scholarly journals Marketing treści na tle wybranych ustaw

Radca Prawny ◽  
2021 ◽  
pp. 96-125
Author(s):  
Piotr Kantorowski

Content marketing in the context of selected legal acts The aim of this article is to locate content marketing in the context of legal regulations. Thus far, in the literature on the matter there have been statements analyzing this form of marketing activity only within the context of the press, and what is more, these considerations have been limited to the analysis of issues related to Internet blogs. However, due to the fast-growing audio and video messaging on the Internet, it is appropriate to consider the phenomenon of content marketing in comparison with its forms, which, particularly as of late, have been significantly gaining in popularity. The need for a broader analysis of issues related to content marketing is not restricted to the emergence of this form of promotional activities. It also seems warranted to analyze this phenomenon more comprehensively on the basis of law, due to the fact that it is not limited to the subject matter covered by the Press Law in Poland. Therefore, the purpose of this article is the legal analysis of the content marketing phenomenon with the consideration of its less discussed forms, i.e. audio and video. Such considerations seem necessary, as this type of content is becoming increasingly popular and yet its authors still lack the necessary legal awareness to assess whether they are obliged to comply with specific legal obligations in connection with their creations and publications. The purpose of this article is to determine whether, and if so – in what cases, the authors of such content must comply with certain legal conditions in order to legally distribute it, which in turn will help to identify the specific liability of its authors in a given case.

2016 ◽  
Vol 14 (3) ◽  
pp. 147-162
Author(s):  
Stefan Marek Grochalski

Parliament – an institution of a democratic state – a member of the Union – is not only an authority but also, as in the case of the European Union, the only directly and universally elected representative body of the European Union. The article presents questions related to the essence of parliament and that of a supranational parliament which are vital while dealing with the subject matter. It proves that the growth of the European Parliament’s powers was the direct reason for departing from the system of delegating representatives to the Parliament for the benefit of direct elections. It presents direct and universal elections to the European Parliament in the context of presenting legal regulations applicable in this respect. It describes a new legal category – citizenship of the European Union – primarily in terms of active and passive suffrage to the European Parliament, as a political entitlement of a citizen of the European Union.


Author(s):  
Ernest W. L. Holt

These notes are intended to be explanatory of the record of tow-net stages of Teleosteans kept by Mr. S. D. Scott and myself. Although my own name appears alone under the title, it must be understood that the observations were in the sole charge of Mr. Scott until the beginning of March. The record of the 5th April is also Mr. Scott's. The rest were kept by myself. The credit of any scientific result that may accrue from the observations previous to the 30th March belongs therefore solely to Mr. Scott, since his notes and figures are so complete as to render my own share of this part of the work a very simple one.This journal is not designed for the publication of such profusely illustrated papers as are best suited for the explanation of the earliest stages of Teleosteans. It so happens that in the present instance I am able in most cases to refer either to figures already published, or to others now in the press. A series of notes made at Professor Marion's laboratory at Endoûme, Marseilles, was prepared for the press during 1897. Observations made at Plymouth during the same period were found to have an obvious bearing on the subject-matter of my researches at Marseilles, and by the generous permission of Professor Marion I have been allowed to include in a paper shortly to be published in the Annales du Musée de Marseille a number of drawings made from Playmouth specimens. I am therefore able in many instances to eke out somewhat inadequate descriptions by references to figures in the Annales.


2021 ◽  
pp. 116-140
Author(s):  
Mikołaj Głos ◽  
◽  
Kinga Matuszko ◽  

The purpose of this article is to characterize the press activities of women in the nineteenth century. Although active women's participation in work was rare at the time, several figures can be identified that struggled with firmly rooted stereotypes regarding their gender and gradually tried to enter the publishing field. These include Wanda Malecka and Julia Goczałkowska, whose activities and, to some extent, their work, were discussed. Thanks to this view on the emerging position of women in the journalistic world, it can be seen that women not only dealt with writing journalistic texts, but also took the position of editors of contemporary periodicals. In addition, the subject matter is also very easy to define – ladies are definitely a union of speaking on political issues, and they turn to commenting on the sphere related to customs, fashion or literature.


Author(s):  
Dominika Topa-Bryniarska

The use of archimetaphor as an evaluative device of persuasion in the genre of journalistic commentaryThe present study explores the cognitive use of archimetaphor belonging to the evaluative devices of persuasion in emotional argumentation. The corpus consists of forty editorials taken from the Internet French newspapers and magazines. The subject matter of the gathered texts includes two thematic groups of reforms concerning the higher education system and the special retirement plan for public sector employees. Thanks to the archimetaphor the addresser may highlight or hide chosen aspects of the described problem in order to activate vital values concerning our life and existence. Therefore, the concept of “conflict” described in the analysed textes is conceptualised by means of four natural forces (elements) such as fire, air (wind), water and earth (soil) which leads both to the mechanism of naturalisation and axiological polarisation of the presented reality. The mechanism itself stems from two opposing relations: identification and differentiation, allowing the grouping of presented facts to the class of US (protagonists) and THEM (antagonists). In consequence, such axiological persuasion aims at influencing the addressees’ will and decisions and allows for nearly absolute acceptance of the opinions presented by the addresser. Użycie archimetafory jako perswazyjnego środka wartościującego w dziennikarskim gatunku komentarzaCelem niniejszego artykułu jest analiza kognitywnego użycia archimetafory, należącej do perswazyjnych środków służących wartościowaniu w argumentacji emocjonalnej. Korpus składa się z czterdziestu artykułów wstępnych zaczerpniętych ze stron internetowych francuskich magazynów i czasopism. Problematyka zebranych tekstów dotyczy dwóch tematycznych grup opisujących reformę szkolnictwa wyższego oraz specjalnego systemu emerytalnego dla pracowników sektora publicznego. Dzięki archimetaforyzacji nadawca może odpowiednio uwypuklić lub ukryć wybrane aspekty opisywanego zagadnienia w celu aktywowania wartości witalnych związanych z naszym życiem i egzystencją. To właśnie dlatego konceptualizacja pojęcia „konfliktu” poruszanego w analizowanym materiale odnosi się do czterech sił natury (żywiołów), takich jak: ogień, powietrze (wiatr), woda i ziemia (gleba), co z kolei prowadzi do naturalizowania i aksjologicznej polaryzacji opisywanej rzeczywistości. Mechanizm ów opiera się na dwóch typach relacji: identyfikacji i dyferencjacji (odmienności), pozwalających na pogrupowanie prezentowanych faktów do klasy MY (protagoniści) i ONI (antagoniści). Taka aksjologiczna perswazja ma za zadanie wpływać na wolę i decyzje odbiorcy, co skutkuje niemal bezwarunkową akceptacją prezentowanych przez nadawcę poglądów.


2016 ◽  
Vol 12 (3) ◽  
pp. 79
Author(s):  
Tomasz Duraj

THE COMPETITIVE SELECTION PROCEDURE FOR MANAGEMENT STAFF: LEGAL ISSUES Summary This analysis relates to the legal issues in the competitive selection of management staff. Under the current provisions in Poland many legal acts pertain to this issue, giving an inhomogeneous set of regulations for the principles of conducting such procedures in particular domains of public, social and economic affairs. The subject of this article is a detailed description of the stages of the procedure for the competitive selection of management staff. Good legislation to regulate the selection procedures for competitions for management appointments will have a significant influence on the effectiveness of the adopted method of selection. The author presents the successive stages of the procedures for such competitions and conducts an in-depth legal analysis, paying specific attention to legal doubts arising in connection with the application of the current law. On the basis of his analysis he formulates some proposals de lege ferenda addressed to the legislator on the introduction of requisite amendments and supplements to the legal regulations for the procedure of competitive selection of management staff.


Temida ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 345-358
Author(s):  
Kristina Jorgic-Stepanovic

The author gives a detailed analysis of the 1929 Criminal Code paragraphs that pertain to abortion. Analyzing the social indications, the paper also explains the methodological inability to determine the precise number of abortions performed during the 1930s. However, the subject of this paper is not solely an exploration of legal regulations on abortions, but rather the identification of the treatment of women in the Yugoslav Kingdom?s Criminal law from this point of view. Considering that the problem of induced abortions was approached from the existing conservative- patriarchal socio- political position, the press was often the key source for analyzing and documenting this problem. Precisely because of this fact, the paper presents an affair that revolved around the work of gynaecologist Pance Stojanovic in mid-summer 1936. This case showed the deep corruption of the Yugoslav society, but also the involvement of various representatives of power in this affair. It turned out that the patients were women from different backgrounds, but that girls and women from affluent families were far more numerous. Faced with the increasing number of fatalities following induced abortions, doctors at the 17th Congress of the Serbian Medical Association called for changes to the articles of the Yugoslav Criminal Code relating to abortion.


2018 ◽  
Vol 53 ◽  
pp. 401-415
Author(s):  
Zofia Rudnik-Karwatowa ◽  
Jewhenija Karpiłowśka

Wortbildung und Internet / Словообразование и интернет / Tvorba riječi i internet [Word-Formation and the Internet] (Institut für Slawistik der Karl-Franzens-Universität Graz, 22–25.03.2016). 17th International Conference of the Word-Formation Commission of the International Committee of SlavistsThe article is a report of the 17th International Conference held on March 22–25, 2016, at the Institute of Slavic Studies, University of Graz, by the Word-Formation Commission of the International Committee of Slavists. The subject matter of the conference – Word-Formation and the Internet – proved apt due to its topicality. The authors describe each presentation delivered during this academic event. Wortbildung und Internet / Словообразование и интернет / Tvorba riječi i internet (Institut für Slawistik der Karl-Franzens-Universität Graz, 22–25.03.2016). XVII Międzynarodowa Konferencja Naukowa Komisji Słowotwórczej przy Międzynarodowym Komitecie SlawistówArtykuł stanowi sprawozdanie z XVII Międzynarodowej Konferencji Naukowej zorganizowanej w dniach 22–25 marca 2016 roku w Instytucie Slawistyki Uniwersytetu w Grazu przez Komisję Słowotwórczą przy Międzynarodowym Komitecie Slawistów. Tematyka konferencji Słowotwórstwo i internet okazała się bardzo trafna ze względu na jej aktualność. Autorki omawiają poszczególne referaty uczestników tego wydarzenia naukowego.


2020 ◽  
pp. 363-378
Author(s):  
Włodzimierz Fehler

The article is devoted to the assessment of the rules, possibilities and manners of using and applying firearms by the Police in terms of compliance with human rights. The first part of the study contains analyses focusing on general frames for the use and application of firearms and circumstances giving premises for the use or application of these arms. In the next section, the discussion covers the conduct of law enforcement officials preceding the use of firearms and refers to the question of the so-called special use of firearms. The content of the final part of the article covers mechanisms preventing abuse regarding the use and application of firearms and procedures for situations of breaching legal regulations for the use of such arms. The article closes with the summary where, based on the analyses of existing solutions and available statistical data, a conclusion is made that the Police exercise proper caution so as to ensure the observance of human rights in relation to holding legislative power to use and apply firearms. The key methods applied while preparing this article were the legal analysis and the institutional analysis. In the alternative, a descriptive method with the application of the critical analysis of the literature on the subject was also employed.


Author(s):  
Aam Amalia

This research aims to describe the humanistic approach in Arabic learning. The method used in this research is library research which data comes from various sources, both from libraries and various websites that exist on the internet. The source is books, encyclopedias, dictionaries, journals, documents, magazines, and others. The results of this study attempt to illustrate that a humanistic approach is an approach that helps learners to enjoy learning on the subject matter in developing the potential of students themselves in a better direction. The humanistic approach can be used in Arabic language education, Humanistic approach emphasizes guidance education, develops and directs student's basic potential in terms of cognitive, affective, and psychomotor. Abstrak Penelitian ini bertujuan untuk menggambarkan paradigma pendekatan humanistik dalam pembelajaran bahasa Arab. Metode yang digunakan dalam penelitian ini adalah metode library research yang data-datanya berasal dari berbagai sumber,baik dari perpustakaan maupun berbagai website yang ada di internet meliputi buku,ensiklopedi, kamus, jurnal, dokumen, majalah, dan lain-lain. Hasil penelitian ini berusaha menggambarkan pendekatan humanistik merupakan sebuah pendekatan yang membantu peserta didik untuk senang belajar pada suatu objek atau materi pelajaran dalam mengembangkan potensi diri peserta didik ke arah yang lebih baik. Dengan demikian pendekatanhumanistik dapat digunakan dalam pembelajaran bahasa Arab. Pendekatan humanistik menekankan pada pendidikan membimbing, mengembangkan dan mengarahkan potensi dasar peserta didik baik dari segi kognitif, afektif, dan psikomotor. Kata kunci: Teori Kebutuhan Maslow, Pendekatan Humanistik, Bahasa Arab.


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