scholarly journals Education on Increasing Sales of Agricultural Products with Social Media at the Sabilulungan Women Farmers Demplot Group in Sumedang

2021 ◽  
Vol 2 (3) ◽  
pp. 83-88
Author(s):  
Deden Rudiansyah
Keyword(s):  
Social Media ◽  
Community Service ◽  
Business Environment ◽  
Agricultural Products ◽  
Women Farmers ◽  
Scientific Application ◽  
Online Sales ◽  
Small Industry ◽  
Technological Developments ◽  
Electronic Marketing

Community Service is one of the Tri Dharma of Higher Education, especially at Garut University, it is hoped that with this community service the existence of universities can contribute to the development of scientific application to the community. In the current era of technology, which requires all small industry players to improve their abilities in the field of communication and information technology, currently internet-based technology creates a business environment that is no longer concerned with time and distance. The implementation of sales education through social media is a service to the community with the aim of helping the Sabilulungan Women's Farmers' Demplot Group to increase sales and income so that the Demplot Farmers' Group can survive in today's business competition. The activity method in community service uses a technique of delivering material verbally to the participants, this community service has a background problem because agricultural products from the Demonstration Farmer Group still sell conventional products and have not made good use of online sales using social media and e-commerce platforms. The results of the research carried out were able to innovate marketing which was originally conventional into marketing that utilizes technological developments, namely by conducting electronic marketing by utilizing social media and E-commerce platforms as sales media.

scholarly journals Financial Management and E-Commerce Training in Steps to Increase Revenue at Abah Ukar Blacksmith in Tasikmalaya

2021 ◽  
Vol 2 (2) ◽  
pp. 44-49
Author(s):  
Gina Nuraini ◽  
Grida Saktian Laksito
Keyword(s):  
Community Service ◽  
Financial Management ◽  
Business Environment ◽  
Online Sales ◽  
Service Activity ◽  
Small Industry ◽  
Technological Developments ◽  
Electronic Marketing ◽  
Product Sales ◽  
Communication And Information Technology

The implementation of financial management and marketing training through E-commerce is a form of community service, with the aim of helping SMEs Blacksmith Abah Ukar to increase revenue and product sales so that Blacksmith Abah Ukar can survive in today's business competition. The era that uses technology today requires all small industry players to improve their abilities in the field of communication and information technology, currently internet-based technology creates a business environment that is no longer concerned with time and distance. This method of community service activity has a background problem because the products made by the blacksmith Abah Ukar are still sold conventionally and have not made good use of online sales using an e-commerce platform and the blacksmith Abah Ukar has not kept a record of their production so that the income earned cannot be well predicted. The results of the research carried out were able to innovate marketing which was originally conventional into marketing that utilizes technological developments, namely by doing electronic marketing or also called E-commerce.

Customers’ Current Preferences in E-commerce and Possible Dominance of Social Media Marketplace in the Industry

2019 ◽  
Vol 5 (4) ◽  
pp. 18-26
Author(s):  
Lasha Tchelidze
Keyword(s):  
Social Media ◽  
Business Environment ◽  
The Internet ◽  
Technological Advancement ◽  
New Markets ◽  
Online Sales ◽  
Internet Development

Technological advancement and internet development have significantly contributed to more comfortable and innovative services. The e-commerce industry has become tough and full of competition. Technologies and the internet reduce barriers of penetration into new markets. Social media, which is a vivid example of internet development, has already penetrated the e-commerce industry. However, the business environment is rapidly changing and requires constant analysis to anticipate prospective threats or opportunities. Therefore, this paper refers to the analysis of customers’ current preferences. Questionnaires were distributed to 83 participants to analyze preferences and to evaluate possible dominance of “Facebook Marketplace” in the e-commerce industry. According to the results, provision of high protection is overly required. Online sales network should act as an intermediary, in order to provide refund guarantees an official verification, which is not provided by ‘Facebook Marketplace”. The survey was conducted in a country were “Facebook Marketplace” was not available, and it was impossible to identify practical challenges of the marketplace.

scholarly journals DIGITAL MARKETING TRAINING AND ASSISTANCE DURING PHYSICAL DISTANCING ON FARMERS GROUP IN MATANG ARA JAWA VILLAGE, MANYAK PAYED SUB-DISTRICT, ACEH TAMIANG REGENCY

2021 ◽  
Vol 3 (2) ◽  
pp. 128-136
Author(s):  
Hanisah ◽  
Maria Hevianti ◽  
Murdhiani
Keyword(s):  
Social Media ◽  
Community Service ◽  
Cell Phones ◽  
Food Distribution ◽  
Agricultural Products ◽  
Digital Marketing ◽  
Agricultural Product ◽  
Selling Price ◽  
Farmers Market ◽  
Marketing Technology

The decision of physical distancing status by the central and regional governments in order to avoid the spread of covid-19 is considered to be able to disrupt food distribution. To conquer farmer’s income so that it does not decrease on the covid-19 pandemic, digital marketing technology is needed by utilizing social media that can help the farmers market their product directly to consumers. The community service carried out at the datok office in Matang Ara Jawa Datok, Banda Mulia sub-district, Aceh Tamiang Regency. The outcome of this service activities are (1) utilizing technology to increase farmers income, (2) utilizing Social media application (facebook, instagram, whatsapp, etc) so the marketing become broad, (3)Increasing farmers marketing by utilizing cell phones as means distributing agricultural product so that the selling price is higher, (4) (4) increasing awareness of the importance of technology in marketing agricultural products, especially during the Covid 19 pandemic, and (5) increasing the welfare of partners by relying on HP to get a higher income.

scholarly journals PENGUATAN KAPASITAS KELOMPOK WANITA TANI MELALUI DIVERSIFIKASI PRODUK OLAHAN PANGAN LOKAL

Dharma LPPM ◽  
2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Suratna Suratna ◽  
Adi Soeprapto ◽  
Susanta Susanta ◽  
Simon Pulung Nugroho
Keyword(s):  
Community Service ◽  
Agricultural Sector ◽  
Economic Value ◽  
Production Equipment ◽  
Agricultural Products ◽  
Women Farmers ◽  
Agricultural Potential ◽  
Service Activity ◽  
Female Farmers ◽  
Processed Products

Hargomulyo Village is one of the villages in the Kokap Kulonprogo District of Yogyakarta which has high agricultural potential. Agricultural management efforts are mostly carried out by women. The Mekar Mandiri Women Farmers Group is a forum consisting of a group of farmer wives or female farmers in Hargomulyo Village who have activities in the agricultural sector in utilizing agricultural resources to work together to increase farm productivity and the welfare of its members. In carrying out its activities, the Mekar Mandiri Farmer Group has several obstacles: (1) Limited insight and skills in developing the potential of agricultural products into processed products with higher economic value; (2) Limited production equipment capable of processing agricultural products into processed products; (3) The low involvement of young people in the development of agricultural products. The solutions offered through these Community Service activities include: (1) training to broaden the horizons and increase the capacity of the community in managing local agricultural products-based processed products, (2) Facilitating the procurement of business equipment, (3) Assisting in applying for home industry permits and trademarks, and (4) Assistance in the manufacture of packaging designs for agricultural snack products. This Community Service activity is expected to increase the insight and capacity of the Mekar Mandiri Women's Farmer Group in processing agricultural products into processed products with higher economic added value.Arifin dan Biba, Arsyad, 2016, Pengantar Agribisnis, Mujahid Press, BandungBPS Kabupaten Kulonprogo, 2020, Produk Domestik Regional Bruto Kabupaten Kulonprogo Menurut Lapangan Usaha 2015-2019, Badan Pusat Statistik Kabupaten Kulonprogo, Kulonprogo.Craig, Gary, 2007, Capacity Building: Something Old, Something New..?, Critical Public Policy, 27(3):335-359Hermanu, Bambang, 2016, Implementasi Izin Edar Produk PIRT melalui Model Pengembangan Sistem Keamanan Pangan Terpadu, Prosiding Seminar Nasional Multi Disiplin Imu dan Call for Papers Unisbank (SENDI_U) ke-2, Unisbank Semarang, 425-435.Hudayana, Bambang,  Pande Made Kutanegara, Setiadi, Agus Indiyanto, Zamzam Fauzanafi, Mubarika Dyah F.N., Wiwik Sushartami, dan Mohamad Yusuf, (2019), Participatory Rural Appraisal (PRA) untuk Pengembangan Desa Wisata di Pedukuhan Pucung, Desa Wukirsari, Bantul, Bakti Budaya, 2(2):99-112Irrubai, Mohammad Liwa, 2015, Strategi Labeling, Packaging, dan Marketing Produk Hasil Industri Rumah Tangga di Kelurahan Monjok  Kecamatan Selaparang Kota Mataram Nus Tenggara Barat, Society Jurnal Jurusan Pendidikan IPS Ekonomi, Edisi XIII:15-30.Mukhtar, Syukrianti dan Nurif, Muchamad, 2015,  Peranan Packaging dalam Meningkatkan Hasil Produksi terhadap Konsumen, JSH : Jurnal Sosial Humaniora, 8(2):181-191 Mustanir, A, Hariyanti Hamid, Rifni Nikmat S, (2019), Pemberdayaan Kelompok Masyarakat Desa dalam Perencanaan Metode Partisipatif, Jurnal Moderat, 5(3):227-239Rahmadanih, Sitti Bulkis, Andi Amrullah, Rusli M.Rukka, M.Arsyad, (2015),  Strengthening Institutional Modelof Women-Farmers Group in Developing Household Food Diversification, International Journal of Agriculture System (IJAS), 3(1): 29-40Yuliana, Dina, (2017), Pemberdayaan Perempuan oleh Balai Penyuluhan Pertanian (BPP) melalui Kelompok Wanita Tani “Mekar Asri” di Dusun Mekar Mukti Desa Pasirmukti Kecamatan Cineam Kabupaten Tasikmalaya, Dinamika : Jurnal Ilmu Administrasi Negara, 4(3):417-423.

scholarly journals Pelatihan Pengenalan dan Pemanfaatan Media Sosial Untuk Meningkatkan Penjualan Hasil Hidroponik Karang Taruna dan Warga RW 03 Desa Sumber Jaya, Kecamatan Tambun Selatan, Kabupaten Bekasi

2021 ◽  
Vol 2 (2) ◽  
pp. 1-9
Author(s):  
Ana Ramadhayanti ◽  
Iwan Asmadi ◽  
Zahra ◽  
Yulianah
Keyword(s):  
Social Media ◽  
Community Service ◽  
Agricultural Products ◽  
The Internet ◽  
Internet Services ◽  
Youth Organizations ◽  
Digital Era ◽  
Potential Market ◽  
Use Of The Internet ◽  
Product Sales

The current era of digitization is known as the digital era 4.0. It is said that the digital era is due to the massive use of the internet in the community. But unfortunately not a few people can see the opportunity to use internet services is a potential market to market the products and services they produce. So we from the TEAM of the Faculty of Economics, University of Bina Sarana Informatika, carried out Community Service activities in the form of Training on Introduction and Utilization of Social Media to Increase Sales of Hydroponic Products for Youth and Youth RW 03 Sumber Jaya Village, Tambun Selatan District, Bekasi Regency with the aim of encouraging and improving the abilities of the Karang Taruna youth and residents of Sumber Jaya Village who are now able to produce hydroponic vegetables, so that they can develop their business by increasing sales through social media. Since the Covid-19 outbreak, which was followed up with PSBB and PPKM, it has had an impact on traders and entrepreneurs in increasing their product sales, as well as hydroponic agricultural products pioneered by youth organizations and residents of RW 03 Sumber Jaya Village, Tambun Selatan District, Bekasi Regency. The results of this training are expected to open up the insight and knowledge of youth organizations and residents of Sumber Jaya Village in utilizing social media to increase sales of hydroponic agricultural products they manage.

scholarly journals Pelatihan “Lingkungan Media Sosial Kontemporer: Tantangan Dan Peluangnya” Bagi Perempuan Wirausaha Di Wilayah Jabodetabek

2019 ◽  
Vol 2 ◽  
pp. 138-143
Author(s):  
Ezmieralda Melissa ◽  
Muninggar Sri Saraswati ◽  
Fajrie Samahita
Keyword(s):  
Social Media ◽  
Information And Communication Technologies ◽  
Community Service ◽  
Service Program ◽  
Media Environment ◽  
Communication Plan ◽  
The Social ◽  
Technological Developments ◽  
Information And Communication ◽  
Other Woman

One group that has the potential to boost entrepreneurship, but is often undervalued is women. Although they consist of approximately sixty per cent of all entrepreneurs in Indonesia, they often face more challenges in comparison to male entrepreneurs in conducting their business ventures. These challenges include limited access to funding, multiple roles and responsibilities in the family and society, limited knowledge of information and communication technologies, and inadequate support system. Many women turn to social media to enable them opening a business that they can manage from home. While generally social media bring positive consequences to these woman entrepreneurs, the dynamic of the social media environment means that these women have to face obstacles to keep up with the technological developments and the changes of interactions that they bring to the business conducts and sellers-consumer interactions. This community service program aimed to provide capacity building training which focuses on women who own online micro businesses. Through this community service program, we introduced participants to the potential challenges that are brought by the changes in the social media environment. At the same time, we also assisted them in planning an effective social media communication plan that can help them to overcome these challenges. This workshop also allowed participants to network with other woman entrepreneurs that can potentially increase their social capital.

scholarly journals Peningkatan Pembelajaran Melalui Situs Media Online dengan Metode Blended Learning Pada Masyarakat Desa Bojongcae

2020 ◽  
Vol 4 (1) ◽  
pp. 68-78
Author(s):  
Indri Arrafi Juliannisa
Keyword(s):  
Social Media ◽  
Community Service ◽  
English Language ◽  
Learning Activity ◽  
Parents And Children ◽  
Service Activity ◽  
Technological Developments ◽  
E Learning ◽  
Selection Of ◽  
Better Than

This community service activity is intended to provide more knowledge to the residents of Bojongcae- Lebak Regency, especially for parents, and children and teenagers who relied on manual and limited teaching material for education with increasing the ability of partner groups in the world of education. The partner groups in this study are housewives who are members of the PKK group, and teenagers who have the ability to speak English better than housewives and other teenagers.The material provided in this community service program is internet based using social media instragram with the account name "ayokita.belajar". The material chosen by the service team are learning of English language and learning of skills related to daily needs, the selection of material and social media was agreed by the partner group, with this activity the partner group is expected to be able to provide teaching materials more creative, innovative and easily understood. Moreover, addition of knowledge about study by e-learning is expected that the process of providing subject matter can be more modern and follow more sophisticated technological developments. The result of this community service activity is that partner groups can create a training or learning activity with English-language material and training videos to improve their daily skills. Measurement of learning with social media have done by way of children and adolescents given questions about material that has been uploaded on social media Instagram

scholarly journals MENINGKATKAN SKILL BERWIRAUSAHA MELALUI MANAJEMEN KEUANGAN ONLINE, INOVASI PRODUK, PENJUALAN ONLINE, DAN HANDYCRAFT

2019 ◽  
pp. 181
Author(s):  
Siti Sumartiah ◽  
Alfiatul Maulida ◽  
Agus Dwi Cahya ◽  
Salsa Bella Larasati
Keyword(s):  
Social Media ◽  
Community Service ◽  
Asset Management ◽  
Financial Management ◽  
Product Innovation ◽  
Online Questionnaire ◽  
Online Sales ◽  
Service Activities ◽  
The Creation ◽  
Increasing Knowledge

Abstrak: Tujuan dari kegiatan ini terciptanya produk dan bertambahnya pengetahuan tentang barang Handycraft misalkan tas dari kain percah, Skill dalam mengatur keuangan dibuktikan dengan serfikat pelatihan, Skill dalam menjual produk secara online dan dibuktikan dengan kepemilikan akun bisnis di social media sehinggan bisa mampu memberkan inovasi produk dan memperoleh konsumen yang lebih luas baik dari dalam negeri maupun luar negeri. Kegiatan yang dilaksanakan berupa pelatihan Manajemen Aset Online, Inovasi Produk, Penjualan Online, Dan Handycraft serta pratik. Hasil dari kuisioner online atas pelaksanaan kegiatan abdimas menunjukkan bahwa 100% peserta termotivasi untuk berwirausaha, 58% peserta memahami tentang inovasi produk, 100% peserta mengerti bagaimana membuat handycraft, dan 100% peserta mengerti dan memahami tentang promosi digital. Akantetapi, masih banyak yang kurang mengerti akan pengaplikasian manajemen keuangan online.Abstract:  The purpose of this activity is the creation of products and increasing knowledge about handicraft items such as bags made of woven cloth, skills in managing finances proven by training certificates, skills in selling products online and proven by ownership of business accounts in social media so that they can be able to provide product innovation and obtain product innovation wider consumers both domestically and abroad. The activities carried out in the form of training in Online Asset Management, Product Innovation, Online Sales, and Handicraft and practices. The results of the online questionnaire on the implementation of community service activities showed that 100% of participants were motivated to become entrepreneurs, 58% of participants understood about product innovation, 100% of participants understood how to make handicrafts, and 100% of participants understood and understood about digital promotion. However, there are still many who do not understand the application of online financial management.

scholarly journals Pemberdayaan Ekonomi Masyarakat melalui Pengolahan Hasil Bumi Lokal Berbasis Pemasaran

2021 ◽  
Vol 2 (1) ◽  
pp. 74-82
Author(s):  
Tegar Noviara Abie ◽  
Cantika Sari Siregar
Keyword(s):  
Social Media ◽  
Community Service ◽  
Agricultural Products ◽  
Added Value ◽  
Selling Price ◽  
Tourist Attractions ◽  
Implementation Method ◽  
Marketing Materials

Abstrak: Dusun Kulubanyu memiliki hasil bumi yang melimpah namun warganya kurang memiliki pengetahuan untuk mengolah kembali menjadi produk yang dapat menambah nilai jual. Tujuan dari pengabdian masyarakat ini adalah memberikan pemahaman terkait nilai tambah hasil bumi berupa pisang yang diolah menjadi kripik oleh ibu-ibu rumah tangga di Dusun Kulubanyu Desa Tawangrejo. Terdapat beberapa tahapan metode pelaksanaan yang dilakukan yaitu memberikan penyuluhan terkait industri rumah tangga, memberikan materi pemasaran menggunakan media sosial instagram, dan memberikan pembelajaran cara menetapkan harga jual. Hasil menunjukan bahwa adanya peningkatan pemahaman Warga Dusun Kulubanyu Desa Jatirejo terkait pentingnya pengolahan hasil bumi sebelum produk dijual agar mendapatkan keuntungan yang lebih tinggi, warga telah mampu mengoperasikan media sosial instagram untuk pemasaran, warga dapat menghitung penetapan harga jual secara sederhana, dan dapat memperluas pemasaran melalui penempatan produk ke tempat wisata sekitar agar produk lebih cepat dikenal. Abstract: Kulubanyu Hamlet has abundant agricultural products, but its residents do not have the knowledge to reprocess them into products that can add to the sale value. The aim of this community service is to provide an understanding of the added value of agricultural products in the form of bananas which are processed into chips by housewives in Kulubanyu Hamlet Tawangrejo Village. There are several stages of the implementation method carried out, namely providing counseling related to the home industry, providing marketing materials using social media Instagram, and providing learning how to set selling prices. The results show that there is an increase in the understanding of the residents of Kulubanyu Hamlet Jatirejo Village regarding the importance of processing agricultural products before the product is sold in order to get higher profits, residents have been able to operate social media Instagram for marketing, residents can calculate simple selling price and can expand marketing through the placement of products to nearby tourist attractions so that the product is recognized more quickly.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

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