scholarly journals Pemberdayaan Ekonomi Masyarakat melalui Pengolahan Hasil Bumi Lokal Berbasis Pemasaran

2021 ◽  
Vol 2 (1) ◽  
pp. 74-82
Author(s):  
Tegar Noviara Abie ◽  
Cantika Sari Siregar
Keyword(s):  
Social Media ◽  
Community Service ◽  
Agricultural Products ◽  
Added Value ◽  
Selling Price ◽  
Tourist Attractions ◽  
Implementation Method ◽  
Marketing Materials

Abstrak: Dusun Kulubanyu memiliki hasil bumi yang melimpah namun warganya kurang memiliki pengetahuan untuk mengolah kembali menjadi produk yang dapat menambah nilai jual. Tujuan dari pengabdian masyarakat ini adalah memberikan pemahaman terkait nilai tambah hasil bumi berupa pisang yang diolah menjadi kripik oleh ibu-ibu rumah tangga di Dusun Kulubanyu Desa Tawangrejo. Terdapat beberapa tahapan metode pelaksanaan yang dilakukan yaitu memberikan penyuluhan terkait industri rumah tangga, memberikan materi pemasaran menggunakan media sosial instagram, dan memberikan pembelajaran cara menetapkan harga jual. Hasil menunjukan bahwa adanya peningkatan pemahaman Warga Dusun Kulubanyu Desa Jatirejo terkait pentingnya pengolahan hasil bumi sebelum produk dijual agar mendapatkan keuntungan yang lebih tinggi, warga telah mampu mengoperasikan media sosial instagram untuk pemasaran, warga dapat menghitung penetapan harga jual secara sederhana, dan dapat memperluas pemasaran melalui penempatan produk ke tempat wisata sekitar agar produk lebih cepat dikenal. Abstract: Kulubanyu Hamlet has abundant agricultural products, but its residents do not have the knowledge to reprocess them into products that can add to the sale value. The aim of this community service is to provide an understanding of the added value of agricultural products in the form of bananas which are processed into chips by housewives in Kulubanyu Hamlet Tawangrejo Village. There are several stages of the implementation method carried out, namely providing counseling related to the home industry, providing marketing materials using social media Instagram, and providing learning how to set selling prices. The results show that there is an increase in the understanding of the residents of Kulubanyu Hamlet Jatirejo Village regarding the importance of processing agricultural products before the product is sold in order to get higher profits, residents have been able to operate social media Instagram for marketing, residents can calculate simple selling price and can expand marketing through the placement of products to nearby tourist attractions so that the product is recognized more quickly.

scholarly journals DIGITAL MARKETING TRAINING AND ASSISTANCE DURING PHYSICAL DISTANCING ON FARMERS GROUP IN MATANG ARA JAWA VILLAGE, MANYAK PAYED SUB-DISTRICT, ACEH TAMIANG REGENCY

2021 ◽  
Vol 3 (2) ◽  
pp. 128-136
Author(s):  
Hanisah ◽  
Maria Hevianti ◽  
Murdhiani
Keyword(s):  
Social Media ◽  
Community Service ◽  
Cell Phones ◽  
Food Distribution ◽  
Agricultural Products ◽  
Digital Marketing ◽  
Agricultural Product ◽  
Selling Price ◽  
Farmers Market ◽  
Marketing Technology

The decision of physical distancing status by the central and regional governments in order to avoid the spread of covid-19 is considered to be able to disrupt food distribution. To conquer farmer’s income so that it does not decrease on the covid-19 pandemic, digital marketing technology is needed by utilizing social media that can help the farmers market their product directly to consumers. The community service carried out at the datok office in Matang Ara Jawa Datok, Banda Mulia sub-district, Aceh Tamiang Regency. The outcome of this service activities are (1) utilizing technology to increase farmers income, (2) utilizing Social media application (facebook, instagram, whatsapp, etc) so the marketing become broad, (3)Increasing farmers marketing by utilizing cell phones as means distributing agricultural product so that the selling price is higher, (4) (4) increasing awareness of the importance of technology in marketing agricultural products, especially during the Covid 19 pandemic, and (5) increasing the welfare of partners by relying on HP to get a higher income.

scholarly journals Education on Increasing Sales of Agricultural Products with Social Media at the Sabilulungan Women Farmers Demplot Group in Sumedang

2021 ◽  
Vol 2 (3) ◽  
pp. 83-88
Author(s):  
Deden Rudiansyah
Keyword(s):  
Social Media ◽  
Community Service ◽  
Business Environment ◽  
Agricultural Products ◽  
Women Farmers ◽  
Scientific Application ◽  
Online Sales ◽  
Small Industry ◽  
Technological Developments ◽  
Electronic Marketing

Community Service is one of the Tri Dharma of Higher Education, especially at Garut University, it is hoped that with this community service the existence of universities can contribute to the development of scientific application to the community. In the current era of technology, which requires all small industry players to improve their abilities in the field of communication and information technology, currently internet-based technology creates a business environment that is no longer concerned with time and distance. The implementation of sales education through social media is a service to the community with the aim of helping the Sabilulungan Women's Farmers' Demplot Group to increase sales and income so that the Demplot Farmers' Group can survive in today's business competition. The activity method in community service uses a technique of delivering material verbally to the participants, this community service has a background problem because agricultural products from the Demonstration Farmer Group still sell conventional products and have not made good use of online sales using social media and e-commerce platforms. The results of the research carried out were able to innovate marketing which was originally conventional into marketing that utilizes technological developments, namely by conducting electronic marketing by utilizing social media and E-commerce platforms as sales media.

scholarly journals Strategi Memilih Traffic yang  Sesuai dengan Bisnis Para Pedagang Pusat Grosir Bogor Merdeka

2021 ◽  
Vol 2 (2) ◽  
pp. 45-53
Author(s):  
Efrita Norman ◽  
Abdul Husenudin ◽  
Enah Pahlawati
Keyword(s):  
Social Media ◽  
Problem Solving ◽  
Community Service ◽  
Added Value ◽  
Family Welfare ◽  
Service Activities ◽  
Online Stores ◽  
The Right ◽  
Online Buying ◽  
Additional Income

Today's society has used social media to shop to meet their daily needs, besides that most people use social media for business, namely a means of promoting their business. This online buying and selling system is certainly very easy for consumers to make buying and selling transactions. Community service activities are carried out using problem-solving methods with a method of delivering socialization, consolidation, as well as identification of sales turnover and choosing the right business traffic for each business. Based on the dedication that has been carried out, it can be concluded that the service activities have run smoothly and the traders have obtained added value in the form of knowledge from the IAI-N Laa Roiba Bogor service team. Furthermore, this activity is expected to be able to improve the ability of traders in increasing visitors to their online stores. The suggestions that can be recommended are the need for further assistance to traders regarding how to take advantage of social media in increasing sales. Furthermore, it is still necessary to provide training that is able to trigger the enthusiasm of traders to increase additional income in addition to being able to survive during the pandemic as well as to improve family welfare.

scholarly journals Pelatihan Pengenalan dan Pemanfaatan Media Sosial Untuk Meningkatkan Penjualan Hasil Hidroponik Karang Taruna dan Warga RW 03 Desa Sumber Jaya, Kecamatan Tambun Selatan, Kabupaten Bekasi

2021 ◽  
Vol 2 (2) ◽  
pp. 1-9
Author(s):  
Ana Ramadhayanti ◽  
Iwan Asmadi ◽  
Zahra ◽  
Yulianah
Keyword(s):  
Social Media ◽  
Community Service ◽  
Agricultural Products ◽  
The Internet ◽  
Internet Services ◽  
Youth Organizations ◽  
Digital Era ◽  
Potential Market ◽  
Use Of The Internet ◽  
Product Sales

The current era of digitization is known as the digital era 4.0. It is said that the digital era is due to the massive use of the internet in the community. But unfortunately not a few people can see the opportunity to use internet services is a potential market to market the products and services they produce. So we from the TEAM of the Faculty of Economics, University of Bina Sarana Informatika, carried out Community Service activities in the form of Training on Introduction and Utilization of Social Media to Increase Sales of Hydroponic Products for Youth and Youth RW 03 Sumber Jaya Village, Tambun Selatan District, Bekasi Regency with the aim of encouraging and improving the abilities of the Karang Taruna youth and residents of Sumber Jaya Village who are now able to produce hydroponic vegetables, so that they can develop their business by increasing sales through social media. Since the Covid-19 outbreak, which was followed up with PSBB and PPKM, it has had an impact on traders and entrepreneurs in increasing their product sales, as well as hydroponic agricultural products pioneered by youth organizations and residents of RW 03 Sumber Jaya Village, Tambun Selatan District, Bekasi Regency. The results of this training are expected to open up the insight and knowledge of youth organizations and residents of Sumber Jaya Village in utilizing social media to increase sales of hydroponic agricultural products they manage.

scholarly journals ENVIRONMENTAL EDUCATION THROUGH ELO RIVER RAFTING ECOTOURISM MAGELANG REGENCY

2020 ◽  
Vol 1 (1) ◽  
pp. 140
Author(s):  
Ahmad Muhlisin ◽  
Moch Malik Al Firdaus ◽  
Siswanto Siswanto
Keyword(s):  
Environmental Education ◽  
Community Service ◽  
Direct Method ◽  
Environmental Awareness ◽  
Added Value ◽  
Tour Guides ◽  
Implementation Evaluation ◽  
Implementation Method

<span class="ShortAbstract"><em><span>This community service aims to improve tour guides’ skills in delivering environmental education in English and enhance their environmental awareness attitude. The activity implementation method is direct method from preparation, implementation, evaluation, and discussion of follow-up efforts. The activity results indicate that the activity run well in accordance with the pre-determined targets and outcomes. The activity conducted provides an illustration that the training generates added value in environmental education conveyed in English to the visitors as well as to the tour guides in their attitude toward the environment. Follow-up efforts to be executed next year include creating a profile of each tree around the Elo River and environmental-themed photo spots.</span></em></span>

scholarly journals Using Digital Marketing to Develop Marketing Strategy for Fish Farmer Group Products in Jehem Village

2022 ◽  
Vol 4 (2) ◽  
pp. 861-866
Author(s):  
Vidya Shania Devi ◽  
Kadek Devi Kalfika Anggria Wardani ◽  
Dewa Ayu Putu Adhiya Garini Putri
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Community Service ◽  
Fish Farming ◽  
Group Leader ◽  
Digital Marketing ◽  
Target Market ◽  
Literature Study ◽  
Last Stage ◽  
Implementation Method

Fish Farmer Group "Mina Kumala Sari" is a fish farming group located in Jehem Village, Tembuku District, Bangli Regency and is engaged in fisheries, especially koi fish. Based on observations, it is known that this group still has problems in marketing the product. By using digital marketing through social media, it is hoped that they can reach the target market of the "Mina Kumala Sari" Fish Farmer Group. The purpose of this community service is to find out the use of digital marketing as a marketing strategy for the cultivation of the Fish Farmer Group "Mina Kumala Sari" Jehem Village. The implementation method begins at the observation stage, then conducts interviews with the group leader to gather information, followed by a literature study to collect data from literature and the last stage is documentation in the form of photos and videos. Based on the results of the service, it can be concluded that utilizing social media as a means to market products is quite effective because before the promotion was carried out many people did not know the existence of this group and after promotion through social media and direct and online promotions with groups or communities of ornamental fish lovers caused the Farmers Group Fish "Mina Kumala Sari" is increasingly recognized by the wider community.

scholarly journals UPAYA MEMINIMALISIR PERKAWINAN ANAK

2021 ◽  
Vol 2 (1) ◽  
pp. 53-67
Author(s):  
Susi Susilawati ◽  
Baliana Amir ◽  
Ratu Ratna Korompot ◽  
Marini Citra Dewi
Keyword(s):  
Social Media ◽  
Community Service ◽  
Civil Law ◽  
Service Research ◽  
Child Marriage ◽  
Marriage Law ◽  
Research Results ◽  
Implementation Method ◽  
The Government

This paper is based on the results of community service. Research results and information on social media prove a significant increase in the number of child marriages. The rise of child marriages in Palu City since the Amendment to the Marriage Law (UUP) is the background for holding this activity. With the aim of helping the Government socialize the latest UUUP and as an effort to minimize child marriage. The implementation method is in the form of a seminar with several resource persons, namely the Service Team itself, namely academics from the Faculty of Law, Tadulako University, Civil Law Section. Abstrak Tulisan ini berdasarkan hasil pengabdian pada masyarakat. Hasil penelitian pun dan informasi-informasi di media sosial membuktikan adanya peningkatan yang cukup signifikan jumlah peristiwa perkawinan anak. Maraknya perkawinan anak di Kota Palu sejak Amandemen Undang-Undang Perkawinan (UUP) sebagai latar belakang diadakannya kegiatan ini. Dengan tujuan untuk membantu Pemerintah mensosialisasikan UUP terbaru dan sebagai upaya meminimalisir perkawinan anak. Metode Pelaksanaannya dalam bentuk seminar dengan beberapa Narasumber yaitu Tim Pengabdi sendiri yaitu para akademisi dari Fakultas Hukum Unversitas Tadulako Bagian Hukum Perdata.

Pengembangan Pusat Informasi dan Promosi Untuk Meningkatkan Daya Tarik Wisatawan Pada Masa Pandemi Covid-19 di Desa Tanjung Luar, Lombok

2021 ◽  
Vol 2 (1) ◽  
pp. 23-27
Author(s):  
Ahmad Abdan Syukron ◽  
Baiq Dian Arianingsih ◽  
Bq. Dea Gustina Wandari ◽  
Duha Hardiyanti Awalia ◽  
Juni Kartini ◽  
...  
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Community Service ◽  
Tourist Attractions ◽  
Tourism Management ◽  
Service Activity ◽  
The Creation ◽  
Village Government ◽  
The Village

This community service aims to improve the tourism village through the creation of information boards and the development of supporting systems and marketing in Tanjung Luar Village, East Lombok Regency. This community service activity was held for forty-five days. This devotion adopts qualitative research methods, with data collection techniques conducted by observation, documentation and interviews. The results showed that community service in the creation of information boards and the development of supporting systems and marketing were able to build the spirit of the community to continue to participate in the development activities of tourist villages. By utilizing institutional networks, the strength of the younger generation, the support of the village government, and social media, the community managed to bring about new tourist attractions, improve accommodation facilities, and better tourism management

scholarly journals ANALISIS NILAI TAMBAH KEDELAI SEBAGAI BAHAN BAKU TEMPE DI DESA ANGKATAN LOR, KECAMATAN TAMBAKROMO, KABUPATEN PATI

2019 ◽  
Vol 13 (3) ◽  
pp. 409
Author(s):  
Wiwik Lestari ◽  
Djoko Sumarjono ◽  
Titik Ekowati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Value Added ◽  
T Test ◽  
Agricultural Products ◽  
Added Value ◽  
Selling Price ◽  
Primary Products ◽  
The Difference ◽  
Fuel Costs

Agroindustry is one of the important sub-sectors to be developed. The development of agroindustry is expected to be able to absorb agricultural products from farmers. Agricultural products that are still in the form of primary products will be processed into secondary or tertiary products so that they will produce added value. The added value of a product is very important to increase the selling price of the product. The purpose of study are (1) calculate and analyze the value of tempe from the processing process to the consumer's hand, (2) analyze the effect of the amount of soybeans, the price of tempeh and the contribution of other inputs to the added value of tempe. The method used in this study is the census method. Sampling is done by taking all respondents totaling 34 tempe producers through interviews with the help of questionnaires. The added value was analyzed using the Hayami method. Test the difference in tempe value-added ratio using one sample t test. The test of the effect of the amount of soybeans, the price of tempe and the contribution of other inputs to added value using Multiple Linear Regression. Based on the results of the study it can be seen that the added value obtained from the processing of soybeans into tempe is significantly classified as moderate, which is equal to 34.65%. The price of tempe and the contribution of other inputs have a significant effect on the amount of added value of tempe, while the amount of soybeans does not significantly influence. The amount of added value produced shows that the tempe business can be developed. In order to increase the added value of tempe, tempe producers are advised to reduce the contribution costs of other inputs, especially on fuel costs and increase the selling price of tempe.

scholarly journals PEMANFAATAN POTENSI SEJARAH DAN BUDAYA UNTUK PRODUK WISATA BERKELANJUTAN DI KABUPATEN SEMARANG

2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Titin Fatimah ◽  
Rode Ayu Wahyuning Putri ◽  
Revalino Tigor Hasudungan
Keyword(s):  
Community Service ◽  
Local Communities ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Service Activity ◽  
History Of ◽  
Implementation Method ◽  
Economic Contribution ◽  
The Republic ◽  
Early Establishment

Semarang Regency is the main route in the Joglosemar area (Jogja-Solo-Semarang), its position is very strategic and has quite a lot of tourist attractions, but historic attraction is still less managed. For  example,  the  history of  Ki  Pandan  Aran  II  related  to  the  early establishment of Semarang Regency has not been fully utilized. It has only been commemorated in anniversaries, but not packaged into a tour package. For this reason, it is necessary to package the Semarang Regency anniversary  activities  into  an  attractive  tour  package.  The  implementation  method  uses literature studies, interviews, and FGD. This community service activity is collaborated with the  Deputy  for  Destination  Development  of  the  Ministry  of  Tourism  of  the  Republic  of Indonesia and Commission X of the Indonesian Parliament and the Semarang Regency Tourism Office. Based on interviews and literature studies result, the potential assets and tourist attractions were  compiled.  During the FGD, the preparation of historical tour packages was discussed. The commemoration activities are usually carried out in stages starting with a pilgrimage to the graves of Ki Pandan Aran II and Bayat Klaten, Kirab Merti Bumi, followed by Jamasan Pusaka, and the main event. Packaging these activities in order to become an attractive tour package, is carried out by combining pre-event and post-event activities in the form of visits to several other tourist destinations in the Regency and City of Semarang. This tour package is expected to provide direct economic contribution to local communities while maintaining the sustainability of local historical and cultural valuesABSTRAK:Kabupaten Semarang merupakan jalur lintas utama di Kawasan Joglosemar (Jogja-Solo-Semarang) sehingga posisinya sangat strategis. Dilihat dari sektor kepariwisataan, Kabupaten Semarang memiliki cukup banyak daya tarik wisata, namun daya tarik sejarah belum tergarap dengan baik. Sebagai contoh, potensi sejarah Ki Pandan Aran II terkait dengan awal berdirinya Kabupaten Semarang belum dimanfaatkan secara maksimal. Sejauh ini hanya diperingati dalam rangkaian peringatan hari jadinya, namun belum dikemas menjadi paket wisata yang bisa ditawarkan ke wisatawan. Untuk itu perlu dilakukan upaya pengemasan kegiatan peringatan hari jadi Kabupaten Semarang tersebut mejadi sebuah paket wisata yang menarik. Metode pelaksanaan dengan menggunakan studi literatur, wawancara, dan FGD. Kegiatan pengabdian kepada masyarakat kali ini sekaligus merupakan kegiatan kerjasama antara Deputi Bidang Pengembangan Destinasi Kementerian Pariwisata RI dan Komisi X DPR RI serta Dinas Pariwisata Kabupaten Semarang. Berdasarkan hasil wawancara dan studi literatur, disusunlah aset potensi dan daya tarik wisata yang dimiliki oleh Kabupaten Semarang. Pada saat FGD, dibahas penyusunan paket wisata sejarahnya. Kegiatan peringatan Hari Jadi Kabupaten Semarang biasanya dilakukan bertahap dimulai dengan ziarah ke makam Ki Pandan Aran II dan Bayat Klaten, Kirab Merti Bumi, dilanjutkan Jamasan Pusaka, dan acara puncak. Pengemasan kegiatan tersebut agar mejadi sebuah paket wisata yang menarik, dilakukan dengan cara mengkombinasikan dengan kegiatan pre-event dan post-event berupa kunjungan ke beberapa destinasi wisata lainnya di Kabupaten dan Kota Semarang. Paket Wisata ini diharapkan bisa memberikan kontribusi ekonomi secara langsung ke masyarakat lokal sekaligus menjaga keberlangsungan nilai-nilai sejarah dan budaya setempat.

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