scholarly journals Thematic Organization of Conversations in the Voip Application Viber

2020 ◽  
Vol 10 (1) ◽  
pp. 3-17
Author(s):  
Andreana Eftimova
Keyword(s):  
Social Media ◽  
Mobile Applications ◽  
Thematic Structure ◽  
Distinctive Features ◽  
Oral Speech

In a large number of social media and mobile applications, a new hybrid oral-writing formation is emerging, which is called from linguists' written spoken speech with similar features to both written and oral speech, but also has its own distinctive features. This study will illustrate the thematic structure of a conversation using the VoIP application Viber to highlight the most common model of a zig-zag themed organization and its specifics.

Web-Based Financial Reporting: An Interpretative Model for Corporate Communications on Social Media

2017 ◽  
pp. 79-112
Author(s):  
Paola Ramassa ◽  
Costanza Di Fabio
Keyword(s):  
Social Media ◽  
Financial Reporting ◽  
Building Blocks ◽  
Corporate Communications ◽  
Distinctive Features ◽  
Financial Communication ◽  
Use Of Social Media ◽  
Key Aspects ◽  
And Diffusion ◽  
Interpretative Model

This paper aims at contributing to financial reporting literature by proposing a conceptual interpretative model to analyse the corporate use of social media for financial communication purposes. In this perspective, the FIRE model provides a framework to study social media shifting the focus on the distinctive features that might enhance web investor relations. The model highlights these features through four building blocks: (i) firm identity (F); (ii) information posting (I); (iii) reputation (R); and (iv) exchange and diffusion (E). They represent key aspects to explore corporate communication activities and might offer a framework to interpret to what degree corporate web financial reporting exploits the potential of social media. Accordingly, the paper proposes metrics based on this model aimed at capturing the interactivity of corporate communications via social media, with a particular focus on web financial reporting. It tries to show the potential of this model by illustrating an exploratory empirical analysis investigating to what extent companies use social media for financial reporting purposes and whether firms are taking advantage of Twitter distinctive features of interaction and diffusion.

scholarly journals Pemanfaatan Digital Marketing dalam Promosi Pariwisata pada Era Industri 4.0

2018 ◽  
Vol 3 (2) ◽  
pp. 81
Author(s):  
I Gede Agus Krisna Warmayana
Keyword(s):  
Social Media ◽  
Mobile Applications ◽  
Industry 4.0 ◽  
Online Advertising ◽  
Digital Marketing ◽  
Mobile Media ◽  
The World ◽  
Web Forums

<p>Digital marketing is promoting online can use website and mobile media. In industry 4.0 is an automatic trend to carry out activities in the business field. The use of digital marketing in the industrial era 4.0 in the world of tourism is very influential supported by 5 digital marketing applications, namely websites, online advertising, social media, web forums and mobile applications. By applying digital marketing tourism will grow professionally and globally.</p>

Trends in Social Media and Mobile Applications Among Medical Students Entering Obstetrics and Gynecology [7I]

2017 ◽  
Vol 129 ◽  
pp. 94S-95S ◽  
Author(s):  
Vaishnavi Purusothaman ◽  
Patrick S. Ramsey ◽  
Katherine Miller ◽  
Sarah M. Page-Ramsey
Keyword(s):  
Social Media ◽  
Medical Students ◽  
Mobile Applications ◽  
Obstetrics And Gynecology

scholarly journals Social media and mobile applications in chronic disease prevention and management

2015 ◽  
Vol 6 ◽  
Author(s):  
Eugenio Santoro ◽  
Gianluca Castelnuovo ◽  
Italo Zoppis ◽  
Giancarlo Mauri ◽  
Francesco Sicurello
Keyword(s):  
Social Media ◽  
Chronic Disease ◽  
Disease Prevention ◽  
Mobile Applications ◽  
Chronic Disease Prevention

scholarly journals Komunikasi Pemasaran Terpadu “Lemospirés Batik” dalam Menarik Minat Pembelian Konsumen

2019 ◽  
Vol 9 (1) ◽  
pp. 69-84
Author(s):  
Cindy Andita Kirana
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Research Data ◽  
Marketing Communication ◽  
Sales Promotions ◽  
Distinctive Features ◽  
Qualitative Descriptive ◽  
Descriptive Approach

This article examines the marketing communication strategies used by Lemospirés Batik to attract consumer interest. This research uses a qualitative-descriptive approach. The research data were analyzed with the perspective of the marketing communication mix theory. The results of this study describe that the strategy taken by Lemospirés Batik to market and introduce its products is (1) the use of advertisements on social and non-social media, (2) organizing exhibitions to do direct marketing, (3) giving discounts and giveaways. to create sales promotions, (4) creating distinctive features on products that are part of personal selling, (5) using public relations to build relationships, and (6) using social media Instagram and Facebook to market products with the concept of storytelling.

Usability Evaluation of Social Media Web Sites and Applications via Eye-Tracking Method

2017 ◽  
pp. 85-112
Author(s):  
Duygu Mutlu-Bayraktar
Keyword(s):  
Social Media ◽  
Eye Tracking ◽  
Web Sites ◽  
Mobile Applications ◽  
Completion Time ◽  
Usability Evaluation ◽  
Tracking Data ◽  
Tracking Method ◽  
Tracking Movements ◽  
Media Applications

This chapter describes usability studies of website-based and mobile application-based social media sites. In the study including 10 university students, the completion time of assigned tasks were measured along with click numbers and completion situations. These measures were analyzed. Data obtained from eye tracking movements was analyzed, and the results were evaluated. According to the results, the users can complete most of the tasks, but completion time varied. The participants had difficulties completing settings menu tasks except menus previously used in social media. When eye tracking results were examined, it was revealed that they mostly focused on the left side of websites and mobile applications. The participants stated that mobile applications were more useful than websites. According to eye-tracking data obtained in the study and the users' opinions, mobile social media applications were more functional than their websites.

Embodying War, Becoming Warriors: Media, Militarisation and the Case of Islamic State’s Online Propaganda

2020 ◽  
pp. 170-188
Author(s):  
Daniel Møller Ølgaard
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Text ◽  
Distinctive Features ◽  
Military Action ◽  
Wide Range ◽  
Felt Sense ◽  
Text Images

This chapter investigates digital media as new spaces for the promotion and normalisation of war and violence and marks a shift in analytical focus from the content of digital text, images or videos to the wide range of senses and practices involved in providing meaning to these forms of representation. To this end, the chapter presents an embodied reading of Islamic State’s (IS) propaganda video ‘Flames of War’. This draws out, firstly, how the organisation’s online propaganda addresses the embodied and affective sensibilities of spectators to facilitate a felt sense of intimacy and, secondly, how the affective potentials and intensities generated by such experiences are mobilised through the networked dynamic of digital and social media. These, the chapter argues, are distinctive features of how war is experienced on and through digital media, revealing new possibilities for promoting military action for insurgent groups like IS who do not have the communicative capacities that state militaries do.

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