scholarly journals The Microsite

2021 ◽  
Vol 15 ◽  
pp. 81-87
Author(s):  
Tomáš Šula ◽  
Milan Banyár
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Low Cost ◽  
Similar Type ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Communication Tool ◽  
Survey Results ◽  
The Individual ◽  
Overall Effectiveness

This paper deals with the analysis of microsites as a low-cost marketing communication tool used to effectively address prospective applicants for admissions to higher education institutions. The paper contains the analysis of the microsite www.ustav44.cz, which has been created to promote the Department of Marketing Communications at Tomas Bata University in Zlín. Specifically, it has been created to promote the degree course in Marketing Communications. The authors of the paper describe the individual stages of the microsite design as well as its implementation and launch, including a subsequent analysis of its functionality and overall effectiveness within a selected target group. Based on the survey results, a proposal outlining how to improve particular user elements of this microsite and how to improve the microsite as a whole has been developed. The final part of this paper contains general instructions and basic tips that may help readers create a microsite of a similar type.

The utilization of Internet marketing communication tools by higher education institutions (on the example of Poland and Ukraine)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Artur Kisiołek ◽  
Oleh Karyy ◽  
Liubov Нalkiv
Keyword(s):  
Higher Education ◽  
Literature Review ◽  
Higher Education Institutions ◽  
Internet Marketing ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Communication Tools ◽  
Content Type ◽  
Staff Members ◽  
Internet Users

PurposeThe purpose of this study is to compare and contrast Internet marketing communication tools used to accomplish key marketing goals between European Union higher education institutions (HEIs) and non-EU HEIs, such as in the case of Poland and Ukraine.Design/methodology/approachIn the article, the authors used the literature review method to justify the importance of implementing HEI marketing strategy based on marketing communications with Internet users, and thus to justify the relevance of the chosen research topic. Based on the literature review, the authors identified the goals of HEI advertising campaigns on the Internet (branding, recruitment of students, site traffic increase and subscription of Internet users to the university newsletter) and substantiated the analytical study of the two countries. The survey conducted by the authors allowed them to form their conclusions, the validity of which is based on the interpretation of the indicators calculated in the analytical section.FindingsThe hypothesis that the focus of HEI Internet marketing communications, recruitment of students, is universal regardless of the country of origin is proven. There is also no significant differences in Internet marketing communication tool use that is “simpler” and cheaper. University marketing managers widely use Internet advertising tools, but they have difficulty implementing public relations and sales promotion tools. Internet marketing communication is an important component of HEIs' marketing strategies, thus, comparing EU and non-EU HEIs informs future strategies.Practical implicationsThe results of this research are of interest to HEIs that seek to improve the adaptation of their marketing communication strategy to meet the conditions of digitalisation and to strengthen their competitive foothold within the market. Also, the findings can help HEI marketing staff members to improve marketing communication tools used to build and maintain relationships with their online customers.Originality/valueThis study highlights the similarities and differences in approach to Internet marketing communications among EU (Poland) and non-EU HEIs (Ukraine). In conducting a thorough review of research, as well as a survey of 185 HEI marketing staff members, the paper offers insight into the approach HEIs of varying cultural backgrounds take to Internet marketing communications and online recruitment.

scholarly journals STRESS RESISTANCE AND COPY STRATEGIES OF STUDENTS ’BEHAVIOR DURING THE EDUCATIONAL PROCESS IN HIGHER EDUCATION INSTITUTIONS

2021 ◽  
pp. 98-107
Author(s):  
Andrii Cherkashyn
Keyword(s):  
Higher Education ◽  
Stress Resistance ◽  
Mental Stress ◽  
Higher Education Institutions ◽  
Educational Process ◽  
Self Control ◽  
Psychological Science ◽  
Effective Activity ◽  
Low Levels ◽  
The Individual

The article considers the main approaches to the problem of stress resistance of students in higher education institutions of Ukraine. It is determined that a number of scientists consider stress resistance as a property of the individual that determines its effective activity, and others as cognitively conditioned mechanisms for overcoming stress. It is noted that in psychological science there are other views on the stress resistance of the individual, but when studying the stress resistance of students in the educational process of higher education, it is advisable to use the above approaches. Studies suggest that most students have low levels of psychological stress, mental stress and medium, high levels of resilience. The main coping strategies of students’ behavior in stressful situations are “confrontational coping”, “avoidance”, “self-control” and “problem solving planning”.

Democratic Traditions of the European Universities as the Development Assurance of Ukrainian Higher Education Institutions in Interwar Period

2021 ◽  
pp. 163
Author(s):  
BOHDAN ANDRUSYSHYN ◽  
OLHA TOKARCHUK
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Sovereign State ◽  
Postgraduate Students ◽  
Legal Thought ◽  
European Universities ◽  
Political Views ◽  
Level Of Training ◽  
The Individual ◽  
Legal Staff

The article deals with the study of the Ukrainian scientists’ activities in one of the largest and most notable centres of Ukrainian political emigration since the early twenties of the 20th century – in the Prague one. It has been pointed out that the Ukrainian intellectuals in foreign countries did not abandon their thoughts about the restoration of a united sovereign state. The Ukrainian state and legal thought development were associated both with the functioning of the Ukrainian Free University as well as other higher education institutions and with the broad involving of European democratic traditions during the emigration period. The professors had to solve such important and difficult tasks as: to create independent university courses on many disciplines for Law Department which programmes had already been significantly expanded in Prague. Having a complicated scientific and methodological work the Ukrainian scientists performed a responsible task successfully; dozens of legal courses were compiled and partially published, most of the specializedcourses differed in originality and made a significant contribution to the development of legal thought and science. Regarding the teaching activity of scientists in emigration, and in the past many of them were lawyers-practitioners and statesmen, we should note that their reports and lecture materials are characterized by deep preparation, content, thoughtfulness and consistency of the basic idea development. The training of Ukrainian youth in higher education institutions in Czechoslovakia was completely saturated not only with European worldview and methodological approaches, but also retained progressive national-state traditions. The forced situation, in which legal scientists got, brought them to such a theoretical and practical level of training of legal staff, to which we are only approaching today. This stage was viewed by young people as temporary and did not even imagine that they would remain in the West forever; prepared to “return home not empty-handed”. Thus, modern legal education and science need advanced more thorough research on the legal refinement of legal scholars in exile. University students and postgraduate students should take an active part in events where scientists and students of law faculties of Ukrainian higher schools in Europe are popularized. It is advisable to organize discussions about state-legal, socio-political views, cultural activities of figures. It is also necessary to intensify the individual search for the scientific activities of Ukrainian emigration in certain areas of law.

PROFESSIONAL DEVELOPMENT OF TEACHERS IN HIGHER EDUCATION INSTITUTIONS (BASED ON THE EXPERIENCE OF BORYS GRINCHENKO KYIV UNIVERSITY)

2018 ◽  
Vol 1 ◽  
Author(s):  
Nataliia Vinnikova
Keyword(s):  
Higher Education ◽  
Professional Development ◽  
Higher Education Institutions ◽  
Academic Staff ◽  
Decisive Factor ◽  
School Teachers ◽  
Essential Condition ◽  
Learning And Teaching ◽  
Professional Development Of Teachers ◽  
The Individual

Nowadays, higher education is not only an essential condition for the spiritual and professional development of the individual, but also a decisive factor in socio-economic transformation.Taking into consideration changing nature of learning and teaching at higher education institutions, the need for professional development of teachers is increasing. The main purpose of the thesis is to highlight the problem of professional development of academic staff, its relevance and importance for improving learning and teaching. There will be presented a model of teachers’ skills improvement implemented at Borys Grinchenko Kyiv University (Ukraine), as well as new approaches to the organization of training for higher school teachers that combine different training strategies for their development.

scholarly journals Burnout, work engagement and sense of coherence in female academics in higher-education institutions in South Africa

2010 ◽  
Vol 36 (1) ◽  
Author(s):  
Adéle Bezuidenhout ◽  
Frans V.N. Cilliers
Keyword(s):  
Higher Education ◽  
Work Engagement ◽  
Sense Of Coherence ◽  
Higher Education Institutions ◽  
The Body ◽  
University Management ◽  
Negative Consequences ◽  
Psychometric Instrument ◽  
Managerial Implications ◽  
The Individual

Orientation: Female academics in higher-education institutions face numerous challenges in the continuously changing landscape of South African higher education. Mergers, increasing job demands, ever-increasing class sizes and role conflict inherent in the female role contribute extensively to the manifestation of stress and burnout in this population group.Research purpose: This research was conducted from a salutogenic paradigm, seeking to find ways of avoiding the negative consequences of burnout and contributing towards the positive experience of work engagement for the female academic. The research also explored the effect of the individual academic’s sense of coherence (SOC) on her experience of burnout and work engagement.Research design, approach and method: The research was quantitative in nature. A psychometric instrument was sent to all the permanently employed female academics at Unisa and Tshwane University of Technology (TUT), measuring their levels of burnout, work engagement and SOC. The completed questionnaires were statistically analysed.Main findings: The findings included average levels of burnout, with definite signs that the experience of burnout is on the increase. The cynicism sub-dimension of burnout showed increased levels, work engagement scores were just above average and SOC scores were low.Practical/managerial implications: This article offers a psychological interpretation of the variables in the target group. The article contributes towards the body of research studies conducted from a positive psychological paradigm and, specifically, on the female gender.Contribution/value-add: The main recommendations are that university management needs to take cognisance of the alarming symptoms of burnout present in the population under discussion. Strategies are recommended to address these and to nurture work engagement.

scholarly journals DIDACTIC FUNDAMENTALS OF MUSICAL TRAINING OF FUTURE CHOREOGRAPHY SPECIALISTS IN DOMESTIC HIGHER EDUCATION INSTITUTIONS

2021 ◽  
pp. 91-97
Author(s):  
Oleksandr Кovalenko
Keyword(s):  
Higher Education ◽  
Nervous System ◽  
Professional Training ◽  
Higher Education Institutions ◽  
Musical Training ◽  
Individual Characteristics ◽  
Professional Activity ◽  
Individual Approach ◽  
Professional Activities ◽  
The Individual

The article considers the didactic conditions of musical training of choreographers in higher education institutions of our state. In this work the structural didactic features of musical competence of choreographers are defined, such as: feature of professional activity planning; ways and methods of performing professional activities; communication techniques; organizational skills of choreographers; features of dance and motor motility. The article also states that the author considers an individual approach to take into account the ways of adapting the properties of studentsʼ nervous system to the requirements of professional activity as an effective method of musical training of choreographers in domestic higher education institutions. The article also deals with an individual approach, which takes into account the individual differences of students, the development of techniques, tools and methods of forming professional and musical skills of choreographers, due to the typological properties of the nervous system. At the heart of the individual approach considered in the study there is the idea of understanding a developing student as a person with a unique set of individual qualities. This involves the recognition of different, but equivalent in effectiveness methods of educational and creative activities that meet the objective requirements of the professional activity of the teacher and the individual characteristics of the future specialist.Also, in this paper, it is noted that in pedagogical science didactics is connected with the methods of teaching courses. The method of teaching folk dance is somewhat different from other choreographic disciplines due to the specifics of national dance. All textbooks, programs and methodical materials on folk choreography are authorʼs versions and naturally cannot be accepted by all experts identically. Keywords: musical training, music theory, choreographer, professional training, didactics, didactic bases of training, professional skill, systematic approach to musical training.

scholarly journals Brand of European Higher Education Institution as a Key Factor for Foreign Students

2020 ◽  
pp. 181-194
Author(s):  
Inga Sina ◽  
Aija Sannikova ◽  
Fawad Sajjad
Keyword(s):  
Higher Education ◽  
Significant Role ◽  
Foreign Students ◽  
Scientific Literature ◽  
Higher Education Institutions ◽  
Nonparametric Tests ◽  
Key Factor ◽  
Survey Results ◽  
European Higher Education ◽  
The Creation

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of brands of European Higher Education Institutions as a key factor for foreign students. The globalization of education processes and the creation of a united European education area have increased foreign students' interest to study in Europe.Increasing unemployment, poverty, inconsistency in education, economic problems, political instability, low job opportunities, and unsafe environment are the undeniable reasons for young students to explore higher education opportunities in foreign countries. The main purpose of the research is to describe the factors affecting foreign students' choice ofEuropean Higher Education Institutions and provide information on the factors, which are of great importance. For achieving the aim, the previous research and scientific literature are studied, and a survey is conducted using a questionnaire. Investigation of the topic of brands of European Higher Education Institutions as a key factor for foreign students in the paper is carried out in the following logical sequence: the study of previous research and scientific literature and analysis of the survey results. Methodological tools of the research methods are the creation of a database of respondents, a survey on the factors impacting the choice of Higher Education Institutions in Europe by foreign students and analysis and interpretation of the survey results using nonparametric tests. The object of research is the field of Higher Education in Europe, and the subject of the research is consumer choice in Higher Education in Europe. The paper presents the results of an empirical analysis on brands of European Higher Education Institutions as a key factor for foreign students. It showed that four groups of factors – regional, political financial, and educational – play a significant role in the choice of European Higher Education Institutions by foreign students. The research empirically confirms and theoretically proves that the most significant role in the choice of Higher Education Institutions in Europe for all level of students – Bachelor's, Masters and Doctors - play educational factors, the least significant role – political factors. The results of the Kruskal-Wallis H test show that there are statistically significant differences in the assessment of the role of factors in choosing the place of studies in Europe in different levels of study programs. The results of the research can be useful for decision-makers in Higher Education Institutions in Europe when working out different student attraction strategies, thus increasing the number of students and competitiveness. Keywords foreign students, globalization, Higher education, International Business Administration, students' choice.

scholarly journals Study and Evaluation of the Factors That Determine the Quality of Marketing Education in Higher Education Institutions in The Kingdom of Saudi Arabia

2021 ◽  
Vol 3 (1) ◽  
pp. p1
Author(s):  
Somaia Osman Mohamed Abdelgadir ◽  
Ahmed Osman Ibrahim Ahmed
Keyword(s):  
Higher Education ◽  
Saudi Arabia ◽  
Learning Outcomes ◽  
Management Education ◽  
Higher Education Institutions ◽  
Kingdom Of Saudi Arabia ◽  
Factors Affecting ◽  
Marketing Education ◽  
The Individual

Objective: The tremendous growth in the preparation of higher education institutions for management – marketing, has resulted in the need for and necessity to discuss the quality of that education. From here, the aim of this research was to determine the factors that affect the quality of management education in the Kingdom of Saudi Arabia and to clarify its nature and importance, and the mutual effects on the quality of learning outcomes for marketing education at the individual student and program level, and at the level of the educational institution and its competitiveness. Design / Methodology: The determination of the factors affecting the quality of management education through a review of the literature and then testing its validity and its effects on the quality of marketing education outcomes at the individual, program, and institution level through practical study using survey lists for the teaching courses of government and private universities in the Kingdom of Saudi Arabia. Findings: The studies showed that almost all of the factors studied are highly reliable among themselves, and that they must be seen as coherent, when analyzing their impact on the learning outcomes of marketing education. Applications: The study provided guidance for, administrators, curriculum and course designers, and marketing teachers, to design high-quality marketing-management education programs, and in developing a self-diagnostic tool in which universities can determine their susceptibility to success and competition. Rooting / value: the current literature has shed light on the factors affecting the quality of management education. However, it was taken separately. Therefore, the research contributes to the existing literature by identifying the interrelationships between these factors, which have a role in improving the quality of marketing education.

The Utilization of a Formalized Complaint Management System as a Communication Tool to Foster Student Success

2017 ◽  
pp. 61-75
Author(s):  
Corey Carpenter ◽  
Peter D. Bradley
Keyword(s):  
Higher Education ◽  
Student Success ◽  
Quantitative Study ◽  
Management System ◽  
Higher Education Institutions ◽  
Communication Strategies ◽  
Student Experience ◽  
Communication Tool ◽  
Communication Processes ◽  
Technology Leaders

The field of Higher Education is experiencing a revolution spurred on by the expanding frontier of technology. Leaders of higher education institutions seek to improve student communication processes which will positively impact the student experience. Effective communication strategies are needed which can effectively be used in times of conflict at institutions of higher education. This quantitative study examined a series of predictors, both individually and collectively, as they related to the number of additional classes students completed after the conflict had occurred.

Internationalization of higher education institutions: the underestimated role of faculty

2019 ◽  
Vol 33 (2) ◽  
pp. 300-316 ◽  
Author(s):  
Marcello Romani-Dias ◽  
Jorge Carneiro ◽  
Aline dos Santos Barbosa
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Sample Selection ◽  
Personal Characteristics ◽  
Internationalization Of Higher Education ◽  
Content Type ◽  
Individual Level ◽  
Academic Activities ◽  
The Individual

Purpose The purpose of this paper is to deal with the topic internationalization of higher education institutions (IHEI), in terms of the research they engage in. The main motivation for the study is to understand the role of researchers in the internationalization of the institutions in which they work through the academic activities they perform. Based on the assumption that each of the researcher’s internationalization activities leads, to some extent, to a greater internationalization of HEI in which it operates, the following question was proposed: Do researchers’ personal characteristics and academic activities affect the internationalization of their (higher education) institutions? Design/methodology/approach This qualitative study adopted as main methods a review of the literature on internationalization of higher education and in-depth interviews based on a semi-structured script with an intentional sample. A sample of 16 researchers was selected for interview using the snowball technique of sample selection. Findings The paper provides theoretical and empirical insights into the characteristics of researchers that influence the internationalization of HEIs. These include the researchers’ international academic experience; insertion in international collaboration networks; international co-authorship; and experience in international publications. These are the four main factors that emerge at the individual level (researcher) that positively impact IHEI. Originality/value The paper responds to a gap found in the literature on the underestimated role of researchers in the internationalization process of HEIs in which they work.

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