Determinants of Response to Intrusive Advertisement on Mobile Applications by Undergraduate Students

2020 ◽  
Vol 10 (2) ◽  
pp. 26-38
Author(s):  
Janet O. Adekannbi ◽  
Emmanuel Abiokuta
Keyword(s):  
Undergraduate Students ◽  
Mobile Applications ◽  
Perceived Control ◽  
Contextual Information ◽  
Structure Questionnaire ◽  
Advertising Agencies ◽  
Privacy Concerns ◽  
Multistage Sampling ◽  
Descriptive Survey ◽  
Survey Approach

This study investigated motivating and inhibiting (perceived sacrifice, privacy concerns) factors influencing undergraduate students' perceived advertising value and response to intrusive advertisements on mobile applications. Descriptive survey approach and multistage sampling were adopted. Data was collected from 311 four hundred level undergraduate students of University of Ibadan, Nigeria using structure questionnaire. Findings revealed that utilization of contextual information and perceived sacrifice were the strongest determinants of perceived advertising value of intrusive advertisements. Perceived control and privacy concerns were the strongest determinants of both responses to purchase and avoid advertised products. Trust and perceived sacrifice had the strongest influence on response to pass along advertisement to family and friends, while utilization of contextual information significantly determined response to search for more information on the advertised product. The study discusses implications of findings for mobile advertising agencies.

scholarly journals ASSESSMENT OF UNDERGRADUATE STUDENTS’ METACOGNITIVE SKILLS FOR E-LEARNING IN NIGER STATE, NIGERIA

2015 ◽  
Vol 14 (1) ◽  
pp. 9
Author(s):  
Yunusa Umaru ◽  
Umma Abdulwahid
Keyword(s):  
Data Collection ◽  
Undergraduate Students ◽  
Metacognitive Skills ◽  
Metacognitive Skill ◽  
Test Statistic ◽  
E Learning ◽  
The Mean ◽  
Research Questions ◽  
Descriptive Survey ◽  
Survey Approach

This study was designed to assess undergraduate students’ metacognitive skill for e-Learning. It adopted a descriptive survey approach to determine the extent that undergraduate students in Nigeria deploy metacognitive skills for e-learning. Two research questions and two null hypotheses were stated to guide the study. Three institutions in Niger state were purposively selected and a total of 287 students were used for the study. The Metacognitive Skill f o r E-learning Questionnaire (MSELQ) was used for data collection. The instrument wav validated and the reliability tested. Data an analysis was conducted using the mean and standard deviations and t-test statistic. The findings of the study revealed that most of the students use the metacognitive skills. However, the extent of use of skill was low. Gender has no significant influence on problem and uses of metacognitive skills on e-leaning. It was recommended that for effective e-learning, students need appropriate instructions in the utilization of metacognitive skills for effective e- learning through internet.

Assessment and Prediction of Privacy Concerns on Health Apps (Preprint)

2020 ◽  
Author(s):  
Reham AlTamime ◽  
Vincent Marmion ◽  
Wendy Hall
Keyword(s):  
Data Sharing ◽  
Mobile Applications ◽  
Retention Rate ◽  
Mobile Apps ◽  
Third Party ◽  
Privacy Concerns ◽  
Health Apps ◽  
Mobile Health Apps ◽  
Specific Factors ◽  
And Control

BACKGROUND Mobile apps and IoT-enabled smartphones technologies facilitate collecting, sharing, and inferring from a vast amount of data about individuals’ location, health conditions, mobility status, and other factors. The use of such technology highlights the importance of understanding individuals’ privacy concerns to design applications that integrate their privacy expectations and requirements. OBJECTIVE This paper explores, assesses, and predicts individuals’ privacy concerns in relation to collecting and disclosing data on mobile health apps. METHODS We designed a questionnaire to identify participants’ privacy concerns pertaining to a set of 432 mobile apps’ data collection and sharing scenarios. Participants were presented with 27 scenarios that varied across three categorical factors: (1) type of data collected (e.g. health, demographic, behavioral, and location); (2) data sharing (e.g., whether it is shared, and for what purpose); and, (3) retention rate (e.g., forever, until the purpose is satisfied, unspecified, week, or year). RESULTS Our findings show that type of data, data sharing, and retention rate are all factors that affect individuals’ privacy concerns. However, specific factors such as collecting and disclosing health data to a third-party tracker play a larger role than other factors in triggering privacy concerns. CONCLUSIONS Our findings suggest that it is possible to predict privacy concerns based on these three factors. We propose design approaches that can improve users’ awareness and control of their data on mobile applications

scholarly journals The level of trainees ' achievement and obstacles of active learning programme objectives In Hafr Al-Batin Governorate: مستوى تحقيق برنامج التعلم النشط في محافظة حفر الباطن لأهدافه والمعوقات التي تواجه المتدربين

2019 ◽  
Vol 3 (26) ◽  
Author(s):  
Sunaytan Mohammed Sunaytan Al-Harbi , Mohammed Abdulrahman M
Keyword(s):  
Active Learning ◽  
Training Programme ◽  
Research Tool ◽  
Average Level ◽  
Learning Program ◽  
Research Findings ◽  
Descriptive Survey ◽  
Survey Approach ◽  
Very High ◽  
Learning Area

    The research aimed to identify the level of achievement of Acive Learning programme objectives and the obstacles encountering the achievement of Active learning programme objectives at Hafer Al-Batin province. And to achieve these goals the researcher uses the descriptive survey approach and developed a 30-items questionnaire covering tow domains to collect data. The research tool was applied to a sample of (322) teachers. In order to consolidate the findings the researcher interviewed five educational supervisors to seek their opinions regarding the research findings. The findings of the research revealed a number of results the most important of them is, the level of achievement of the active learning program for the trainers' goals is very high. The target areas are ranked in descending order according to the verification level as follows: active learning area with a very high and average level of verification (4.41 of 5), 31 of 5), then the area of ​​the active teacher with a very high and average level of verification (4.25 of 5), and finally the field of active school with a very high and average level of verification (4,24 of 5), according to the results a number of results was revealed, the most important of them are: Increasing the number of strategies introduced in the active learning training programme, and considering the trainees' need to be trained on sufficient skills by increasing training periods of the active learning programme.    

scholarly journals Sistem Informasi Pemasaran Berbasis Website dalam Meningkatkan Pembelian Kerajinan Anyaman di Cv Binangkit Kabupaten Tasikmalaya

2019 ◽  
Vol 1 (3) ◽  
pp. 130-140
Author(s):  
Sri Sudiarti
Keyword(s):  
Information System ◽  
Research Method ◽  
Purchasing Decisions ◽  
Simple Regression Analysis ◽  
Quantitative Descriptive ◽  
Marketing Information ◽  
Descriptive Survey ◽  
Positive Effect ◽  
Survey Approach ◽  
Simple Regression

The purpose of this study was to determine the effectiveness of marketing information system at CV Binangkit in Tasikmalaya Regency and to find out the use of the website as a marketing medium to increase the purchase of netting crafts at CV. Binangkit in Tasikmalaya Regency. The research method used was quantitative descriptive survey approach. The sample of this study were 75 respondents. Statistical analysis was done through simple regression analysis. The results of the analysis indicated that the Marketing Information System had a positive effect on purchasing decisions. A good marketing information system can influence the purchasing decision. It is expected that Website-based marketing information system can be developed to improve public purchasing decisions. CV Binangkit is also suggested to provide more information about their products by regularly updating their products and making more promos on their website so that consumers will be more interested in buying their products.

scholarly journals Incorporating Contextual Information into Personalized Mobile Applications Recommendation

2021 ◽  
Author(s):  
Ke Zhu ◽  
Yingyuan Xiao ◽  
Wenguang Zheng ◽  
Xu Jiao ◽  
Chenchen Sun ◽  
...  
Keyword(s):  
Mobile Applications ◽  
Large Scale ◽  
Contextual Information ◽  
Mobile App ◽  
Mobile Internet ◽  
Current Time ◽  
Spatiotemporal Information ◽  
Data Overload ◽  
Effect Experiment ◽  
Contextual Characteristic

Abstract With the rise of the mobile internet, the number of mobile applications (apps) has shown explosive growth, which directly leads to the apps data overload. Currently, the recommender system has become the most effective method to solve the app data overload. App has the functional exclusiveness feature, which means the target users will not reuse apps with the same function in a certain spatiotemporal information. Most of the existing recommended methods for apps ignore the functional exclusiveness feature which makes it difficult to further improve the recommendation performance of the app recommendation. To solve this problem, we aim to improve the app recommendation performance, and propose a Personalized Context-aware Mobile App Recommendation Approach, called PCMARA. PCMARA comprehensively considers the user and app contextual information, which can mine the users app usage preference effectively. Specifically, (1) PCMARA explores the contextual characteristic of app, and constructs the app contextual factors for app which represent the function of app. (2) For the app functional exclusiveness problem, PCMARA leverages the app contextual factor to design a novel app similarity model, which enable to effectively eliminate this problem. (3) PCMARA considers the contextual information of users and apps to generates a recommendation list for target users based on the target users' current time and location. We applied the PCMARA to a real-world dataset and conducted a large-scale recommendation effect experiment. The experimental results show that the recommendation effect of PCMARA is satisfactory.

COMPOSITIONAL PROCESS OF MOBILE APPLICATION DEVELOPMENT BASED ON HETEROGENEOUS SOFTWARE OBJECTS

2021 ◽  
pp. 66-71
Author(s):  
Ю.Н. Дорошенко ◽  
О.Я. Кравец ◽  
Ю.С. Акинина
Keyword(s):  
Mobile Applications ◽  
Mobile Application ◽  
Contextual Information ◽  
Compositional Process ◽  
Application Development ◽  
Heterogeneous Devices ◽  
Heterogeneous Objects ◽  
Software And Hardware ◽  
The Many ◽  
Composition Process

Несмотря на множество доступных мобильных приложений с различными формами реализации (например, компонент, услуга или приложение), потребности пользователя отличаются от одного к другому. Кроме того, мобильные устройства характеризуются разнородными программными и аппаратными конфигурациями. Таким образом, важной проблемой при разработке мобильных приложений является их развертывание на доступных разнородных устройствах. Для решения этих проблем необходим процесс композиции, позволяющий повторно использовать существующие разнородные объекты для разработки мобильных приложений в соответствии с требованиями пользователя, и чтобы поведение желаемых приложений можно было настраивать в соответствии с их различной контекстной информацией. В статье эта проблема решается на основе процесса создания мобильных приложений с учетом контекста на основе существующих гетерогенных программных объектов. Despite the many mobile applications available with different forms of implementation (for example, a component, service or application), the user's needs differ from one to another. In addition, mobile devices are characterized by heterogeneous software and hardware configurations. Thus, an important problem in the development of mobile applications is their deployment on available heterogeneous devices. To solve these problems, we need a composition process that allows us to reuse existing heterogeneous objects for developing mobile applications in accordance with the user's requirements, and so that the behavior of the desired applications can be customized according to their different contextual information. In the article, this problem is solved on the basis of the process of creating mobile applications taking into account the context on the basis of existing heterogeneous program objects.

Initial experiences with virtual reality as a tool for observation in needs-driven health technology innovation

2020 ◽  
Vol 6 (1) ◽  
pp. 10-12
Author(s):  
Kenneth H Perrone ◽  
Katherine Sherman Blevins ◽  
Lyn Denend ◽  
Richard Fan ◽  
Justin Huelman ◽  
...  
Keyword(s):  
Virtual Reality ◽  
Undergraduate Students ◽  
New Technology ◽  
Clinical Care ◽  
Patient Privacy ◽  
Privacy Concerns ◽  
Health Technologies ◽  
Clinical Observations ◽  
Clinical Scenarios ◽  
Hospital Policies

The Stanford University Biodesign Innovation Fellowship teaches a needs-based methodology for the innovation of health technologies. This involves the direct observation of patient care in a variety of settings, ranging from the hospital to the home, to identify unmet needs that can be addressed via innovative new technology-based solutions. Expanding this model to educate a larger population of undergraduate and graduate students is limited by access to real clinical observations, partly due to hospital policies and patient privacy concerns. We hypothesise that the use of virtual reality (VR) can be an effective tool to provide students access to a variety of clinical scenarios for identifying needs for innovation. In this preliminary study, two undergraduate students observed clinical care live in the operating room (OR) and using VR headsets. The students identified needs in both settings and compared the two experiences with a short survey. While VR did not offer a complete replication of the OR experience, it served as a viable tool for learning how to make observations. VR merits further investigation as an educational tool for needs finding and as a proxy for live clinical observations.

Students’ Privacy Concerns on the Use of Social Media in Higher Education

2014 ◽  
pp. 54-75 ◽  
Author(s):  
Laura Aymerich-Franch ◽  
Maddalena Fedele
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Undergraduate Students ◽  
Educational Institutions ◽  
Privacy Concerns ◽  
Use Of Social Media ◽  
The University ◽  
Video Calling ◽  
Correct Implementation

Social media is principally used by students in the private sphere. However, its implementation for educational purposes in higher education is rapidly expanding. This chapter looks into undergraduate students’ perceptions of using social media in the university context. In particular, it examines students’ privacy concerns regarding faculty use of social networks to support classroom work and video calling or online chats to meet for work discussion. Two-hundred-forty-four undergraduate students completed a survey and four focus groups were carried out. The results reveal that although students generally accept using social media in the instructional arena, privacy concerns can easily emerge. Educational institutions are encouraged to take these concerns seriously. Using applications specifically created for learning purposes and developing some guidelines for a correct implementation of these resources for the faculty to follow might contribute to alleviate these concerns.

Social Media in Higher Education

2019 ◽  
pp. 898-922
Author(s):  
Laura Aymerich-Franch
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Focus Group ◽  
Social Networking ◽  
Undergraduate Students ◽  
Teaching Resources ◽  
American University ◽  
Privacy Concerns ◽  
Spanish Universities ◽  
The University

This chapter analyses privacy concerns of students and faculty resulting from the adoption of social media as teaching resources in higher education. In addition, the chapter focuses on privacy concerns that social media can cause to faculty when they are used for social networking. A trans-cultural study was carried out which involved three Spanish universities, a Colombian university, and an American university. A focus group was organized with PhD students to brainstorm the topic. Afterwards, 94 undergraduate students completed a survey and 18 lecturers participated in a written interview. Results indicate that social media are widely adopted in the university and are perceived as valuable resources for teaching. However, privacy concerns can easily emerge among students and faculty when these applications are used for this purpose. Concerns may appear when social media are used for social networking as well. The text also offers some guidelines to overcome them.

Library and Information Science Female Undergraduate Preference for Facebook as Information Sharing Tool

2021 ◽  
pp. 245-261
Author(s):  
Adeyinka Tella ◽  
Oluwole Olumide Durodolu ◽  
Stephen Osahon Uwaifo
Keyword(s):  
Information Sharing ◽  
Undergraduate Students ◽  
Social Engagement ◽  
Information Science ◽  
Library And Information Science ◽  
Female Undergraduate ◽  
User Friendliness ◽  
User Friendly ◽  
Correlated Factors ◽  
Survey Approach

This study has examined the library and information science female undergraduates' preference for Facebook as an information-sharing tool. A survey approach was adopted using a questionnaire to collect data from 457 LIS female undergraduate students drawn from five library schools in Nigeria. The findings of the study have demonstrated that most significant factors that lead to the use of Facebook for information sharing among LIS female undergraduate students are user-friendly nature of the tool, personal gain, enjoyment, and self-efficacy while the least factors are social engagement and empathy. User-friendliness nature of Facebook has the highest correlation with the preference for Facebook as an information-sharing tool by female students followed by enjoyment while learning and empathy are the least correlated factors.

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