Effects of Cognitive Load and Game Involvement on Affective Responses in Branded Entertainment

2019 ◽  
Vol 11 (4) ◽  
pp. 42-58
Author(s):  
Ayşegül Sağkaya Güngör ◽  
Tuğce Ozansoy Çadırcı
Keyword(s):  
Cognitive Load ◽  
Attitude Change ◽  
Affective Responses ◽  
The Third ◽  
Attitude Difference ◽  
Different Levels

The purpose of this study is to investigate the effects of cognitive load and game involvement on consumers' affective responses while comparing single and multi-brand settings in advergames. An experiment was conducted to study the differences between single and multi-brand settings at different levels of cognitive load, with the interaction of game involvement. Results showed that although there was no significant attitude difference towards single and multi-brand settings in advergames, the players' attitude towards the main brand is more positive in a single brand setting. Second, different levels of cognitive load affect attitude towards the main brand both in single and multi-brand settings, but the attitude change is observed only in single brand setting at high cognitive load. The results of the third analysis yielded that game involvement along with high cognitive load affects all attitudes positively.

The Primacy Principle: Attitude Change and Political Socialization

1976 ◽  
Vol 6 (1) ◽  
pp. 83-113 ◽  
Author(s):  
Donald Searing ◽  
Gerald Wright ◽  
George Rabinowitz
Keyword(s):  
Attitude Change ◽  
Political Socialization ◽  
Party Identification ◽  
Cohort Analysis ◽  
Political Trust ◽  
Political Efficacy ◽  
The Third ◽  
Political Orientations

The ‘primacy principle’ comprises three assumptions about political orientations. The first is that they are learned during childhood. The second is that this childhood learning further shapes any subsequent modifications of them. The third is that the scale of any such subsequent modifications is small: fundamental political orientations tend to endure through life. We propose, using cohort analysis, to examine the extent to which three political orientations – party identification, political efficacy and political trust – do, as a matter of fact, endure through adulthood.

Distinction between Dolus and Culpa with reference to Arson in Zakon Sudnyj LJudem, the Vinodol Law and the Statute of Senj

De Jure ◽  
2021 ◽  
Vol 12 (1) ◽  
Author(s):  
Daniel Haman ◽  
◽  
◽  
Keyword(s):  
Criminal Law ◽  
The Other ◽  
Legal Documents ◽  
The Third ◽  
Other Hand ◽  
Criminal Offenses ◽  
The World ◽  
The Difference ◽  
Different Levels ◽  
Better Than

The difference between intent (dolus) and negligence (culpa) was rarely emphasized in codified medieval laws and regulations. When compared to the legal statements related to intent, negligence was mentioned even more rarely. However, there are some laws that distinguished between the two concepts in terms of some specific crimes, such as arson. This paper draws attention to three medieval Slavic legal documents – the Zakon Sudnyj LJudem (ZSLJ), the Vinodol Law and the Statute of Senj. They are compared with reference to regulations regarding arson, with the focus being on arson as a crime committed intentionally or out of negligence. The ZSLJ as the oldest known Slavic law in the world shows some similarities with other medieval Slavic legal codes, especially in the field of criminal law, since most of the ZSLJ’s articles are related to criminal law. On the other hand, the Vinodol Law is the oldest preserved Croatian law and it is among the oldest Slavic codes in the world. It was written in 1288 in the Croatian Glagolitic script and in the Croatian Chakavian dialect. The third document – the Statute of Senj – regulated legal matters in the Croatian littoral town of Senj. It was written in 1388 – exactly a century after the Vinodol Law was proclaimed. When comparing the Vinodol Law and the Statute of Senj with the Zakon Sudnyj LJudem, there are clear differences and similarities, particularly in the field of criminal law. Within the framework of criminal offenses, the act of arson is important for making a distinction between intent and negligence. While the ZSLJ regulates different levels of guilt, the Vinodol Law makes no difference between dolus and culpa. On the other hand, the Statute of Senj strictly refers to negligence as a punishable crime. Even though the ZSLJ is almost half a millennium older than the Statute of Senj and around 400 years older than the Vinodol Law, this paper proves that the ZSLJ defines the guilt and the punishment for arson much better than the other two laws.

scholarly journals Risk and Resilience in Pregnancy and Birth

2021 ◽  
pp. 57-77
Author(s):  
Cecily Young ◽  
Susan Ayers
Keyword(s):  
Transition To Parenthood ◽  
Perinatal Period ◽  
Personal Attributes ◽  
Future Research ◽  
Risk And Resilience ◽  
The Third ◽  
The Impact ◽  
Different Levels ◽  
Pregnancy And Birth ◽  
In Pregnancy

Pregnancy, birth, and becoming a parent involves substantial changes at biological, psychological, social, and broader cultural levels. As such, it is a continuing process of adaptation to change and new demands. This chapter provides an overview of risk and resilience in pregnancy, birth, and the transition to parenthood and the impact of these experiences on both women and their infants. The first part of the chapter provides an overview of experiences of pregnancy and birth and risks that arise, in particular trauma that may be experienced during birth. The second part looks at resilience in pregnancy and birth, what we know, and what we still need to know in this area. The third part looks at theories of resilience relevant to the perinatal period and how it is important to look at resilience at different levels (e.g. epi/genetic, personal attributes, relationships, support systems, culture, and environment). The authors conclude with key considerations for future research and theory in this area.

scholarly journals Transcendental Philosophy as a Research Programme

2021 ◽  
Vol 40 (3) ◽  
pp. 93-126
Author(s):  
Michael Lewin
Keyword(s):  
Research Programme ◽  
Transcendental Philosophy ◽  
Pure Reason ◽  
Critique Of Pure Reason ◽  
The Third ◽  
Definite Form ◽  
Historical Investigation ◽  
Clear Idea ◽  
Different Levels ◽  
Insight Into

Transcendental philosophy was not born like Athena out of Zeus’s head, mature and in full armour from the very beginning. That is why in both prefaces to the Critique of Pure Reason (1781 and 1787) Kant introduces the concept of transcendental philosophy as an “idea.” The idea understood architectonically develops slowly and only gradually acquires a definite form. As witnessed by the works of Kant himself and of his predecessors and followers, the idea of transcendental philosophy has undergone a series of changes and adjustments compared to the initial plan. In this context, my goal is not simply exegesis and historical investigation of transcendental philosophy, but also to look at it from a systematic and methodological perspective. I examine the concept of transcendental philosophy from the viewpoint of programmatic metaphilosophy. The first part discusses programmatics as a distinct subsection of metaphilosophy. I argue that Kant’s architectonic methodology and the methodology of Lakatos can be used to understand the inception, development and degradation of philosophical systems. In the second part I look at the project of transcendental philosophy and the stages of its development from the standpoint of architectonics. The third part shows that Lakatos’s methodology can provide a detailed insight into the elements of transcendental philosophy, a clear idea of its logic and identify the component parts that can be improved and developed. In spite of the different levels of detailing and epistemological prerequisites, the methodologies of Kant and Lakatos can be combined to achieve a metaphilosophically informed and progressive understanding of philosophical projects.

scholarly journals Creative accounting as one of the global tools for detecting fraud in Europe

2021 ◽  
Vol 129 ◽  
pp. 03024
Author(s):  
Monika Poradova
Keyword(s):  
Western Europe ◽  
Balance Sheet ◽  
Fraud Detection ◽  
Value Added ◽  
The Third ◽  
Creative Accounting ◽  
Method Analysis ◽  
Graphic Methods ◽  
Descriptive Method ◽  
Different Levels

Research background: The issue of fraud is a real and not an exceptional phenomenon in today’s global economies. Fraud arises in businesses at different levels and from different motivations. However, with the development of fraud, methods are also being developed to help detect such fraud. Therefore, the present paper focused on creative accounting as one of the global tools for detecting these scams. The present paper consists of four parts. The first part deals with the issue of creative accounting. The second part describes fraud techniques such as “windows dressing”, “off-balance-sheet financing” and “earnings management”. The third part of the article consists of an analysis of the development of fraud detection in Central and Western Europe. The third part also includes a discussion. The fourth part deals with the conclusions on the issue. Purpose of the article: describe the issue of creative accounting as one of the global tools for detecting fraud. One of the aims of this paper is also to analyse the development of fraud detection in Central and Western Europe. Methods: In the processing of the present paper, a descriptive method, analysis, mathematical and statistical methods, graphic methods, comparison and synthesis were used. Findings & Value added: provide an overview of the conditions for the creation of creative accounting, detection procedures, and the fight against creative accounting. The result of this article is a comprehensive view of the global frauds of Central and Western Europe.

Global Governance

2018 ◽  
Author(s):  
Roberto Domínguez ◽  
Rafael Velázquez Flores
Keyword(s):  
Global Governance ◽  
The Other ◽  
Global Level ◽  
Academic Institutions ◽  
The Third ◽  
Governance Practices ◽  
The One ◽  
Different Levels ◽  
Multiple Actors

The goal of this article is to provide an overview of the literature on global governance, key elements for understanding its conceptualization, and a gateway to capture its multidimensionality. From this perspective, global governance is conceived as a framework of analysis or intellectual device to study the complexity of global processes involving multiple actors that interact at different levels of interest aggregation. The article is divided into four parts. The first section describes the origins, definitions, and characteristics of global governance. The second categorizes global governance based on different thematic areas where there is a confluence of governance practices, on the one hand, and the inclusion of a global level of interaction, on the other. The third discusses the different conceptual inquiries and innovations that have been developed around the term. Finally, the last part maps the different academic institutions that have focused their research on global governance and offer programs on this subject.

scholarly journals A framework to estimate cognitive load using physiological data

2020 ◽  
Author(s):  
Muneeb Imtiaz Ahmad ◽  
Ingo Keller ◽  
David A. Robb ◽  
Katrin S. Lohan
Keyword(s):  
Cognitive Load ◽  
Human Error ◽  
Human Performance ◽  
Predictive Accuracy ◽  
Pupil Diameter ◽  
High Accuracy ◽  
Physiological Data ◽  
Workload Management ◽  
Different Levels ◽  
Diameter Change

Abstract Cognitive load has been widely studied to help understand human performance. It is desirable to monitor user cognitive load in applications such as automation, robotics, and aerospace to achieve operational safety and to improve user experience. This can allow efficient workload management and can help to avoid or to reduce human error. However, tracking cognitive load in real time with high accuracy remains a challenge. Hence, we propose a framework to detect cognitive load by non-intrusively measuring physiological data from the eyes and heart. We exemplify and evaluate the framework where participants engage in a task that induces different levels of cognitive load. The framework uses a set of classifiers to accurately predict low, medium and high levels of cognitive load. The classifiers achieve high predictive accuracy. In particular, Random Forest and Naive Bayes performed best with accuracies of 91.66% and 85.83% respectively. Furthermore, we found that, while mean pupil diameter change for both right and left eye were the most prominent features, blinking rate also made a moderately important contribution to this highly accurate prediction of low, medium and high cognitive load. The existing results on accuracy considerably outperform prior approaches and demonstrate the applicability of our framework to detect cognitive load.

scholarly journals “…because I’m just a stupid woman from an ngo”: Interviews and the interplay between constructions of gender and professional identity

Pragmatics ◽  
2012 ◽  
Vol 22 (2) ◽  
pp. 327-345 ◽  
Author(s):  
Marlene Miglbauer
Keyword(s):  
Identity Construction ◽  
Positioning Theory ◽  
Professional Identities ◽  
Chronological Order ◽  
Gender Identities ◽  
The Third ◽  
The Past ◽  
And Gender ◽  
Different Levels ◽  
Interview Setting

Over the last decade, using interviews to analyse identity construction has been gaining in popularity (de Fina 2003; Johnson 2006; Baynham 2011) and, given this interest, analysing identities has become a much debated issue that is being approached from various angles. Regarding interviews as interaction between the interviewee and interviewer, and stories in the interviews as emerging from interactional dynamics (de Fina 2009), this paper draws attention to the emergence of identity at different levels. First, identities emerge at the level of the interview narrative, which is ongoing talk as it evolves in real time and consists of reporting facts, giving opinions on, and explaining aspects of, various topics to the interviewer. Second, identities emerge in stories which are included in the ongoing talk. Stories refer to actions in the past, usually told in chronological order. In contrast to interview narratives which are initiated by the interviewer, stories in interviews are primarily instigated by the interviewees to further support their identity co-construction in the interview setting. The interview setting is thus the third level of identity construction in interviews. By applying the framework of identities occurring at different levels in interviews and Positioning Theory (Harré and van Langenhove 1999), this paper analyses the construction of professional gender identities in the workplace, the interplay between these identities, and the dependence of these constructions on the ‘interview as context’. The stories themselves reveal how, in the workplace, there may be a conflict between professional and gender identities. More specifically such stories make visible the way in which interviewees construct their professional identities in order to resist gender identities that are projected onto them.

Dimensionality, Map Matching, and Anxiety

1963 ◽  
Vol 13 (2) ◽  
pp. 335-350 ◽  
Author(s):  
Philip J. Runkel
Keyword(s):  
Attitude Change ◽  
Cognitive Structure ◽  
Cognitive Maps ◽  
Map Matching ◽  
Human Communication ◽  
General Hypothesis ◽  
Second Stage ◽  
The Third ◽  
Third Stage ◽  
Three Stages

By supplementing the theory of human communication with the concept of the dimensions of the cognitive field, three stages of communication or three stages in the matching of the cognitive “maps” of the communicators can be distinguished. Different realms of prediction concerning response to a communication are possible (or impossible) at each of these stages. A general hypothesis is that similarity of cognitive structure (“collinearity”) at the second stage permits more pronounced influence effects at the third stage. A related hypothesis (among others discussed) is that the relation between anxiety and susceptibility to attitude-change depends on the cognitive dimensionality required by the communication. This hypothesis is defended by showing that it reconciles some apparently contradictory results in studies of anxiety and attitude change.

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