Portuguese Citizens and Oncologic Institutions in Social Networks

2016 ◽  
Vol 4 (1) ◽  
pp. 70-84
Author(s):  
Nuno Martins ◽  
Daniel Brandão
Keyword(s):  
Social Networks ◽  
Communication Strategies ◽  
Participatory Media ◽  
Analysis And Evaluation ◽  
Online Platforms ◽  
The Way

This paper aims to unravel the way Portuguese citizens and institutions have been adopting online platforms for social networks within the framework of solidarity and citizenship against cancer. The authors will present an analysis of the communication strategies implemented by institutions and their outcomes, aiming at clarifying the contribution that this type of participatory media have been giving to the oncological cause. In the Portuguese case, this activity occurs essentially among the most disseminated online platforms, namely: Twitter, YouTube, blogs and mostly on Facebook. The study focuses on the activity of renowned oncologic institutions on Facebook, as well as on various other online platforms for social networks. After the analysis and evaluation of the institutions' activity the authors present a set of recommendations that will help them in using social networks to citizenship missions in oncology.

scholarly journals Títulos jornalísticos para redes sociais

2021 ◽  
Vol 10 (1) ◽  
pp. 112
Author(s):  
Michele Goulart Massuchin ◽  
Thaísa Bueno ◽  
Regilson Furtado Borges ◽  
Suzete Gaia de Sousa
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Research Methodology ◽  
Semantic Structure ◽  
Quantitative Content Analysis ◽  
Content Dissemination ◽  
Online Platforms ◽  
Quantitative Content ◽  
Other Information ◽  
The Way

PT. A mudança nos modos de acesso aos conteúdos noticiosos nos espaços online leva a alterações na forma como se produz e se publica as notícias e outros materiais informativos. No Facebook é possível identificar essas novas características, especialmente porque é preciso disputar a atenção dos leitores e fazer com que as postagens sirvam de ponte para o acesso aos sites e portais de conteúdo. Com o jornalismo online, os títulos amplificaram seu prestígio como um possível diferencial mercadológico de atração e, mais uma vez, influenciados pela concorrência e pelas possibilidades do suporte, sofreram mudanças. Desse modo, este artigo tem a finalidade de identificar como os veículos brasileiros que migraram de plataformas tradicionais para o espaço digital têm feito uso de distintos elementos na construção das postagens quando se trata de publicações no Facebook. A proposta é entender como se configuram as estratégias narrativas e caça-cliques nos títulos produzidos nessa rede social, considerando para análise o conteúdo disponível na postagem realizada pelas empresas jornalísticas. Selecionou-se o conjunto que configura sua estrutura semântica –– frase, links, texto de apresentação, entre outros recursos encontrados – já que é a chamada total, e não apenas a frase textual do compartilhamento, que serve de isca naquele espaço. Para tanto, são analisados os posts no Facebook dos seguintes jornais: O Globo, Estadão, Gazeta do Povo, Diário Online, Diário de Pernambuco. Os dados foram coletados durante uma semana e totalizaram 1.745 textos, os quais foram analisados a partir do tema, do formato e da estrutura textual. Sobre a abordagem metodológica, a pesquisa fez uso da Análise de Conteúdo quantitativa. Pretende-se com o estudo contribuir para a discussão sobre estratégias de titulação associadas aos novos espaços de circulação de conteúdo e aprofundar o questionamento sobre as particularidades que definem os títulos nas redes sociais.    ***   EN. Changes in the way news content is accessed online leads to changes in the way news and other information are produced and published. These changes are readily identifiable on Facebook, both in response to the stiff competition for readers' attention, and because posts must serve as bridges to websites and content portals. This results in an increase in the importance of online headlines as vectors of attraction, and constant adaptation given the extreme competition and support opportunities. This study sets out to identify how Brazilian media enterprises that migrated from traditional to online platforms have made use of different elements in the construction of Facebook posts. The goal of this paper is to understand how narrative and click baiting strategies are configured into FB headlines and the content available in the posts. The overall configuration of the post's semantic structure is taken into consideration – phrasing, links, presentation text, where among other resources it is found – since it is the total appeal, and not just the textual phrasing, which serves as bait in that space. To this end, the FB posts of the following newspapers are analyzed: O Globo, Estadão, Gazeta do Povo, Diário Online, Diário de Pernambuco. Data were collected over a one week period (1745 texts) and an analysis conducted based on theme, format and textual structure. With respect to research methodology, the study made use of quantitative content analysis. The aim of the paper is to contribute to the discussion of headline strategies associated with new content dissemination platforms and to further analyze the particularities that define headlines on social networks.   ***   FR. Les changements dans la façon d'accéder au contenu des actualités en ligne ont entraîné des changements dans la façon dont les actualités et autres informations sont produites et publiées. Ces changements sont facilement identifiables sur Facebook, à la fois en réponse à la forte concurrence pour attirer l'attention des lecteurs et parce que les messages doivent servir de passerelle vers les sites web et les portails de contenu. Il en résulte une augmentation de l'importance des titres en ligne comme vecteurs d'attraction, et une adaptation constante compte tenu de la concurrence extrême et des possibilités de soutien. Cette étude vise à identifier comment les entreprises médiatiques brésiliennes qui ont migré des plateformes traditionnelles vers les plateformes en ligne ont utilisé différents éléments dans la construction des posts sur Facebook. L'objectif de cet article est de comprendre comment les stratégies de narration et de clickbait sont configurées dans les titres sur Facebook et dans contenu disponible dans les posts. La configuration globale de la structure sémantique du post est prise en considération - formulation, liens, texte de présentation, où entre autres ressources il se trouve - puisque c'est l'attrait total, et pas seulement la formulation textuelle, qui sert d'appât dans cet espace. À cette fin, les posts Facebook des journaux suivants ont été analysés : O Globo, Estadão, Gazeta do Povo, Diário Online, Diário de Pernambuco. Les données ont été collectées sur une semaine (1745 textes) et une analyse a été réalisée sur la base de la thématique, du format et de la structure textuelle. En ce qui concerne la méthodologie de recherche, l'étude a eu recours à une analyse quantitative du contenu. L'objectif est de contribuer à la discussion des stratégies de titres associées aux nouvelles plateformes de diffusion de contenu et d'analyser plus en profondeur les particularités qui définissent les titres sur les réseaux sociaux.   ***

Parties versus Politicians Online

2018 ◽  
Author(s):  
Gideon Rahat ◽  
Ofer Kenig
Keyword(s):  
Social Networks ◽  
Online Social Networks ◽  
Consumption Rate ◽  
Party Leaders ◽  
Online Platforms ◽  
Online Presence ◽  
Facebook Pages

The chapter starts with a brief overview of the study of political personalization online, then focuses on its claims concerning the influence of online platforms on political personalization. It then analyses online personalization by comparing the online presence and activity of parties, party leaders, and prominent politicians from twenty-five democracies, and also the consumption rate of their Facebook pages. High variance at the national levels of personalization online demonstrates that personalization is not a necessary development of politics in the age of online social networks. Levels of online controlled media personalization do not seem to be generally high. Parties are present online more than individual politicians, and in most cases the amount of their output is higher. Online personalization in voters’ behavior—the consumption side—is, however, prevalent. Such personalization is evident in the amounts of the consumption of the outputs of party leaders, but not of other prominent politicians.

scholarly journals Theorising the deaf body: using Lefebvre and Bourdieu to understand deaf spatial experience

2021 ◽  
pp. 147447402110036
Author(s):  
Dai O’Brien
Keyword(s):  
Social Networks ◽  
Social Space ◽  
Deaf Children ◽  
Deaf People ◽  
Work Practices ◽  
Spatial Experience ◽  
Individual Basis ◽  
Theoretical Approaches ◽  
The Individual ◽  
The Way

In the field of Deaf Geographies, one neglected area is that of the individual deaf body and how individual deaf bodies can produce deaf space in isolation from one another. Much of the work published in the field talks about collectively or socially produced deaf spaces through interaction between two or more deaf people. However, with deaf children increasingly being educated in mainstream schools with individual provisions, and the old social networks and institutions of deaf communities coming under threat by the closure of deaf clubs and changing work practices, more research on the way in which individuals can produce their own deaf spaces and navigate those spaces is needed. In this paper, I outline two possible theoretical approaches, that of Lefebvre’s productive gestures to produce social space, and Bourdieu’s habitus, capital and hexis. I suggest that these theories can be productively utilised to better understand the individual basis of the production of deaf spaces.

MARKETING COMMUNICATION STRATEGIES OF THE ENTERPRISE IN THE CONDITIONS OF ECONOMY DIGITALIZATION

2018 ◽  
Author(s):  
Anastasiia Zerkal ◽  
◽  
Viktoriia Holomb ◽  
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Social Networking Sites ◽  
Positive Impact ◽  
Communication Strategies ◽  
Mobile Technologies ◽  
Customer Engagement ◽  
User Engagement ◽  
Marketing Communication ◽  
Internet Users

The article considers the peculiarities of the formation of marketing communication strategies of the enterprise in terms of digitalization of the economy. The main directions of mass media in the twentieth century are determined and the delimitation of modern social media is presented. The conditions of compliance of the website have been determined so that it can be considered as a part of web 2.0: the ability to independently contribute to the content of the site; User control of your own information and website design -interactive and useful. The influence of digital and mobile technologies on the peculiarities of users' communication, as well as their attitude to the interactivity of social networks is proved. The potential of social networks to support their brands, increase the customer base and promote goods and services of enterprises has been identified. It is determined that due to its popularity, social networking sites have had a significant impact on ways of social communication and as a result have changed the sales channels of enterprises. It is estimated that the number of people using social networks is growing very fast, and at the time of writing, more than 2.62 billion people are using social networking sites. The largest social networks were analyzed: Facebook, Pinterest, Twitter, LinkedIn, Instagram. Their features and advantages for both users and professional marketers of enterprises are determined. It is estimated that in 2021, 71% of the total number of Internet users were users of social networks, and this percentage is projected to increase. The most popular activity among Internet users is social networking, and it has a high level of user engagement, which has a positive impact on the sales of businesses that work with digital marketing tools. The ease and low cost of Internet marketing compared to conventional advertising has proven that businesses in all sectors of the economy can more effectively reach their target audience, and social networks help influence other potential customers, and allow businesses to get useful feedback on their product or service. Ultimately, this leads to improved products / services and customer engagement, ie improves the company's marketing communication strategies in today's digital economy.

Social Class, Consumption and the Influence of Bourdieu: Some Critical Issues

1997 ◽  
Vol 44 (1_suppl) ◽  
pp. 274-301 ◽  
Author(s):  
Brian Longhurst ◽  
Mike Savage
Keyword(s):  
Social Networks ◽  
Social Class ◽  
Everyday Life ◽  
Occupational Groups ◽  
Critical Issues ◽  
Consumption Practices ◽  
The Relationship ◽  
Point Of Departure ◽  
The Way

Bourdieu's work has been an important point of departure for recent analyses of the relationship between social class and consumption practices. This chapter takes stock of Bourdieu's influence and explores some problems which have become apparent—often in spite of Bourdieu's own hopes and general views. We point to the way that Bourdieu's influence has led to an approach to consumption which focuses on the consumption practices of specific occupational classes and on examining variations in consumption practice between such occupational groups. We argue that it this approach has a series of problems and suggest the need to broaden analyses of consumption to consider issues of ‘everyday life’, sociation, and social networks.

scholarly journals COMPREHENSIVE ANALYSIS OF LINGUISTIC COMMUNICATION PATTERNS OF TOP RUSSIAN JOURNALISTS IN THE OFFICIAL ACCOUNTS OF SOCIAL PLATFORMS VKONTAKTE, FACEBOOK, INSTAGRAM, TWITTER

2021 ◽  
pp. 49-62
Author(s):  
Вероника Викторовна Катермина ◽  
Анна Александровна Гнедаш ◽  
Мария Витальевна Николаева
Keyword(s):  
Social Networks ◽  
Social Action ◽  
Presidential Address ◽  
Comprehensive Analysis ◽  
Communication Patterns ◽  
Data Sets ◽  
Linguistic Communication ◽  
The Social ◽  
Linguistic Patterns ◽  
The Way

В статье приводятся результаты комплексного анализа лингвистических паттернов коммуникации топовых российских журналистов в официальных аккаунтах социальных платформ ВКонтакте, Facebook, Instagram, Twitter. Целью данной статьи является изучение лингвистических паттернов, продуцируемых топовыми журналистами в своих онлайн-аккаунтах, способных задавать векторы восприятия политического контента, создаваемого главными лидерами государств, и приводящих к трансформации дискурсивных полей как в онлайн-, так и в офлайн-пространстве. Среднестатистический россиянин тратит почти половину дня на онлайн-взаимодействие, почти 50 % этого времени приходится на популярные социальные медиа, в том числе интернет-серфинг в среде официальных аккаунтов топовых журналистов. Потребление данных паттернов рядовыми пользователями / читателями, находящимися под «силовым» влиянием дискурсивного поля, становится определяющим фактором в процессе выработки и принятия индивидуальных / коллективных решений, реализация которых формирует то или иное социальное действие как в онлайн-, так и в офлайн-пространстве. Согласно данным мониторинга социальных медиа и СМИ компанией «Медиалогия», нами были выбраны аккаунты Алексея Венедиктова, Владимира Соловьева, Владимира Познера, Маргариты Симоньян и Ксении Собчак в ВКонтакте, Facebook, Instagram, Twitter. Эмпирической базой (дата-сеты) стали все посты, комментарии и ветки дискуссий, отражающие реакцию данных журналистов и общественности на Послание Президента РФ В. В. Путина Федеральному Собранию РФ от 15 января 2020 г. Дата-сеты были получены машинным методом сплошной выборки и подвергнуты комплексному анализу, включившему сетевой, лингводискурсивный, фолксономический анализ. В результате проведенного исследования были сделаны выводы о том, какими лингводискурсивными особенностями характеризуются посты топовых журналистов в популярных социальных сетях; как характеризуются лингвистические паттерны, продуцируемые топовыми журналистами в онлайн-пространстве; как различается контент, создаваемый журналистами в разных социальных сетях; каковы особенности этих различий в зависимости от специфики самих социальных платформ; как влияет политический контекст на лингвистические паттерны, продуцируемые топовыми журналистами в онлайн-пространстве. The article presents the results of a comprehensive analysis of the linguistic communication patterns of top Russian journalists in the official accounts of the social platforms VKontakte, Facebook, Instagram, Twitter. The purpose of this article is to study the linguistic patterns which are produced by the top journalists in their online accounts and which can set vectors of interpretation of political content created by state leaders and cause the transformation of discourse fields both in online and offline spaces. The average Russian spends almost half a day on online interaction, almost 50% of this time is spent on popular social media, including surfing the top journalists’ official accounts. The linguistic patterns produced by journalists in their online accounts are capable of transforming discursive fields both online and offline. The consumption of these patterns by ordinary users / readers who are under the influence of the discourse field becomes a determining factor in the process of making individual / collective decisions, the implementation of which forms a particular social action both in online and offline spaces. According to “Mediologia” monitoring data of social and mass media, the authors selected the accounts of Aleksey Venediktov, Vladimir Solovyev, Vladimir Pozner, Margarita Simonyan, and Ksenia Sobchak in VKontakte, Facebook, Instagram, Twitter. The data sets of the study are all the posts, comments, and threads of discussions that reflect the reaction of the above-mentioned journalists and the public to the Presidential Address to the Federal Assembly on 15 January 2020. The data sets were gained through a continuous sampling method and underwent a comprehensive analysis including network, linguo-discursive, folksonomic analyses. As a result of the study, the authors have drawn the conclusions on what linguistic and discursive features characterize the posts of the top journalists in popular social networks; the way the linguistic patterns produced by the top journalists in online space are characterized; the way the content created by the journalists in various social networks differs; what is the specificity of these differences depending on the specificity of the social platforms themselves; the way a political context affects the linguistic patterns produced by the top journalists in online space.

scholarly journals LINGUÍSTICA E PUBLICIDADE: UM OLHAR ENUNCIATIVO SOBRE UMA CAMPANHA PUBLICITÁRIA DO CITIBANK.

2017 ◽  
Author(s):  
Ellen Cristina Gerner Siqueira
Keyword(s):  
Social Networks ◽  
Financial Institution ◽  
Daily Lives ◽  
Advertising Campaign ◽  
Verbal Language ◽  
People’S Daily ◽  
The World ◽  
People's Daily ◽  
The Way

O discurso publicitário está presente no cotidiano das pessoas por meio de diversos tipos de mídia: anúncios na TV, impressos, outdoors ou nas redes sociais. Entre os recursos utilizados pela publicidade para convencer as pessoas sobre os produtos, serviços ou ideias que se deseja vender nos interessa estudar o uso da linguagem verbal, mais especificamente a maneira com que a publicidade constrói sentido por meio da linguagem. Assim, este artigo pretende analisar alguns enunciados de uma campanha publicitária realizada pela instituição financeira Citibank sob o olhar da teoria enunciativa desenvolvida por Oswald Ducrot. A campanha serve como  exemplo do jogo argumentativo que pode ser criado por meio da linguagem verbal, enredado em si mesmo, onde o locutor não fala sobre o mundo, mas fala para construir o mundo e explicitar a sua verdade por meio de argumentação linguística e não, necessariamente, retórica. Abstract: Advertising speech is present in people's daily lives through various types of media: TV ads, print ads, billboards, or social networks. Among the resources used by advertising to convince people about the products, services or ideas they want to sell we are interested in studying the use of verbal language, more specifically the way in which advertising builds meaning through language. Thus, this article intends to analyze some statements of an advertising campaign carried out by the financial institution Citibank under the view of the enunciative theory developed by Oswald Ducrot. The campaign is a great example of the game of argumentation that can be created through verbal language, entangled in itself, in which the speaker does not speak about the world, but speaks to build the world and to explain its truth through linguistic argumentation and not , necessarily, rhetoric.

scholarly journals Indian Tourism Industry and COVID-19: A Sustainable Recovery Framework in a Post-Pandemic Era

2021 ◽  
pp. 097226292110432
Author(s):  
Kshitija Pandey ◽  
Kala Mahadevan ◽  
Sujata Joshi
Keyword(s):  
Literature Review ◽  
Business Environment ◽  
Tourism Industry ◽  
Global Business ◽  
Analysis And Evaluation ◽  
Travel And Tourism ◽  
Narrative Literature ◽  
Narrative Literature Review ◽  
Sustainable Recovery ◽  
The Way

The COVID-19 outbreak has impacted the global business environment and has resulted in significantly challenging multiple industries across the business spectrum. One of the industries facing severe adverse consequences is the travel and tourism industry. This study aims to assess and assimilate the overall impact posed by this pandemic to the Indian tourism industry and propose a sustainable recovery framework that would provide a guideline to all the Indian tourism industry stakeholders to forge the way forward in the post-pandemic era. The study adopts a narrative literature review-based approach to arrive at a sustainable recovery framework based on the analysis and evaluation of the literature on the proposed topic. The study finds that the Indian tourism industry has been significantly impacted by the ongoing pandemic and has altered the functioning of all the stakeholders in the industry.

scholarly journals As RP em rede e o envolvimento dialógico em plataformas feministas (“A Coletiva” e “INMUNE”)

2020 ◽  
Vol 10 (20) ◽  
pp. 05-26
Author(s):  
Sonia de Sa
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Digital Media ◽  
Exploratory Study ◽  
Communication Strategies ◽  
Gender Violence ◽  
Modus Operandi ◽  
The Public ◽  
Communication Option ◽  
Feminist Movements

Feminist movements are currently asserting themselves by the capacity of involvement and aggregation of activists and the public identified with the feminist cause, who have in common both the struggle for women's rights and the spaces where they create existence and attribute dimension to that struggle: digital social networks. The purpose of this article is to understand the communication strategies, supported by dialogue, that underlie this aggregation and sharing of meaning when it comes to feminism and its close connection with the fight for gender equality, the end of gender violence or the eradication of racism. Based on the theoretical review on networked PR (Grunig, 2009; Kent, 2017), networked dialogue (Theunissen & Wan Noordin, 2011; Smith & Taylor, 2017; and networked feminism (Fullagar, Parry and Johnson, 2019; Keller, Mendes & Ringrose, 2018; Araüna, Willem & Tortajada, 2019; Yang, Uysal & Taylor, 2017), we applied content analysis (Bardin, 2006) to publications and digital interactions on two Portuguese feminist platforms. Thus, in an adaptation of the model proposed by Lane and Kent (2018) - Dialogic Engagement Interaction - this exploratory study analyzes the dialogical involvement of Coletiva and INMUNE - Instituto da Mulher Negra de Portugal. The analysis results, however, shows a low level of dialogical involvement between organizations and their audiences and, consequently, a reduced collective force to stop online hate clusters with increasing protagonism and with highly technological and effective modus operandi. Thus, the outcomes indicate that the two platforms analyzed do not apply communication strategies through dialogue, limiting exchanges between the organization and the public to the classic top-down communication option, summarizing the practice of dialogical involvement in social digital media to the publication unidirectional content and openness to comments and other reactions. As for the hypotheses raised, only one of them was validated, taking into account that 1) there was no significant dialogical involvement in the content analysis of the two feminist platforms, and 2) although we were unable to verify in the content analysis of the two feminist platforms, the theoretical review validated the idea that online anti-feminist and hate clusters can be fought by online anti-feminist and anti-hate clusters with the same effectiveness in spreading messages as the former. And here, the networked PR must take the strategic and tactical leadership of the action. This work also proposes a model for the analysis of dialogical involvement in digital social networks based on the broader initial proposal of Lane and Kent (2018). The model we propose comprises six categories: 1) existence of comment(s), sharing(s) and / or emoji(s); 2) existence of comment(s) and answer(s); 3) existence of dialogue (with the five dialogical principles: mutuality, propinquity, empathy, risk and commitment; see in Kent, 2017).; 4) existence of freedom to choose the theme and the dialogical flow (when both parts – public and organization – are given freedom to choose the topic and flow of dialogue); 5) without agenda or manipulation (when there is no intention to put issues on the agenda, essentially, those that indicate manipulation); and 6) rhetorical (when a persuasion strategy is applied by both parts participating in the dialogue).

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