SWOT Analysis in Strategic Management and a Case Study at Gaziantep Airport
The aim of the study is to reveal Gaziantep Airport qualifications by applying the SWOT method. Qualitative research method was used in this study. SWOT analysis of Gaziantep Airport has been done. According to the results, although the airport has significant strengths and opportunities, it has some weaknesses and threats. The usability of the cargo terminal, having more destinations, being an international airport are determined as the strong dimensions of the airport. The insufficiency of the passenger terminal and parking area, the inefficiency of the instrument landing system were determined to be the weakness of the airport. However, investments made to overcome these deficiencies can be considered as opportunities. In addition, population growth, tourism potential due to the city of gastronomy, and the increase in the trade volume of the city have been identified as the opportunities of the airport. The proximity of the airport to the Syrian border, where the war has been going on since 2011, can be seen as a threat.