The Application of Color Psychological Effect on Fashion Design

2013 ◽  
Vol 796 ◽  
pp. 474-478 ◽  
Author(s):  
Jian Feng Zhang
Keyword(s):  
Major Element ◽  
Psychological Needs ◽  
Psychological Effect ◽  
Fashion Design ◽  
Way Of Life ◽  
Fierce Competition ◽  
Fashion Designers ◽  
Color Psychology

Due to fast-paced society and fierce competition, more and more attentions are paid to consumers way of life and their psychological needs in fashion design. Color, a major element of fashion design, is a certain psychological feeling stimulated from vision, a combination of perception and ration. It should be designed and applied from the aspect of color psychology. Based on the cases and survey, this study aims to explore the application of psychological effect of color in fashion design. Fashion designers should consider the fashion color, focus on consumers preference for color, shade, style, patterns and the psychological effect, meet psychological needs of the target and potential consumers, and express psychological suggestion effect of color. Designers should also develop products at the level of matter and spirit, select fashion color to consumers mind, and finally apply color psychological effect in fashion planning and designing, products developing and marketing. The results of this study may play a guiding role in the strategy of modern fashion design.

Comparative analysis of China (Han) & Bangladesh cultural authentication and transformation context on “Motif Design”

2021 ◽  
Vol 7 (1) ◽  
pp. 1-10
Author(s):  
Md Moniruzzaman ◽  
Md Eanamul Haque Nizam ◽  
Md Tanjubul Hasan ◽  
Md Ahosanul Karim ◽  
Maria Afrin Shammi ◽  
...  
Keyword(s):  
Design Pattern ◽  
Research Team ◽  
Fashion Design ◽  
Key Factors ◽  
Cultural Elements ◽  
Historical Progress ◽  
Fashion Designers ◽  
Two Sides ◽  
Day By Day ◽  
The Ideal

Now a day, fashion design and clothing manufacturing is going to update day by day. Modern fashion designers are interested to work with the new color, trend, design, pattern, cutline. “Motif Design" and its application may have been a positive way to deal with the ideal tasteful look, while social confirmation and diversification have been considered as key factors. In this study, the author tries to investigate the cultural elements motif between Bangladesh and china (Han). The author investigates different Blogs, magazines, journals, and websites used for the analysis. In order to make this research authentic and credible different local and international published books and articles have been studied. Different websites helped by representing historical progress and reference of the information which adorned in this research. Few Bangladeshi and Chinese apparel fashion brands those who worked with traditional costume were also a way to understand today's influence of Cultural elements. After the analysis, the author finds some features of motif like style, positioning, color and pattern. The research team analyzes those points from the view of two sides. Then the authors finally find out the key similarities from the analysis between the two countries. From the finding, the author designs (flat sketch) a series of dresses for the Contemporary market for future sustainability.

Clash of Cultures

2020 ◽  
pp. 86-114
Author(s):  
Jennifer Loy ◽  
Samuel Canning
Keyword(s):  
Additive Manufacturing ◽  
Software Development ◽  
Industrial Design ◽  
Scientific Research ◽  
Fashion Design ◽  
Research Facility ◽  
Research Teams ◽  
Additive Manufacturing Technology ◽  
Clash Of Cultures ◽  
Fashion Designers

In 2012, a Belgian company called Materialise hosted a fashion show featuring designs from a worldwide millinery competition. The featured pieces were paraded down a catwalk by professional models, and an overall winner chosen. What made this fashion show unusual was that the attendees were predominantly clinical and industrial engineers, and the host was a specialist engineering and software development company that emerged in 1990 from a research facility based at Leuven University. Engineers and product designers rather than fashion designers created the millinery and the works were all realized through additive manufacturing technology. This chapter provides an example of how fashion design has become a creative stimulus for the development of the technology. It illustrates how disruptive creativity has the potential to advance scientific research, with the two worlds of engineering and fashion coming together through a collaboration with industrial design. The chapter highlights the challenges and possible implications for preparing trans-disciplinary research teams.

scholarly journals Figural Creativity, Creative Potential, and Personality among Taiwanese Fashion Design Undergraduates

2018 ◽  
Vol 4 (2) ◽  
pp. 28
Author(s):  
Kuan-Chen Tsai
Keyword(s):  
Undergraduate Students ◽  
Fashion Design ◽  
First Year ◽  
Visual Artists ◽  
Creative Potential ◽  
Relevant Variables ◽  
Fashion Designers

For modern visual artists and graphic designers, creativity is the sine qua non, and it should be equally important to fashion designers. The main objective of this study was to investigate the relationships among figural creativity, creative potential, and personality in a sample of Taiwanese fashion design undergraduates. Convenient sampling was used. A sample of 90 first-year fashion design undergraduate students (73 women and 17 men) at Asia University in Taiwan, was recruited from the Foundation of Design, which is the foundational fashion design course, to participant in this study. This study’s results suggest that figural creativity is not related to creative potential or to personality. However, we suggest that using alternative or additional instruments to measure creative potential and/or include additional relevant variables might build on these findings and increase our understanding of the relationships among figural creativity, creative potential, and personality.

scholarly journals Place Of Creation And Place Of Production: Spatial Dimensions Of The Berlin Fashion-Design Production Network

2015 ◽  
Vol 34 (2) ◽  
pp. 75-85 ◽  
Author(s):  
Marco Copercini
Keyword(s):  
Local Level ◽  
Creative Industries ◽  
Global Network ◽  
Fashion Design ◽  
Production Network ◽  
Spatial Dimensions ◽  
Design Production ◽  
Entrepreneurial Strategies ◽  
Fashion Designers ◽  
Start Ups

Abstract Fashion design plays a significant role in Berlin’s creative industries and for its start-up scene. Berlin has the highest concentration of designers in Germany, most of them working in small start-ups, while the spatial organisation of their production is stretched from the local level to the global network of fashion events, showing different entrepreneurial strategies within the production process. Different spatial structures of the production organisation are identifiable through which it is possible to discuss the role of Berlin in the production network of fashion designers and the kinds of relations holding between the city, designers, and their production network.

Medical Space Oriented Color Psychology Perception Model

2014 ◽  
Vol 587-589 ◽  
pp. 461-467 ◽  
Author(s):  
Chun Fu Li ◽  
Hui Ting Shi
Keyword(s):  
Health System ◽  
Age Groups ◽  
Psychological Needs ◽  
Experimental Results ◽  
Perfect Health ◽  
Color Design ◽  
Therapeutic Benefits ◽  
Perception Model ◽  
Color Psychology ◽  
Auxiliary Role

Reasonable color design in medical space can play an auxiliary role in patients’ treatment by researching and analyzing the differences of color psychological needs during patients with different age groups being treated. So this paper proposes a medical space oriented color psychology perception model to present how color design in medical space affects patients’ therapeutic benefits. This model can figuratively reflect the color needs of patients with different age groups and affects patients’ therapeutic benefits by triggering patients’ psychology perception. At last, the experimental results validate the effectiveness of medical space oriented color psychology perception model and present the color need tendency in medical space of patients with different age groups, which plays an important role to improve and perfect health system.

scholarly journals Berlin As a Creative Field: Deconstructing the Role of the Urban Context in Creative Production

2016 ◽  
Vol 35 (4) ◽  
pp. 121-132
Author(s):  
Marco Copercini
Keyword(s):  
Mutual Influence ◽  
Fashion Design ◽  
Location Decisions ◽  
Creative Work ◽  
Urban Context ◽  
Relational Context ◽  
Innovation Capacity ◽  
Fashion Designers ◽  
The City

Abstract The relation between creative activities and the cities in which they are concentrated is that of mutual influence and dependence. This kind of dynamics is well described by the concept of the creative field by Scott (2006, 2008, 2010, 2014). According to this concept, there is a shared relational context among creative actors in a given place, as well as between them and the local socio-economic-institutional context. Consequently, the economic profile and innovation capacity of a city are determined by the main sectors based there. In this paper, I discuss the role of the creative field in developing the relation between the city of Berlin and creative actors of the fashion design sector, as well as elements of the creative field that are considered relevant by fashion designers in their creative work. This perspective allows the underscoring of some relevant drivers that have made Berlin one of the most relevant places for fashion design in Germany and the whole of Europe. This research has been supported by administrative data from the period 1990-2015, along with personal interviews in the fashion design sector. Shown are not only the existing relations between the urban context and the creative activities of designers, but also how the development of the creative field of the city might be influenced. Consequently, the creative work of fashion designers and their location decisions have to be considered in relation to the creative field as a dynamic combination of variable elements that influence, and are influenced by, each other.

scholarly journals Artisanal Fashion Design: Entrepreneurs on Thinking, Process, and Decision Making

2021 ◽  
Author(s):  
Robert Ott
Keyword(s):  
Decision Making ◽  
Design Process ◽  
Design Thinking ◽  
Fashion Design ◽  
Small Scale ◽  
Fashion Industry ◽  
Structured Interviews ◽  
Manufacturing Enterprises ◽  
Thinking Process ◽  
Fashion Designers

This thesis examines the ways in which fashion designers think about themselves, the design process, and the fashion industry. Recent interest in design thinking has brought decision making to the forefront in an effort to resolve conflicts between creative individuals and managers during the design process. Within the fashion design literature there are studies of processes in large fashion manufacturing enterprises but very little has focused on small-scale fashion design entrepreneurs. In this inductive, qualitative study, I use grounded theory as the methodology in the analysis of semi-structured interviews of twelve Canadian fashion design entrepreneurs. The findings explore their perceptions of their identity as designers, their perceptions of design process, and their relationship to their business. This research has developed the concept of “artisanal fashion design” as a distinct subset of design for further study and for consideration by organizations, the fashion industry, and educators.

scholarly journals The Responsible Fashion System: A Re-Conceptualization Of The Role Of Fashion Design

2021 ◽  
Author(s):  
Anika Kozlowski
Keyword(s):  
Design Process ◽  
Design Thinking ◽  
Design Tool ◽  
Fashion Design ◽  
Business Practices ◽  
Design Tools ◽  
Sustainable Fashion ◽  
System Sustainability ◽  
Fashion Designers

Sustainable fashion has developed as a response to the growing prominence and awareness of the negative environmental and social impacts of fashion apparel throughout its life cycle. Responses to these wide-scale impacts have focused on piecemeal strategies that lack a cohesive perspective. The notion of design thinking and a holistic viewpoint are increasingly being seen as valued strategies for developing a sustainable fashion system. Fashion designers generally lack the tools to enable change and are caught within a system that cannot fulfill the potential of design-driven solutions for sustainability. Transformations to the design process, business practices, consumer behaviours and supply-chain sustainability are needed. This dissertation presents a series of manuscripts investigating a re-conceptualization of fashion design for system sustainability. Concepts put forth in the first manuscript, Theorizing the Fashion System provide context for a design focus. This study reviews existing theories of fashion production and consumption, for the purpose of establishing a theoretical framework to support subsequent research and tool design. The second manuscript Tools for Sustainable Fashion Design: An Analysis of their Fitness for Purpose examines existing design tools developed specifically for sustainable fashion designers. This research led to the creation and proposal of two conceptual frameworks: an innovation framework and five-dimensional model of sustainable fashion. Using the frameworks to analyze the tools and sustainable strategies within the tools resulted in the identification of three tool archetypes: 1) Universal, 2) Participatory and 3) Assessment. The third manuscript investigates and analyzes current design practices of sustainable fashion micro and small enterprises (MSE) and available sustainable design tools. The fourth manuscript, The reDesign Canvas: Fashion Design as a Tool for Sustainability, is a qualitative in-depth case study with a small fashion start-up. Utilizing observations in the field, interviews and design sessions, this study was able to identify leverage points within the design process to integrate sustainable strategies. The data collected informed the development of a sustainable fashion design tool, the reDesign Canvas. This framework was tested and refined with the case study. This work aims to contribute a reconceptualization of the fashion design process to provide designers with the tools necessary to achieve a sustainable fashion system.

scholarly journals Catwalking the Nation: Challenges and Possibilities in the Case of the Danish Fashion Industry

2011 ◽  
Vol 3 (1) ◽  
pp. 55-70 ◽  
Author(s):  
Marie Riegels Melchior
Keyword(s):  
Collective Identity ◽  
Fashion Design ◽  
Design Practice ◽  
Fashion Industry ◽  
Nationalist Discourse ◽  
Potential Market ◽  
Public Debates ◽  
Fashion Designers ◽  
Post Industrial ◽  
The Relationship

This article discusses the mobilization of the nation for fashion, based on how the relationship between fashion and nation unfolds in the case of fashion design practice and the fashion industry in Denmark. The otherwise globalized fashion industry is equally involved in what I term “catwalking the nation,” both as a way to construct a cosmopolitan nationalist discourse for the post-industrial nation and as a strategy for local fashion industries to promote collective identity in order to strengthen potential market share, which is the focus of this article. What may at first appear in the Danish case as an absurd and non-productive relationship is actually significant, I would argue, despite its complexity. It has the potential to stimulate critical fashion design practice and give fashion designers a voice, allowing them to take an active part in contemporary public debates on important issues such as nationalism and cosmopolitanism in the age of globalization.

scholarly journals Tools for Sustainable Fashion Design: An Analysis of Their Fitness for Purpose

2019 ◽  
Vol 11 (13) ◽  
pp. 3581 ◽  
Author(s):  
Kozlowski ◽  
Bardecki ◽  
Searcy
Keyword(s):  
Fashion Design ◽  
Fitness For Purpose ◽  
Dimensional Model ◽  
Design Practices ◽  
Specific Circumstance ◽  
Five Dimensional Model ◽  
Sustainable Fashion ◽  
Fashion Designers

Understanding the complexity of sustainable fashion issues can be overwhelming and a barrier for fashion designers. A number of tools for sustainable fashion design have been developed to aid designers in the integration of sustainability into their design practices. We analyze these to determine their fitness for purpose. Among them, three categories (archetypes) of tools are identified: Universal, Participatory, and Assessment. We propose an innovation framework and a five-dimensional model of sustainability specific to fashion to facilitate the analysis of the tools. Using the archetype categorization may facilitate designers in identifying the most appropriate type of tool for a specific circumstance, depending on context and need.

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