scholarly journals Wirtualne sale i globalne sieci. Partycypacja w kulturze filmowej w kontekście pandemii

2020 ◽  
Vol 48 (1) ◽  
pp. 39-55
Author(s):  
Tomasz Raczkowski

Virtual Screens, Global Networks. Film Culture Participation in the Wake of Pandemic The article discusses the subject of virtualization – the process of partial transmission significant discursive fields into the Internet – of the film culture, which is defined as the group of practices and discourses accompanying cinema, which connect it with the socio-cultural environment. According to the author, the virtualization process is specifically exposed during pandemics and social isolation, what is presented in the text from the perspective of film audience. Pandemic is treated here as liminoidal moment, in which, due to the disorder of cinema’s functioning, its social networks happen to transform in certain manner. By interpreting results of his own fieldwork, author points at general dynamics of virtualization as an element of contemporary film culture, highlighting both the possibilities opened by such situation and dangers it brings.

2021 ◽  
Vol 75 (2) ◽  
pp. 84-88
Author(s):  
Caetlin Benson-Allott

Inspired by her difficulty selecting a film as the subject for her column, Film Quarterly regular Caetlin Benson-Allott explores the concept of the “paradox of choice” in relation to contemporary film culture. A common feature of late-stage capitalism with its characteristic consumer abundance, the paradox of choice afflicts people with too many options, decreasing their happiness and increasing anxiety. In her column, Benson-Allott explores the paradox of choice as a condition of the current streaming era, while also historicizing television culture’s ideology of plenty. She traces this notion of superabundance, which undergirds digital cable and streaming culture today, back to the 1950s when print media such as TV Guide pioneered a print-heavy layout that stupefied the eye into an impression of excess. Arguing that browsing print program guides and its more recent corollary, channel surfing, are numbing experiences that discourage risk-taking, Benson-Allott ultimately finds relief from the ennui of the scroll in the pleasures—both expected and unexpected—of the genre film.


2021 ◽  
Vol 15 (57) ◽  
pp. 577-588
Author(s):  
Daniel Bezerra da Silva ◽  
Joana Dar’c Moreira Pimenta ◽  
Maria Zilvanir Pinheiro ◽  
Raimundo Edilberto Moreira Lopes

Resumo – Este artigo tem como objetivo refletir sobre o poder das redes sociais na venda de produtos educacionais, sabendo que o universo tecnológico se faz a cada dia mais presente na sociedade. Assim, aumentando o vínculo de empresa e cliente. Inicialmente foram realizadas pesquisas e análises em diversas fontes de literatura sobre marketing digital e redes sociais. Tais ações foram necessárias para um aprofundamento teórico sobre a temática. Após as análises literárias, foram elaborados questionários e aplicados em forma de entrevista, coletando assim, informações através do público alvo. A entrevista foi aplicada através de links do Google formulários onde realizou-se uma análise da utilização do uso das tecnologias e quais suas estratégias utilizadas no marketing para vender de forma rápida e satisfatória para seus clientes. Foram entrevistadas quatro empresas bem conceituadas na área educacional, todas elas utilizam a internet como fonte de venda assim promovendo as mesmas e suas mercadorias. Ainda existem dificuldades no marketing digital, muitos ainda não o utilizam de forma correta e positiva pois é algo inovador que precisa sempre está de acordo com a necessidade do cliente, construindo uma relação fortalecida buscando o maior número de atrações fazendo com que as conheça e se relacione bem alavancando os negócios. Hoje o marketing digital é uma das maiores modalidades do comercio devido ao grande número de usuários da internet. Afinal, o mesmo é feito não só por computadores e celulares mais por um conjunto de pessoas e ações que buscam a melhoria e a qualidade de serviços para seus negócios. Palavras-Chave: Tecnologias. Vendas. Consumidores. Abstract:This article aims to reflect on the power of social networks in the sale of educational products, knowing that the technological universe is increasingly present in society. Thus, increasing the bond between company and customer. Initially, research and analysis were carried out in various sources of literature on digital marketing and social media. Such actions were necessary for a theoretical deepening on the subject. After the literary analyses, questionnaires were developed and applied in the form of an interview, thus collecting information from the target audience. The interview was applied through links from Google forms where an analysis of the use of the use of technologies was carried out and what are their strategies used in marketing to sell quickly and satisfactorily to their customers. Four reputable companies in the educational area were interviewed, all of which use the internet as a source of sales, thus promoting themselves and their goods. There are still difficulties in digital marketing, many still do not use it correctly and positively because it is something innovative that always needs to be in line with the customer's needs, building a strengthened relationship seeking the greatest number of attractions, making them know them and get to know them. relate well leveraging the business. Today, digital marketing is one of the biggest forms of commerce due to the large number of internet users. After all, the same is done not only for computers and cell phones, but also for a group of people and actions that seek to improve the quality of services for their businesses.Keywords: Technologies. Sales. Consumers.


Author(s):  
Patrícia Costa dos Santos da Silva ◽  
Lívia Ferreira Oliveira ◽  
Mariana Ramos ◽  
Michele Aparecida Silva Maciel ◽  
Luana Araújo Macedo Scalia ◽  
...  

The COVID-19 pandemic has transformed the reality, made social isolation urgent aiming at reducing the contagion of the disease and, as a consequence, had to interrupt the classes and actions of extension projects in person. In this aspect, the Internet has become a possibility of interaction between teachers, nursing students and the community in an extension project university entitled: "Aromatherapy as a tool for coping in times of pandemic. Thus, the present study is a report of the authors' experience in the project of  aromatherapy as an activity for health promotion in times of pandemic by COVID-19. A descriptive qualitative report was carried out on the experiences of the authors with the use of a virtual platform as an alternative informative content on the subject, during this period. The project was carried out in five weeks, with three synchronous meetings, the programmatic content was guided by scientific evidence, with guidelines of great importance to the public assisted with the aim of promoting health and be a tool for coping in times of pandemic. Thus, access to health promotion and exchange of knowledge of the target audience of the extension project was expanded.


Author(s):  
Arthur Benjamin ◽  
Gary Chartrand ◽  
Ping Zhang

This book concludes with an epilogue, which traces the evolution of graph theory, from the conceptualization of the Königsberg Bridge Problem and its generalization by Leonhard Euler, whose solution led to the subject of Eulerian graphs, to the various efforts to solve the Four Color Problem. It considers elements of graph theory found in games and puzzles of the past, and the famous mathematicians involved including Sir William Rowan Hamilton and William Tutte. It also discusses the remarkable increase since the 1960s in the number of mathematicians worldwide devoted to graph theory, along with research journals, books, and monographs that have graph theory as a subject. Finally, it looks at the growth in applications of graph theory dealing with communication and social networks and the Internet in the digital age and the age of technology.


Cadernos Pagu ◽  
2015 ◽  
pp. 13-30
Author(s):  
Remedios Zafra

This essay concerns subjective construction on the Internet, the potential and limitations for the deconstruction of the social meanings of the body (there where, interfaced and displaced by the machine, it is made, but factitiously). Potentials and limits also for the ideation of camouflaged forms of repetition and symbolic repression present new technological scenarios. In this text, screens, as the material node of cyberspace, dress us and carry a new complexity in the identity and subjective constitution, to which are added the different spaces of the online relationship (such as social networks) which territorialize the Internet today; spaces that we think condition the presentation and representation of the "I" in its relationship with others and the constitution of desire and possible collectivities. The starting point will be the body as a symbolic construction, with its ways of seeing, its identity and social filters and its subjective pretensions; but also the subject from a materialist position that emphasizes the technologically located and amplified body, conditioned by the biopolitical design of the most common electronic devices of recent decades. From them we analyze some of the points of tension, possibilities and political conditionalities for subjective awareness and practice on the Internet.


2020 ◽  
Vol 10 (1) ◽  
pp. 72-93
Author(s):  
Tatjana Skakavac

Ever since the beginnings of history, it was impossible to imagine a society free of the widespread influence of various means of human communication. This is especially true of modern society. Different types of media shape individual development, their thinking, attitudes and behaviours, in a good as well as in bad way. For this reason, countless criminological and psychological studies have been done to comprehend and explain the influence of mass media on crime incidence rate. This topic has increasingly occupied scholars and has been the subject of conferences and panel discussions worldwide. Until recently, television was the most influential medium, exerting enormous influence on the younger generations. However, with the emergence of the Internet and social media, the audience's attention has been hijacked by social networks content, primarily targeting young people - and not just at scheduled times, but throughout the day. This paper will discuss the etiological influence of social media on juvenile delinquency phenomenon.


2020 ◽  
Vol 1 (11(80)) ◽  
pp. 28-31
Author(s):  
A. Sehpeyan

With the advent of modern Internet technologies, the ways of teaching Russian as a foreign language are changing rapidly. Social networks become part of the educational process and serve as a tool for creating new creative tasks aimed at developing cross-cultural competence. Modern technologies help to prepare students to communicate with representatives of other cultures, create situations that are close to those that exist in the natural cultural environment. This article discusses ways to use social networks to develop cross-cultural competence.


2020 ◽  
Author(s):  
Mayli Lañas-Navarro ◽  
Jose Ipanaque-Calderon Sr ◽  
Fiorela E Solano

BACKGROUND Research on the use of the Internet in the medical field is experiencing many advances, including mobile applications, social networks, telemedicine. Its implementation in medical care and comprehensive patient management is a much discussed topic at present. OBJECTIVE This narrative review aims to understand the impact of the internet and social networks on the management of diabetes, both for patients and medical staff. METHODS The bibliographic search was carried out in the databases Pubmed, Virtual Health Library (VHL) and Lilacs between 2018 to 2020. RESULTS Multiple mobile applications have been created for the help and control of diabetic patients, as well as the implementation of online courses, improving the knowledge of health personnel applying them in the field of telemedicine. CONCLUSIONS The use of the Internet and social networks brings many benefits for both the diabetic patient and the health personnel, offering advantages for both.


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