have been increasing. The students of Cherepovets State University were surveyed on the issues of library service efficiency. The survey proved the significance and relevance of library services for the students; the strengths and weaknesses of library services were identified. The authors emphasize the need for intensifying marketing component in library activities and promotion of its services, and for studying target audience demands. The prospects for academic libraries are also discussed.

Measuring and Mapping the World Wide Web through Web Hyperlinks

2009 ◽  
pp. 887-893
Author(s):  
Mario A. Maggioni ◽  
Mike Thelwall ◽  
Teodora Erika Uberti
Keyword(s):  
World Wide Web ◽  
World Wide ◽  
Complex Structure ◽  
The Internet ◽  
Digital Information ◽  
The World ◽  
Information And Communication ◽  
Potential Interactions ◽  
Over Time ◽  
The Web

The Internet is one of the newest and most powerful media that enables the transmission of digital information and communication across the world, although there is still a digital divide between and within countries for its availability, access, and use. To a certain extent, the level and rate of Web diffusion reflects its nature as a complex structure subject to positive network externalities and to an exponential number of potential interactions among individuals using the Internet. In addition, the Web is a network that evolves dynamically over time, and hence it is important to define its nature, its main characteristics, and its potential.

scholarly journals Digital law: problems of forming a categorical apparatus

2021 ◽  
pp. 131-135
Author(s):  
I. Treushnikov ◽  
E. Gryaznova
Keyword(s):  
Social Relations ◽  
Digital Economy ◽  
Information Environment ◽  
Russian Society ◽  
Digital Information ◽  
Present Stage ◽  
Stage Of Development ◽  
The World ◽  
Digital Law

In the conditions of information civilization, the advanced countries of the world are moving to the format of the digital economy. This leads to the emergence of new digital phenomena for society and every person. Digital law as an innovative phenomenon for Russian society arises in connection with the need to develop new mechanisms for regulating legal relations in the digital information environment. However, debatable questions about the definitions of key categories and concepts that make up the categorical apparatus of digital law lead to inconsistencies in the adopted laws, which subsequently manifests itself in the problems of regulating digital social relations in society. The article considers the main contradictions and problems of terminology in digital law at the present stage of development.

scholarly journals Classification of agricultural risks of the digital economy

2021 ◽  
Vol 273 ◽  
pp. 08081
Author(s):  
Mikhail Chernyakov ◽  
Olesya Usacheva ◽  
Sergey Gromov
Keyword(s):  
Digital Economy ◽  
Digital Information ◽  
Digital Environment ◽  
Social Risks ◽  
Current State ◽  
Number Of Factors ◽  
The One ◽  
High Degree ◽  
Mathematical Operations

The current state of the agricultural complex is characterised by a high degree of instability. This sector of the economy is affected by a significant number of factors, both climatic and human-made. Uncertainty in the state and development of the industry creates risks. The digitalisation of all sectors of the economy, on the one hand, is designed to reduce risks; on the other, it itself is the reason that creates new risks. A review of the scientific literature indicates an increased interest in this problem. However, there is a lack of experience in linking agricultural risks to the risks inherent in the digital environment. Our research is aimed not only at identifying risks in the agricultural complex in the conditions of digitalisation but also at their classification and determining the most significant in the agricultural complex. We suggested that the agricultural complex risks are associated with the risks of the digital economy. The justification of the hypothesis was carried out using mathematical operations with sets. The calculations made it possible as the most significant to distinguish technological and social risks in the agricultural complex, the levelling of which is possible using digital information platforms.

‘Organic Finance’: The Incentives in Our Investment Products

2018 ◽  
Author(s):  
Ashby H.B Monk ◽  
Rajiv Sharma
Keyword(s):  
Paradigm Shift ◽  
Research Programme ◽  
Short Term ◽  
Relational Dynamics ◽  
The Core ◽  
Financial Products ◽  
The World ◽  
Over Time

The increasing complexity and de-localization of finance has allowed for an obfuscation of fees, costs, and expenses, leading to distortion in the underlying incentives that are being created. This distortion is driving an increasingly short-term and disconnected financial world. Here it is argued that the world of finance and investment needs to better understand the underlying ingredients of financial products, in particular the fees and costs of intermediated products. At the core of the arguments is a more professional and engaged community of asset owners that can understand the ingredients in all the financial products being consumed. This paradigm shift, termed ‘organic finance’, requires a research programme that examines the relational dynamics between financial products, intermediaries, and asset-owner investors using methodologies that go beyond those within pure economics. Economic geographers are enlisted to new studies of these important actors and agents, and how their interactions will play out over time.

scholarly journals Paradigm Shift from Market Driven to Market Driving Strategy in Smartphone Handset Industry: A Comparison

2017 ◽  
Vol 6 (3) ◽  
pp. 495
Author(s):  
Satish Agarwal ◽  
Priyanka Bhagoliwal
Keyword(s):  
Paradigm Shift ◽  
Marketing Strategies ◽  
Value Proposition ◽  
Market Driving ◽  
The World ◽  
Market Driven ◽  
Market Strategies ◽  
Over Time

<em>Marketing has changed rapidly over time. Especially the Hi-Tech Industry has shifted its marketing strategies from traditional customer driven strategies to modern customer driving strategies. Customer driven market strategies focused on understanding the needs of the customers and satisfying those needs whereas customer driving strategies deals with generating needs, creating value proposition and delighting the customers by providing new-to-the-world products. The paper focused on the fundamentals of both the market driven and market driving strategies. It provides a comparison between both the strategies and concludes that hi-tech industry has successfully adopted the market driving strategies.</em>

Cyclic changes in verbal person-number indexes are unlikely

2021 ◽  
Vol 55 (s42-s1) ◽  
pp. 49-86
Author(s):  
Ilja A. Seržant
Keyword(s):  
South East Asia ◽  
Quantitative Evidence ◽  
Qualitative Evidence ◽  
Anaphoric Pronouns ◽  
The World ◽  
Restructuring Process ◽  
To Come ◽  
Cyclic Changes ◽  
High Degree ◽  
Over Time

Abstract This paper discusses the emergence and demise of verbal person-number indexes on the basis of a sample of 310 languages. First, qualitative evidence is provided to show that there are different ways in which indexes may emerge, and that independent anaphoric pronouns are not the only possible source. Second, quantitative evidence is provided against the claim that indexes tend to demise via phonological attrition in the course of time. A considerable degree of demise is not a universally likely process, but rather a major restructuring process that requires additional – areal – triggers in order to come about. Thus, 92% of the languages of my sample do not show any strong tendency toward losing their indexes, and the degree of demise of their indexes is persistently low when compared to the proto-forms. This is despite the fact that indexes constantly change over time, and the phonetic shape found in the proto-languages is never faithfully preserved in the modern languages. Finally, those few languages that exhibit a relatively high degree of demise are not randomly distributed across the world, but are clustered in the following areas: Northwestern Europe, Eastern South East Asia with Oceania and, possibly, Mid Africa as well Northern South America.

Globalization and interconfessional communications

2001 ◽  
pp. 13-17
Author(s):  
Serhii Viktorovych Svystunov
Keyword(s):  
21St Century ◽  
Global Economy ◽  
Modern World ◽  
The World ◽  
Target Set ◽  
Almost All ◽  
Over Time ◽  
Rapid Appearance

In the 21st century, the world became a sign of globalization: global conflicts, global disasters, global economy, global Internet, etc. The Polish researcher Casimir Zhigulsky defines globalization as a kind of process, that is, the target set of characteristic changes that develop over time and occur in the modern world. These changes in general are reduced to mutual rapprochement, reduction of distances, the rapid appearance of a large number of different connections, contacts, exchanges, and to increase the dependence of society in almost all spheres of his life from what is happening in other, often very remote regions of the world.

9/11 and Armageddon: the Christian Right and George W. Bush

2003 ◽  
Vol 2 (1) ◽  
pp. 33-50
Author(s):  
Göran Gunner
Keyword(s):  
New York ◽  
Christian Right ◽  
Political Life ◽  
Religious Leader ◽  
The European Union ◽  
The World ◽  
Mega Church ◽  
The Usa ◽  
Jerry Falwell ◽  
High Degree

Authors from the Christian Right in the USA situate the September 11 attack on New York and Washington within God's intentions to bring America into the divine schedule for the end of the world. This is true of Pat Robertson and Jerry Falwell, and other leading figures in the ‘Christian Coalition’. This article analyses how Christian fundamentalists assess the roles of the USA, the State of Israel, Islam, Iraq, the European Union and Russia within what they perceive to be the divine plan for the future of the world, especially against the background of ‘9/11’. It argues that the ideas of the Christian Right and of President George W. Bush coalesce to a high degree. Whereas before 9/11 many American mega-church preachers had aspirations to direct political life, after the events of that day the President assumes some of the roles of a mega-religious leader.

Sign in / Sign up

Export Citation Format

Share Document