Public Diplomacy and Strategic Communications

2008 ◽  
pp. 32-36
Keyword(s):  
Public Diplomacy ◽  
Strategic Communications

scholarly journals Cultural diplomacy in the context of international strategic communications

2020 ◽  
Vol 13 (22) ◽  
pp. 165-177
Author(s):  
Natalia Zykun ◽  
Keyword(s):  
Public Diplomacy ◽  
Cultural Diplomacy ◽  
Synthesis Method ◽  
Strategic Communications ◽  
Interstate Cooperation ◽  
Scientific Methods ◽  
Continuous Sampling ◽  
Analysis And Synthesis ◽  
Media Texts

Cultural diplomacy is studied as a topical scientific object in the context of development and further institutionalization of international strategic communications of Ukraine. The author considers it expedient to single out in the technology of international strategic communications in general and in cultural diplomacy in particular three levels of implementation: practical (activity); scientific (theoretical); media (informing about cultural projects and endeavors, first of all, international ones; strengthening their effects, expanding the audience of sympathizers and supporters of Ukraine; dispelling ideological and worldview stereotypes, breaking down hostile destructive narratives about Ukraine). The latter is considered a prerequisite for conveying important cultural narratives. The aim of the paper was to define the essence of cultural diplomacy as a component of public diplomacy precisely through media representation. This specified the following tasks: sampling of media texts with reference to cultural diplomacy; characterization of semantic characteristics of nomination and directions of semantic realization of its meaning; tracing the role and place of cultural diplomacy in the system of international strategic communications, based on the analysis and generalization of media discourse; identification of cultural diplomacy’s main tools, formulation of problems and prospects of media reflection. The empirical basis of the study was media texts from such Ukrainian newspapers as «Den», «Dzerkalo Tyzhnia», «Ukraina Moloda», «Holos Ukrainy», and others over the past five years (a total of over 70 publications of various genres), in which cultural diplomacy is reflected as an important element of interstate cooperation. With the use of scientific methods of continuous sampling, quantitative method of content analysis, descriptive and comparative methods, analysis and synthesis method, the use of the «cultural diplomacy» nomination is traced, the attention is focused on the tasks and effective forms of its implementation. The paper proved the necessity of further institutionalization of cultural diplomacy as a set of endeavors aimed at promoting the interests of the state by means of culture, art, education, cultural industries in general; expanding the range of subjects and potential recipients; increase of the resources directed on it: intellectual, expert, consulting, financial ones.

scholarly journals Cyber security in the national security & defence sector of Ukraine: todayʼs challenges and ways to avoid possible threats

2020 ◽  
Vol 10 (1) ◽  
pp. 3-8
Author(s):  
Ihor Proshchyn ◽  
Volodymyr Shypovskyi
Keyword(s):  
Public Relations ◽  
Cyber Security ◽  
Public Diplomacy ◽  
Armed Forces ◽  
Strategic Communications ◽  
Cooperation Agreement ◽  
The North ◽  
Hybrid War ◽  
Psychological Operations ◽  
Heads Of State

Development of strategic communications is necessary for the effective preparation and use of the Armed Forces, for the coordination of actions of state bodies in defence matters, as well as for the purpose of forming and strengthening the confidence of Ukrainian society in the stateʼs military policy. The basic elements of strategic communications of the Ministry of Defence and the Armed Forces are public relations, public relations in the military sphere, public diplomacy, information and psychological operations. In turn, one of the components of the information operations system is cyberspace actions. The strategic importance of actions in cyberspace is due to the fact that cyber threats today, with devastating consequences, pose no less danger than direct military intervention. In 2016, during the Summit of Heads of State and Government of the North Atlantic Treaty Organization, the first ever EU-NATO security cooperation agreement was signed, in particular on hybrid wars and cyberattacks. Cyberspace, along with land, air, sea, and space, has been recognized as a new operational space, and cyber-operations (cyberattacks) are an integral part of the hybrid war. Also, cyber weapons in terms of scale of successors are compared with weapons of mass destruction. In this regard, cyber security is one of the top priorities for the state. The article is devoted to the research of actual problems of providing the cyber security of the Armed Forces units of Ukraine in the current conditions of development of the information society and during hybrid threats from the Russian Federation side. The authors explain the basic concepts and definitions of the scientific field and explain conceptual approaches to cybersecurity and propose some ways to improve the existing cybersecurity mechanism or how to enhance it.

Russia’s Strategy for Perception Management through Public Diplomacy and Influence Operations: The Canadian Case

2019 ◽  
Vol 14 (4) ◽  
pp. 402-425 ◽  
Author(s):  
Evan H. Potter
Keyword(s):  
Family History ◽  
Public Diplomacy ◽  
International Communication ◽  
Global Information ◽  
Global Media ◽  
Strategic Communications ◽  
Information Ecology ◽  
Perception Management ◽  
Communication Practices

Summary This article argues that official Russian global media platforms such as Russia Today (RT) and Sputnik News, as well as Kremlin-friendly news outlets, represent the overt face of Russia’s global information ecology. The article discusses how such platforms fit into a framework for public diplomacy that has less-restrictive conceptual boundaries, and examines the intersection of public diplomacy with other dimensions of a nation-state’s operations for international influence. The article avers that a broader understanding of Russia’s international communication practices permits the inclusion of so-called ‘sharp’ practices as part of the strategic communications component of public diplomacy. It examines the case study of a Canadian foreign minister’s family history, illustrating Russia’s approach to international perception management through public diplomacy.

Strategic Communications: A Coorientation Approach in Russian and American Universities

2021 ◽  
pp. 11-16
Author(s):  
N. Nesova
Keyword(s):  
United States ◽  
Public Diplomacy ◽  
Survey Methodology ◽  
Strategic Communication ◽  
The United States ◽  
Strategic Communications ◽  
False Consensus ◽  
The Status ◽  
The Relationship ◽  
Theoretical Foundations

This study focuses on two countries that often dominate international public diplomacy, and examines how Russian and American youth view the current relationship between Russia and the United States. The article promotes research on the theory of co-orientation and proves that coordination can be one of the theoretical foundations in the field of strategic communication. The study first identifies the main issues affecting the relations between the two countries. Then, using the survey methodology, data on these questions is collected from respondents from the United States and Russia. Four main scenarios of co-orientation are considered : monolithic consensus, pluralistic disregard, false consensus, and disagreement. The results of the study show that the type of coordination scenario that best characterizes the relationship between the United States and Russia is disagreement. The results also highlight the status of strategic communication as an interdisciplinary science with the psychological roots of coorientation theory.

scholarly journals Implementation of Strategic Communications Technologies During Martial Law in Ukraine

2019 ◽  
pp. 104-109
Author(s):  
Iryna Izhutova ◽  
Olha Salnikova
Keyword(s):  
Key Words ◽  
Crisis Communication ◽  
Public Diplomacy ◽  
Information Warfare ◽  
Strategic Communications ◽  
Crisis Communications ◽  
Martial Law ◽  
National Crisis ◽  
Communications Technologies

The article studies the implementation of strategic communications technologies during the martial law in Ukraine. Consolidation, coordination, and cooperation of national crisis communication mechanisms following the defined tasks and priorities are accentuated. Key words: strategic communications, martial law, crisis communications, information warfare, public diplomacy.

INTRODUCTION STRATEGIC COMMUNICATIONS AND THE ARMED FORCES

2019 ◽  
pp. 11-14
Keyword(s):  
Public Relations ◽  
Public Diplomacy ◽  
Armed Forces ◽  
Strategic Communication ◽  
Strategic Communications ◽  
The Future ◽  
Fast Development ◽  
The Difference ◽  
The Republic ◽  
Psychological Operations

This second edition in the 21st year of the publication of ‘Contemporary Military Challenges’ is dedicated to strategic communications and their influence, connections and interactions connected to the armed forces. Maybe you have already noticed that we use the term communications, and not communication? At first glance, many would think that the difference between these words and phrases is minor and irrelevant, because strategic communication and strategic communications cannot be that different in meaning; while others may be of the opinion that one form or the other is incorrect. Terminological consensus has not yet been reached in Slovene or in English. Based on the opinion of the Fran Ramovš Institute of the Slovenian Language1, the term ‘strategic communications’ is used in Slovene in this edition in the context of the NATO concept. We would like to emphasize that we are not trying to codify the use with our choice of the term, but rather seeking to achieve consistency and encourage debate. The articles in this edition show that a lot of effort needs to be put into terminology. Some believe that it is not important to focus on small terminological differences, claiming that it is the content and its associated development that really matters. But is that really the case? While preparing this themed edition, we encountered numerous challenges, beginning with the planning phase itself. The basic idea was to devote some attention to the communications and communication of armed forces with different target audiences (internal or external), in different forms, such as classic media, social media, various public events and the use of force, among others. For the armed forces, the relationships within the forces, that is, between their personnel, and the relationships with other audiences, who may decide on the functioning and future of the armed forces, are of the utmost importance. In order to achieve the best possible result, we contacted Professor Marjan Malešič, PhD, from the Faculty of Social Sciences, a long-standing coordinator of the Public Opinion, Mass Media and the Military Working Group at the European Association of Military Sociologists, Ergomas. This edition includes some content from the special edition of the international publication on Strategic Communication, entitled ‘Guidelines for the Future of Strategic Communication’, published by Routledge Publications in November 2018. We have addressed not only the issue of terminology, but also the concept. This topic often appears in writing and has a rich history in terms of its content. The terms used most frequently in its history are: propaganda (the oldest), public relations, information influencing, communication, strategic communication, corporate communication, and strategic communications, among others. As concepts, they are listed in the NATO Military Concept for Strategic Communications, and described as the coordinated and dedicated use of NATO’s information-communication capabilities and activities. These include activities in public diplomacy, public relations, information and psychological operations, serving as an appropriate support of the politics, operations and activities of the Alliance for the implementation of NATO goals. The Republic of Slovenia has been a member of the Alliance for 15 years. The Slovenian Armed Forces have been fully engaged in various NATO activities and committed to NATO’s Strategic Communications Concept. So, the title of this themed edition is ‘Strategic Communications and the Armed Forces’. The conceptual and terminological aspects are only two of the many aspects of exploring this interdisciplinary and highly relevant topic. With its fast development, it offers many opportunities, but also questions. In the future, there will be even more opportunities for research, debate and various solutions.

scholarly journals Media diplomacy in public administration: analysis of the effectiveness of Ukrainian national branding

2020 ◽  
Vol 10 (4) ◽  
pp. 120-127
Author(s):  
Volodymyr Shypovskyi
Keyword(s):  
Public Relations ◽  
Soft Power ◽  
Public Diplomacy ◽  
Good Governance ◽  
The State ◽  
Negative Consequences ◽  
Strategic Communications ◽  
The World ◽  
The Government ◽  
Military Relations

Since 1991, the Ukrainian authorities have repeatedly changed the vector of the country's development depending on the views and intentions of the ruling politicians, which has led to negative consequences for the development of all spheres of activity of Ukrainians. One of these consequences is a decrease in the country's authority in the world community. Among the threats facing our state on the way to protection of national interests and national security, the most vulnerable link was the information sphere. It should be noted that the issue of coordinated and proper use of communication opportunities at all levels of public policy – public diplomacy, public relations, military relations, information and psychological operations, measures aimed at promoting the goals of the state has always been acute. Public diplomacy is the realization of the soft power of the country in the international arena, the promotion of the interests of the state in the world by mobilizing the support of the foreign community. This support is achieved by stimulating the desire of the foreign community to consume the ideals of democracy, good governance, integrity, prosperity, security, success and unlimited opportunities for human development. Public diplomacy is one of the components of strategic communications, which has a key task – the formation of the image of the state and its institutions at the international level, the consolidation of important brands in the global information space. The development of state branding should be based primarily on the formation of the state/institutional narrative and broadcast to different target audiences. Thus, public diplomacy involves the formation of the image of all institutional components of the state. The success of economic growth and the dynamic development of relations with other countries largely depends on how the country's brand is formed and promoted in the domestic and global markets. Creating a positive image of the country should be the subject of special attention of the Government and any composition of the Supreme Rada of Ukraine. The most effective tool of public diplomacy is the media and social networks, which, as mass media, should work to promote national ideas among the population of the country and outside Ukraine.

scholarly journals The field of Strategic Communications Professionals: a new research agenda for International Security

2018 ◽  
Vol 4 (1) ◽  
pp. 61-78 ◽  
Author(s):  
Nicholas Michelsen ◽  
Thomas Colley
Keyword(s):  
Public Relations ◽  
Political Communication ◽  
Research Agenda ◽  
Public Diplomacy ◽  
World Politics ◽  
Nation Branding ◽  
International Affairs ◽  
Strategic Communications ◽  
Elite Interviews ◽  
New Research

AbstractCommunication has long been accepted as integral to the conduct of international affairs. The role that discourses, ideas, norms, and narratives play at the systemic level of world politics has been examined extensively. Scholarly interest has now turned to how international actors use political communication tools to create and counter threats, such as propaganda, hybrid warfare, fake news, and election tampering, and it is often taken for granted that states are inferior to their challengers in these domains. To address this, ‘Strategic Communications’ has emerged as a mode of thought and practice promising to enhance state communication; encompassing long-established activities including public diplomacy, public relations, nation branding, and information operations. In this developing field, private sector professionals are increasingly being called on to support and advise governments. Particular attention has been paid to the ‘Big Data’ private companies may have access to, but there has been little IR research examining the experts seeking changes in how strategic communications is practised. Informed by elite interviews with communication professionals across the public-private space, this article sets out a research agenda to fill this gap, enhancing understanding of the expert relationships that shape international strategic communications.

Sports diplomacy as a modern means of solving international problems

2021 ◽  
pp. 42-49
Author(s):  
Anastasiia Bilchenko ◽  
Maryna Okladna ◽  
Julia Ryzhkova
Keyword(s):  
Public Diplomacy ◽  
International Association ◽  
Scientific Article ◽  
Main Body ◽  
Strategic Communications ◽  
Important Place ◽  
Sports Diplomacy ◽  
Sports Organizations ◽  
Definition Of ◽  
Fierce Competition

Problem setting.. The scientific article is devoted to the issues of considering the peculiarities of one of the types of public diplomacy - sports diplomacy both in historical retrospect and in terms of current achievements. The authors try to analyze the historical stages of development of sports diplomacy, the essence of this concept and other names of "sports diplomacy", namely "cricket diplomacy", "ping-pong diplomacy", "basketball diplomacy" and so on. This chapter states that public diplomacy is an integral part of the state's strategic communications, and its function is to establish a state-to-human dialogue, taking into account the diversity of national and global audiences, and to promote human-to-human interpersonal contacts. At the same time, one of the components of achieving the desired result in the field of international relations by peaceful means is sports diplomacy. In addition, the term sports diplomacy is actively used by many modern international organizations (International Olympic Committee (IOC), International Football Association (FIFA), International Association of Athletics Federations (IAAF), Association of National Olympic Committees (ANOC), etc.) to establish relations. Analysis of recent researches and publications. This topic occupied an important place in the works of such scientists as N. Litvinenko, V. Shchetkina, S. Martynenko, S. Kulik, Yu. Filippova, I. Gridina, N. Bogolyubova, S. Murey, Yu. Nikolaeva, G. Malone, I. Kant, V. Telipko, A. Ovcharenko, D. Feldman, H. Dzhantayev. Target of research. The scientific article states the following purpose: 1) coverage of the history of the formation and essence of sports diplomacy; 2) definition of the main forms of sports diplomacy, their advantages and practical application; 3) highlighting the shortcomings of sports diplomacy and prospects for their solution and improvement of this type of diplomatic activity. Article`s main body. The article reveals the forms of this diplomacy in the following important aspects: diplomacy of sports competitions; diplomacy of sports organizations; sport as a means to achieve foreign policy goals. Also, the negative side of sports diplomacy is reflected, such as its shortcomings such as fierce competition, neglect of friendly relations between countries, commercialization of this area and so on. The authors propose measures to improve the current situation and improve this type of diplomacy. Conclusions and prospects for the development. The conclusion emphasizes the importance of solving acute problems that exist in sports diplomacy for the further development of international communication between the countries.

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