scholarly journals Market segmentation of visitors at three selected arts festivals in South Africa

2007 ◽  
Vol 7 (1) ◽  
Author(s):  
V. Pissoort ◽  
M. Saayman
Keyword(s):  
South Africa ◽  
Market Segmentation ◽  
Chi Square ◽  
Scarce Resources ◽  
Arts Festivals ◽  
The Arts ◽  
Scientific Approach ◽  
The Right ◽  
First Time ◽  
Visitor Numbers

Purpose: The purpose of this article is to examine the market segmentation of visitors at three Arts Festivals in South Africa. The Arts Festivals were Innibos, Oppikoppi and Volksblad.Problem investigated: The literature review clearly shows that, in order for marketers of festivals to use scarce resources effectively and efficiently, it is paramount to do market segmentation. The advantages of market segmentation lie in an increase in visitor numbers, better image, and by creating a competitive advantage to name but a few.Method of research: The research was conducted by means of structured questionnaires at the three arts festivals. The data was used to compile a profile of each Festival. The significance of the correlation between the three Festivals and their profiles were tested by using effect sizes and Chi-square. A sample size of 452 questionnaires for Volksblad, 573 questionnaires for Innibos and 201 for Oppikoppi was used.Findings: The results show that the visitor profile variables that are significant for market segmentation purposes include:language; the province in which Festival attendees reside; days spent at the Festival; and the size of the travelling group.These results confirmed but also contradicted a number of similar studies conducted. The results also clearly showed the different profiles of each of the three arts festivals.Value of research: This was the first time such research was undertaken at smaller Arts Festivals in South Africa and is useful for planning and marketing purposes.Conclusion: Due to the increase in the number of festivals and events in South Africa as well as competition in general,marketers and organisers of these events and festivals are required to understand and target the right markets. Hence, this type of research is important and necessitates marketers and event organisers to follow a more scientific approach.

scholarly journals Who spends and who does not: Clustering visitors at a national arts festival

2011 ◽  
Vol 42 (1) ◽  
pp. 9-16 ◽  
Author(s):  
M. Saayman ◽  
A. Saayman ◽  
E. Slabbert
Keyword(s):  
South Africa ◽  
Literature Review ◽  
Marketing Strategy ◽  
Chi Square ◽  
Ticket Sales ◽  
Arts Festivals ◽  
The Arts ◽  
Chi Square Test ◽  
Arts Festival ◽  
First Time

The Grahamstown National Arts Festival is the oldest National Arts Festival in South Africa and was founded in 1974. This celebration of the arts takes place over a period of eleven days with the main festival running over eight days, which also makes it the longest (in terms of number of days) arts festival in the country. The literature review revealed that high spenders at arts festivals are also the visitors who buy the most show tickets. The success of these events is determined by ticket sales and not necessarily by the number of visitors. Therefore, the purpose of this paper is to determine who the high spenders at the Grahamstown National Arts Festival are. Data obtained during the festival in 2008 by means of a questionnaire survey (N=446) was statistically analysed by means of K-means clustering, Pearson‟s chi-square test and ANOVAs. Results indicated two clusters, namely high and low spenders and can assist festival organisers in developing a more focused marketing strategy and festival programme. This was the first time that K-means clustering was applied to festival data in South Africa.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI CARA MEMANDIKAN BAYI YANG BENAR PADA IBU POST PARTUM

2020 ◽  
Vol 4 (1) ◽  
pp. 1-5
Author(s):  
Muthmainnah Zakiyyah
Keyword(s):  
Post Partum ◽  
Measuring Instrument ◽  
Chi Square ◽  
Know How ◽  
Chi Square Test ◽  
Preliminary Study ◽  
The Right ◽  
First Time ◽  
And Training ◽  
Provide Health Education

Abstrak Memandikan bayi memiliki tantangan tersendiri bagi orang tua terutama bila mereka baru pertama kali mempunyai seorang bayi. Tidak sedikit dari mereka yang tidak tahu bagaimana cara memandikan bayi sehingga mereka menyerahkan bayinya kepada pengasuh atau neneknya. Berdasarkan studi pendahuluan di Desa Pajurangan, pada tanggal 2 September 2019 kepada 10 ibu yang mempunyai bayi usia 0-28 hari. Didapatkan  4 ibu sudah mampu memandikan bayinya sendiri, sedangkan 6 ibu belum berani memandikan bayinya sendiri dikarenakan tali pusat belum lepas dan takut nanti bayinya tergelincir. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi cara memandikan bayi yang benar pada ibu post partum di Desa Pajurangan Kecamatan Gending Kabupaten Probolinggo. Desain penelitian yang digunakan adalah analitik. Penelitian ini dilaksanakan pada tanggal 1 September – 30 November 2019. Populasi  semua ibu bersalin sebanyak 65. Sampling yaitu total sampling 65 responden. Instrumen ukur menggunakan cek list. Dari hasil uji chi-square dengan sistem 0,000 <0,05. Dengan demikian Ho menolak, H1 diterima, artinya umur, paritas, pendidikan dan dukungan suami/keluarga merupakan faktor yang mempengaruhi cara memandikan bayi yang benar pada ibu post partum. Dari penelitian ini diharapkan bidan memberikan pendidikan kesehatan dan pelatihan cara memandikan bayi yang benar yang bisa dilakukan pada kelas ibu hamil atau pada konseling sebelum pulang dari fasilitas kesehatan. Kata Kunci : Cara, Memandikan, Bayi, Ibu, Post Partum Abstract Bathing a baby has its own challenges for parents, especially if it is their first time having a baby. Not a few of them do not know how to bathe the baby so they give their baby to the caregiver or grandmother. Based on a preliminary study in Pajurangan Village, on September 2, 2019, there were 10 mothers who had babies aged 0-28 days. Obtained 4 mothers have been able to bathe their own babies, while 6 mothers have not dared to bathe their own babies because the umbilical cord has not been released and afraid later the baby will slip. The purpose of this study was to determine the factors that influence the correct way to bathe babies in post partum mothers in Pajurangan Village, Gending District, Probolinggo Regency. The research design used is analytic. This research was conducted on 1 September - 30 November 2019. The population of all mothers was 65. Sampling is a total sampling of 65 respondents. The measuring instrument uses a check list. From the results of the chi-square test with a system of 0,000 <0.05. Thus Ho refused, H1 was accepted, meaning that age, parity, education and husband / family support were factors that influenced the correct way of bathing a baby in a post partum mother. From this study midwives are expected to provide health education and training in how to bathe the right baby that can be done in the class of pregnant women or in counseling before returning from a health facility. Keywords: Method, Bathing, Baby, Mother, Post Partum

scholarly journals Finding the key to success: A visitors' perspective at a National Arts Festival

2012 ◽  
Vol 12 (1) ◽  
Author(s):  
M. Saayman ◽  
M. Kruger ◽  
J. Erasmus
Keyword(s):  
Factor Analysis ◽  
Success Factors ◽  
Need Satisfaction ◽  
Chi Square ◽  
Key Success Factors ◽  
General Evaluation ◽  
Arts Festivals ◽  
The Arts ◽  
Different Types ◽  
Arts Festival

Purpose and/or objectives: The purpose of this article was to segment festival visitors at the Klein Karoo National Arts Festival (KKNK) based on their travel motives and their ratings of the Key Success Factors (KSFs) in terms of their festival experience. Problem investigated: Previous research has indicated that the success and sustainability of an arts festival is dependent on the number of tickets sold for shows and productions during the festival. Therefore, success depends on attracting visitors who attend and buy tickets for different types of shows and productions. To achieve this festival organisers need to understand the aspects that visitors regard as satisfying their needs and which create a unique festival experience. Methodology: A survey was conducted using a questionnaire at the festival. A total of 450 questionnaires were administered and 443 completed questionnaires were included in the analysis. Factor analysis was used to identify visitors' motivation to travel to and attend the KKNK. Cluster analysis followed the factor analysis to segments visitors based their identified travel motives. ANOVAs, Chi-square tests, two-way frequency tables and Tukey's multiple comparisons were conducted to investigate and determine any significant differences between the clusters based on demographics, behavioural variables and KSFs. Analysis and interpretation of findings: The findings of this study revealed that the travel motives that are important to visitors to the arts festival are: Festival Attractiveness, Novelty and Escape and Socialisation. Furthermore, different markets have different travel motives, clustered as Escapists, Festival Junkies and Culture Seekers. These different clusters have different tastes and needs, for example the Culture Seekers are more interested in Rock shows and all three clusters enjoy Drama, Music Theatre and Cabaret and Comedy shows and productions. Different markets also focus on different KSFs that influence their experience of the event. Escapists rated Venues and Shows and Stalls as the most important KSF in managing the festival, whereas Festival Junkies and Culture Seekers rated Safety and Personnel and Shows and Stalls as the most important. The value of the research: This research provides several insights. First, travel motives are a good base or foundation for segmenting visitors to arts festivals. Hence, it is important to have an in-depth understanding of why visitors attend the arts festival and what they expect to experience at the arts festival. Second, this research makes a contribution to the literature around travel motives, market segmentation, festival management and need satisfaction. Finally, the results show that festival organisers cannot base their planning on a general evaluation of visitors, but that different markets have different needs and also regard different factors are important to their overall experience. Conclusion: This research can help festival organisers understand what visitors want to experience at an arts festival and how they want to experience it.

Festival loyalty to a South African literary arts festival: action speaks louder than words!

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Martinette Kruger
Keyword(s):  
South Africa ◽  
Structural Equation ◽  
Content Type ◽  
Behavioural Intentions ◽  
Arts Festivals ◽  
The Arts ◽  
Art Form ◽  
Arts Festival ◽  
Purchasing Behaviour ◽  
Literary Arts

Purpose The purpose of this paper is to fill the gap in the literature by focusing on the profile and loyalty of visitors to a literary arts festival in South Africa. In addition, this research advocates that festivals can influence visitors’ supplementary behavioural intentions and actions beyond loyalty in the form of literary arts appreciation, purchases and tourism. Design/methodology/approach A visitor survey was conducted at one of the oldest literary arts festivals in the country where a total of 391 completed self-administered questionnaires were obtained. The statistical analyses comprised three factor analyses (motives to attend the festival, satisfaction with the festival offering elements and behavioural intentions) as well as structural equation modelling, to establish the relationship between the motives, evaluation of the “festivalscapes”, behavioural intentions and loyalty. Findings The findings confirmed that literary arts festival loyalty is the principle behavioural intention that will occur after attending a literary arts festival. However, the results demonstrated that literary arts festivals also have the potential to increase and stimulate supplementary behavioural intentions in the form of greater awareness of the arts, increased purchasing behaviour of literary works, increased travel to support the literary arts and greater personal involvement. Practical implications Festivals, irrespective of the art form that they showcase, therefore, play a significant role in encouraging and increasing purchasing behaviour, which is vital to the viability and continuation of the arts industry. Originality/value This is one of the first studies to research the literary arts festival market in South Africa, thereby making a distinct contribution by expanding the literature on the needs of this neglected market and the aspects that influence loyalty to these types of festivals.

The art of tastings: enhancing the arts festival experience

2018 ◽  
Vol 9 (3) ◽  
pp. 246-265 ◽  
Author(s):  
Armand Viljoen ◽  
Martinette Kruger ◽  
Melville Saayman
Keyword(s):  
The Body ◽  
Sparkling Wine ◽  
Content Type ◽  
Body Of Knowledge ◽  
Arts Festivals ◽  
The Arts ◽  
Art And Culture ◽  
Arts Festival ◽  
First Time ◽  
Practical Implications

PurposeThe role and importance of arts festivals are well documented within the festival and events literature. Art and culture, as well as the subsequent enhancement thereof, are especially significant in multicultural societies. However, little is known regarding the role of culinary experiences within an arts festival setting. The paper aims to discuss these issues.Design/methodology/approachThe case study was a well-known and popular Afrikaans national arts festival held annually in Potchefstroom, South Africa. Visitors to three distinct tasting experiences (brandy, whisky and sparkling wine, including Méthode Cap Classique), offered as part of the festival programme, were surveyed.FindingsIn the analyses, 292 completed questionnaires were included, which revealed three managerial factors for a successful tasting experience, as well as six tasting experience dimensions. In all cases, the experiences exceeded the expectations. This research greatly contributes towards the body of knowledge regarding tasting experiences at national arts festivals, an aspect that has not been researched to date.Practical implicationsBased on the results, practical implications are provided to enhance the current tasting experiences as well as visitor loyalty. This research is a stepping stone towards understanding the needs and preferences of the visitors, as well as identifying how the festival can capitalise on delivering these experiences.Originality/valueThis research identified for the first time the factors that contribute to a memorable tasting experience, as well as evaluated the tasting experience dimensions.

THE STATE OF OPEN ACCESS ADOPTION IN LEGAL SCHOLARLY COMMUNICATION: AN ANALYSIS OF SELECTED OPEN ACCESS RESOURCES

Mousaion ◽  
2016 ◽  
Vol 34 (1) ◽  
pp. 83-100
Author(s):  
Solomon Bopape
Keyword(s):  
South Africa ◽  
Open Access ◽  
Open Access Publishing ◽  
The Internet ◽  
Free Access ◽  
Access To Information ◽  
Legal Information ◽  
Scholarly Literature ◽  
Open Access Resources ◽  
The Right

The study of law focuses, among other aspects, on important issues relating to equality, fairness and justice in as far as free access to information and knowledgeis concerned. The launching of the Open Access to Law Movement in 1992, the promulgation of the Durham Statement on Open Access to Legal Scholarshipin 2009, and the formation of national and regional Legal Information Institutes (LIIs) should serve as an indication of how well the legal world is committed to freely publishing and distributing legal information and knowledge through the Internet to legal practitioners, legal scholars and the public at large aroundthe world. In order to establish the amount of legal scholarly content which is accessible through open access publishing innovations and initiatives, this studyanalysed the contents of websites for selected open access resources on the Internet internationally and in South Africa. The results of the study showed that there has been a steady developing trend towards the adoption of open access for legal scholarly literature internationally, while in South Africa legal scholarly literature is under the control of commercial publishers. This should be an issue for the legal scholarship which, among its focus, is to impart knowledge about the right of access to information and knowledge.

Victim Participation in Parole Proceedings in South Africa

2019 ◽  
Vol 34 (1) ◽  
Author(s):  
Jamil Mujuzi
Keyword(s):  
South Africa ◽  
Criminal Justice ◽  
Criminal Justice System ◽  
South African ◽  
Justice System ◽  
Criminal Procedure ◽  
Prison Inmate ◽  
Parole Board ◽  
Victims Of Crime ◽  
The Right

South African law provides for circumstances in which victims of crime may participate in the criminal justice system at the investigation, prosecution (trial), sentencing and parole stages. In South Africa, a prison inmate has no right to parole although the courts have held that they have a right to be considered for parole. In some cases, the victims of crime have a right to make submissions to the Parole Board about whether the offender should be released on parole. Section 299A of the Criminal Procedure Act 51 of 1977 provides for the right of victims of crime to participate in parole proceedings. The purpose of this article is to discuss section 299A and illustrate ways in which victims of crime participate in the parole process. The author also recommends ways in which victims’ rights in section 299A of the Criminal Procedure Act could be strengthened.

VIRGINITY TESTING PRACTICES: THE BEST OF BOTH WORLDS

2016 ◽  
Vol 26 (1) ◽  
Author(s):  
Sheila Mokoboto-Zwane
Keyword(s):  
South Africa ◽  
Cultural Beliefs ◽  
Cultural Practice ◽  
Bodily Integrity ◽  
Sexually Transmitted ◽  
Young Females ◽  
Unwanted Pregnancies ◽  
The Right ◽  
Democratic Elections ◽  
Virginity Testing

Controversy continues to surround the age-old practice of virginity testing, which in South Africa made a visible comeback around the time of the country’s first democratic elections when most South Africans began to feel free to practise their cultural beliefs without fear. It coincided with the period when the HIV pandemic began to take hold. It is practised mainly in some countries of Asia and Africa, and in South Africa it is practised mainly amongst amaZulu. It is believed that this practice prevents unwanted pregnancies and sexually transmitted diseases (STDs), especially HIV/AIDS, as well as engendering a sense of pride in teenage and young females, in particular. However, some individuals, organisations and sectors of the community frown upon the practice because it violates constitutional laws that protect the right to equality, privacy, bodily integrity and sexual autonomy. The purpose of this article is to present current discourse on the cultural practice of virginity testing and the controversies surrounding this discourse. This article draws its arguments from the existing literature on virginity testing.

The Legal Status of Local Government in South Africa under the New Constitutional Dispensation

2018 ◽  
Vol 33 (2) ◽  
Author(s):  
Mbuzeni Mathenjwa
Keyword(s):  
South Africa ◽  
Local Government ◽  
Legal Status ◽  
Case Law ◽  
The Status ◽  
History Of ◽  
The Republic ◽  
First Time

The history of local government in South Africa dates back to a time during the formation of the Union of South Africa in 1910. With regard to the status of local government, the Union of South Africa Act placed local government under the jurisdiction of the provinces. The status of local government was not changed by the formation of the Republic of South Africa in 1961 because local government was placed under the further jurisdiction of the provinces. Local government was enshrined in the Constitution of the Republic of South Africa arguably for the first time in 1993. Under the interim Constitution local government was rendered autonomous and empowered to regulate its affairs. Local government was further enshrined in the final Constitution of 1996, which commenced on 4 February 1997. The Constitution refers to local government together with the national and provincial governments as spheres of government which are distinctive, interdependent and interrelated. This article discusses the autonomy of local government under the 1996 Constitution. This it does by analysing case law on the evolution of the status of local government. The discussion on the powers and functions of local government explains the scheme by which government powers are allocated, where the 1996 Constitution distributes powers to the different spheres of government. Finally, a conclusion is drawn on the legal status of local government within the new constitutional dispensation.

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