Efforts to Improve MSME Commodity Marketing in Tasikmalaya Regency during the Covid-19 Pandemic through Training and Mentoring Programs

The COVID-19 pandemic has had a very bad impact and decreased income in the Micro, Small, and Medium Enterprises (MSME) sector. An effort is needed that can increase the marketing of MSME products that are in accordance with consumer conditions. There are still many MSME actors who market their products in stores and in the market which are not in accordance with the conditions in the field. Continuous training and assistance are needed in introducing a marketing system that is in accordance with the conditions of the times. One of them is marketing using online media. Based on these circumstances, this study aims to determine efforts to increase the marketing of MSME commodities in Tasikmalaya Regency during the Covid-19 pandemic through training and mentoring programs. The method used in this research is descriptive quantitative. The data used were obtained from interviews with the help of a questionnaire given to MSME actors. Based on the results obtained, the use of online media in marketing MSME products was 19%. From the results of the analysis, it is found that the level of ability to use digital technology is 26%, which means that there are still many MSME actors who do not understand using digital technology, especially in creating online stores. Therefore, continuous training and assistance are needed in improving the understanding of MSME actors and keeping up with the times.

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Peningkatan Produksi, Pencatatan Kartu Persediaan Dan Pemasaran Sale Pisang UD Sumber Alam Buana di Kabupaten Banyuwangi

LOYALITAS, Jurnal Pengabdian Kepada Masyarakat ◽

10.30739/loyal.v2i2.491 ◽

2019 ◽

Vol 2 (2) ◽

pp. 188

Author(s):

Dilla Cattleyana ◽

Adytira Rachman

Keyword(s):

Raw Materials ◽

Small And Medium Enterprises ◽

Production Capacity ◽

Raw Material ◽

Use Of Technology ◽

Cutting Knife ◽

Typical Food ◽

Online Stores ◽

Medium Enterprises ◽

E Mail

Micro, Small and Medium Enterprises (UMKM) has an important role in the Indonesian economy, one of which can help the per capita income of the Indonesian state, especially in Banyuwangi Regency, as well as in the UM Banana Sale UD UD. Sumber Alam Buana, located at the eastern end of the island of Java, precisely in Banyuwangi. The UMKM is one of Banyuwangi's original typical food businesses from Ambon banana raw material, bearing in mind that typical food is identical to souvenirs (souvenirs) when visiting Banyuwangi, certainly not forgetting to bring and share them with you. However, there are problems in the field of production of UD Banana Banana UD, namely the low production capacity of processing banana raw materials because it still uses a cutting knife and the appropriate method has not been applied to record raw materials or finished goods so that the owner is less able to control the cycle of raw materials or finished goods. While in the marketing sector it is still conventional to be entrusted in a gift shop so that it can only wait for whether the product is sold or vice versa. The solution to the development activities of UMKM Sale Banana UD Sumber Alam Buana includes counseling and training using a banana chopper tool that is more efficient than a knife that has been used to chop banana raw materials. Whereas in terms of recording to help partners to control raw material inventory and finished goods efficiently and effectively, the need for training knowledge and assistance to owners and employees using a perpetual method stock card (inventory). To expand market share that has demanded the use of technology, training is held to make e-mail as a portal to access several e-commerce websites and to open online stores through social media such as Facebook and others. The results achieved in the Community Service program are the development of this business in terms of increasing production capacity, managing raw materials, expanding markets and increasing income.

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PENGEMBANGAN USAHA KATERING “REAL FOOD” KHUSUS BALITA BERBASIS ONLINE DI POSDAYA MANDIRI BEKASI

Jurnal Pengabdian Masyarakat (JPM-IKP) ◽

10.31326/jmp-ikp.v2i01.261 ◽

2019 ◽

Vol 2 (01) ◽

Author(s):

Dhita Paranita Ningtyas ◽

Hisworo Ramdani ◽

Duana Fera Risina

Keyword(s):

Social Media ◽

Nutritional Value ◽

Small And Medium Enterprises ◽

Online Media ◽

Market Area ◽

Business Partners ◽

Internet Users ◽

Working Groups ◽

Medium Enterprises ◽

Business Technology

Bisnis kuliner saat ini menjadi salah satu bisnis paling menjanjikan untuk di jalankan, prospek usaha ini akan terus cemerlang mengingat kuliner atau makanan merupakan kebutuhan pokok bagi semua manusia. Salah satu bisnis bidang kuliner yang bisa dijalankan adalah bisnis katering. Selain itu dengan semakin berkembangnya teknologi dan pemanfaatan teknologi bisnis di media online merupakan opsi yang menguntungkan bagi usaha kecil dan menengah. bisnis online memiliki lahan pasar yang cukup besar, diperkirakan angka pengguna internet di Indonesia lebih dari 88 juta orang. Katering misalnya, bisnis penyedia makanan yang awalnya jarang melakukan promosi, sekarang banyak ditemukan iklan katering di social media instagram. Namun kenyataanya masih banyak usaha katering yang belum menggunakan teknologi sebagai usaha promo katering yang mumpuni. Ini dapat dilihat dari usaha katering yang dijalankan oleh posdaya mandiri bekasi. Bisnis katering ini masih menggunakan promo secara manual untuk mengenalkan usaha katering mereka. Alhasil usaha katering yang dijalankan oleh posdaya mandiri bekasi tidak berjalan dengan maksimal. Solusinya kami tawarkan untuk menjawab permasalah di atas yaitu meningkatkan pelatihan dan praktek Pengelolaan Bisnis Katering Manual Menjadi Bisnis Katering Online. Mitra bisa memanfaatkan media online sebagai tempat untuk promosi katering serta penyebaran informasi secara luas dan gratis. Selain itu Pengembangan Menu Katering. Pengembangan katering selain masakan katering biasa, dibuat katering khusus balita dengan mengusung “real food” bahan alami untuk dibuat makanan dengan kemasan yang bagus dan nilai gizi yang tinggi, Karena sasaran pasar ini banyak tetapi belum ada usaha seperti ini. Serta Pengelolaan SDM Katering, pengelolaan katering dibuat lebih simple dengan dibuatkan kelompok kerja untuk anggota posdaya yang belum memiliki pekerjaan dan dikelola secara baik dengan sistem online.Kata kunci: Usaha Katering, Real Food, Berbasis OnlineThe culinary business is currently one of the most promising businesses to run, the prospect of this business will continue to be brilliant considering that culinary or food is a basic need for all humans. One of the culinary business that can be run is the catering business. In addition, with the development of technology and the use of business technology in online media, it is a profitable option for small and medium enterprises. Online businesses have a large market area, estimated that the number of internet users in Indonesia is more than 88 million people. Catering for example, business food providers who initially rarely do promotions, now found many ads catering on Instagram social media. But in fact there are still many catering businesses that have not used technology as a qualified catering promo business. This can be seen from the catering business run by posdaya mandiri bekasi. The catering business is still using promos manually to introduce their catering business. As a result, the catering business run by the Mandiri Bekasi Posdaya does not run optimally. The solution we offer to answer the above problems is to improve training and practice of Managing a Manual Catering Business into an Online Catering Business. Partners can use online media as a place to promote catering and disseminate information widely and free. Besides that, the Development of the Catering Menu. Catering development in addition to ordinary catering cuisine, catering specifically for toddlers is made by carrying "real food" natural ingredients to be made with good packaging and high nutritional value, because there are many target markets but there are no such businesses. As well as Managing HR Catering, catering management is made more simple by working groups for Posdaya members who do not have jobs and are well managed with online systems.Keywords: Catering Business, Real Food, Based Online

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PELATIHAN DIGITAL BUSINESS BAGI CALON ENTREPRENEUR MUDA KOTA LHOKSEUMAWE DI MASA COVID-19

Jurnal Pengabdian Masyarakat Nusantara (JPMN) ◽

10.35870/jpmn.v1i1.274 ◽

2021 ◽

Vol 1 (1) ◽

pp. 36

Author(s):

Falahuddin Falahuddin ◽

Fuadi Fuadi ◽

Munandar Munandar ◽

Devi Andriyani ◽

Arliansyah Arliansyah

Keyword(s):

Digital Technology ◽

Positive Impact ◽

Small And Medium Enterprises ◽

Economic Potential ◽

Business Rules ◽

Business Plans ◽

Doing Business ◽

Points Of View ◽

Medium Enterprises ◽

Young Entrepreneurs

This service will provide an overview of entrepreneurship of small and medium enterprises using digital technology. From all points of view, be it motivation, business opportunities or ideas, as well as business rules according to sharia. During the current Covid-19 pandemic, it is very demanding for young people who already have business plans to adopt digital business tools more quickly to survive and develop in the new normal era. Therefore, prospective young entrepreneurs have great potential to be prepared to become excellent entrepreneurs, who will not only be economically independent, but will also develop regional economic potential which in turn will have a positive impact on the national economy. The purpose of this service is to overcome the problem of unemployment by the younger generation. The solutions we provide are in the form of training and providing motivation to develop and provide basic techniques for doing digital business, and do not forget to provide understanding to aspiring young entrepreneurs about doing business in an Islamic way as a form of development of the nation's.

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Tugas PE (Stanley Ronaldi Tandio/130317110/C)

10.31227/osf.io/t9w83 ◽

2019 ◽

Author(s):

Stanley Ronaldi Tandio

Keyword(s):

Digital Technology ◽

Online Shopping ◽

Total Population ◽

Small And Medium Enterprises ◽

The Other ◽

Primary Data ◽

Internet Users ◽

The One ◽

Medium Enterprises ◽

Average Expenditure

The current number of internet users in Indonesia has exceeded50% of the total population, with an average expenditure ofIDR 6.5 million per annum for online shopping. The value ofe-commerce has reached US$ 87.8 or 52% of the e-commercemarket in Southeast Asia. On the one hand, the development ofdigital lifestyle and digital technology-based industries has becomea necessity, but on the other hand, it will become “a serious threat”for traditional and conventional businesses as a result of changesin consumer shopping characteristics, that is, fast, practical, andinexpensive. Millennial generation is very familiar with digitaltechnology and becomes potential target to increase market share.This research is categorized as qualitative research with positiveparadigm. This research uses primary data and secondary datawith the focus on Micro Small and Medium Enterprises (MSMEs)and the behavior of consumers as internet (smartphone) users. Theresults show that there are still some problems with regulation,collaboration, and infrastructure that need to be addressed so asnot to hamper the growth of the digital economy and the stabilityof the financial system in Indonesia.

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Reynaldy Ama 130218268 B UAS PI

10.31219/osf.io/ds8mz ◽

2021 ◽

Author(s):

reynaldy ama

Keyword(s):

Digital Technology ◽

Public Expenditure ◽

Small And Medium Enterprises ◽

Lower Class ◽

Upper Class ◽

Middle Segment ◽

Bank Account ◽

Income Groups ◽

Bank Financing ◽

Medium Enterprises

In terms of the contribution of public expenditure, it appears that the 20% group (upper class) reaches 45.49% of the total national consumption, the 40% group (middle class) contributes 36.78%, and the 40% group (lower class) only contributes 17%. Middle and upper income groups whose income is not disturbed tend to choose to save rather than spend their money, considering that no one knows when the Covid-19 pandemic will end and when the situation will return to normal. Deflation in July and August 2020 was triggered more by falling prices for a number of food, beverage and transportation groups, indicating the large demand in the midst of the Covid-19 pandemic. The decline in spending amid the Covid-19 pandemic is mainly triggered by the weakening of the purchasing power of the lower class and the tendency of the upper middle segment to withhold spending resulting in further pressure on the income of small and medium enterprises. Based on the results of the ADB survey, it can be seen that 61.1% of MSMEs in Indonesia reduced the number of workers in March 2020, 59.8% of MSMEs reduced workers in March 2020, and 59.8% of MSMEs reduced workers in April 2020.With a contribution of 61.1% to Gross Domestic Product, the recovery of the ultra-micro and MSME sectors is very urgent amidst the pressure of the Covid-19 pandemic. Ultra-micro financing based on digital technology is intended to accelerate penetration and financial inclusion, considering that ultra-micro business actors still have difficulty accessing bank financing due to various factors, such as not having a bank account

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Enhancing ICT Skills to Support Product Marketing for SMEs Aisyiyah Dau Malang District [Peningkatan Ketrampilan TIK Untuk Mendukung Pemasaran Produk Bagi Pelaku UKM Aisyiyah Kecamatan Dau Malang]

Proceeding of Community Development ◽

10.30874/comdev.2018.287 ◽

2019 ◽

Vol 2 ◽

pp. 242

Author(s):

Tutik Sulistyowati ◽

Nur Hayatin ◽

Gita I. Marthasari ◽

Hidayah B. Qur'ani

Keyword(s):

Social Media ◽

Small And Medium Enterprises ◽

Global Market ◽

Online Marketing ◽

Market Place ◽

Information And Communication ◽

Online Stores ◽

Ict Training ◽

Medium Enterprises ◽

Women Entrepreneur

The insufficiency of understanding of ICT (Information and Communication Technology) among woman entrepreneur in Indonesia is a problem that needs to be resolved. Because Indonesia has the potential to develop business through e-commerce. At present, there are many small and medium enterprises, especially those spread in Malang Regency, dominated by women as business actors. However, they have difficulties in marketing products, especially online marketing. To overcome this problem, we proposed a training program to improve the understanding of ICT for women entrepreneur, especially who is a member of Aisyiyah Organization in Malang. This program will provide ICT training as well as mentoring. Output targets of this program are: 1) partners are able to manage online stores independently; and 2) partners can market their products online through web media, social media, and market place. The material to be provided includes: an introduction to the internet, creating e-mail, marketing through social media, marketing through the market place, and marketing through online web shops. Through the program, the knowledge and skills of women entrepreneur of Aisyiyah Malang can increase so that they can become capital to be more competitive, especially in entering the global market.

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EFFECTIVENESS ANALYSIS OF MARKETING SYSTEM ANUGERAH MINA LESTARI SMEs USING FACEBOOK SOCIAL MEDIA

Journal of Aquaculture and Fish Health ◽

10.20473/jafh.v9i1.15292 ◽

2020 ◽

Vol 9 (1) ◽

pp. 11

Author(s):

Lina Asmara Wati ◽

Hartati Kartikaningsih ◽

Mimit Primyastanto ◽

Supriyadi Supriyadi ◽

Rhytia Ayu Christianty Putri

Keyword(s):

Social Media ◽

Small And Medium Enterprises ◽

Marketing System ◽

Epic Model ◽

Digital Era ◽

Effectiveness Analysis ◽

National Economic ◽

Technological Developments ◽

Use Of Social Media ◽

Medium Enterprises

This time, in the digital era, a business cannot be separated from digital marketing, this is by the explanation of technological developments. The existence of Small and Medium Enterprises (SMEs) in Indonesia is a driving factor in the creation of national economic development because it can spur economic growth. The high use of social media, especially Facebook in Indonesia, encourages business people to use social media as marketing media. This is also done by Anugerah Mina Lestari SMEs. So that researchers feel they are researching the Effectiveness of the UKM Mina Lestari Marketing System Using Facebook Social Media. The research used the EPIC Model which involved 80 samples. The sample is part of the population of product buyers from Anugerah Mina Lestari SMEs. The effectiveness of the Anugerah Mina Lestari SME marketing system through Facebook social media that was analyzed using the EPIC Model with four variables (Empathy, Persuasion, Impact, Communication), showed an EPIC Rate of 2.943 which means that the Anugerah Mina Lestari SMEs marketing system through Facebook social media can be assessed effectively.

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Tatakelola Keuangan UMKM Berbasis ETAP dan Android Untuk Meningkatkan Efisiensi Kinerja Usaha pada Era Covid-19 Normal Baru

CAPACITAREA : Jurnal Pengabdian kepada Masyarakat ◽

10.35814/capacitarea.v1i02.2058 ◽

2021 ◽

Vol 1 (02) ◽

pp. 110-120

Author(s):

Sailendra Sailendra ◽

Syahril Djaddang ◽

M. Ardiansyah Syam ◽

Susilawati Susilawati ◽

Nungki P

Keyword(s):

Business Performance ◽

Small And Medium Enterprises ◽

Digital Systems ◽

Economic Order ◽

Continuous Training ◽

New Normal ◽

Face To Face ◽

Financial Governance ◽

And Performance ◽

Medium Enterprises

Abstrak Usaha Mikro Kecil dan Menengah (UMKM) dan Koperasi, merupakan salah satu pilar serta tulang punggung perekonomian bangsa, yang menyerap banyak tenaga kerja dan kesempatan berusaha pada sektor informal. Pandemi Covid-19 dan disrupsi industri 4.0 telah merubah tatanan sosial-ekonomi, turut mempengaruhi jenis industri ini. Salah satu tantangan yang dihadapi oleh UMKM dan Koperasi saat ini, masih rendahnya literasi akuntansi dan tatakelola keuangan, ditambah dengan transformasi tatanan sosial-ekonomi dari sistem konvensional ke sistem digital. Salah satu solusi untuk meningkatkan pengetahuan UMKM dan Koperasi terhadap dunia digital yang berhubungan dengan literasi akuntansi dan tatakelola keuangan yaitu melalui pelatihan, pendampingan dan penelitian. Pelatihan, pendampingan dan penelitian terhadap para pelaku UMKM dan Koperasi ini dilakukan dengan metode berinteraksi langsung melalui tatap muka dan observasi lapangan. Implikasi dari hasil pelatihan, pendampingan dan penelitian, merekomendasikan agar pelatihan dan pendampingan yang dilakukan oleh akademisi bersinergi dengan Dinas Koperasi dan UMKM, perlu terus dilakukan secara berkesinambungan. Karena, dengan pelatihan dan pendampingan yang berkesinambungan, literasi dan keterampilan akuntansi berbasis SAK ETAP dan tatakelola keuangan berbasis teknologi digital Android UMKM dapat ditingkatkan. Sehingga efisiensi dan kinerja usaha dapat tercapai. Terutama pada era pandemi Covid-19 dan normal baru, agar pelaku usaha UMKM tetap dapat eksis dan mampu berkompetisi dalam menghadapi persaingan usaha. Kata Kunci: umkm dan koperasi, efisiensi dan kinerja usaha, akuntansi berbasis android, digitalisasi takakelola keuangan, covid-19, normal baru. Abstract Micro Small and Medium Enterprises (MSMEs) and Cooperatives are one of the pillars and backbone of the nation's economy, which absorbs a lot of labor and business opportunities in the informal sector. The Covid-19 pandemic and industrial disruption 4.0 have changed the socio-economic order; it also affects this type of industry. One of the challenges faced by MSMEs and Cooperatives today is the low accounting literacy and financial governance, coupled with the transformation of the socio-economic order from conventional to digital systems. One solution to increase the skill and knowledge of MSMEs and Cooperatives to the digital system related to accounting literacy and financial governance is through training, mentoring, and research. Pieces of training, mentoring, and research on MSMEs and Cooperative members are conducted by interacting directly through face-to-face and field observation. The implications of the results of this training, mentoring and study, recommend that the training and mentoring undertaken by academics in synergy with Cooperatives and MSMEs Government need to continue to be carried out on an ongoing basis. With continuous training and mentoring, literacy, and accounting skills based on SAK ETAP and financial governance based on Android, MSMEs can be improved to achieve the business's efficiency and performance. Especially in the era of the Covid-19 pandemic and the new normal, MSMEs are still available to exist and compete in the business competition. Keywords: msmes and cooperative, efficiency and business performance, android-based accounting, digitization of financial governance, covid-19, new normal.

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Review : The Development of Digital Economy in Indonesia

10.31227/osf.io/cmf3w ◽

2019 ◽

Author(s):

Alvin Horianto

Keyword(s):

Digital Technology ◽

Small And Medium Enterprises ◽

Secondary Data ◽

Digital Economy ◽

Primary Data ◽

Internet Users ◽

The Stability ◽

The One ◽

Medium Enterprises ◽

Average Expenditure

The current number of internet users in Indonesia has exceeded 50% of the total population, with an average expenditure of IDR 6.5 million per annum for online shopping. The value of e-commerce has reached US$ 87.8 or 52% of the e-commerce market in Southeast Asia. On the one hand, the development of digital lifestyle and digital technology-based industries has become a necessity, but on the other hand, it will become “a serious threat” for traditional and conventional businesses as a result of changes in consumer shopping characteristics, that is, fast, practical, and inexpensive. Millennial generation is very familiar with digital technology and becomes potential target to increase market share. This research is categorized as qualitative research with positive paradigm. This research uses primary data and secondary data with the focus on Micro Small and Medium Enterprises (MSMEs) and the behavior of consumers as internet (smartphone) users. The results show that there are still some problems with regulation, collaboration, and infrastructure that need to be addressed so as not to hamper the growth of the digital economy and the stability of the financial system in Indonesia.

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Medium, Small and Medium Enterprises (MSMEs) Digital Development

10.31219/osf.io/xbd4q ◽

2021 ◽

Author(s):

angelia christanto

Keyword(s):

Qualitative Method ◽

Small And Medium Enterprises ◽

Mentoring Programs ◽

Case Study Approach ◽

Study Approach ◽

Good Corporate Governance ◽

Digital Development ◽

Medium Enterprises ◽

Research Show

During the COVID-19 era, companies must be able to adapt with changing business trends. Like adopting a digital platform, implementation of good corporate governance, analyze threat and take advantage of opportunities. This study uses a qualitative method with a case study approach that aims to increase the contribution of Medium, Small and Medium Enterprises (MSMEs) to Indonesian economic. The results of the research show that credit, training, and mentoring programs haven’t been able to raise small and medium enterprises, but still trying to increase the literacy index and financial inclusion to accelerate income distribution in Indonesia.

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