scholarly journals Pandemia COVID-19 w strategiach komunikowania w mediach społecznościowych głównych kandydatów w wyborach prezydenckich w Polsce w 2020 roku

2021 ◽  
Vol 2021 (2 (11)) ◽  
pp. 109-123
Author(s):  
Małgorzata Adamik-Szysiak ◽  

The presidential campaign in Poland in 2020 took place during the first wave of the COVID-19 pandemic. The aim of the article is to try to answer the question to what extent the pandemic problem was exposed in candidates’ entries in social media. The subject of the research were messages published on Facebook and Twitter. Particular attention was paid to the content disseminated by Andrzej Duda and Rafał Trzaskowski. The main methods used in the research were content analysis and secondary analysis of existing data. The research proved that the candidates became campaigners like the previous ones, clearly emphasizing the important role of reports from direct meetings with voters. The pandemic thread, especially at the end of the campaign, was only incidentally mentioned in the messages.

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.


2020 ◽  
Vol 10 (2) ◽  
pp. 117
Author(s):  
Indrawati Indrawati

The Form of Persuasion and Milennials Respon in Facebook Social Media inPresidential Election 2019. This research aims to reveal how the persuasion andresponse of millennials on social media Facebook in the 2019 presidentialelection. This research uses methods of qualitative content analysis. The data theauthor takes is data on Facebook social media from February to April 2019. Formof data in the form of sentences that have a persuasion message used by millennialson social media Facebook in the presidential election 2019. The source of thisresearch data observations directly on social media Facebook which thenresearchers Screenshoot. Data analysis is done in several ways, namely: (1)Observation of the sentence upload on Facebook social media, (2) reading andunderstanding sentences that have a persuasion meaning, (3) grouping,identifying, and analyzing existing data, (4) Conclude the results of researchanalysis. Data analysis is done during and after the data is collected. This researchimplements triangulation and data checking to obtain the validity of data. Basedon the research, there are several form of persuasion in uploading sentences ofmillennials in facebook social media in presidential election 2019. Thatpersuasion form are: (1) persuasion form and millennials respond with strongarguments, (2) persuasion form and respond with neutral arguments, (3)persuasion form and millennials respond with weak arguments, (4) persuasionform and millennials respond with peripheral.Key words: persuasion, milenialls, facebook social media AbstrakWujud Persuasi dan Respon Kaum Milenial di Media Sosial Facebook padaPilpres 2019. Penelitian ini bertujuan mengungkapkan bagaimana wujud persuasidan respon kaum milenial di media sosial facebook pada pilpres 2019. Penelitianini menggunakan metode analisis isi kualitatif. Data yang penulis ambil adalahdata yang terdapat di media sosial facebook dari bulan Februari sampai denganApril 2019. Wujud data berupa kalimat yang memiliki pesan persuasi yang dipakaikaum milenial di media sosial facebook pada pilpres 2019. Sumber data penelitianini pengamatan langsung di media sosial facebook yang kemudian penelitiscreenshoot. Analisis data dilakukan dengan beberapa cara, yaitu: (1)pengamatan terhadap unggahan kalimat di media sosial facebook, (2) membacadan memahami kalimat yang memiliki makna persuasi, (3) mengelompokkan,mengidentifikasi, dan menganalisis data yang ada, (4) menyimpulkan hasilanalisis penelitian. Analisis data dilakukan selama dan setelah data terkumpul.Penelitian ini menerapkan triangulasi dan pengecekan data untuk memperolehkeabsahan data. Berdasarkan hasil penelitian, ditemukan beberapa wujudpersuasi dalam kalimat unggahan kaum mileniual di media sosial facebook padapilpres 2019. Wujud persuasi tersebut meliputi: (1) Wujud persuasi dan responkaum milenial dengan argumen kuat (strong argumens); (2) Wujud persuasi danrespon kaum milenial dengan argumen netral (neutral argumens);(3) Wujudpersuasi dan respon kaum milenial dengan argumen lemah (weak argumens); dan(4) wujud persuasi dan respon kaum milenial dengan argumen sampingan(peripheral).Kata-kata kunci: persuasi, kaum milenial, media sosial facebook


Author(s):  
Ogbu S. U. ◽  
Olupohunda Bayo Festus

In Nigeria, during the agitation for Biafra by the Nnamdi Kanu-led Indigenous People of Biafra between 2013 and 2017, the role of Facebook in the dissemination of hate messages by the protagonists and those in opposition to the agitation raised concern about the role of social media as a tool for the spread of hate messages. It is against this background that this research was designed to evaluate the role of Facebook in the spread of hate messages over the agitation for the separate state of Biafra. The study adopted the exploratory design and the mix method approach; both quantitative and qualitative methods were employed. For the quantitative data, 400 questionnaires were administered on purposively sampled respondents. The surveys were analyzed using simple percentages and frequency distribution. Also, content analysis of some purposively selected Facebook messages was carried out. In the end, the research found that hate messages were propagated through Facebook using six major channels during the agitation for Biafra between 2013 and 2017. They include; Facebook Personal Profiles, Status Updates and Wall Postings, Facebook Group Chats, Facebook Video Uploads, Individual Comments and Likes, Video Shares and Reposts, and sharing of articles and links to other social media platforms. In line with its findings, the research recommended that Facebook should review its community standards and policies on postings of hate messages through its medium and also strengthen its regulatory mechanisms to ensure that it does not provide a platform anymore for propagators of hate messages in Nigeria and around the world.


2019 ◽  
Vol 44 (1) ◽  
pp. 17-35
Author(s):  
Seerat Sohal ◽  
Harsandaldeep Kaur

The present study is an endeavour to broaden the research on the use of social media websites in political campaigns beyond the ambit of developed countries. This article focuses on scrutinizing the role of YouTube during 2014 Indian Parliamentary elections—the first ‘social media’-based elections in India. The methodology of data collection incorporates the content analysis of 147 YouTube-based audio–visual political advertisements, associating the message characteristics (natures, types and appeals) with message reach (number of views) and viewer engagement (types of comments). The results reveal the failure of the viewers to recognize the association between message reach and viewers’ engagement with message characteristics, confirming the ‘marginal’ use of YouTube. However, the study recommends the incorporation of contemporary, Internet-based social media advertising tools along with the traditional tools in the future political marketing campaigns. This article is instrumental for political marketers and consultants in devising political marketing strategies.


Cittaslow movement as a local development model has become increasingly important all overthe world since 1999. One of the important factor for the sustainability of this movement is communicated with both local residents and destination visitors accurately and conscious way about the principles and the benefits of Cittaslow philosophy and the unique features of the destination. At this point, social media is a key tool in destination marketing for Cittaslow destinations due to its features such as providing a competitive advantage, reaching a global audience, rapid dissemination of information, communicating with consumers. In this regard the study focuses the role of social media in destination marketing. The aim of the research is to determine how and at what level Cittaslow in Turkey use social media in destination marketing. In accordance with this purpose, content analysis technique was used and Facebook was chosen as social media channel. Among 11 Cittaslow in Turkey, 7 Cittaslow destinations (Gökçeada, Halfeti, Perşembe, Seferihisar, Şavşat, Vize, Yalvaç) that have an official municipality Facebook page were included to the research. This destinations’ posts between January 2016 and June 2016 were analysed in terms of content, frequency and interactivity by utilising the categories Hays et al. (2013) created in their study. The findings of this study show that, Seferihisar Municipality uses social media more effectively in terms of content and post frequency but they also reveal that interactivity which is one of the most important features of social media is not adequately heeded by all Cittaslow destinations in Turkey.


2019 ◽  
Vol 15 (1) ◽  
pp. 148-175
Author(s):  
Thaís Furtado ◽  
Juliana Doretto

The image of a shirtless black child in Copacabana watching the New Year’s Eve fireworks, published by photographer Lucas Landau on his Facebook page, was a focus of controversy across social media and produced a number of different interpretations about both the photograph and the boy in it. The Brazilian edition of the Spanish newspaper El País produced two texts on the subject, both of which brought about varying comments from Facebook users. Using the French discourse analysis as a basis, this article analyzes interpretations expressed about the texts published in El País. The goal was to understand social perceptions of the current conception of childhood by analyzing the reactions conveyed in the comments. Our research showed us that the kid’s individuality goes undisclosed and he becomes a platform for sociopolitical discussions. This is quite common in journalism and how it represents contemporary childhood: the role of children as active social actors is disregarded, and they are simply portrayed as being in need of protection.A imagem publicada pelo fotógrafo Lucas Landau em sua página no Facebook, mostrando um menino negro, sem camisa, vendo a queima de fogos no réveillon de Copacabana, causou polêmica nas redes sociais, com diferentes interpretações sobre a fotografia e a criança retratada. O jornal espanhol El País, em sua versão brasileira, produziu dois textos sobre o assunto, os quais, por sua vez, também geraram vários comentários de usuários da rede Facebook, no perfil da publicação. Por meio da análise do discurso de linha francesa, este artigo analisa essas manifestações, que exprimem a recepção dos textos do El País. O objetivo foi compreender as percepções sociais da concepção contemporânea de infância, por meio das reações dos comentadores. Pelo estudo, percebe-se que o garoto tem sua individualidade suprimida e se torna “palco” para discussões sociopolíticas. Isso reflete o que se tem visto de forma geral nas representações da infância no jornalismo: o papel das crianças como atores sociais ativos é ignorado, e elas são mostradas somente como seres tutelados. La imagen publicada por el fotógrafo Lucas Landau en su página del Facebook, mostrando a un niño negro, sin camisa, viendo la quema de fuegos en el año nuevo, en Copacabana, causó polémica en las redes sociales, con diferentes interpretaciones sobre la fotografía y el niño retratado. El diario español El País, en su versión brasileña, produjo dos textos sobre el tema, los cuales, a su vez, también generaron varios comentarios de usuarios de la red Facebook, en el perfil de la publicación. Este artículo hace un análisis de esas manifestaciones, que expresan la recepción de los textos de El País, por medio del análisis del discurso de línea francesa. El objetivo fue comprender percepciones sociales de la concepción contemporánea de la infancia, por medio de las reacciones de los comentaristas. Por medio del estudio, se percibe que el chico tiene su individualidad suprimida y se convierte en “escenario” para discusiones sociopolíticas. Esto refleja lo que se ha visto de forma general en las representaciones de la infancia contemporánea en el periodismo: el papel de los niños como actores sociales activos es ignorado, y ellas son mostradas sólo como seres tutelados.


Author(s):  
А. Н. Занковский ◽  
В. В. Латынов

Статья посвящена изложению предложенной авторами модели психологического воздействия в социальных сетях. Основанием модели послужили теоретические подходы, направленные на понимание особенностей реагирования отдельного человека, столкнувшегося с потоком информации в социальных сетях, а также концепции, ориентированные на анализ роли социальной идентичности человека и его социального окружения в процессах воздействия. Описаны элементы модели: субъект воздействия, объект воздействия, средства, эффекты и контекст воздействия. Охарактеризованы четыре группы факторов эффективности психологического воздействия в социальных сетях: характеристики субъекта воздействия, особенности средств и контекста воздействия, характеристики объекта воздействия. The article is devoted to the presentation of the model of psychological influence on social media proposed by the authors. The model is based on theoretical approaches aimed at understanding the characteristics of the individual's response to the flow of information in social networks, as well as concepts focused on analyzing the role of a person's social identity and social environment in the impact processes. The elements of the model are described: subject of influence, object of influence, means, effects and context of influence. Four groups of factors of the effectiveness of psychological influence in social media are characterized: characteristics of the subject of influence, features of the means of influence and context of influence, characteristics of the object of influence.


2020 ◽  
Vol 21 (1) ◽  
pp. 15-21
Author(s):  
Aleksandra Iwanicka ◽  
Ewelina Soroka

AbstractIntroduction: The purpose of this article is to analyse the phenomenon of “body cult” as well as psychological and social factors conditioning its occurrence among young women. Particular attention was paid to the role of social media and an attempt was made to indicate possible preventive measures to promote health-popularising behaviour towards the body among high school students.Materials and methods: On the basis of the review of the available literature, developmental conditions of the adolescence period and research results on the subject were presented.Results: The paper presents the role of social media in the context of shaping behaviours related to “body cult”.Conclusions: The content presented on blogs and social networks put pressure on young women to cultivate the physical characteristics of a person. In this perspective, excessive focus on striving for the perfect figure can lead to the development of anti-health behaviour. Further research is definitely needed.


2016 ◽  
Vol 16 (3) ◽  
pp. 61
Author(s):  
Amal Bakry ◽  
Mariam F Alkazemi

The current study examines the print and social media coverage of the “Maspero” massacre in Egypt, in which military forces attacked Coptic Christians in a predominantly Muslim country. By employing a qualitative content analysis, the authors examine the role of media in inducing a state of social cohesion. Data were collected from a state-owned newspaper, Al-Ahram, and an independent newspaper, Al-Masry Al-Youm. Data were also collected from a blog that compiles testimonies of witnesses to the “Maspero” massacre as well as three of Egypt’s best-known online activists: Alaa Abd El Fattah (@alaa), Salma Said (@salmasaid), and Rasha Azab (@RashaPress). The results reveal the themes of print and social media coverage of the events, with the suggestion that social media was much more effective in inducing social cohesion than the print media.


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